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2021-04-30

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Chinese service providers, what is the key to competing with Shopify?

遥望海外，淘宝、拼多多的卖家是幸运的。或者说，这是这一代中国电商卖家的幸运。相比之下，出海市场火爆，却也因卖家不能掌握自己的命运，随时面临竹篮打水一场空的危险。 Shopify和它代表着的独立站市场

Chinese service providers, what is the key to competing with Shopify?

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":103636156,"tweetId":"103636156","gmtCreate":1619774817375,"gmtModify":1704272182426,"author":{"id":3573484610154351,"idStr":"3573484610154351","authorId":3573484610154351,"authorIdStr":"3573484610154351","name":"Sengchai","avatar":"https://static.tigerbbs.com/66783983d4a11a6ca90ad5b0eb8ccc1d","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":5,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>gooooood</body></html>","htmlText":"<html><head></head><body>gooooood</body></html>","text":"gooooood","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/103636156","repostId":2131255136,"repostType":4,"repost":{"id":"2131255136","kind":"highlight","pubTimestamp":1619773817,"share":"https://ttm.financial/m/news/2131255136?lang=en_US&edition=fundamental","pubTime":"2021-04-30 17:10","market":"us","language":"zh","title":"Chinese service providers, what is the key to competing with Shopify?","url":"https://stock-news.laohu8.com/highlight/detail?id=2131255136","media":"亿邦动力","summary":"遥望海外，淘宝、拼多多的卖家是幸运的。或者说，这是这一代中国电商卖家的幸运。\n相比之下，出海市场火爆，却也因卖家不能掌握自己的命运，随时面临竹篮打水一场空的危险。\nShopify和它代表着的独立站市场","content":"Looking overseas, Taobao,<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>The seller of is lucky. In other words, this is the luck of this generation of Chinese e-commerce sellers.In contrast, the overseas market is booming, but because sellers can't control their own destiny, they are in danger of drawing water with a sieve at any time.Shopify and the independent website market it represents are still growing rapidly.A few days ago, Shopify, an independent website building SaaS service provider, released its financial report for the first quarter of 2021, showing that the company's revenue was US $989 million, a year-on-year increase of 110% (of which subscription solution revenue was US $320.7 million, a year-on-year increase of 71%; business solution revenue was US $668 million, a year-on-year increase of 137%); Adjusted gross profit was US $565.1 million, a year-on-year increase of 114%; Gross merchandise volume (GMV) for Shopify merchants worldwide was $37.3 billion, up 114% year-over-year.Correspondingly,Shopify may be facing being \"wrapped\" by overseas third-party systems in the Chinese seller market.Follow dogmatic operating rules, and the possibility of being shut down at any time.\"Watching others make money overseas makes my heart surge, but I also know that the situation is dangerous, so I dare not act rashly.\" A domestic driving recorder category champion, one of the best, sighed in the face of the uncertainty of the overseas market.At least in China, there can be a certain mechanism for equal dialogue with the platform. Although the vast majority of sellers and brand owners are somewhat powerless in front of the platform, they are even more hesitant to go overseas across the border.There are no clear rules, a lack of smooth communication mechanism, and a lack of localized operation capabilities... whether it is<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The era is still the stage of independent stations,Chinese overseas sellers know well that they have never taken the initiative.\"Some Shopify China's leading brand merchants have switched to local service providers in China.\" A cross-border e-commerce seller revealed to Yibang Power,\"On the one hand, local companies are attacking fiercely, and on the other hand, Shopify's investment in the Chinese market is relatively limited.\"The seller said that Shopify's team in China is small, and the number of people responsible for merchant training and customer service is even more limited. \"At present, Shopify basically only does high-quality small and medium-sized customers, and provides some start-up training for merchants, and is not very refined and customized to serve merchants. On the other hand, local service providers, some enterprises have even established dedicated customer service teams, one-on-one service brand customers.\" He said.