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Ryan Lau
2021-06-25

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The Migration History of Internet Majors: From "Gypsy Wandering" to Buying Houses and Land

迁徙，成为了互联网公司早期的主题，居无定所，曾是互联网公司们最有活力的证据。

The Migration History of Internet Majors: From "Gypsy Wandering" to Buying Houses and Land

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嘉仓佑措
·2021-06-26
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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":122757113,"tweetId":"122757113","gmtCreate":1624634528832,"gmtModify":1703842426717,"author":{"id":3581557349980222,"idStr":"3581557349980222","authorId":3581557349980222,"authorIdStr":"3581557349980222","name":"Ryan Lau","avatar":"https://static.tigerbbs.com/26e31c8a1ae031b5f4299991fffdd5b6","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":4,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>666</body></html>","htmlText":"<html><head></head><body>666</body></html>","text":"666","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/122757113","repostId":1131945227,"repostType":4,"repost":{"id":"1131945227","kind":"news","pubTimestamp":1624630961,"share":"https://ttm.financial/m/news/1131945227?lang=en_US&edition=fundamental","pubTime":"2021-06-25 22:22","market":"hk","language":"zh","title":"The Migration History of Internet Majors: From \"Gypsy Wandering\" to Buying Houses and Land","url":"https://stock-news.laohu8.com/highlight/detail?id=1131945227","media":"Tech星球","summary":"迁徙，成为了互联网公司早期的主题，居无定所，曾是互联网公司们最有活力的证据。","content":"Text/Qiao XueMigration was once the motif of the life of the most mysterious gypsy in the world. After repeated migrations, the Gypsies left India, went to Persia in the 11th century, to Southeast Europe in the early 14th century, and to Western Europe in the 15th century. In the second half of the 20th century, the traces of Gypsies spread all over North and South America. Legend has it that they migrate all their lives.Internet giants adhering to the spirit of \"freedom and openness\" have also worked in Oriental Silicon Valley<a href=\"https://laohu8.com/S/000931\">Zhongguancun</a>, Wudaokou, and Xierqi migrated. They used to be like \"gypsies\" in big cities. They started with code and devoted themselves to science and technology. Nowadays, their tentacles have penetrated deep into public life and every corner of the city, and they have stepped out of the world that was originally only built in \"0\" and \"1\". They have more and more sense of existence in the real world by buying houses and land.There is a saying in \"Mencius\" that says this: \"If a person has no permanent property, he must have no perseverance.\" Buildings and lands witness the rise and fall of Internet technology companies.Migrating Internet \"Gypsies\"When Jobs and Wozniak assembled the first generation of Apple computers in the garage,<a href=\"https://laohu8.com/S/GOOG\">Google</a>Silicon Valley became Silicon Valley when the first garage office was rented.The entrepreneurial story of Chinese technology companies is also continuing the \"glorious tradition\" on the other side of the ocean: Lenovo rented a reception room of less than 20 square meters in the Institute of Computing Technology of the Chinese Academy of Sciences, Huawei was born in a dilapidated private house in Shenzhen, and Pony Ma rented a dance studio to start his struggle. On the road, Jack Ma is a little better. He owns a four-bedroom apartment in Hangzhou Lakeside Garden, and Robin Li is in<a href=\"https://laohu8.com/S/00618\">Peking University Resources</a>The hotel was created<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>······The story of the new generation of BAT is more down-to-earth. The common hometown of Kuaishou, Byte, and Meituan is \"Huaqing Jiayuan\", a community located in Wudaokou, the \"center of the universe\". Although the current housing prices are often 8 figures, the early investor of Kuaishou Hu Boyu recalled: When I found Kuaishou, they only had 8 employees, in a very dilapidated residential building, without any income or tangible assets.This is also the home of the two founders of Kuaishou. Cheng Yixiao's family rented a private house in Huaqing Jiayuan Community, and later Su Hua, another main founder and CEO, also chose to live here. There is a warm picture of the two people often eating a bowl of snail noodles together after get off work and walking home together.Meituan was also born here. In a three-bedroom apartment, there are only three people, Wang Xing, Wang Huiwen, and Lai Binqiang. They work during the day and sleep there at night. Three people have no money. By sending a text message, they can see a group of \"angels\" in the same community.Zhang Yiming's reward for the important departments was that they could use the bedroom inside to work, while the unimportant departments would be squeezed in the living room.In 1998, Ding Lei will<a href=\"https://laohu8.com/S/NTES\">NetEase</a>Moving from Guangzhou to Beijing, the office location changed several times: from the earliest Chongwenmen<a href=\"https://laohu8.com/S/600628\">New World</a>Building A of the center moved to Kerry Center and the third floor of Oriental Plaza East, and finally found a place to live in Block D of Tsinghua Science and Technology Park, Wudaokou. Established Internet giants choose to settle down after migration, while cutting-edge Internet will inevitably repeat the old road and constantly migrate to their places of residence.Migration is not necessarily a bad thing. \"If you can't move out in two or three years, this company will have to go yellow.