Disney Reaches Deal With The Trade Desk for Targeted Ads: Report
Seeking Alpha2022-07-12
- Walt Disney (NYSE:DIS) has agreed to a deal with The Trade Desk (NASDAQ:TTD) that will allow for targeted automated ads across Disney properties, Axios reported.
- The ads will be targeted using data matched from both Disney (DIS) and The Trade Desk (TTD). The deal comes ahead of Disney (DIS) launching its ad-supported Disney+ streaming service later this year.
- Disney (DIS) shares rose more than 1% to $94.64, while The Trade Desk (TTD) jumped more than 3% to $44.96 in early trading.
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