\"Obviously, these Chinese service providers are going for Shopify.\" Jackson, a cross-border e-commerce agency operation service, also said, \"For most sellers, choosing an independent website to build a SaaS service provider, the first thing that comes to mind is Shopify. After all, brand awareness is there. But starting from reality, local partners who understand them better and provide more personalized services are also good choices.\"According to the \"2021 China DTC Enterprise Overseas Development Report\" released by Yibang Think Tank, among independent website tools, 45% of enterprises choose Shopify, and the proportion of other service providers ranges from 1% to 9%.<img src=\"https://static.tigerbbs.com/f504fdfcced972dec083a1a85bf4fa91\" tg-width=\"947\" tg-height=\"560\" referrerpolicy=\"no-referrer\">\"After Q3 last year, there may be some changes in Shopify's share of the Chinese seller market. There are Shopify merchants around me who have shifted positions in the past six months.\" Jackson pointed out.1. Sequelae of \"indiscriminate closure\"Song Changxing is a seller who switched from Shopify to another local service provider.According to him, he has been an independent cross-border e-commerce station since 2019, and it is a small and medium-sized online boutique grocery store with the ability to integrate all categories of products. Since he encountered several \"indiscriminate site lockdowns\" in Shopify last year, he decided to shift positions.\"Shopify has strict risk control in order to rectify non-compliant sellers. However, some stations are blocked very unjustly, and regular products that run well are suddenly blocked, wasting a lot of traffic fees. Since then, we have made a new attempt on the website platform.\" Song Changxing said.\"At present, the website building platform we cooperate with is not bad and easy to communicate.\" In his view, Shopify is definitely technically far behind some other service providers, but whether service providers can understand the pain points of sellers and provide targeted help is also an important consideration.\"From this point of view, domestic website building SaaS service providers do have the tendency to'dig the corner of Shopify '. After all, their communication with Chinese sellers is smoother, which is a local advantage.\" Song Changxing concluded.Jackson, who operates for multiple overseas brands, pointed out that from his own personal experience, Shopify's investment in the Chinese seller market is indeed small (the marketing team is estimated to be no more than 10 people); Or, maybe the Chinese market is not worth mentioning for Shopify at this stage.This is not without foundation. According to data from the Store leads website, as of December 2020, among Shopify's global paying merchants, North America accounted for 62%, Europe accounted for 21%, Asia accounted for 7%, and Oceania accounted for 6%. In Asia, the proportion of Shopify paying merchants from high to low is India (21%), China (19 in total, including 7% in mainland China, 11% in Hong Kong, 1% in Taiwan), Singapore (13%), Philippines (12%), Indonesia (10%), Japan (9%), Thailand (8%), Malaysia (5%), Vietnam (2%).\"This gives local service providers a lot of opportunities,\" Jackson said. \"And,Some leading local service providers are no longer limited to the Chinese market。”It is understood that at present, independent SaaS service providers including Shoplazza, Shopline, Ueeshop, etc. have developed a certain number of overseas merchants.Among them, Shopline has the fastest pace of internationalization, and was<a href=\"https://laohu8.com/S/YY\">Huanju Group</a>Before controlling and vigorously expanding the Chinese mainland market, it has a history of development in Hong Kong, Taiwan and Southeast Asia for several years, and is now actively exploring the markets of some countries and regions in Europe, America and Asia.\"Shopline has deployed multiple locations overseas, and the next step is to break into the Shopify backyard.