Market sold down Celsius due to sudden loss of >$60 million for Q3, but that was due to one-time distributor termination cost to convert Alani Nu to Pepsi Co distribution network. While PepsiCo will fund the termination cost for Celsius, Celsius will still need to record the cost in its P&L, hence the losses. Excluding that, Celsius is actually profitable, that's why it's non-GAAP EPS is positive.
Better buy in before the market comes to its senses.
| Side | Price | Filled | Realized P&L |
|---|---|---|
| Buy Open | 46.40 500 | +20.37% Holding |
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在正常或绿色市场中，CELH的交易价格为55美元。