Google vs. Microsoft: Which Is the Better Sell Put Candidate?
Google Recap
As of this post, Google is up 18% in September and 33% year-to-date.
The major antitrust suit against Google still has 1–2 years to resolve, but the impact is expected to be limited.
Google Cloud demand is surging thanks to Gemini’s success—65% of Google Cloud customers are now using its AI tools.
Gemini recently overtook all other tracked AI sites for traffic, moving from #2 to #1.
Google Cloud now has 13 product lines generating over $1B in annual revenue.
Microsoft Recap
As of this post, Microsoft is up 1.7% in September and 21% year-to-date.
Microsoft disclosed that Copilot now has 100 million monthly active users.
70% of Fortune 500 companies are heavy Copilot users. Within the M365 suite, Copilot is the fastest-growing product.
Copilot is showing 20–30% productivity gains in test groups.
Recent feedback: Azure is currently capacity-constrained, with demand outstripping supply, but long-term demand signals remain robust.
Analysis
Google’s standout strength is Gemini’s growth momentum, helping defend against emerging AI competitors.
Watch for Q3 updates on Gemini’s daily active users—acceleration here is key.
Microsoft Azure’s revenue growth for the next several quarters will be capped by supply constraints.
Copilot’s adoption curve and real-world productivity impacts are impressive.
Both are AI platform giants, but after two months of sideways action, Microsoft may attract fresh capital rotation.
Trade Strategy
AI demand remains strong—both $MSFT$ and $GOOGL$ are suited for conservative bullish strategies.
If you’re bullish on Microsoft’s October earnings, consider selling out-of-the-money puts to ride the upside with limited risk.
If you want Google exposure but fear buying at highs, sell out-of-the-money puts for a moderate bullish stance.
If you already hold Google stock, you can generate yield by selling out-of-the-money covered calls during this phase.
Example Strikes & Expirations
MSFT Covered Call: $MSFT 20250919 525.0 CALL$ (87% win rate)
MSFT Sell Put: $MSFT 20250926 497.5 PUT$ (80% win rate)
GOOGL Covered Call: $GOOGL 20250919 260.0 CALL$ (83% win rate)
GOOGL Sell Put: $GOOGL 20250926 240.0 PUT$ (81% win rate)
Strategy Details
Covered Call on MSFT:
Hold 100 shares of Microsoft and sell 1 contract of the $MSFT 20250919 525.0 CALL$ .
You pocket the option premium. If MSFT is below $525$ at expiration, the call expires worthless and the premium is your profit. If it closes above $525$, you still keep the premium, but your 100 shares are called away at $525$.Sell Put on MSFT:
Selling the $MSFT 20250926 497.5 PUT$ requires minimum margin of about $11,400 (subject to change).
If MSFT is above $497.5$ at expiry, the put expires worthless and you keep the premium. If below $497.5$, you keep the premium but must buy 100 shares at a net cost of $497.5$ minus the premium received.Covered Call on GOOGL:
Hold 100 shares of Google and sell 1 contract of the $GOOGL 20250919 260.0 CALL$ .
If GOOGL is below $260$ at expiry, you keep the premium. If above $260$, your shares are called away at $260$.Sell Put on GOOGL:
Selling the $GOOGL 20250926 240.0 PUT$ requires minimum margin of about $5,232 (subject to change).
If GOOGL is above $240$ at expiry, you keep the premium. If below $240$, you will be assigned 100 shares at a net cost of $240$ minus the premium received.
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- Venus Reade·09-17Microsoft’s $30B UK investment is a long-term play to lead in AI and cloud. If we don’t build, Amazon or Google will.LikeReport
- Valerie Archibald·09-17Glad smart investors were taking advantage of all available dips and as we expected GOOG will continue to attract more long term investors.LikeReport
- MosesMoses·09-17Fantastic analysis! Love the insights! [Great]LikeReport