\"According to a person familiar with the matter.Shopmakers Shoplazza and Ueeshop have also opened their arms to overseas merchants. Domestic e-commerce SaaS service providers such as Youzan and Weimob, which have newly joined the cross-border export market, have more or less extended their tentacles to overseas merchants. For example, Youzan has expanded to local merchants in Japan and North America.2. Overseas opportunities for Chinese SaaS service providers\"For most enterprises, growth comes from the 'stock' market and the 'incremental' market. Specific to independent SaaS service providers, the stock mainly refers to the retention rate of merchants; There are two types of increment:One is to extend other merchant solutions beyond SaaS, and the other is to expand new merchants。” A person in the investment circle talked to Yibang Power.From the perspective of increment, providing merchant solutions generally includes payment products, financial products, logistics products, etc.; Expanding new businesses is divided into three stages: First, encourage more platform sellers who have not yet made independent stations to do independent stations; The second is to \"grab customers\" from competitors; The third is to go to overseas markets and develop overseas businesses.According to a statistic, currently in the global e-commerce platform SaaS market, based on the number of merchants, Shopify accounts for about 23.2%, and WooCommerce accounts for about 28.4%. Among them, WooCommerce provides simple website building tools, while Shopify is positioned as an e-commerce infrastructure provider. Its services cover website building, logistics, payment, financing, etc., and the potential business space is huge.This also provides a reference for development ideas for independent SaaS service providers in China. For example, Shopline's self-developed payment product SHOPLINE Payments can provide merchants with global credit card acquiring and cross-border settlement services.The increment of expanding new merchants must be valued by all website-building SaaS service providers.\"There will definitely be powerful players who go abroad to develop overseas customers.\" Jackson said, \"It may be faster to start from the national markets where Shopify is relatively weak, such as some countries/regions in Asia, but there are still many European and American markets. Big space.\"<img src=\"https://static.tigerbbs.com/bba414c74a06d9ab9da699d740654750\" tg-width=\"990\" tg-height=\"547\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ebe247e54005663bb6d1ee2e9cd3b7ec\" tg-width=\"990\" tg-height=\"566\" referrerpolicy=\"no-referrer\">The data shows that the current penetration rate of e-commerce in European and American markets is basically below 20%, significantly lagging behind the domestic market. At the same time, the competition pattern (relatively fragmented) and industrial environment (weak e-commerce infrastructure, high basic expense ratios such as payment and logistics) of the European and American e-commerce markets are also significantly different from those of the domestic market, which has promoted the rise of Shopify.\"A large number of merchants in Europe and the United States tend to achieve online sales through their own channels, and consumers are also accustomed to shopping on various small and beautiful brand independent websites. No matter how strong big manufacturers like Shopify and WooCommerce are, they are far from penetrating. Not enough, for example, the number of paying merchants in Europe for Shopify is only about 300,000 to 400,000.\" Jackson pointed out.In addition, according to Ueeshop insiders: \"At this stage, the overseas merchants served are mainly distributed in Europe and America. Typically, there are Chinese employees and Chinese resources in their teams, so they hope to have Chinese services and Chinese backend.\"Third, no longer \"hard fighting technology\"\"To say that the functions are powerful, it must be Shopify.\" An independent website seller bluntly told Yibang Power, but in fact, most sellers don't use so many functions.In this seller's opinion, there is no so-called best choice to choose a SaaS service provider, only the choice that suits you best. From his own point of view, it is mainly the needs of building a website, and the consideration criteria include conversion rate, loading speed, and key functions.\"After attracting traffic, whether the conversion is good or not depends on the in-store experience; For online store pages, every second slower opening speed means a higher bounce rate; and on-site features (such as tying) help to increase sales.\" He said.In other words, the key to the competition between Chinese service providers and Shopify may not be the hard-fighting technology, but whether they can carry out differentiated development around the actual needs of the target merchant group.