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  ·01-05
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  Dismantling the conspiracy of Moutai (600519. SH): 1499 yuan Feitian i Moutai sold well after it went on sale to solve the price dilemma
  2025年最后一天，贵州茅台(600519.SH)抛出重磅消息。
  Dismantling the conspiracy of Moutai (600519. SH): 1499 yuan Feitian i Moutai sold well after it went on sale to solve the price dilemma
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data-views=\"1\"></v-v>&nbsp;","text":"$微软(MSFT)$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/518465498170056","repostId":"2600236018","repostType":2,"repost":{"id":"2600236018","kind":"highlight","pubTimestamp":1767430277,"share":"https://ttm.financial/m/news/2600236018?lang=en_US&edition=fundamental","pubTime":"2026-01-03 16:51","market":"sh","language":"zh","title":"Dismantling the conspiracy of Moutai (600519. SH): 1499 yuan Feitian i Moutai sold well after it went on sale to solve the price dilemma","url":"https://stock-news.laohu8.com/highlight/detail?id=2600236018","media":"智通财经网","summary":"2025年最后一天，贵州茅台(600519.SH)抛出重磅消息。","content":"<p><html><body><div>On the last day of 2025,<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>(600519. SH) threw out heavy news: Feitian Moutai (53 degrees, 500ml) will log in to the i Moutai APP from 9:00 on January 1, 2026. Among them, Feitian Moutai in 2026 will be subscribed at the official guide price of 1499 yuan/bottle, and each person is limited to 12 bottles per day. On January 1, 1499 yuan/bottle of Feitian Moutai sold well after it was launched on i Moutai, and it was still \"empty in seconds\" after multiple rounds of replenishment.</p><p>In the eyes of the outside world, this news is not a simple channel expansion, but a strategic breakthrough related to market ecological reconstruction initiated by Kweichow Moutai in response to the price pain points that have long plagued the industry. It marks that this leading liquor company has taken a decisive step on the road to establishing a price system with consumers as the center.</p><p><strong>Solving the price dilemma, accelerating marketization and reconstructing the market ecology</strong></p><p>For a long time, there has been a long-term price difference between the official guide price of Kweichow Moutai and the terminal transaction price, resulting in fluctuations in the terminal price of Feitian Moutai.</p><p>This time, i Moutai put Feitian Moutai on the shelves for 1,499 yuan/bottle, which is the key measure for Moutai to solve this dilemma. As Moutai's self-operated online core position, i Moutai has accumulated more than 70 million users and built a \"highway\" directly to consumers. Its strategic positioning goes far beyond adding a new sales channel. Through the official direct sales model, it will directly contribute incremental revenue and profits to Maotai.</p><p>More importantly, this move has broken the survival foundation of the informal arbitrage ecology. With the increase in the original price of official channels, the market speculation space has been greatly compressed, promoting the rational return of Moutai from \"investment products\" to \"consumer goods\".<strong>In fact, at the recent 2026 Moutai Distributors Conference, Moutai's management made it clear that in the new year, it will be \"consumer-centered and promote market-oriented transformation\", and the core goal is to make consumers \"fair, fast,\" Buy Moutai with fidelity \", and reiterate the fundamental positioning of\" Moutai is for drinking, not for speculation \".</strong></p><p>In addition, at the Moutai Dealer Conference, the management of Kweichow Moutai also made it clear that the distribution model will no longer be used from 2026.</p><p>\"Next year, Moutai will no longer adopt the distribution method, which is equivalent to reducing the burden on agents and reducing the source of losses.\" Xiao Zhuqing, an independent commentator of China Liquor Industry, told a reporter from the Financial Associated Press that with the cancellation of the distribution model, the operating pressure of dealers has been greatly reduced.</p><p>\"Maotai will not do anything that violates the rules of the market, nor will it make channel dealers lose money, because only one side wins is unsustainable, and mutual benefit and win-win can last longer.\" Chen Hua, chairman of Maotai Group, said at the dealer conference that he hoped that the majority of dealers would change their business philosophy while preventing risks, abandon the previous inertia thinking of \"lying down and winning\", deeply cultivate the market with consumers as the center, and strive to build a win-win situation.