3 Behavioral Finance Traps (90% Traders Fall For) — Which One Ruins Your Trades?

“The assumption that investors are fully rational actors often does not hold in reality.”

— Robert J. Shiller (2013 Nobel Laureate in Economics, Founding Father of Behavioral Finance)

This isn’t just academic jargon — it’s a truth proven by decades of research into why even smart, experienced traders lose money. Shiller’s work shattered the myth of “rational markets” by showing that our own biases and emotions are the biggest threats to our portfolios. These 3 scientifically-proven traps mess up decisions, and almost everyone falls for at least one!

Ever held a losing stock to “avoid admitting defeat”? Or bought a hyped stock just because others did? Let’s break down the core traps with simple examples — you’ll almost see yourself here!

1. You’re Stuck in Your Own Head (Cognitive Rigidity)

Plainly said: Too stubborn to change your mind, even when the market says you’re wrong.

(Behavioral Finance Term: Cognitive Bias Cluster)

  • Overgeneralizing: Thinking “good company = good stock” (e.g., buying Alibaba/Li Auto for their name, ignoring crash risks).

  • Ignoring New Info: Only reading positive posts about your pick, or clinging to old beliefs (e.g., “Buffett never buys tech” — he owns Apple!).

2. You’re Tricked by What You See (Information Misprocessing)

Plainly said: Misreading info thanks to silly mental habits.

(Behavioral Finance Term: Information Processing Bias)

  • Anchored to One Number: Refusing to sell LULU unless it hits your $400 entry price — even if the stock’s fundamentals are falling apart and it could drop to $250.

  • Treating Money Differently (Mental Accounting): Gambling your bonus on meme stocks (“free money!”) but being scared to invest your salary — even though both are your hard-earned cash.

3. Your Feelings Control You (Emotional Extremes)

Plainly said: Traders swing between two extremes — here’s the split.

(Behavioral Finance Term: Emotional Bias)

  • Fear vs. Overconfidence: Some hold losing stocks for months (fear of loss); others day-trade 10+ times (thinking they’re "market geniuses").

  • Herd Mentality vs. Laziness (Status Quo): Some buy GameStop/AI stocks just to follow the crowd (FOMO); others hold underperforming Ford (F) instead of switching to Tesla (TSLA) — changing feels too much trouble.

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💡Discussion:

  1. Which of these 3 traps have you fallen for the most? (Be honest!)

  2. Share a story: Did one of these biases ruin a trade for you? What happened?

  3. How do you fight these traps? Do you use rules, take breaks, or something else?

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# 90% Investors Fall For 3 Finance Traps: Are They Secretly Ruining Your Trades?

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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  • Shyon
    ·11-06
    TOP
    Emotion is definitely my biggest trap in investing. When a stock flies, I often get caught up in excitement and refuse to take profit, convinced it’ll go even higher. That greed blinds me to risk — by the time I realize it, the chance to lock in gains is gone.

    When the stock starts to drop, I tend to hold on, hoping for a rebound. I hate turning a win into a loss, but that hesitation often makes it worse — profits vanish, and I end up in the red. It’s a hard lesson on how emotions quietly override logic, no matter how experienced we think we are. I’ve learned that discipline isn’t about knowledge, it’s about controlling feelings in real time.

    To manage it, I now set clear take-profit and stop-loss levels and stick to them. Reviewing positions at fixed times instead of watching every move helps me stay calm and make more rational decisions. And when emotions kick in, I remind myself that protecting capital always matters more than chasing perfection. @Tiger_comments @TigerStars

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  • koolgal
    ·11-07
    TOP
    🌟🌟🌟I fell hard for Trap #1 Cognitive Rigidity. Top Glove $Top Glove(BVA.SI)$ was my lesson. 

    I had a stubborn belief that Top Glove was essential. Pandemic or not, rubber gloves were a necessity. 

    I ignored the signs: Oversupply, collapsing selling prices & the labour investigations.

    I misread the news : Earnings miss?  Temporary.  Downgrade? Overreaction.  I filtered reality through my conviction.

    I held on and told myself that it will bounce.  It was a glove giant.  But it didn't.  It kept bleeding.

    I did not just lose money.  I lost clarity.  My belief became a blindfold.  That is the danger of cognitive rigidity : I stop seeing the   hard reality.

    Top Glove taught me that conviction without flexibility is a trap, that even defensive stocks can become dangerous.

    It humbled me and taught me to challenge my beliefs, to respect price action and to listen to the market.  That pain became wisdom. It makes me a better investor.

    @Tiger_comments @TigerStars @TigerClub

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  • L.Lim
    ·11-07
    3. That is the biggest problem for me.
    I bought into Top Glove without keeping close tabs and had to sell at a loss.

    For the other points, I am not illogical, I accept that I do not know enough and am always willing to read more, or have other perspectives guide my actions. I am happy to give get-rich-quick opportunities like meme stock or risky assets a miss (hearing about individuals who bought trump coins and getting burnt was shocking)

    Another point I believe in is: do NOT invest in what you cannot afford to lose, especially if you cannot afford to pay attention or read up, if you dump your savings in and lose it all, that would be absolutely fatal.