“China's cross-border export e-commerce has the richest operating scenarios and the richest supply of goods. Doing a good job in China's cross-border seller market is actually internationalization. \"Qiao Guanyuan, general manager of Shopline China, believes. Whether to open up the overseas merchant market depends on the development stage and capability boundaries of each company.Ueeshop insiders pointed out that for Ueeshop, it mainly serves Chinese businesses at present. When it basically achieves this goal and has a certain share in the domestic market, it will go abroad.\"The revenue model of SaaS services requires heavy investment, and it is not easy to play.\" A person in the cross-border e-commerce circle pointed out, \"In addition, unlike to C products, to B SaaS is a test of localized operations and service capabilities, which may be The biggest problem for Chinese service providers to go abroad.\"\"For example, Shopify invested a lot in the Japanese market last year, but local service providers in Japan are also very strong, such as Makeshop.\" The above-mentioned person said, \"The localization cost is too high, and'foreign monks' are not easy to do.\"Another example is the Southeast Asian market. What service providers need to face is that although local e-commerce is developing rapidly, it is not perfect in e-commerce supporting services such as payment and logistics. The e-commerce market is dominated by platforms, because most platforms invest heavily in infrastructure construction and can provide local services, but independent website sellers do not have this advantage. For independent website building SaaS service providers, it is difficult to overcome this problem from merchant solutions in the short term.\"If we want to focus on overseas markets in the future, we may have new versions of products specifically for overseas merchants.\" Ueeshop insiders also talked about solving the problem of localization.In addition, the epidemic has led to a decline in the ability of small and medium-sized merchants to pay, which is also something that SaaS service providers need to consider when expanding overseas markets.\"Although the global e-commerce has ushered in a historic development in the past year, and a large number of merchants have gone online, which has greatly benefited Shopify, it is hard to say how strong the payment ability is. For example, many small and medium-sized businesses may be the simplest website building needs, and it is enough to use some cheap or even free products, and their loyalty will not be high.\" Jackson, who operates cross-border e-commerce agents, said.","source":"ybdlw","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chinese service providers, what is the key to competing with Shopify?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChinese service providers, what is the key to competing with Shopify?\n</h2>\n<h4 class=\"meta\">\n\n亿邦动力2021-04-30 17:10\n\n</h4>\n</header>\n<article>\nLooking overseas, Taobao,<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>The seller of is lucky. In other words, this is the luck of this generation of Chinese e-commerce sellers.In contrast, the overseas market is booming, but because sellers can't control their own destiny, they are in danger of drawing water with a sieve at any time.Shopify and the independent website market it represents are still growing rapidly.A few days ago, Shopify, an independent website building SaaS service provider, released its financial report for the first quarter of 2021, showing that the company's revenue was US $989 million, a year-on-year increase of 110% (of which subscription solution revenue was US $320.7 million, a year-on-year increase of 71%; business solution revenue was US $668 million, a year-on-year increase of 137%); Adjusted gross profit was US $565.1 million, a year-on-year increase of 114%; Gross merchandise volume (GMV) for Shopify merchants worldwide was $37.3 billion, up 114% year-over-year.Correspondingly,Shopify may be facing being \"wrapped\" by overseas third-party systems in the Chinese seller market.Follow dogmatic operating rules, and the possibility of being shut down at any time.\"Watching others make money overseas makes my heart surge, but I also know that the situation is dangerous, so I dare not act rashly.