\" This metaphor says that getting out of Huaqing Jiayuan and moving to a bigger place is the sign that the enterprise is on the right track. The story of Internet entrepreneurship always has a low starting point. After all, it is enough to have a computer to write code, but gradually, as the number of people increases, the small always becomes big, and the simple always becomes complicated.Soon, Kuaishou moved from Huaqing Jiayuan to Block B of Tsinghua Science and Technology Park, 200 meters away. At that time, there were about 20 employees, and the daily activity had reached tens of millions. Then, after a calculation problem, the two founders decided to put Kuaishou's LOGO was erected on the roof of Block D of the Science and Technology Building. Within 3 kilometers of Wudaokou, Kuaishou already has multiple office areas such as Tsinghua Science and Technology Park, Tongfang Science and Technology Plaza, and Wenjin International Hotel.But it didn't take long for Kuaishou to move again. At the end of 2018, Kuaishou moved to Lenovo Beiyan Park in Xier Banner. Regarding the reason for Kuaishou's relocation, there are rumors that the rent of Tsinghua Science and Technology Park is higher.Su Hua chooses to go north, while Zhang Yiming prefers the prosperity of the urban area.Zhongguancun, the \"Oriental Silicon Valley\", used to be the favorite stronghold of Internet companies. The founders come from the surrounding universities such as Qingbei National People's Congress, Beihang University and Beiyou University, and as one of the first areas to introduce preferential tax policies for high-tech companies, this is an incubator for high-quality IT enterprises.The eternal landmark of Zhongguancun Internet is Ideal Building, which is the earliest and most expensive Grade A office building in Zhongguancun. Before settling in Ideal,<a href=\"https://laohu8.com/S/SINA\">SINA</a>Living in Xiaobailou in Wanquanzhuang, it is an annex building of a primary school. \"Three floors, such a long strip, just like a small matchbox.\"Being able to settle in such an office building is the most beautiful day for Sina. According to People, Sina has always been the largest tenant of Ideal International Building. When the building was most crowded, it accommodated 4,500 people, of which there were more than 3,000 people in Sina. The more expensive the floors went up, Sina rented four floors from top to bottom.Therefore, the building put up a huge logo for the most \"heroic\" tenants, which once became Baidu's heart disease. It was not until the listing that it was relieved by having a name in its own search building.Baidu's scale is getting bigger and bigger, and Putian Building and Ideal Building are not enough to carry it, so it chose to move to Xier Banner further north; Some people migrate because they have abundant food and grass, while others migrate because they hurt their menstruations and bones. The ideal later tenant ofo moved to the Internet financial center after a short glorious stay. At this time, it has been reduced from the most prosperous 3,400 people to 400 people until it gradually tends to be forgotten.Migration has become the early theme of Internet companies, and there is no fixed place. It was once the most dynamic evidence of Internet companies.Settle downBaidu was the first to settle down. In 2009, Baidu, which had been lingering in Zhongguancun for many years, took the lead in leaving, ending the scattered office work in many office buildings such as Putian Building, Ideal Building and roof of the world Building. It went all the way north and moved from outside the North Third Ring Road to the new headquarters \"Search Box\" building of Shangdi Science and Technology Park outside the North Fifth Ring Road.A Baidu person told Tech Planet that this 90,000-square-meter building, which is enough to accommodate more than 7,000 Baidu employees, was once a proud existence for Baidu people. There are not many companies with their own buildings in Beijing. But it didn't take long for the \"Search Box\" building to be overcrowded, and Baidu could only continue to move. Penghuan Building, Kuike Building and Capital Space Building around Shangdi all left Baidu's footprints.In 2012, the number of Baidu employees was only in the early 20,000, and it more than doubled in 2014. It was also in this year that Baidu Science and Technology Park was completed in the second phase of Zhongguancun Software Park, 3 kilometers west of the \"Search Box\" building, becoming Baidu's new \"home\".Later, in this garden, Sina spent more than 1.5 billion, and became neighbors with Baidu. NetEase is directly opposite Sina, and next door is<a href=\"https://laohu8.com/S/00700\">Tencent</a>, opposite Tencent is Baidu, and the four companies occupy the legendary intersection of the Internet, nicknamed \"Houchang Village F4\".There is an old saying in Beijing that \"the upper wind is the upper water\". The north of Beijing has always been regarded as a treasure land of geomantic omen. Except colleges and universities<a href=\"https://laohu8.com/S/YJ\">gather</a>, many Internet high-tech companies have unanimously set their companies in Xierqi.Some people don't believe in evil and choose to go to Wangjing, which young people love more.