Profile - To The Moon

sallylim

Posts · 30Posts · 30
Following · 0Following · 0
Followers · 0Followers · 0

- sallylimsallylim
  ·2021-09-02
  $SKLZ 20230120 10.0 CALL(SKLZ)$my 2nd buy call option
  5.64K 1
  3
  Share
  Report
- sallylimsallylim
  ·2021-07-11
  Good
  Sorry, this post has been deleted
  4.49K Comment
  2
  Share
  Report
- sallylimsallylim
  ·2021-06-30
  Hi
  Can you still afford to play at Pop Mart, which costs thousands of yuan?
  70cm的Molly你见过吗？热衷于盲盒玩具的泡泡玛特，开始进军到了高端潮玩市场。最近，泡泡玛特瞄准了年轻人对于潮玩愈发强烈的收藏需求，推出了“MEGA珍藏系列1000% SPACE MOLLY×海
  Can you still afford to play at Pop Mart, which costs thousands of yuan?
  4.20K Comment
  3
  Share
  Report
- sallylimsallylim
  ·2021-06-24
  $OPEN 20230120 15.0 CALL(OPEN)$my first buy call option
  5.77K 3
  8
  Share
  Report
- sallylimsallylim
  ·2021-06-21
  11
  Sorry, this post has been deleted
  4.62K Comment
  1
  Share
  Report

Most Discussed

{"i18n":{"language":"en_US"},"isCurrentUser":false,"userPageInfo":{"id":"3577538398860739","uuid":"3577538398860739","gmtCreate":1614444375228,"gmtModify":1618884947064,"name":"sallylim","pinyin":"sallylim","introduction":"","introductionEn":null,"signature":"","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":13,"headSize":191,"tweetSize":30,"questionSize":0,"limitLevel":999,"accountStatus":4,"level":{"id":2,"name":"无畏虎","nameTw":"無畏虎","represent":"初生牛犊","factor":"发布3条非转发主帖,1条获得他人回复或点赞","iconColor":"3C9E83","bgColor":"A2F1D9"},"themeCounts":0,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":"success","userBadges":[{"badgeId":"1026c425416b44e0aac28c11a0848493-4","templateUuid":"1026c425416b44e0aac28c11a0848493","name":"Tiger Star","description":"Join the tiger community for 2000 days","bigImgUrl":"https://static.tigerbbs.com/dddf24b906c7011de2617d4fb3f76987","smallImgUrl":"https://static.tigerbbs.com/53d58ad32c97254c6f74db8b97e6ec49","grayImgUrl":"https://static.tigerbbs.com/6304700d92ad91c7a33e2e92ec32ecc1","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2026.08.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"7a9f168ff73447fe856ed6c938b61789-1","templateUuid":"7a9f168ff73447fe856ed6c938b61789","name":"Knowledgeable Investor","description":"Traded more than 10 stocks","bigImgUrl":"https://static.tigerbbs.com/e74cc24115c4fbae6154ec1b1041bf47","smallImgUrl":"https://static.tigerbbs.com/d48265cbfd97c57f9048db29f22227b0","grayImgUrl":"https://static.tigerbbs.com/76c6d6898b073c77e1c537ebe9ac1c57","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1102,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"a83d7582f45846ffbccbce770ce65d84-1","templateUuid":"a83d7582f45846ffbccbce770ce65d84","name":"Real Trader","description":"Completed a transaction","bigImgUrl":"https://static.tigerbbs.com/2e08a1cc2087a1de93402c2c290fa65b","smallImgUrl":"https://static.tigerbbs.com/4504a6397ce1137932d56e5f4ce27166","grayImgUrl":"https://static.tigerbbs.com/4b22c79415b4cd6e3d8ebc4a0fa32604","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"972123088c9646f7b6091ae0662215be-1","templateUuid":"972123088c9646f7b6091ae0662215be","name":"Elite Trader","description":"Total number of securities or futures transactions reached 30","bigImgUrl":"https://static.tigerbbs.com/ab0f87127c854ce3191a752d57b46edc","smallImgUrl":"https://static.tigerbbs.com/c9835ce48b8c8743566d344ac7a7ba8c","grayImgUrl":"https://static.tigerbbs.com/76754b53ce7a90019f132c1d2fbc698f","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":"60.60%","individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0}],"userBadgeCount":4,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":11,"crmLevelSwitch":0,"location":null,"starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":0,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"page":1,"watchlist":null,"tweetList":[{"id":812550507,"gmtCreate":1630596038309,"gmtModify":1676530352890,"author":{"id":"3577538398860739","authorId":"3577538398860739","name":"sallylim","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3577538398860739","authorIdStr":"3577538398860739"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/SKLZ\">$SKLZ 