\" A domestic driving recorder category champion, one of the best, sighed in the face of the uncertainty of the overseas market.At least in China, there can be a certain mechanism for equal dialogue with the platform. Although the vast majority of sellers and brand owners are somewhat powerless in front of the platform, they are even more hesitant to go overseas across the border.There are no clear rules, a lack of smooth communication mechanism, and a lack of localized operation capabilities... whether it is<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The era is still the stage of independent stations,Chinese overseas sellers know well that they have never taken the initiative.\"Some Shopify China's leading brand merchants have switched to local service providers in China.\" A cross-border e-commerce seller revealed to Yibang Power,\"On the one hand, local companies are attacking fiercely, and on the other hand, Shopify's investment in the Chinese market is relatively limited.\"The seller said that Shopify's team in China is small, and the number of people responsible for merchant training and customer service is even more limited. \"At present, Shopify basically only does high-quality small and medium-sized customers, and provides some start-up training for merchants, and is not very refined and customized to serve merchants. On the other hand, local service providers, some enterprises have even established dedicated customer service teams, one-on-one service brand customers.\" He said.\"Obviously, these Chinese service providers are going for Shopify.\" Jackson, a cross-border e-commerce agency operation service, also said, \"For most sellers, choosing an independent website to build a SaaS service provider, the first thing that comes to mind is Shopify. After all, brand awareness is there. But starting from reality, local partners who understand them better and provide more personalized services are also good choices.\"According to the \"2021 China DTC Enterprise Overseas Development Report\" released by Yibang Think Tank, among independent website tools, 45% of enterprises choose Shopify, and the proportion of other service providers ranges from 1% to 9%.<img src=\"https://static.tigerbbs.com/f504fdfcced972dec083a1a85bf4fa91\" tg-width=\"947\" tg-height=\"560\" referrerpolicy=\"no-referrer\">\"After Q3 last year, there may be some changes in Shopify's share of the Chinese seller market. There are Shopify merchants around me who have shifted positions in the past six months.\" Jackson pointed out.1. Sequelae of \"indiscriminate closure\"Song Changxing is a seller who switched from Shopify to another local service provider.According to him, he has been an independent cross-border e-commerce station since 2019, and it is a small and medium-sized online boutique grocery store with the ability to integrate all categories of products. Since he encountered several \"indiscriminate site lockdowns\" in Shopify last year, he decided to shift positions.\"Shopify has strict risk control in order to rectify non-compliant sellers. However, some stations are blocked very unjustly, and regular products that run well are suddenly blocked, wasting a lot of traffic fees. Since then, we have made a new attempt on the website platform.\" Song Changxing said.\"At present, the website building platform we cooperate with is not bad and easy to communicate.\" In his view, Shopify is definitely technically far behind some other service providers, but whether service providers can understand the pain points of sellers and provide targeted help is also an important consideration.\"From this point of view, domestic website building SaaS service providers do have the tendency to'dig the corner of Shopify '. After all, their communication with Chinese sellers is smoother, which is a local advantage.\" Song Changxing concluded.Jackson, who operates for multiple overseas brands, pointed out that from his own personal experience, Shopify's investment in the Chinese seller market is indeed small (the marketing team is estimated to be no more than 10 people); Or, maybe the Chinese market is not worth mentioning for Shopify at this stage.This is not without foundation. According to data from the Store leads website, as of December 2020, among Shopify's global paying merchants, North America accounted for 62%, Europe accounted for 21%, Asia accounted for 7%, and Oceania accounted for 6%. In Asia, the proportion of Shopify paying merchants from high to low is India (21%), China (19 in total, including 7% in mainland China, 11% in Hong Kong, 1% in Taiwan), Singapore (13%), Philippines (12%), Indonesia (10%), Japan (9%), Thailand (8%), Malaysia (5%), Vietnam (2%).