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>In 2015, I purchased Building 3 of Wangjing Greenland Center as the headquarters, but recently I want to return to the bustling north, and have already expanded land in the north of Zhongguancun.Lei Jun and Xiaomi successively moved to Yingu Building, Juanshi Building, China Resources Colorful City and other places. Until the completion of Xiaomi Science and Technology Park in 2019, this \"home\" cost Lei Jun 5.2 billion yuan. Kuaishou also began to look for a new headquarters in mid-2018 to end the scattered state of multiple office areas, and finally bought a building for 2.8 billion to become a neighbor with Xiaomi.Zhang Yiming, who loves Zhongguancun the most and wants to beat the Digital Festival, bought Xiaheng Fashion Center for Byte as his first home, and did not forget to remind employees to post their addresses to show that \"we are one of the few companies in Zhichun Road in the city center.\", unlike those companies in the urban-rural fringe areas such as Shangdi and Tongzhou. \"A real estate agent told Tech Planet that Byte settled down here, which also indirectly boosted nearby housing prices. During that time, his favorite words were, \"If you settle down soon, you can be neighbors with Byte.\"But mobility is still the theme of Byte employees. Although there are 4,333 stations in Fangheng Fashion Center, compared with the 5,618 stations in the original AVIC office and the 5,655 stations in Zhongguancun e-World Fortune Center, this \"home\" is not big enough. ByteDance has 39 office spaces like this in Beijing.Every day, 53 shuttle buses shuttle back and forth between these 39 scattered office locations. According to the calculation of Liu Run, a native of We Media, it is necessary to shuttle a distance from Chengdu to Tokyo.Ali, who is located in the \"Paradise Silicon Valley\", is much luckier. Not only does it have a park with a total construction area of 136,000 square meters in Binjiang District, Hangzhou, but in October 2020,<a href=\"https://laohu8.com/S/06688\">Ant Group</a>At a price of 2.699 billion yuan and a floor price of 5,194 yuan per square meter, we won a commercial plot with a total volume of more than 700,000 square meters in Zhijiang Resort, Xihu District, and the surrounding house prices also rose accordingly.In order to settle down, many Internet companies spend all their net worth. As early as 2006,<a href=\"https://laohu8.com/S/SOHU\">Sohu</a>Using 30% cash savings, he purchased Wudaokou Beijing Weixin International Building for a total price of about 277 million US dollars, and later built Sohu Media Building and Sohu Media Building<a href=\"https://laohu8.com/S/CYOU\">Swim freely</a>Building, the old aristocrats of the Internet did not expect that according to the stock price on June 22, the market value of US $675 million lost to the real estate in the early years.Station B is currently rented in the center of Kaide, Wujiaochang, Yangpu District, Shanghai, and is the largest tenant here. In 2020, Bilibili, which has been \"drifting\" for 10 years, finally spent 8.1 billion yuan to settle in Shanghai. As of the third quarter of 2020, Bilibili's available monetary funds were only 1 billion.Coincidentally, in November of the same year, Meituan also spent 6.541 billion yuan to acquire the land next door, and became its deskmate. Meituan, which was diligent and thrifty, moved and expanded in Wangjing again and again, and its employees were scattered in Henderson Weiye, Wangjing R&D Park, Qiming International Building, Cyberport Building and other office buildings of over 300,000 square meters. This is also the first time that Meituan has purchased such a large-scale real estate in the 10 years since its establishment.Wider migration and weakening of headquartersIn addition to expanding the territory in the base camp, the tentacles of Internet companies have also extended to farther and wider places.Companies in the north choose to go south, and Baidu's South China headquarters and international headquarters are both located in Shenzhen; Byte, which has been singing all the way, also spent 1 billion, and \"Dance\" went to Shenzhen and became neighbors with Tencent. In addition to the demand brought by its own business growth, the surge in employee scale may also be related to ByteDance's increased investment and acquisitions. CVSource investment data shows that since 2014, ByteDance has invested or acquired a total of 117 companies. Xiaomi also won a commercial land in Hai for 531 million yuan and officially joined the \"headquarters group\" in Houhai.While companies rooted in the south choose to go north, Ali will set up dual headquarters in Beijing and Hangzhou, as well as regional headquarters in Chongqing, Zhengzhou, Xi'an and other places; Although Ren Zhengfei said that Huawei's headquarters will never leave Shenzhen, it does not prevent Huawei from preparing to acquire Beijing's emerging Lize business district and become the management headquarters and center of domestic business.On the one hand, Internet technology companies are looking for a home for their growing strength, while on the other hand, they are also taking land acquisition as a business.