20230120 10.0 CALL(SKLZ)$</a>my 2nd buy call option","listText":"<a href=\"https://laohu8.com/S/SKLZ\">$SKLZ 20230120 10.0 CALL(SKLZ)$</a>my 2nd buy call option","text":"$SKLZ 20230120 10.0 CALL(SKLZ)$my 2nd buy call option","images":[{"img":"https://static.tigerbbs.com/47dce107159758f925bcc5a0413faaf4","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/812550507","isVote":1,"tweetType":1,"viewCount":5639,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":148274890,"gmtCreate":1625983616910,"gmtModify":1703751642645,"author":{"id":"3577538398860739","authorId":"3577538398860739","name":"sallylim","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3577538398860739","authorIdStr":"3577538398860739"},"themes":[],"title":"","htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/148274890","repostId":"1140238295","repostType":4,"isVote":1,"tweetType":1,"viewCount":4487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":153274334,"gmtCreate":1625030669428,"gmtModify":1703850546479,"author":{"id":"3577538398860739","authorId":"3577538398860739","name":"sallylim","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3577538398860739","authorIdStr":"3577538398860739"},"themes":[],"title":"","htmlText":"Hi","listText":"Hi","text":"Hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/153274334","repostId":"1166643862","repostType":4,"repost":{"id":"1166643862","kind":"news","pubTimestamp":1625028875,"share":"https://ttm.financial/m/news/1166643862?lang=en_US&edition=fundamental","pubTime":"2021-06-30 12:54","market":"hk","language":"zh","title":"Can you still afford to play at Pop Mart, which costs thousands of yuan?","url":"https://stock-news.laohu8.com/highlight/detail?id=1166643862","media":"时趣研究院","summary":"70cm的Molly你见过吗？\n热衷于盲盒玩具的泡泡玛特，开始进军到了高端潮玩市场。最近，泡泡玛特瞄准了年轻人对于潮玩愈发强烈的收藏需求，推出了“MEGA珍藏系列1000% SPACE MOLLY×海","content":"<p>Have you ever seen Molly, who is 70cm tall?</p><p>Enthusiastic about blind box toys<a href=\"https://laohu8.com/S/09992\">Pop Mart</a>They began to enter the high-end trendy toy market. Recently, Pop Mart targeted the increasingly strong collecting needs of young people for trendy toys and launched two figurines in different sizes: \"MEGA Collectible Series 1000% SPACE MOLLY × SpongeBob\" and \"MEGA Collectible Series 400% SPACE MOLLY × SpongeBob\".</p><p><img src=\"https://static.tigerbbs.com/dbab3c20eb3fb6b2559f8cc69d54e9f6\" tg-width=\"1080\" tg-height=\"1920\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>It is worth noting that these two figurines are different from the previous prices of tens or hundreds of yuan, but have reached the thousand yuan level. The 1000% size figure is priced at 4999 RMB, and the 400% size figure is priced at 1299 RMB. Both products sold out instantly upon launch, and their popularity remained undiminished in the following weeks, leading to negotiated purchases at one point.</p><p><b>Clearly, Pop Mart has entered a completely new track, with the MEGA Collectibles series and its previous blind boxes being positioned on a different scale in terms of both size and price.</b>As a high-end trendy toy product launched by the brand, it meets the diverse needs of users from different walks of life.</p><p><b>What are trendy toys?</b></p><p>\"Trendy toys\" are defined as \"trendy toys,\" and \"expensive\" is often people's first impression of trendy toys. When it comes to trendy toys, one cannot ignore the globally popular KAWS and BE@RBRICK. The products launched by these two brands once became a hot topic and were very popular in the trend circle.</p><p><img src=\"https://static.tigerbbs.com/dbfae01e2e464523b3a73bab654fe2f4\" tg-width=\"584\" tg-height=\"583\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>Many trendy toy brands like to collaborate with global trendy elements, and cross-industry collaborations have led to a continuous increase in brand value. The success of most brands' products is attributed to three factors: celebrity effect, limited-edition collaborations, and the participation of well-known artists.