To The Moon

A large automotive sales and service company has partnered with YXT.com Group Holding Limited ( $云学堂(YXT)$ ), to integrate AI-powered role-play training into its sales talent development system. Following an initial pilot involving nearly 200 employees, the program has gradually expanded to more than 4,000 pre-sales representatives, covering eight core business scenarios, including product presentations, customer outreach, needs assessment, and test-drive experiences. Preliminary project data show that new hires who completed the AI training assignments experienced a 20%–30% reduction in onboarding time, while the success rate of test-drive appointments increased by approximately 15%.

This initiative not only demonstrates the practical value of AI-powered role-play training in sales talent development, but also highlights YXT's ability to translate AI technology into productivity gains at scale.

From Knowledge Acquisition to Practical Training: Bringing Capability Development Closer to Business Needs

For large automotive sales and service companies, sales representatives' communication skills directly influence customer experience and business conversion. The company already had an established training system incorporating online courses, in-person training, and mentor-led coaching. However, with thousands of frontline sales employees, traditional classroom role-play exercises and one-on-one coaching could not provide sufficient opportunities for personalized practice.

To address this challenge, the company introduced YXT's AI-powered role-play training into its existing development process, creating an integrated cycle of course learning, AI role-play practice, mentor coaching, and periodic assessments. Courses deliver product knowledge and sales methodologies, AI role-play provides opportunities for repeated practice, mentors address issues identified during training, and periodic assessments evaluate knowledge retention and practical application.

Working with the company, YXT's project team mapped the entire vehicle sales process and identified eight business scenarios requiring particular communication skills. These scenarios were then translated into AI training exercises. For example, during customer needs assessment, sales representatives must ask effective questions to understand customers' family situations, driving habits, and potential concerns, rather than simply introducing vehicle features and specifications. AI-simulated customers respond dynamically to the conversation, while the AI coach provides feedback on questioning techniques, needs assessment, and response strategies, helping employees improve their communication through repeated practice.

Validating the Model Through a Nearly 200-Person Pilot

Before scaling the program, the project team needed to ensure that AI-powered role-play training accurately reflected real business situations and could deliver practical value.

During the initial pilot, nearly 200 sales representatives completed close to 2,000 training sessions across eight scenarios. YXT's project team worked closely with the company's training team to collect frontline feedback and conduct multiple rounds of optimization. Adjustments focused on AI customer profiles, scenario complexity, evaluation criteria, and feedback quality to ensure that simulated interactions reflected actual sales processes, assessments captured critical behaviors, and feedback provided actionable guidance for improvement.

This process also highlights an important principle in deploying AI training solutions: technological capabilities provide the foundation, but real-world effectiveness depends on understanding business scenarios, continuously refining training content, and integrating AI into existing talent development processes.

Following the pilot, the eight training scenarios were refined into a set of standardized exercises ready for formal deployment and ongoing updates, establishing a foundation for broader adoption.

Scaling to 4,000+ Sales Representatives: Integrating Training into Daily Operations

Following the successful pilot, the company leveraged YXT's Intelligent Talent Development Platform to gradually roll out AI-powered role-play training to more than 4,000 pre-sales representatives. The training team can centrally assign learning and practice tasks, monitor program progress, and review employees' training records and capability performance. Mentors and managers can also use insights from the training to provide targeted coaching based on common issues identified across the workforce.

Preliminary results indicate that new hires who completed the AI training assignments experienced a 20%–30% reduction in onboarding time, while the success rate of test-drive appointments increased by approximately 15%. These results suggest that AI-powered role-play training is creating value not only by expanding opportunities for employee practice, but also by improving new-hire development efficiency and performance in key sales activities. The company also plans to extend this training model to after-sales service roles.

From AI Tool Adoption to Intelligent Productivity at Scale

This case illustrates how YXT's “Intelligent Productivity” strategy can be applied in real business scenarios. By transforming enterprise knowledge and proven business practices into structured training scenarios, using AI agents to deliver repeatable, scalable skills development, and integrating training, coaching, and assessment into daily organizational operations, YXT helps enterprises build a more systematic approach to workforce development.

For businesses, the value of AI should extend beyond improving individual learning experiences. More importantly, AI can help transform talent development processes that traditionally depend on experienced employees and substantial managerial involvement into organizational mechanisms that are replicable, measurable, and continuously optimized.

The progression from a pilot involving nearly 200 employees to deployment across more than 4,000 sales representatives demonstrates how AI can translate into organizational capabilities and operational efficiency when embedded in real job roles and business workflows. It also provides another practical example of YXT's efforts to expand enterprise intelligent productivity applications and scale the adoption of its AI-powered solutions.

About YXT.com

YXT.com (NASDAQ: YXT) is a technology company focusing on enterprise productivity solutions. With a mission to "Empower people and organization development through technology," the Company strives to become the supreme provider in building and boosting enterprise productivity by combining over a decade of experience in tech-enabled talent learning and development and with AI-augmented task copilots and unleashing the power of knowledge and synergy. Since its inception, YXT.com has supported and received recognition from numerous Global and China Fortune 500 companies.