<a href=\"https://laohu8.com/S/JD\">JD.com</a>Not only has it taken the action of acquiring land to build headquarters, logistics centers, and customer service centers, but it has also focused on the cake of new industrial cities. In 2017, JD.com invested in the construction of \"Plastic Rice Jingdong Cloud Yuedong Operation Center\" in Shantou, Guangdong. In the same year, JD.com signed a strategic cooperation agreement with the Dongguan Municipal Government of Guangdong, and spent 1.06 billion yuan to acquire land in Fenggang, Dongguan two years later. The \"Fenggang Jingdong Smart Valley\" project will be built. In October 2020, JD.com teamed up with Ping An,<a href=\"https://laohu8.com/S/000961\">Central South Construction</a>Two plots of land in the high-speed railway new city plate of Xiangcheng District, Suzhou were acquired for 4.73 billion yuan.JD.COM's most famous recent acquisition was to spend 2.7 billion yuan to acquire the Jade Palace Hotel in Beijing. Soon, this building was transferred to the well-known hedge fund Anzug Gordon.Buying land and building is also inseparable from the support of the place where the enterprise is located. When the US Mission won the Shanghai plot, the transfer conditions specified the introduction of the headquarters set up by well-known international, national and regional enterprises in the field of Internet online new economy industry; Behind Xiaomi's land acquisition at the reserve price is the new generation of mobile terminal equipment such as A0610 smartphones and mobile TVs stated in the access requirements.Huawei, known as the light of domestic products, has a stronger GR. When Huawei moved to Dongguan, Dongguan City allocated 1,900 acres of land for Huawei's terminal headquarters to build Huawei employee apartments, Huawei terminal headquarters and other projects. Huawei's research institutes are located in Shenzhen, Shanghai, Hangzhou, Nanjing, Beijing, Xi'an, Wuhan and Suzhou.Huawei already has a huge land reserve. In recent years, it has acquired a cumulative land area of about 10 million square meters, which is equivalent to a national small and medium-sized developer.The headquarters economy brought about by the base camp that once made the Internet proud of has changed. The local economy is eager to bring a new leap myth by the Internet giants, while the Internet giants enjoy some supporting policies. At the same time, plan ahead to ensure that you have enough space in the future.At a time when the growth of the Internet industry is generally slowing down and stabilizing, these office buildings and land parcels have become one of the most valuable assets of Internet technology upstarts, which seems to confirm the old saying, \"If the main business is done well, it is better to buy a property early\".I heard that Tencent recently bought an island in Dachan Bay, and the hottest name on the intranet is \"Goose City\", which makes people want to echo the phrase \"I just want to stand and earn money\" in \"Let the Bullets Fly\".","source":"techxq","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Migration History of Internet Majors: From \"Gypsy Wandering\" to Buying Houses and Land</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Migration History of Internet Majors: From \"Gypsy Wandering\" to Buying Houses and Land\n</h2>\n<h4 class=\"meta\">\n\nTech星球2021-06-25 22:22\n\n</h4>\n</header>\n<article>\nText/Qiao XueMigration was once the motif of the life of the most mysterious gypsy in the world. After repeated migrations, the Gypsies left India, went to Persia in the 11th century, to Southeast Europe in the early 14th century, and to Western Europe in the 15th century. In the second half of the 20th century, the traces of Gypsies spread all over North and South America. Legend has it that they migrate all their lives.Internet giants adhering to the spirit of \"freedom and openness\" have also worked in Oriental Silicon Valley<a href=\"https://laohu8.com/S/000931\">Zhongguancun</a>, Wudaokou, and Xierqi migrated. They used to be like \"gypsies\" in big cities. They started with code and devoted themselves to science and technology. Nowadays, their tentacles have penetrated deep into public life and every corner of the city, and they have stepped out of the world that was originally only built in \"0\" and \"1\". They have more and more sense of existence in the real world by buying houses and land.There is a saying in \"Mencius\" that says this: \"If a person has no permanent property, he must have no perseverance.