</p><p><img src=\"https://static.tigerbbs.com/61a25132ebbc94935a97d00419ec6885\" tg-width=\"685\" tg-height=\"684\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>Back in 2008, a 1000% scale building block bear designed by Chinese artist Yue Minjun fetched a record price of £126,000 (approximately RMB 1.2 million) at auction. Its popularity reflects the diversification trend of the high-end trendy toy market. For many players, an important reason that attracts them to buy trendy toys is that they can understand the deeper meaning that the artists behind the toys want to express.</p><p><b>Why are young people so keen on trendy toys?</b></p><p>With the rapid development of the market, \"trendy toys\" are gradually showing a diverse side, and young people are showing unusual spending power in the trendy toy market. In Tmall's previously released \"Post-95s Players' Shopping Power Ranking\", trendy toys and figurines ranked first among the five most expensive hobbies of post-95s.</p><p><img src=\"https://static.tigerbbs.com/00b13a1d2f7d9c06dadc644c4fc822c8\" tg-width=\"614\" tg-height=\"1091\" referrerpolicy=\"no-referrer\"></p><p>Data from Tmall</p><p>Many people don't understand the trendy toy culture among young people. From the underlying logic, this is consistent with the culture of middle-aged people collecting alcohol, stamps, and other items, and belongs to a new type of social currency.<b>For young people, trendy toys have reached the level of works of art. More and more young people are entering the trendy toy circle for a deeper purpose: collectible value, rather than simply \"playing\".</b></p><p>Trendy toys have become an important part of young people's trendy consumption. With the surge in user spending and increased capital investment, brands have frequently gained popularity in recent years. The artistic design and collectible gameplay effectively stimulate young people's desire to buy.</p><p>Young people have all sorts of reasons for liking trendy toys. Regardless of their initial motivation, the sense of accomplishment they gain when pursuing trendy toys is similar, which reveals their emotional and spiritual needs. At the same time, trendy toys also have strong social attributes. Many brands create scarcity marketing through collaborations or limited-edition gimmicks, giving their products collectible and scarce value, thus attracting many young people to enter the market.</p><p><b>Can Pop Mart break into the high-end trendy toy market?</b></p><p>Pop Mart's success in the market relies on two amazing tools: blind box gameplay and its IP image. For casual users of the brand, it's just a momentary enthusiasm and curiosity, while for many die-hard fans, the requirements for the speed of new product launches, design, and quality are becoming increasingly demanding.</p><p><img src=\"https://static.tigerbbs.com/e91772c915fb7219575936043d00dd6b\" tg-width=\"1080\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p>Data from Fun Insights Engine</p><p>According to the Time Insight Engine, Pop Mart's popularity has continued to rise since June. Although many players have shown a waning enthusiasm for blind boxes, the brand remains highly visible and the topic of discussion remains popular after the new product was released.</p><p>Many people who have lost their followers believe that drawing blind boxes only brings temporary excitement. If they draw the same item or something they don't like, they will feel lost and frustrated, which is not as good as buying their favorite IP toys directly from a second-hand platform. Blind boxes can't bring joy, so why not collect trendy toys?</p><p><img src=\"https://static.tigerbbs.com/ef0db6c98a1c00fbc77cba0f1208b73f\" tg-width=\"911\" tg-height=\"1109\" referrerpolicy=\"no-referrer\"></p><p>Image from Pop Mart's 2020 annual report card.</p><p>Among Pop Mart's IP characters, the ones that left the deepest impression on the public are Molly, Dimoo, and PUCKY. Although the brand has over 90 IP characters, Molly is definitely the strongest king. The revenue of other self-developed products cannot match the proportion of these three IPs.