$Apple(AAPL)$ ās recent revenue growth hasnāt only come from selling more iPhones. A big part of it has been getting customers to spend more and moving them toward higher-priced models. That works ā until the price increases start changing buying behavior. With potential price hikes reaching 20ā30%, the next step gets much more interesting. š Higher prices can keep revenue growing. š But if those prices start hitting unit demand, volume could take a meaningful hit. Thatās the balance Iāll be watching over the next 18 months. Can Apple keep growing revenue faster than it loses volume? š