\" Buildings and lands witness the rise and fall of Internet technology companies.Migrating Internet \"Gypsies\"When Jobs and Wozniak assembled the first generation of Apple computers in the garage,<a href=\"https://laohu8.com/S/GOOG\">Google</a>Silicon Valley became Silicon Valley when the first garage office was rented.The entrepreneurial story of Chinese technology companies is also continuing the \"glorious tradition\" on the other side of the ocean: Lenovo rented a reception room of less than 20 square meters in the Institute of Computing Technology of the Chinese Academy of Sciences, Huawei was born in a dilapidated private house in Shenzhen, and Pony Ma rented a dance studio to start his struggle. On the road, Jack Ma is a little better. He owns a four-bedroom apartment in Hangzhou Lakeside Garden, and Robin Li is in<a href=\"https://laohu8.com/S/00618\">Peking University Resources</a>The hotel was created<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>······The story of the new generation of BAT is more down-to-earth. The common hometown of Kuaishou, Byte, and Meituan is \"Huaqing Jiayuan\", a community located in Wudaokou, the \"center of the universe\". Although the current housing prices are often 8 figures, the early investor of Kuaishou Hu Boyu recalled: When I found Kuaishou, they only had 8 employees, in a very dilapidated residential building, without any income or tangible assets.This is also the home of the two founders of Kuaishou. Cheng Yixiao's family rented a private house in Huaqing Jiayuan Community, and later Su Hua, another main founder and CEO, also chose to live here. There is a warm picture of the two people often eating a bowl of snail noodles together after get off work and walking home together.Meituan was also born here. In a three-bedroom apartment, there are only three people, Wang Xing, Wang Huiwen, and Lai Binqiang. They work during the day and sleep there at night. Three people have no money. By sending a text message, they can see a group of \"angels\" in the same community.Zhang Yiming's reward for the important departments was that they could use the bedroom inside to work, while the unimportant departments would be squeezed in the living room.In 1998, Ding Lei will<a href=\"https://laohu8.com/S/NTES\">NetEase</a>Moving from Guangzhou to Beijing, the office location changed several times: from the earliest Chongwenmen<a href=\"https://laohu8.com/S/600628\">New World</a>Building A of the center moved to Kerry Center and the third floor of Oriental Plaza East, and finally found a place to live in Block D of Tsinghua Science and Technology Park, Wudaokou. Established Internet giants choose to settle down after migration, while cutting-edge Internet will inevitably repeat the old road and constantly migrate to their places of residence.Migration is not necessarily a bad thing. \"If you can't move out in two or three years, this company will have to go yellow.\" This metaphor says that getting out of Huaqing Jiayuan and moving to a bigger place is the sign that the enterprise is on the right track. The story of Internet entrepreneurship always has a low starting point. After all, it is enough to have a computer to write code, but gradually, as the number of people increases, the small always becomes big, and the simple always becomes complicated.Soon, Kuaishou moved from Huaqing Jiayuan to Block B of Tsinghua Science and Technology Park, 200 meters away. At that time, there were about 20 employees, and the daily activity had reached tens of millions. Then, after a calculation problem, the two founders decided to put Kuaishou's LOGO was erected on the roof of Block D of the Science and Technology Building. Within 3 kilometers of Wudaokou, Kuaishou already has multiple office areas such as Tsinghua Science and Technology Park, Tongfang Science and Technology Plaza, and Wenjin International Hotel.But it didn't take long for Kuaishou to move again. At the end of 2018, Kuaishou moved to Lenovo Beiyan Park in Xier Banner. Regarding the reason for Kuaishou's relocation, there are rumors that the rent of Tsinghua Science and Technology Park is higher.Su Hua chooses to go north, while Zhang Yiming prefers the prosperity of the urban area.Zhongguancun, the \"Oriental Silicon Valley\", used to be the favorite stronghold of Internet companies. The founders come from the surrounding universities such as Qingbei National People's Congress, Beihang University and Beiyou University, and as one of the first areas to introduce preferential tax policies for high-tech companies, this is an incubator for high-quality IT enterprises.The eternal landmark of Zhongguancun Internet is Ideal Building, which is the earliest and most expensive Grade A office building in Zhongguancun. Before settling in Ideal,<a href=\"https://laohu8.com/S/SINA\">SINA</a>Living in Xiaobailou in Wanquanzhuang, it is an annex building of a primary school. \"Three floors, such a long strip, just like a small matchbox.