</p><p>Being outdated is the inescapable fate of an IP image. Many consumers are only interested in it for a short time. It is not enough for a brand to simply resonate with consumers' emotions; it also needs to showcase the brand's value. Always appearing in the public eye in a single way will lead to aesthetic fatigue.</p><p>Whether it's upgrading Pop Mart's gameplay or creating a blockbuster IP, in today's increasingly fierce brand competition, having core competitiveness is essential to breaking through in a huge market.<b>How can brands succeed in the high-end trendy toy market? Shi Youqu has compiled four aspects for your reference:</b></p><p><b>The first is the product itself.</b>With unique and individual designs, the content IP should be designed as a trendy toy, taking into account the common needs of both the IP audience and the trendy toy industry audience. The product itself needs to be endowed with artistic value and trendy elements, while retaining the characteristics of the original IP image, which is also more in line with the aesthetics of trendy toy audiences.</p><p><b>The second is user insights.</b>Many players in high-end consumer circles view trendy toys as valuable because they are scarce. Capitalizing on the curiosity of this group, launching limited-edition and co-branded hunger marketing campaigns can stimulate their desire to buy. Brands need to build product operations around users and gain a deeper understanding of their emotional insights.</p><p><b>Third, diversified promotion.</b>The empowerment of many celebrities and internet celebrities will bring more value to the product. Art collaborations can quickly go viral on social media and form a fashion trend. Products that are closer to popular culture are more attractive.</p><p><b>Fourth is the market rhythm.</b>In the context of the hype surrounding trendy toys, once a limited-edition model appears on the market, it will quickly begin to be hyped up, hoarded, and resold, with prices rising higher and higher. Many seasoned players even speculate on it for investment purposes, which gives trendy toys the attribute of financial investment.</p><p><img src=\"https://static.tigerbbs.com/c100e11be32fa0e72ac786f7dd73b673\" tg-width=\"1080\" tg-height=\"1920\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>From a cost and aesthetic perspective, the pricing of the MEGA collectible series is reasonable, but the price, which is ten times higher than that of blind box toys, does not seem friendly to the average player. Whether it's Pop Mart or other brands, they need to consider the opportunities ahead, after all, the trendy toy industry is slowly changing.</p>","source":"lsy1592553153254","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Can you still afford to play at Pop Mart, which costs thousands of yuan?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCan you still afford to play at Pop Mart, which costs thousands of yuan?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">时趣研究院</strong><span class=\"h-time small\">2021-06-30 12:54</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Have you ever seen Molly, who is 70cm tall?</p><p>Enthusiastic about blind box toys<a href=\"https://laohu8.com/S/09992\">Pop Mart</a>They began to enter the high-end trendy toy market. Recently, Pop Mart targeted the increasingly strong collecting needs of young people for trendy toys and launched two figurines in different sizes: \"MEGA Collectible Series 1000% SPACE MOLLY × SpongeBob\" and \"MEGA Collectible Series 400% SPACE MOLLY × SpongeBob\".</p><p><img src=\"https://static.tigerbbs.com/dbab3c20eb3fb6b2559f8cc69d54e9f6\" tg-width=\"1080\" tg-height=\"1920\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>It is worth noting that these two figurines are different from the previous prices of tens or hundreds of yuan, but have reached the thousand yuan level. The 1000% size figure is priced at 4999 RMB, and the 400% size figure is priced at 1299 RMB. Both products sold out instantly upon launch, and their popularity remained undiminished in the following weeks, leading to negotiated purchases at one point.