\"This gives local service providers a lot of opportunities,\" Jackson said. \"And,Some leading local service providers are no longer limited to the Chinese market。”It is understood that at present, independent SaaS service providers including Shoplazza, Shopline, Ueeshop, etc. have developed a certain number of overseas merchants.Among them, Shopline has the fastest pace of internationalization, and was<a href=\"https://laohu8.com/S/YY\">Huanju Group</a>Before controlling and vigorously expanding the Chinese mainland market, it has a history of development in Hong Kong, Taiwan and Southeast Asia for several years, and is now actively exploring the markets of some countries and regions in Europe, America and Asia.\"Shopline has deployed multiple locations overseas, and the next step is to break into the Shopify backyard.\"According to a person familiar with the matter.Shopmakers Shoplazza and Ueeshop have also opened their arms to overseas merchants. Domestic e-commerce SaaS service providers such as Youzan and Weimob, which have newly joined the cross-border export market, have more or less extended their tentacles to overseas merchants. For example, Youzan has expanded to local merchants in Japan and North America.2. Overseas opportunities for Chinese SaaS service providers\"For most enterprises, growth comes from the 'stock' market and the 'incremental' market. Specific to independent SaaS service providers, the stock mainly refers to the retention rate of merchants; There are two types of increment:One is to extend other merchant solutions beyond SaaS, and the other is to expand new merchants。” A person in the investment circle talked to Yibang Power.From the perspective of increment, providing merchant solutions generally includes payment products, financial products, logistics products, etc.; Expanding new businesses is divided into three stages: First, encourage more platform sellers who have not yet made independent stations to do independent stations; The second is to \"grab customers\" from competitors; The third is to go to overseas markets and develop overseas businesses.According to a statistic, currently in the global e-commerce platform SaaS market, based on the number of merchants, Shopify accounts for about 23.2%, and WooCommerce accounts for about 28.4%. Among them, WooCommerce provides simple website building tools, while Shopify is positioned as an e-commerce infrastructure provider. Its services cover website building, logistics, payment, financing, etc., and the potential business space is huge.This also provides a reference for development ideas for independent SaaS service providers in China. For example, Shopline's self-developed payment product SHOPLINE Payments can provide merchants with global credit card acquiring and cross-border settlement services.The increment of expanding new merchants must be valued by all website-building SaaS service providers.\"There will definitely be powerful players who go abroad to develop overseas customers.\" Jackson said, \"It may be faster to start from the national markets where Shopify is relatively weak, such as some countries/regions in Asia, but there are still many European and American markets. Big space.\"<img src=\"https://static.tigerbbs.com/bba414c74a06d9ab9da699d740654750\" tg-width=\"990\" tg-height=\"547\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ebe247e54005663bb6d1ee2e9cd3b7ec\" tg-width=\"990\" tg-height=\"566\" referrerpolicy=\"no-referrer\">The data shows that the current penetration rate of e-commerce in European and American markets is basically below 20%, significantly lagging behind the domestic market. At the same time, the competition pattern (relatively fragmented) and industrial environment (weak e-commerce infrastructure, high basic expense ratios such as payment and logistics) of the European and American e-commerce markets are also significantly different from those of the domestic market, which has promoted the rise of Shopify.