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  • TimothyX
    ·11-06
    說白了:太固執而不願改變主意,即使市場說你錯了。

    (行爲金融學術語:認知偏差羣集)

    過度概括:認爲“好公司=好股票”(例如,購買阿里巴巴-SW/理想汽車的名字,忽略崩盤風險)。

    忽略新信息:只閱讀關於你的選擇的正面帖子,或者堅持舊的信念(例如,“巴菲特從不購買科技”——他擁有蘋果!).

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  • Cadi Poon
    ·11-06
    “投資者是完全理性行爲體的假設在現實中往往不成立。”

    ——羅伯特·J·席勒(2013年諾貝爾經濟學獎得主,行爲金融學創始人)

    這不僅僅是學術術語——這是一個事實,幾十年的研究證明了爲什麼即使是聰明、有經驗的交易者也會虧損。希勒的工作打破了“理性市場”的神話,表明我們自己的偏見和情緒是對我們投資組合的最大威脅。這三個被科學證明的陷阱會打亂決策,幾乎每個人都至少中了一個!

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  • Aqa
    ·11-06
    [Happy][Happy] I often get “Stuck in my Own Head” thinking “good company = good stock”. I also got “tricked by what I see”, buying meme stock like $Palantir Technologies Inc.(PLTR)$. Many times my Feelings control me and I ended up FOMO making impulsive trades. Exchanging information and shaking my feelings with friends on Tiger Traders App helps keep me in check. Thanks @Tiger_comments @TigerStars @Tiger_SG @TigerClub @MillionaireTiger @Tiger_Academy @icycrystal @GoodLife99 @SPACE ROCKET @CaptainTiger
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  • 北极篂
    ·11-06
    现在,我学会每周写一页“交易反思”,记录自己是否被偏见左右。这种做法听起来简单,却是我对抗情绪、逼自己理性的最好方式。毕竟,最大的敌人从来不是市场,而是镜子里的自己。
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  • 北极篂
    ·11-06
    至于情绪极端,这是最难克服的。我也曾因为恐惧错过反弹,因为贪婪追高被套。每次经历这种情绪起伏,我都提醒自己——“少看盘,多看计划”。只有当交易建立在纪律而不是感觉上,心才能稳。
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  • 北极篂
    ·11-06
    第二个陷阱是信息误判。我曾经死守一个目标价,觉得只要“回本”我就卖。结果公司财报转差、基本面崩了,我却依旧盯着那个数字。那一刻我才懂,市场不会为你的心理价位负责。价格是事实,情绪是幻觉。
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  • 北极篂
    ·11-06
    认知僵化是我最早中招的陷阱。记得当年我买进阿里巴巴时,觉得这家公司基本面强、用户多、现金流稳,怎么会错?结果股价从高位一路跌,我还安慰自己“长期一定会回来”。那时候我不是在投资,而是在为自己的错误找理由。市场变了,但我没变。后来我才明白,认错比逞强更有价值。
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  • 北极篂
    ·11-06
    老实说,我在股市这些年,三种陷阱我全都踩过。罗伯特·席勒那句“投资者并非理性”的话,我特别有感触。因为市场从来不是数字游戏,而是心理战。
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  • highhand
    ·11-06
    Emotions drive trades. As they say, trading is 50% psychology, 30% trading strategy, and 20% risk management.  If you control your emotions and follow the rules. cut when it's time to cut at stop loss, be patient to take profit. Half the battle will be won. Don't anyhow buy sell based on your feelings. Like now it's a bullish market, don't get too overallocated and leverage just because you feel happy.
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  • AliceSam
    ·11-06
    即使是聪明、有经验的交易者也会亏损。希勒的工作打破了“理性市场”的神话,表明我们自己的偏见和情绪是对我们投资组合的最大威胁
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  • Thanks for participating in my discussion. Your coins have been sent through the tiger coin center!
    Check them in the history - “community distribution“
    @Cadi Poon
    @koolgal
    @TimothyX
    @北极篂
    @Shyon
    @Aqa
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    @北极篂
    @L.Lim
    @AN88
    @AliceSam
    @Chrishust
    @北极篂
    @Myrttle
    @ECLC
    @highhand
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  • Chrishust
    ·11-07
    The behavioural trap that ruins my trades is the value trap. Stocks that appear cheap at the moment may be structurally lower due to changes in markets. Particularly commodities during a weak market cycle with a focus on technology stocks particular stocks include $FORTESCUE LTD(FMG.AU)$
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  • ECLC
    ·11-07
    Emotions affect my trades most. Tends to take quick profits and especially eager to trade whenever there are vouchers or funds. Patiently waiting for Patience.
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  • Myrttle
    ·11-10
    Hard to take the emotion out of trading. especially when you see the red numbers
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  • AN88
    ·11-07
    misreading information. sell at losses and gain back from other investment
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  • Guy
    ·11-06
    Wow, this is such an insightful read! [Wow]
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