</p><p><b>Clearly, Pop Mart has entered a completely new track, with the MEGA Collectibles series and its previous blind boxes being positioned on a different scale in terms of both size and price.</b>As a high-end trendy toy product launched by the brand, it meets the diverse needs of users from different walks of life.</p><p><b>What are trendy toys?</b></p><p>\"Trendy toys\" are defined as \"trendy toys,\" and \"expensive\" is often people's first impression of trendy toys. When it comes to trendy toys, one cannot ignore the globally popular KAWS and BE@RBRICK. The products launched by these two brands once became a hot topic and were very popular in the trend circle.</p><p><img src=\"https://static.tigerbbs.com/dbfae01e2e464523b3a73bab654fe2f4\" tg-width=\"584\" tg-height=\"583\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>Many trendy toy brands like to collaborate with global trendy elements, and cross-industry collaborations have led to a continuous increase in brand value. The success of most brands' products is attributed to three factors: celebrity effect, limited-edition collaborations, and the participation of well-known artists.</p><p><img src=\"https://static.tigerbbs.com/61a25132ebbc94935a97d00419ec6885\" tg-width=\"685\" tg-height=\"684\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>Back in 2008, a 1000% scale building block bear designed by Chinese artist Yue Minjun fetched a record price of £126,000 (approximately RMB 1.2 million) at auction. Its popularity reflects the diversification trend of the high-end trendy toy market. For many players, an important reason that attracts them to buy trendy toys is that they can understand the deeper meaning that the artists behind the toys want to express.</p><p><b>Why are young people so keen on trendy toys?</b></p><p>With the rapid development of the market, \"trendy toys\" are gradually showing a diverse side, and young people are showing unusual spending power in the trendy toy market. In Tmall's previously released \"Post-95s Players' Shopping Power Ranking\", trendy toys and figurines ranked first among the five most expensive hobbies of post-95s.</p><p><img src=\"https://static.tigerbbs.com/00b13a1d2f7d9c06dadc644c4fc822c8\" tg-width=\"614\" tg-height=\"1091\" referrerpolicy=\"no-referrer\"></p><p>Data from Tmall</p><p>Many people don't understand the trendy toy culture among young people. From the underlying logic, this is consistent with the culture of middle-aged people collecting alcohol, stamps, and other items, and belongs to a new type of social currency.<b>For young people, trendy toys have reached the level of works of art. More and more young people are entering the trendy toy circle for a deeper purpose: collectible value, rather than simply \"playing\".</b></p><p>Trendy toys have become an important part of young people's trendy consumption. With the surge in user spending and increased capital investment, brands have frequently gained popularity in recent years. The artistic design and collectible gameplay effectively stimulate young people's desire to buy.</p><p>Young people have all sorts of reasons for liking trendy toys. Regardless of their initial motivation, the sense of accomplishment they gain when pursuing trendy toys is similar, which reveals their emotional and spiritual needs. At the same time, trendy toys also have strong social attributes. Many brands create scarcity marketing through collaborations or limited-edition gimmicks, giving their products collectible and scarce value, thus attracting many young people to enter the market.</p><p><b>Can Pop Mart break into the high-end trendy toy market?</b></p><p>Pop Mart's success in the market relies on two amazing tools: blind box gameplay and its IP image. For casual users of the brand, it's just a momentary enthusiasm and curiosity, while for many die-hard fans, the requirements for the speed of new product launches, design, and quality are becoming increasingly demanding.