Since the 2020s, Jensen’s strategy has been to make Nvidia the AI factory—selling the whole stack of AI compute: GPU + interconnect + systems + software. The rest is history.
Jensen was the boss from day one and has led the key strategic pivots that made Nvidia what it is today.
Going forward, his strategy is to make Nvidia the default industrial standard for building, running, and scaling AI—hardware + networking + software + delivery model—so competitors don’t just have to beat a chip; they have to beat an ecosystem and an upgrade rhythm.
Jensen was born in Taipei, Taiwan. At age 9, his parents sent him to the U.S. for education and long-term opportunity, seeing America as a better place to build a future. trained as an electrical engineer and worked at LSI Logic and AMD before co-founding Nvidia in 1993. He built Nvidia around the idea that graphics would become a core computing workload for gaming and 3D.
It wasn’t smooth sailing. The company nearly failed with botched products. Nvidia got so close to running out of cash that it laid off more than half the team. When the RIVA 128 shipped, they reportedly had about one month of payroll left. That “30 days from death” trauma became part of the culture. RIVA 128 was the first successful product and saved the company.
In 2006, CUDA was created, enabling Nvidia GPUs to become programmable parallel computers. This was the pivotal moment that paved its way to becoming an AI compute necessity today.
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