\"Being able to settle in such an office building is the most beautiful day for Sina. According to People, Sina has always been the largest tenant of Ideal International Building. When the building was most crowded, it accommodated 4,500 people, of which there were more than 3,000 people in Sina. The more expensive the floors went up, Sina rented four floors from top to bottom.Therefore, the building put up a huge logo for the most \"heroic\" tenants, which once became Baidu's heart disease. It was not until the listing that it was relieved by having a name in its own search building.Baidu's scale is getting bigger and bigger, and Putian Building and Ideal Building are not enough to carry it, so it chose to move to Xier Banner further north; Some people migrate because they have abundant food and grass, while others migrate because they hurt their menstruations and bones. The ideal later tenant ofo moved to the Internet financial center after a short glorious stay. At this time, it has been reduced from the most prosperous 3,400 people to 400 people until it gradually tends to be forgotten.Migration has become the early theme of Internet companies, and there is no fixed place. It was once the most dynamic evidence of Internet companies.Settle downBaidu was the first to settle down. In 2009, Baidu, which had been lingering in Zhongguancun for many years, took the lead in leaving, ending the scattered office work in many office buildings such as Putian Building, Ideal Building and roof of the world Building. It went all the way north and moved from outside the North Third Ring Road to the new headquarters \"Search Box\" building of Shangdi Science and Technology Park outside the North Fifth Ring Road.A Baidu person told Tech Planet that this 90,000-square-meter building, which is enough to accommodate more than 7,000 Baidu employees, was once a proud existence for Baidu people. There are not many companies with their own buildings in Beijing. But it didn't take long for the \"Search Box\" building to be overcrowded, and Baidu could only continue to move. Penghuan Building, Kuike Building and Capital Space Building around Shangdi all left Baidu's footprints.In 2012, the number of Baidu employees was only in the early 20,000, and it more than doubled in 2014. It was also in this year that Baidu Science and Technology Park was completed in the second phase of Zhongguancun Software Park, 3 kilometers west of the \"Search Box\" building, becoming Baidu's new \"home\".Later, in this garden, Sina spent more than 1.5 billion, and became neighbors with Baidu. NetEase is directly opposite Sina, and next door is<a href=\"https://laohu8.com/S/00700\">Tencent</a>, opposite Tencent is Baidu, and the four companies occupy the legendary intersection of the Internet, nicknamed \"Houchang Village F4\".There is an old saying in Beijing that \"the upper wind is the upper water\". The north of Beijing has always been regarded as a treasure land of geomantic omen. Except colleges and universities<a href=\"https://laohu8.com/S/YJ\">gather</a>, many Internet high-tech companies have unanimously set their companies in Xierqi.Some people don't believe in evil and choose to go to Wangjing, which young people love more.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>In 2015, I purchased Building 3 of Wangjing Greenland Center as the headquarters, but recently I want to return to the bustling north, and have already expanded land in the north of Zhongguancun.Lei Jun and Xiaomi successively moved to Yingu Building, Juanshi Building, China Resources Colorful City and other places. Until the completion of Xiaomi Science and Technology Park in 2019, this \"home\" cost Lei Jun 5.2 billion yuan. Kuaishou also began to look for a new headquarters in mid-2018 to end the scattered state of multiple office areas, and finally bought a building for 2.8 billion to become a neighbor with Xiaomi.Zhang Yiming, who loves Zhongguancun the most and wants to beat the Digital Festival, bought Xiaheng Fashion Center for Byte as his first home, and did not forget to remind employees to post their addresses to show that \"we are one of the few companies in Zhichun Road in the city center.\", unlike those companies in the urban-rural fringe areas such as Shangdi and Tongzhou. \"A real estate agent told Tech Planet that Byte settled down here, which also indirectly boosted nearby housing prices. During that time, his favorite words were, \"If you settle down soon, you can be neighbors with Byte.\"But mobility is still the theme of Byte employees. Although there are 4,333 stations in Fangheng Fashion Center, compared with the 5,618 stations in the original AVIC office and the 5,655 stations in Zhongguancun e-World Fortune Center, this \"home\" is not big enough. ByteDance has 39 office spaces like this in Beijing.Every day, 53 shuttle buses shuttle back and forth between these 39 scattered office locations. According to the calculation of Liu Run, a native of We Media, it is necessary to shuttle a distance from Chengdu to Tokyo.Ali, who is located in the \"Paradise Silicon Valley\", is much luckier. Not only does it have a park with a total construction area of 136,000 square meters in Binjiang District, Hangzhou, but in October 2020,<a href=\"https://laohu8.com/S/06688\">Ant Group</a>At a price of 2.699 billion yuan and a floor price of 5,194 yuan per square meter, we won a commercial plot with a total volume of more than 700,000 square meters in Zhijiang Resort, Xihu District, and the surrounding house prices also rose accordingly.In order to settle down, many Internet companies spend all their net worth. As early as 2006,<a href=\"https://laohu8.com/S/SOHU\">Sohu</a>Using 30% cash savings, he purchased Wudaokou Beijing Weixin International Building for a total price of about 277 million US dollars, and later built Sohu Media Building and Sohu Media Building<a