</p><p><img src=\"https://static.tigerbbs.com/e91772c915fb7219575936043d00dd6b\" tg-width=\"1080\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p>Data from Fun Insights Engine</p><p>According to the Time Insight Engine, Pop Mart's popularity has continued to rise since June. Although many players have shown a waning enthusiasm for blind boxes, the brand remains highly visible and the topic of discussion remains popular after the new product was released.</p><p>Many people who have lost their followers believe that drawing blind boxes only brings temporary excitement. If they draw the same item or something they don't like, they will feel lost and frustrated, which is not as good as buying their favorite IP toys directly from a second-hand platform. Blind boxes can't bring joy, so why not collect trendy toys?</p><p><img src=\"https://static.tigerbbs.com/ef0db6c98a1c00fbc77cba0f1208b73f\" tg-width=\"911\" tg-height=\"1109\" referrerpolicy=\"no-referrer\"></p><p>Image from Pop Mart's 2020 annual report card.</p><p>Among Pop Mart's IP characters, the ones that left the deepest impression on the public are Molly, Dimoo, and PUCKY. Although the brand has over 90 IP characters, Molly is definitely the strongest king. The revenue of other self-developed products cannot match the proportion of these three IPs.</p><p>Being outdated is the inescapable fate of an IP image. Many consumers are only interested in it for a short time. It is not enough for a brand to simply resonate with consumers' emotions; it also needs to showcase the brand's value. Always appearing in the public eye in a single way will lead to aesthetic fatigue.</p><p>Whether it's upgrading Pop Mart's gameplay or creating a blockbuster IP, in today's increasingly fierce brand competition, having core competitiveness is essential to breaking through in a huge market.<b>How can brands succeed in the high-end trendy toy market? Shi Youqu has compiled four aspects for your reference:</b></p><p><b>The first is the product itself.</b>With unique and individual designs, the content IP should be designed as a trendy toy, taking into account the common needs of both the IP audience and the trendy toy industry audience. The product itself needs to be endowed with artistic value and trendy elements, while retaining the characteristics of the original IP image, which is also more in line with the aesthetics of trendy toy audiences.</p><p><b>The second is user insights.</b>Many players in high-end consumer circles view trendy toys as valuable because they are scarce. Capitalizing on the curiosity of this group, launching limited-edition and co-branded hunger marketing campaigns can stimulate their desire to buy. Brands need to build product operations around users and gain a deeper understanding of their emotional insights.</p><p><b>Third, diversified promotion.</b>The empowerment of many celebrities and internet celebrities will bring more value to the product. Art collaborations can quickly go viral on social media and form a fashion trend. Products that are closer to popular culture are more attractive.</p><p><b>Fourth is the market rhythm.</b>In the context of the hype surrounding trendy toys, once a limited-edition model appears on the market, it will quickly begin to be hyped up, hoarded, and resold, with prices rising higher and higher. Many seasoned players even speculate on it for investment purposes, which gives trendy toys the attribute of financial investment.</p><p><img src=\"https://static.tigerbbs.com/c100e11be32fa0e72ac786f7dd73b673\" tg-width=\"1080\" tg-height=\"1920\" referrerpolicy=\"no-referrer\"></p><p>Image from the brand's official website</p><p>From a cost and aesthetic perspective, the pricing of the MEGA collectible series is reasonable, but the price, which is ten times higher than that of blind box toys, does not seem friendly to the average player. Whether it's Pop Mart or other brands, they need to consider the opportunities ahead, after all, the trendy toy industry is slowly changing.