\"A large number of merchants in Europe and the United States tend to achieve online sales through their own channels, and consumers are also accustomed to shopping on various small and beautiful brand independent websites. No matter how strong big manufacturers like Shopify and WooCommerce are, they are far from penetrating. Not enough, for example, the number of paying merchants in Europe for Shopify is only about 300,000 to 400,000.\" Jackson pointed out.In addition, according to Ueeshop insiders: \"At this stage, the overseas merchants served are mainly distributed in Europe and America. Typically, there are Chinese employees and Chinese resources in their teams, so they hope to have Chinese services and Chinese backend.\"Third, no longer \"hard fighting technology\"\"To say that the functions are powerful, it must be Shopify.\" An independent website seller bluntly told Yibang Power, but in fact, most sellers don't use so many functions.In this seller's opinion, there is no so-called best choice to choose a SaaS service provider, only the choice that suits you best. From his own point of view, it is mainly the needs of building a website, and the consideration criteria include conversion rate, loading speed, and key functions.\"After attracting traffic, whether the conversion is good or not depends on the in-store experience; For online store pages, every second slower opening speed means a higher bounce rate; and on-site features (such as tying) help to increase sales.\" He said.In other words, the key to the competition between Chinese service providers and Shopify may not be the hard-fighting technology, but whether they can carry out differentiated development around the actual needs of the target merchant group.“China's cross-border export e-commerce has the richest operating scenarios and the richest supply of goods. Doing a good job in China's cross-border seller market is actually internationalization. \"Qiao Guanyuan, general manager of Shopline China, believes. Whether to open up the overseas merchant market depends on the development stage and capability boundaries of each company.Ueeshop insiders pointed out that for Ueeshop, it mainly serves Chinese businesses at present. When it basically achieves this goal and has a certain share in the domestic market, it will go abroad.\"The revenue model of SaaS services requires heavy investment, and it is not easy to play.\" A person in the cross-border e-commerce circle pointed out, \"In addition, unlike to C products, to B SaaS is a test of localized operations and service capabilities, which may be The biggest problem for Chinese service providers to go abroad.\"\"For example, Shopify invested a lot in the Japanese market last year, but local service providers in Japan are also very strong, such as Makeshop.\" The above-mentioned person said, \"The localization cost is too high, and'foreign monks' are not easy to do.\"Another example is the Southeast Asian market. What service providers need to face is that although local e-commerce is developing rapidly, it is not perfect in e-commerce supporting services such as payment and logistics. The e-commerce market is dominated by platforms, because most platforms invest heavily in infrastructure construction and can provide local services, but independent website sellers do not have this advantage. For independent website building SaaS service providers, it is difficult to overcome this problem from merchant solutions in the short term.\"If we want to focus on overseas markets in the future, we may have new versions of products specifically for overseas merchants.\" Ueeshop insiders also talked about solving the problem of localization.In addition, the epidemic has led to a decline in the ability of small and medium-sized merchants to pay, which is also something that SaaS service providers need to consider when expanding overseas markets.\"Although the global e-commerce has ushered in a historic development in the past year, and a large number of merchants have gone online, which has greatly benefited Shopify, it is hard to say how strong the payment ability is. For example, many small and medium-sized businesses may be the simplest website building needs, and it is enough to use some cheap or even free products, and their loyalty will not be high.\" Jackson, who operates cross-border e-commerce agents, said.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://www.zhitongcaijing.com/content/detail/465827.html\">亿邦动力</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2fedb1c57c9b78404a0b13c4c1bc3c5e","relate_stocks":{"SHOP":"Shopify Inc"},"source_url":"http://www.zhitongcaijing.com/content/detail/465827.