href=\"https://laohu8.com/S/CYOU\">Swim freely</a>Building, the old aristocrats of the Internet did not expect that according to the stock price on June 22, the market value of US $675 million lost to the real estate in the early years.Station B is currently rented in the center of Kaide, Wujiaochang, Yangpu District, Shanghai, and is the largest tenant here. In 2020, Bilibili, which has been \"drifting\" for 10 years, finally spent 8.1 billion yuan to settle in Shanghai. As of the third quarter of 2020, Bilibili's available monetary funds were only 1 billion.Coincidentally, in November of the same year, Meituan also spent 6.541 billion yuan to acquire the land next door, and became its deskmate. Meituan, which was diligent and thrifty, moved and expanded in Wangjing again and again, and its employees were scattered in Henderson Weiye, Wangjing R&D Park, Qiming International Building, Cyberport Building and other office buildings of over 300,000 square meters. This is also the first time that Meituan has purchased such a large-scale real estate in the 10 years since its establishment.Wider migration and weakening of headquartersIn addition to expanding the territory in the base camp, the tentacles of Internet companies have also extended to farther and wider places.Companies in the north choose to go south, and Baidu's South China headquarters and international headquarters are both located in Shenzhen; Byte, which has been singing all the way, also spent 1 billion, and \"Dance\" went to Shenzhen and became neighbors with Tencent. In addition to the demand brought by its own business growth, the surge in employee scale may also be related to ByteDance's increased investment and acquisitions. CVSource investment data shows that since 2014, ByteDance has invested or acquired a total of 117 companies. Xiaomi also won a commercial land in Hai for 531 million yuan and officially joined the \"headquarters group\" in Houhai.While companies rooted in the south choose to go north, Ali will set up dual headquarters in Beijing and Hangzhou, as well as regional headquarters in Chongqing, Zhengzhou, Xi'an and other places; Although Ren Zhengfei said that Huawei's headquarters will never leave Shenzhen, it does not prevent Huawei from preparing to acquire Beijing's emerging Lize business district and become the management headquarters and center of domestic business.On the one hand, Internet technology companies are looking for a home for their growing strength, while on the other hand, they are also taking land acquisition as a business.<a href=\"https://laohu8.com/S/JD\">JD.com</a>Not only has it taken the action of acquiring land to build headquarters, logistics centers, and customer service centers, but it has also focused on the cake of new industrial cities. In 2017, JD.com invested in the construction of \"Plastic Rice Jingdong Cloud Yuedong Operation Center\" in Shantou, Guangdong. In the same year, JD.com signed a strategic cooperation agreement with the Dongguan Municipal Government of Guangdong, and spent 1.06 billion yuan to acquire land in Fenggang, Dongguan two years later. The \"Fenggang Jingdong Smart Valley\" project will be built. In October 2020, JD.com teamed up with Ping An,<a href=\"https://laohu8.com/S/000961\">Central South Construction</a>Two plots of land in the high-speed railway new city plate of Xiangcheng District, Suzhou were acquired for 4.73 billion yuan.JD.COM's most famous recent acquisition was to spend 2.7 billion yuan to acquire the Jade Palace Hotel in Beijing. Soon, this building was transferred to the well-known hedge fund Anzug Gordon.Buying land and building is also inseparable from the support of the place where the enterprise is located. When the US Mission won the Shanghai plot, the transfer conditions specified the introduction of the headquarters set up by well-known international, national and regional enterprises in the field of Internet online new economy industry; Behind Xiaomi's land acquisition at the reserve price is the new generation of mobile terminal equipment such as A0610 smartphones and mobile TVs stated in the access requirements.Huawei, known as the light of domestic products, has a stronger GR. When Huawei moved to Dongguan, Dongguan City allocated 1,900 acres of land for Huawei's terminal headquarters to build Huawei employee apartments, Huawei terminal headquarters and other projects. Huawei's research institutes are located in Shenzhen, Shanghai, Hangzhou, Nanjing, Beijing, Xi'an, Wuhan and Suzhou.Huawei already has a huge land reserve. In recent years, it has acquired a cumulative land area of about 10 million square meters, which is equivalent to a national small and medium-sized developer.The headquarters economy brought about by the base camp that once made the Internet proud of has changed. The local economy is eager to bring a new leap myth by the Internet giants, while the Internet giants enjoy some supporting policies. At the same time, plan ahead to ensure that you have enough space in the future.At a time when the growth of the Internet industry is generally slowing down and stabilizing, these office buildings and land parcels have become one of the most valuable assets of Internet technology upstarts, which seems to confirm the old saying, \"If the main business is done well, it is better to buy a property early\".I heard that Tencent recently bought an island in Dachan Bay, and the hottest name on the intranet is \"Goose City\", which makes people want to echo the phrase \"I just want to stand and earn money\" in \"Let the Bullets Fly\".