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/3XgIQtO2-1tfojKz-xSWfA\">时趣研究院</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/30dc37d452f250ce3fb402a1655ca971","relate_stocks":{"09992":"泡泡玛特"},"source_url":"https://mp.weixin.qq.com/s/3XgIQtO2-1tfojKz-xSWfA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1166643862","content_text":"70cm的Molly你见过吗？\n热衷于盲盒玩具的泡泡玛特，开始进军到了高端潮玩市场。最近，泡泡玛特瞄准了年轻人对于潮玩愈发强烈的收藏需求，推出了“MEGA珍藏系列1000% SPACE MOLLY×海绵宝宝”和“MEGA珍藏系列 400% SPACE MOLLY×海绵宝宝”两款不同尺寸的手办。\n\n图片来自品牌官方\n值得注意的是，这两款手办不同于以往几十元或者几百元的价格，而是达到了千元级别。1000%尺寸的手办发售价格为4999RMB，400%尺寸的手办发售价为1299元。两款产品自上线就被秒空，而后几周热度不减，一度出现议价购买的现象。\n显然，泡泡玛特开始进入了一个全新的赛道，MEGA珍藏系列与之前的盲盒无论在尺寸上还是价格上都是不同量级的定位。作为品牌重磅推出的高端潮玩产品，满足了不同圈层用户多样化的需求。\n潮玩是什么？\n“潮玩”被定义为“潮流玩具”，“价格贵”往往是大家对于潮玩的第一印象。提起潮玩，不得不说风靡全球的KAWS和BE@RBRICK，这两个品牌推出的产品曾一度成为话题热点，在潮流圈内非常火爆。\n\n图片来自品牌官方\n许多潮玩品牌喜欢跟世界潮流元素做联名设计，跨界联动让品牌的身价不断攀升。对于大部分品牌能火出圈的产品都得益于三个要素：名人效应、联名限量以及知名艺术家的参与。\n\n图片来自品牌官方\n早在2008年，中国艺术家岳敏君为积木熊设计的1000%尺寸的积木熊拍出了英镑12.6万（约合人民币120万元）的天价，备受市场欢迎的背后也反映出了高端潮玩市场多样化的趋势。在很多玩家看来，吸引他们购买潮玩的重要原因是他们可以理解玩具背后艺术家所要表达的深层含义。\n年轻人为什么热衷于潮玩？\n伴随市场的快速发展，“潮玩”也在逐渐展现多元一面，年轻人对于潮玩市场正在展现出异于往常的消费力。天猫此前发布的《95后玩家剁手力榜单》中，“95后”最烧钱的五大爱好里，潮玩手办高居第一名。\n\n数据来自天猫\n很多人不理解年轻人的潮玩文化，从底层逻辑看，这与中年人收藏酒品、邮票等文化是一致的，属于新型社交货币。潮玩对于年轻人已经达到了艺术品的层面，越来越多的年轻人进入潮玩圈，更深的目的在于收藏价值，而并非简单的“玩”。\n潮玩成为了年轻人潮流消费的重要组成部分，伴随着用户消费暴涨和资本加码，品牌近年来频频出圈。具有艺术感的外形和收藏的玩法，有效的刺激着年轻人的购买欲望。\n年轻人喜欢潮玩的理由千奇百怪，无论初衷是什么，在追求潮玩时获得的成就感是相似的，这背后透露出年轻人情感及精神的需求。同时潮玩也有很强的社交属性，许多品牌通过联名或者限量的噱头来制造饥饿营销，让产品具备了收藏和稀缺的价值属性，因此吸引了不少年轻人入局。\n泡泡玛特能否打入高端潮玩圈？\n泡泡玛特行走江湖靠两样神器，盲盒玩法和IP形象。对于品牌的轻度用户来说，只是一时的热情与好奇，而对于许多骨灰级铁粉来说对产品的上新速度、设计感和质量的要求则越来越苛刻。\n\n数据来自时趣洞察引擎\n根据时趣洞察引擎可以看到，自六月以来泡泡玛特的热度持续上升。虽然有很多玩家表现出对于盲盒的热情减弱，但是新品的发布后，品牌依旧声量很高，话题热度不减。\n在许多脱粉的人看来，抽盲盒只会带来带来短暂的刺激，如果抽到重样或者不喜欢的，会让自己有失落感和挫败感，不及到二手平台直接购买自己喜欢的IP玩具。 盲盒带来不了快乐，那不如收藏潮玩。\n\n图片来自泡泡玛特2020年度成绩单\n泡泡玛特的IP形象中，留给大众印象最深的莫过于Molly、Dimoo和PUCKY。虽然品牌有90多个IP形象，但是Molly绝对是最强王者。对于其他自研产品的营收，都赶不上这三款IP的占比。\n过气是IP形象的难以挣脱的命运，很多消费者都是三分钟热度，品牌只做消费者情感共鸣是不够的，还需要展现品牌的价值，总是单一的出现在大众视线会产生审美疲劳。\n无论是泡泡玛特玩法升级还是爆款IP的打造，在品牌竞争日益激烈的当今，拥有核心竞争力才能在偌大的市场中杀出重围。品牌如何在高端潮玩圈玩的好？时有趣整理了四个方面供参考：\n第一是产品本身。造型独特、独具个性，将内容IP设计成潮玩，要兼顾IP受众和潮玩赛道受众的共同需求。产品本身需要被赋予艺术的价值及潮流的元素，在保留原IP形象特征的同时，也更符合潮玩受众的审美。\n第二是用户洞察。许多高消费圈层的玩家对待潮玩的态度是物以稀为贵，抓住了这类人群的好奇心，推出限量及联名的饥饿营销可以刺激他们的购买欲望。品牌需要围绕用户建立产品运作，深层次理解用户的情感洞察。\n第三是多元推广。许多明星和网红的赋能会为产品带来更多价值，艺术联名在社交媒体上可以快速出圈，形成一种时尚潮流，离流行文化的距离更近的产品才更具吸引力。\n第四是市场节奏。在潮玩被炒红的大环境下，一旦市场上出现了某种限量款，很快会开始炒作、囤货、转手，价格越炒越高，还有许多资深玩家以投资为目的来炒，这就给潮玩赋予了金融投资的属性。\n\n图片来自品牌官方\n从成本和审美的角度来讲，MEGA珍藏系列的定价无可厚非，但是比盲盒玩具高了十倍的价格似乎对于普通玩家来说并不友好。无论是泡泡玛特，还是其他品牌们要思考眼前的机会，毕竟潮玩这个行业正在慢慢改变。","news_type":1,"symbols_score_info":{"09992":0.9}},"isVote":1,"tweetType":1,"viewCount":4201,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":126912911,"gmtCreate":1624542013533,"gmtModify":1703839816641,"author":{"id":"3577538398860739","authorId":"3577538398860739","name":"sallylim","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3577538398860739","authorIdStr":"3577538398860739"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OPEN\">$OPEN 20230120 15.0 CALL(OPEN)$</a>my first buy call option","listText":"<a href=\"https://laohu8.com/S/OPEN\">$OPEN 20230120 15.0 CALL(OPEN)$</a>my first buy call option","text":"$OPEN 20230120 15.0 CALL(OPEN)$my first buy call option","images":[{"img":"https://static.tigerbbs.com/d44c819924dd3e1d12ddcd12ac3b883b","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/126912911","isVote":1,"tweetType":1,"viewCount":5774,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":167846096,"gmtCreate":1624261899715,"gmtModify":1703831837831,"author":{"id":"3577538398860739","authorId":"3577538398860739","name":"sallylim","avatar":"https://static.tigerbbs.com/f4b4a80f54d0614c1edac4149107db9d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3577538398860739","authorIdStr":"3577538398860739"},"themes":[],"title":"","htmlText":"11","listText":"11","text":"11","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/167846096","repostId":"2145208877","repostType":4,"isVote":1,"tweetType":1,"viewCount":4623,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}