When Do You Sell a Stock?
One of the reasons I default to “never” selling stocks is that we never know when a stock will move higher or what will drive the move.
I try to find companies that can compound revenue and earnings over a long period of time because that long-term view is our advantage over the market. But that doesn’t mean the ride will be a straight line higher.
Take $NVIDIA(NVDA)$ as an example. The stock has been an incredible performer over the past two decades.
But to realize those gains, you would have had to ride out drops of over 80% multiple times.
How does selling play a role, even when we own phenomenal long-term stocks?
Something Has Changed
If the thesis on a stock I own has changed, it might be time to sell.
I did this with previous Asymmetric Investing stocks like $Dropbox Inc.(DBX)$ , $Peloton Interactive, Inc.(PTON)$ , $General Motors(GM)$ , and $Sony(SONY)$ . They didn’t become the companies I thought they could be.
GM is a great example of the thesis changing entirely. I thought GM, the automaker, was a great value, and the upside was Cruise, the autonomous driving business. GM shut down Cruise, so I was out!
Following companies isn’t always about diving into the financials each quarter. It’s about understanding how management is doing the basic blocking and tackling of running the business. If they’re not headed in the direction you think they should be, selling should be on the table.
Concentration Risk
I’m building the Asymmetric Portfolio as a…portfolio.
If I only had one stock, or even if I had 5 stocks, it wouldn’t be much of a portfolio.
Over time, high-performing stocks can grow to be an outsized portion of a portfolio. And it may not be appropriate to have 15%, 20%, or 30% of your net worth in one stock.
I don’t want to sell only because of concentration risk, but if it combines with other risks, this can tip me to sell a stock.
Growing Risk In Places We Didn’t Bargain For
Sometimes, a stock becomes a risk we didn’t want to take.
If you bought NVIDIA in 2015, did you realize you were getting in on the AI trade?
Maybe it’s a stock like Coinbase, which can be a disruptive force in finance, but has risen because Bitcoin is up.
Sometimes stocks become risky in ways we don’t accept and want to have in our portfolios.
I’m thinking this way about Robinhood right now. It’s a company that’s grown with the help of cryptocurrencies, prediction markets, and short-term options, which weren’t part of my original thesis.
Valuation Has Become a Big Risk
I consistently say the three main reasons stocks go up are revenue growth, multiple expansion, and multiple expansion.
Revenue can grow indefinitely.
Margins can rise for years, but also have a natural peak.
Multiples can move a stock higher the most quickly, but can also be a big part of a stock’s downfall.
In general, I want to have multiple expansion at my back, not as a headwind.
Especially if the market itself looks a little frothy, like today.
These aren’t hard and fast rules, and selling is something I struggle with more than any part of investing.
My biggest mistakes have been selling (Chipotle in 2009, $Apple(AAPL)$ in 2010, Microsoft in 2016), and I don’t want to repeat those mistakes. But that doesn’t mean selling doesn’t make sense sometimes, especially if I’m locking in 5x profits on a stock.
Sometimes, taking a win is OK, even if more winning is ahead.
For SG users only, welcome to open a CBA today and enjoy access to a trading limit of up to SGD 20,000 with upcoming 0-commission, unlimited trading on SG, HK, and US stocks, as well as ETFs. Find out more here.
Complete your first Cash Boost Account trade with a trade amount of ≥ SGD 5000* to get SGD 688 stock vouchers*! The trade can be executed using any payment type available under the Cash Boost Account: Cash, CPF, SRS, or CDP.
Other helpful links:
💰Join the TB Contra Telegram Group to Get $10 Trading Vouchers Now🎉
How to open a CBA. How to link your CDP account. Other FAQs on CBA. Cash Boost Account Website.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

