Can AMZN $242 Support Hold for Another Push Toward $250?

$Amazon.com(AMZN)$

$243.04 (−2.86%): Post-earnings fade from highs; buyers defend EMAs—watch 242/250 (range 238–258)

Market Recap (today):

Amazon slipped to $243.04, down −2.86%, on a $242.17–$250.38 range with volume ~43.1M vs ~45.7M avg. Shares sit ~6.0% below the 52-week high ($258.60).

Drivers: (1) Post-earnings digestion after the late-October beat; (2) broad mega-cap risk-off rotation; (3) profit-taking near the $250 handle after a fast two-week run.

Price remains above 20-EMA $232.68 and 50-EMA $227.59, keeping the uptrend intact despite the cooling.

Indicators & 1-week view:

MACD(12,26,9) is positive and widening with a rising histogram—momentum still constructive, but today’s red candle tempers pace.

RSI(14) ~60 stays bullish-neutral (not overbought). Using Volume+SAR+EMA: volume eased vs average, EMAs rising; a SAR flip risk would increase on a decisive close < $233–$232. Bias (next week): Sideways-to-up if $242 holds; a push > $250 opens $254–$258.6.

Lose $242 and price likely checks $238 → $233 (20-EMA); deeper pullback targets $228 (50-EMA). Key levels: Support $242 / $238 / $233 / $228; Resistance $250 / $254 / $258.6.

Valuation: TTM P/E ~34.4× (Yahoo) vs S&P 500 ~27×; below AMZN’s historical peak multiples but still a market premium.

Target: Base $248–$252; stretch $258–$260 on strength; breakdown under $242 risks $238–$233.

Risk/Disclaimer: High beta to macro prints (rates, consumer spend) and cloud re-rating can amplify swings. Technical commentary only—not investment advice. Data cross-checked with Yahoo Finance & TradingView (today).

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