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2131255136","content_text":"遥望海外，淘宝、拼多多的卖家是幸运的。或者说，这是这一代中国电商卖家的幸运。\n相比之下，出海市场火爆，却也因卖家不能掌握自己的命运，随时面临竹篮打水一场空的危险。\nShopify和它代表着的独立站市场还在高速增长。\n日前，独立站建站SaaS服务商Shopify发布的2021年第一季度财报显示，公司营收9.89亿美元，同比增长110%（其中订阅解决方案营收为3.207亿美元，同比增长71%；商业解决方案营收为6.68亿美元，同比增长137%）；调整后毛利润为5.651亿美元，同比增长114%；Shopify全球商家的商品交易总额（GMV）为373亿美元，同比增长114%。\n相应的，Shopify在中国卖家市场可能正面临着被海外第三方系统“包裹”，遵循教条的运营规则，以及随时都有可能被关站的可能。\n“看着别人在海外赚钱，内心汹涌澎湃，但也知道形势凶险，不敢轻举妄动。”一名国内行车记录仪数一数二的类目冠军，面对出海市场的不确定性，望洋兴叹。\n至少在国内，可以拥有一定的与平台平等对话的机制。虽然绝大多数卖家和品牌商，在平台面前都显得有些力不从心，但他们对跨境出海更加犹豫。\n没有明确的规则，缺少顺畅的沟通机制，本土化运营能力的匮乏……无论是亚马逊时代，还是独立站阶段，中国出海卖家深谙，他们从未掌握主动权。\n“有一些Shopify中国的头部品牌商家已经转投中国本土服务商了。”一位跨境电商卖家向亿邦动力透露，“一方面本土企业攻得很猛，另一方面Shopify对中国市场的投入力度相对有限。”\n该卖家称，Shopify在中国的团队人数不多，负责商家培训和客服的更是有限。“目前Shopify基本上只做精品的中小客户，对商家进行一些起步培训，不太会精细化定制化的去服务商家。而反观本土服务商，有的企业甚至建立了专门的客服团队，一对一服务品牌客户。”他说。\n“很明显，这些中国服务商就是冲着Shopify去的。”做跨境电商代运营服务的Jackson也谈道，“对于大部分卖家来说，选独立站建站SaaS服务商，最先想到的多半是Shopify，毕竟品牌知名度在那儿摆着。但从实际出发，那些更懂他们、服务更个性化的本土合作伙伴也是不错的选择。”\n根据亿邦智库发布的《2021中国DTC企业出海发展报告》，在独立站工具中，45%的企业选择Shopify，其他服务商的占比从1%~9%不等。\n“去年Q3之后，Shopify在中国卖家市场的占比可能会有一些变化，我身边就有Shopify商家是最近半年转移阵地的。”Jackson指出。\n一、“无差别封站”后遗症\n宋昌兴就是一位从Shopify转而使用另一家本土服务商的卖家。\n据他介绍，自己从2019年开始做跨境电商独立站，是一个具备全品类商品整合能力的中小型线上精品杂货铺。由于去年在Shopify遇到过几次“无差别封站”的情况，他决定转移阵地。\n“Shopify为了整顿不合规的卖家，风控很严。但有的站封得很冤，跑得很好的正规产品突然就被封掉了，浪费很多的流量费。从那时起，我们就在建站平台这块做新的尝试了。”宋昌兴谈道。\n“目前来看，我们现在合作的建站平台还不错，也好沟通。”在他看来，Shopify在技术上肯定是甩其他一些服务商一大截，但服务商能不能理解卖家的痛点，并针对性地提供帮助，也是重要的考量因素。\n“从这一点来看，国内建站SaaS服务商的确有‘挖Shopify墙角之势’，毕竟他们跟中国卖家的沟通更顺畅，这是本土优势。”宋昌兴总结道。\n为多个出海品牌做代运营的Jackson则指出，从自己的切身体会来看，Shopify对中国卖家市场的投入的确不大（市场团队估计不超过10个人）；或者，可能现阶段中国市场对于Shopify来说不值一提。\n这话不无依据。根据Store leads网站的数据，截至2020年12月，Shopify全球付费商家中，北美占比62%，欧洲占比21%，亚洲占比7%，大洋洲占比6%。而在亚洲，Shopify付费商家数占比从高到低依次为印度（21%）、中国（总计19，其中中国大陆7%、我国香港地区11%、我国台湾地区1%）、新加坡（13%）、菲律宾（12%）、印尼（10%）、日本（9%）、泰国（8%）、马来西亚（5%）、越南（2%）。\n“这就给了本土服务商大把的机会。”Jackson谈道，“而且，有一些走在前面的本土服务商已不止做中国市场了。”\n据了解，目前，包括店匠Shoplazza、Shopline、Ueeshop等在内的独立站SaaS服务商均已发展了一定的海外商家。\n其中，Shopline国际化步伐最快，在2020年年初被欢聚集团控股、大力拓展中国大陆市场前，就已在中国香港、中国台湾以及东南亚地区有数年发展历史，而当下也正积极开拓欧美及亚洲的一些国家、地区市场。\n“Shopline已在海外布了多个点，下一步就是打入Shopify后院。”有知情人士透露。\n店匠Shoplazza、Ueeshop也向海外商家敞开了怀抱。而有赞、微盟等新加入跨境出口市场的内贸电商SaaS服务商，也或多或少把触角伸向了海外商家。比如，有赞在日本和北美市场均有针对本土商家的拓展。\n二、中国SaaS服务商的出海机会\n“对大部分企业而言，增长都来自‘存量’市场和‘增量’市场两类。具体到独立站SaaS服务商，存量主要是指商家的留存率；增量则分为两种：一是在SaaS之外延伸其他商家解决方案，二是拓展新商家。”一位投资圈人士向亿邦动力谈道。\n从增量这部分来看，提供商家解决方案一般包括支付产品、金融产品、物流产品等；拓展新商家则分为三个阶段：一是鼓励更多还没有做独立站的平台卖家做独立站；二是从竞争对手“抢客”；三是走向海外市场发展海外商家。\n根据一份统计，目前在全球电商平台SaaS市场，按商户数量计算，Shopify占比约为23.2%，WooCommerce约为28.4%。其中，WooCommerce提供简单建站工具，而Shopify定位于电商基础设施提供商，服务内容涵盖建站、物流、支付、融资等，潜在业务空间巨大。\n这为中国的独立站SaaS服务商也提供了发展思路的参考。比如，Shopline自研支付产品SHOPLINE Payments，可为商家提供全球信用卡收单和跨境结算服务。\n而拓展新商家这部分增量，必定是所有建站SaaS服务商都看重的。\n“有实力的玩家，走出国门发展海外客户，肯定都会有。”Jackson说，“从Shopify相对较弱的国家市场去下手可能会比较快，比如亚洲某些国家/地区，但欧美市场也还有很大空间。”数据显示，目前欧美市场电商渗透率基本在20%以下，显著落后于国内市场。同时，欧美电商市场竞争格局（相对分散）、产业环境（电商基础设施薄弱，支付、物流等基础费用率较高）也与国内市场存在显著差异，由此才推动了Shopify的崛起。\n“欧美大量商户是倾向于通过自有渠道实现线上销售的，而且消费者也习惯于在各种小而美的品牌独立站购物。Shopify、WooCommerce这样的大厂商再强，也渗透得远远不够，比如Shopify的欧洲付费商家数量大概才在三四十万左右。”Jackson指出。\n此外，据Ueeshop内部人士称：“现阶段所服务的海外商家主要分布在欧美，比较典型的是他们团队当中有中国员工、中国资源，所以希望有中国服务、中文后台等。”\n三、不再“硬拼技术”\n“要说功能强大，肯定还是Shopify。”一位独立站卖家向亿邦动力直言，但其实大部分卖家用不了那么多功能。\n在这位卖家看来，选择SaaS服务商没有所谓的最好选择，只有最适合自己的选择。从他自身而言，主要是建站需求，考量标准包括转化率、加载速度、关键功能。\n“把流量吸引来之后，转化好不好得看店内的体验；在线商店的网页，打开速度每慢一秒就意味着更高的跳出率；而站内功能（如搭售）则对于提高销售额有较大帮助。”他表示。\n也就是说，中国服务商们与Shopify竞争的关键，或许不是硬拼技术，而是能否围绕目标商家群体的实际需求展开差异化发展。\n“中国跨境出口电商有着最丰富的运营场景和最丰富的货源，做好中国跨境卖家市场其实就是国际化。”Shopline中国区总经理乔冠元认为。是否要开拓海外商家市场则需要看各家的发展阶段和能力边界。\nUeeshop内部人士则指出，对Ueeshop来说，目前以服务中国商家为主，当基本实现这一目标、在国内市场有一定的占有率了，就会走出国门。\n“SaaS服务的收入模型需要重投入，要玩儿大不容易。”一位跨境电商圈人士指出，“另外，与to C产品不同，to B SaaS非常考验本地化运营和服务能力，这可能是中国服务商走出国门的最大难题。”\n“比如，去年Shopify在日本市场有不少投入，但日本本土的服务商也很强势，比如Makeshop。”上述人士说，“本地化成本太高，'外来和尚'不好做。”\n再比如东南亚市场，服务商们需要面对的是，虽然当地电商发展速度很快，但它在支付、物流等电商配套服务上都不完善。该电商市场以平台为主，因为平台多是在基础设施建设上投入巨大，可以提供本土服务，但独立站卖家则没有这一优势。而对于独立站建站SaaS服务商来说，短期内也很难从商家解决方案上去克服这一问题。\n“未来要重点做海外市场的话，我们可能会有专门针对海外商家的新版本产品。”Ueeshop内部人士也谈及解决本地化的问题。\n此外，疫情导致中小商家付费能力下降，也是SaaS服务商们拓展海外市场需要考虑的事。\n“虽然过去一年全球电商迎来历史性的发展，大量商家转至线上，使得Shopify们大大受益，但付费能力有多强不好说。比如，很多中小商家可能就是最简单的建站需求，用一些便宜甚至免费的产品就够了，忠诚度也不会高。”做跨境电商代运营的Jackson说道。","news_type":1,"symbols_score_info":{"SHOP":0.9}},"isVote":1,"tweetType":1,"viewCount":1492,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":8,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}