$Apple(AAPL)$ ’s recent revenue growth hasn’t only come from selling more iPhones. A big part of it has been getting customers to spend more and moving them toward higher-priced models. That works — until the price increases start changing buying behavior. With potential price hikes reaching 20–30%, the next step gets much more interesting. 📈 Higher prices can keep revenue growing. 📉 But if those prices start hitting unit demand, volume could take a meaningful hit. That’s the balance I’ll be watching over the next 18 months. Can Apple keep growing revenue faster than it loses volume? 👀