\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://finance.sina.com.cn/tech/csj/2021-06-25/doc-ikqcfnca3242159.shtml\">Tech星球</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5ae87ee7fa7637f621353ab8a89104f8","relate_stocks":{"160636":"互联网","161025":"移动互联"},"source_url":"http://finance.sina.com.cn/tech/csj/2021-06-25/doc-ikqcfnca3242159.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1131945227","content_text":"文/乔雪\n迁徙，曾是世界上最神秘的吉普赛人一生的母题。吉普赛人经屡次迁徙，离开印度，11世纪到波斯，14世纪初到东南欧，15世纪到西欧，20世纪下半叶，吉普赛人的踪迹已遍布北美和南美。传说中，他们的一生都在迁徙。\n秉承“自由与开放”精神的互联网大厂们，也曾在东方硅谷的中关村、五道口、西二旗迁徙，他们曾经有如各个大城市里的“吉普赛人”，起始于代码，潜心于科技。如今，他们的触角深入大众生活和城市的各个角落，走出了原本只在“0”“1”中构建的世界，买楼买地，在现实世界中拥有越来越多的存在感。\n《孟子》中有一句话是这么说的：“人无恒产，必无恒心。”楼、地，见证着互联网科技公司们的兴衰变迁。\n迁徙的互联网“吉普赛人”\n当乔布斯和沃兹尼亚克在车库组装出第一代苹果电脑，谷歌租用了第一间车库办公室时，硅谷就成为了硅谷。\n中国科技公司的创业故事，也在延续着大洋彼岸的“光荣传统”：联想租用中科院计算所的一个不足20平的传达室，华为诞生在深圳一间破旧民房里，马化腾租着舞蹈室开启奋斗之路，马云好一点，在杭州湖畔花园拥有一套四居室，李彦宏则在北大资源宾馆创立了百度······\n新一代BAT故事更接地气，快手、字节、美团的共同故乡是“华清嘉园”，这个位于“宇宙中心”五道口的小区，虽然现在的房价动辄8位数，但快手早期投资人胡博予回忆：我找到快手的时候，他们只有8个员工，在一个非常破的居民楼里，没有任何收入，也没有任何有形资产。\n这里还是快手两位创始人的安家之所，程一笑一家租住在华清嘉园小区的一套民房里，而后来的另一位主要创始人、CEO宿华也选择住在这里，这样就有了两人经常下班后一起吃碗螺蛳粉，结伴步行回家的温馨画面。\n美团也诞生在这儿，在一个三居室里，只有王兴、王慧文、赖斌强三个人，白天办公，晚上就睡在那里。三个人已经没钱了，发个短信，就能在同小区见到一批“天使”。\n张一鸣给重要的部门的奖赏，是可以用里面的卧室办公，而不重要的部门就挤在客厅里。\n1998年，丁磊将网易从广州搬来北京，办公地点几经变迁：从最早的崇文门新世界中心A楼，搬到嘉里中心和东方广场东三楼，最终，终于在五道口清华科技园D座找到栖身之地。老牌互联网巨头经过迁徙选择定居，而新锐互联网也难免重复老路，不断迁徙栖身之地。\n迁徙未必是坏事，“如果两三年都搬不走，这公司就得黄。”这份暗喻表示，走出华清嘉园，搬到更大的地方，才是企业走上正轨的标志。互联网创业的故事，起点总是低微，毕竟，写代码，能拥有一台电脑就足够了，但渐渐地，随着人数越来越多，小总要变成大，简单总要走向繁复。\n很快，快手就从华清嘉园迁入了200米开外的清华科技园B座，当时员工20来人，日活已经来到千万，接着，两位创始人经过一道计算题，决定把快手的LOGO竖立在了科技大厦D座楼顶。五道口3公里范围内，快手已经拥有清华科技园、同方科技广场、文津国际酒店等多个办公区。\n但没过多久，就又再次搬家，2018年底，快手便搬到了位于西二旗的联想北研园区，关于快手易址的原因，坊间有传闻称是清华科技园租金较高。\n宿华选择北上，张一鸣则更喜欢市区内的繁华。\n“东方硅谷”中关村，曾经是互联网公司最爱的据点。创始人们出自周围环绕的清北人大、北航北邮等高校，加上作为最早一批出台高科技公司税收优惠政策的区域，这里是优质IT企业的孵化器。\n中关村互联网永恒地标是理想大厦，这里是中关村最早且最贵的甲级写字楼。在入驻理想前，新浪蜗居在万泉庄的小白楼，那是一所小学的附属楼。“三层楼，长长的这么一小条，就跟个小火柴盒一样。”\n能入驻这样的写字楼，是新浪最风光的日子，据《人物》报道，新浪始终是理想国际大厦最大的租户，大厦最拥挤的时候容纳4500人，其中新浪就有3000多人，楼层越往上越贵，新浪是从顶往下租了四层。\n因此，大厦为最“豪气”的租户挂上了硕大的logo，这一度成为了百度的心病，直到上市后，在自己的搜索大厦拥有姓名才纾解。\n百度的规模越来越大，普天大厦、理想大厦都不足以承载，于是选择迁往更北的西二旗；有人迁徙是因为拥有丰沛的粮草，而有的迁徙，则是伤经动骨，理想后来的租客ofo，在短暂的辉煌停留后搬去了互联网金融中心，此时已从最繁荣的3400人，缩减到400人，直至逐渐趋于被遗忘。\n迁徙，成为了互联网公司早期的主题，居无定所，曾是互联网公司们最有活力的证据。\n安家\n最先安家的是百度，2009年，在中关村流连多年的百度率先动身，结束了在普天大厦、理想大厦、第三极大厦等多幢写字楼分散办公的状态，一路北上，从北三环外搬到了北五环外的上地科技园区的新总部“搜索框”大厦。\n一位百度人告诉Tech星球，这座达9万平方米，足以容纳百度7000多名员工的大厦，曾一度是让百度人骄傲的存在，在北京有属于自己楼的公司并不多。但没多久，“搜索框”大厦也人满为患，百度只能继续搬家，上地周围的鹏寰大厦、奎科大厦、首创空间大厦都留下过百度的足迹。\n2012年，百度员工数量只有2万出头，2014年就翻了一倍多，也正是在这一年，“搜索框”大厦向西3公里的中关村软件园二期里百度科技园落成，成为了百度的新“家”。\n后来这座园子里，新浪花费了超过15亿，兜兜转转与百度又做上了邻居，新浪正对面是网易，隔壁是腾讯，腾讯对面是百度，四家公司分占据了传说中的「互联网的十字路口」，被戏称为“后厂村F4”。\n北京有句老话叫“上风上水”，北京城的北面气象万千，历来被认为是风水宝地。除了高校云集，众多互联网高科技公司都不约而同地将公司定在了西二旗。\n也有人不信邪，选择去年轻人更爱的望京，阿里巴巴2015年购得望京绿地中心3号楼，作为总部，但是最近又想要重回热闹的北边，已经在中关村的北部拓土。\n雷军和小米先后辗转银谷大厦、卷石大厦、华润五彩城等地，直到2019年小米科技园落成，这个“家”花掉雷军52亿元。快手也从2018年中开始寻找新总部，以结束多个办公区分散的状态，最后28亿买楼，跟小米做上邻居。\n最钟情中关村的还要数字节跳动的张一鸣，为字节买下方恒时尚中心作为第一个家，还不忘提醒员工要晒出地址，以彰显“我们是少有的在市中心知春路的，不像那些在上地、通州等城乡结合部的公司。”\n一位地产中介告诉Tech星球，字节在这里安家，还间接带动了附近的房价，那段时间，他最喜欢的话术是，“快定下来，就能和字节做邻居了。”\n但流动仍然是字节员工的主题，虽然方恒时尚中心有4333个工位，和原来中航办公室的5618个工位、中关村e世界财富中心5655工位相比，这个“家”还不够大，而类似这样的办公场所，字节跳动在北京有39个。\n每天的53辆穿梭车，就在这散落的39个办公地点之间来回反复穿梭、循环，根据自媒体人刘润计算，要穿梭出一个从成都到东京的距离。\n而身处“天堂硅谷”的阿里就幸运的多，不仅在杭州滨江区拥有总建筑面积136000㎡的园区，2020年10月，蚂蚁集团以26.99亿元、楼面价5194元每平方米的价格拿下西湖区之江度假区一宗总体量超过70万方的商办地块，周边的房价也应声上涨。\n为了安家，很多互联网公司拿出全部身家。早在2006年，搜狐动用30%的现金储蓄，以约2.77亿美元的总价，购置了五道口北京威新国际大厦，后来又自建了搜狐媒体大厦和搜狐畅游大厦，互联网旧贵族没有想到，按照6月22日股价，市值6.75亿美元不敌早年的不动产。\nB站目前整租于上海市杨浦区五角场凯德国正中心，是这里的最大租户。2020年，“上漂”10年的B站，终于拿出81亿元在上海落脚，而截至2020年三季度，B站可用货币资金只有10亿。\n巧合的是，同年11月，美团也斥资65.41亿元拿下隔壁地块，成为其同桌，勤俭持家的美团，一次次在望京搬家、扩张，员工分散在恒基伟业、望京研发园、启明国际大厦、数码港大厦等超30万平方米的写字楼，这也是美团成立10年来第一次购置如此大规模的不动产。\n更广的迁徙与总部的弱化\n除了在大本营不断扩大版图外，互联网公司的触角还伸向了更远更广的地方。\n北方的公司选择南下，百度的华南总部和国际总部，都在深圳落地；一路高歌的字节也花费10亿，“跳动”到深圳和腾讯做上了邻居，员工规模激增的背后除了自身业务增长带来的需求，或许也与字节跳动加大投资收购有关系。CVSource投中数据显示，2014年以来字节跳动累计对117家企业进行投资或并购。小米也以5.31亿元竞得海的一宗商业用地，正式加入到了后海“总部群”。\n而南方生根的公司选择北上，阿里将在北京和杭州设立双总部，还在重庆、郑州、西安等地都设有区域总部；虽然任正非表示，华为的总部永远不会离开深圳，但并不妨碍华为也准备拿下北京新兴的丽泽商业区，成为国内业务的管理总部和中心，\n一方面，互联网科技公司们是为了自己日益壮大的力量寻找归宿，而另一面，也在将拿地作为一门生意。\n京东不仅有过拿地建设总部、物流中心、客服中心的动作，其还盯上了产业新城这块蛋糕。2017年，京东在广东汕头投资建设“塑米京东云粤东运营中心”，同年，京东再与广东东莞市政府签署战略合作协议，并于两年后斥资10.6亿元在东莞凤岗拿地，将建设“凤岗京东智谷”项目。2020年10月，京东又联手平安、中南建设以47.3亿元将苏州相城区高铁新城板块两宗地块收入囊中。\n京东近期最著名的一次收购是花费27亿元拿下北京翠宫饭店，很快，这栋楼又被转给知名对冲基金安祖高顿。\n拿地买楼的也离不开企业所在地方的支持，美团拿下上海地块时，出让条件上指定要求引进互联网在线新经济产业领域的国际性、全国性和大区域性知名企业设立的总部；小米用底价拿地的背后，是准入要求中写明行业为A0610智能手机、移动电视等新一代移动终端设备。\n而称为国货之光的华为，则拥有更强大的GR，当年华为搬去东莞的时候，东莞市为华为终端总部划拨了1900亩土地，用来建设华为员工公寓、华为终端总部等项目，而华为的研究所，遍布深圳、上海、杭州、南京、北京、西安、武汉和苏州等。\n华为已拥有庞大的土地储备，近几年累计获得的土地面积约为1000万平方米，规模相当于一个全国性的中小型开发商。\n曾让互联网引以为傲的大本营所带来的总部经济变了，地方经济渴望由互联网巨头们带来新的飞跃神话，而互联网巨头们则享受一些扶持政策。同时，未雨绸缪，以保证自己未来有足够的空间。\n在互联网行业增长总体减速趋稳的当下，这些写字楼和地块，成为了互联网科技新贵们最值钱的资产之一，似乎印证着那句老话，“主业做得好，不如买楼买得早”。\n听说，最近腾讯在大铲湾买下了一座岛，内网最热的征名是“鹅城”，让人不禁想呼应《让子弹飞》那句“我就是想站着，还把钱挣了”。","news_type":1,"symbols_score_info":{"160636":0.9,"161025":0.9}},"isVote":1,"tweetType":1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