</p><p>Some people worry that Feitian Moutai, which is on the shelves of i Moutai at 1,499 yuan/bottle, will impact the approval price of Moutai. In fact, this is too much worry. However, this is not the case. In 2019, when the company launched 1,499 yuan/bottle of Pumao on various e-commerce platforms, some people were worried that it would affect the price of Moutai, but in fact it did not have an impact on the price of Moutai. In addition, it is impossible for the company to put a large number of Pumao on i Moutai. It will definitely put it on a tentative basis and gradually according to the market situation. It is impossible to have an impact on the market price, but will adjust the market price.</p><p>In fact, after the announcement of the launch of i Moutai at 1,499 yuan/bottle of Pumao on December 30, according to the current price data of Yimao, after the announcement of the launch news, the approval price of Pumao was stable. On the other hand, Kweichow Moutai also emphasized that the amount of Pumao on i Moutai will be set based on the principles of preventing speculation, adapting supply and demand, and market stability.</p><p>In fact, since i Moutai is the self-operated channel of Kweichow Moutai, when the approval price of Moutai fluctuates greatly, the company can prevent the market price of Moutai from rising sharply and falling, and maintain the price stability of Moutai by adjusting the volume on i Moutai.</p><p>\"In the long run, large price fluctuations not only harm the interests of consumers, but also harm the long-term interests of channel providers and manufacturers. High profits may be obtained through speculation in the short term, but it is unfavorable to the whole industry. Therefore, the company will try its best to stabilize the price, which is responsible not only to consumers, but also to manufacturers and channel providers in the industrial chain.\" At the recent dealer conference, Chen Hua, chairman of Maotai Group, also bluntly said.</p><p><strong>Moutai is still expected to achieve steady growth in 2026</strong></p><p>i Moutai's move to put Feitian Moutai on the shelves for 1,499 yuan/bottle has a long-term significance far beyond a single channel adjustment. Instead, it has built a multi-party win-win ecosystem covering companies, distributors, consumers, and shareholders, which is also the key to Moutai's market-oriented reform. move.</p><p>As far as Maotai itself is concerned, the biggest gain lies in the acquisition of real and effective consumption data assets. Relying on the huge user base of i Maotai, Maotai can accurately analyze user behavior, purchase preference and dynamic sales data, and realize scientific product delivery and inventory management. This data-driven \"smart delivery\" mode can effectively avoid blind pressing of goods, promote the health of channel inventory, and significantly enhance the anti-risk ability of the overall channel.</p><p>As far as Maotai dealers are concerned, although they bid farewell to the price difference dividend of \"lying down and earning\", they have gained a more sustainable development space. Not long ago, Kweichow Moutai made it clear that it would gradually bid farewell to the old model of \"relying on a single product to subsidize other products, resulting in the dilution of the overall profit of the channel\", and turn to maintaining the channel ecology through reasonable profit distribution and long-term value co-creation.</p><p>At the same time, Kweichow Moutai will build a multi-dimensional collaborative sales model of \"self-sale + distribution + agency sales + consignment\" to promote the transformation of channels from \"trunk distribution\" to \"forest ecology\", so that dealers can change from simple \"price difference arbitrageurs\" to \"value service providers\", and gain pricing autonomy and long-term benefits in expanding new customer groups and exploring consumption scenarios.</p><p>Consumers are undoubtedly the biggest beneficiaries of this channel reform. In the past, the dilemma of \"a bottle is hard to find\" will be fundamentally alleviated. Through the normalized subscription of i Moutai, consumers can buy fidelity Moutai fairly and quickly at the official guide price, and there is no need to buy wine at a high price or fake goods. And worry. This change will effectively improve the \"bottle opening rate\" of Moutai, allow more consumers to truly experience the product value, and promote the continuous precipitation of brand reputation in real consumption scenarios.</p><p>As far as Moutai shareholders are concerned, Moutai's market-oriented transformation may have certain short-term pains, but in the long run it will bring about improvements in corporate governance and steady value returns. With the return of pricing power and channel control, the company's profitability will continue to be optimized, the certainty of performance will be significantly enhanced, and stable income will be created for shareholders. In the long run, price marketization will achieve a win-win situation for the company, distributors, consumers and shareholders.</p><p>Overall, Kweichow Moutai is still expected to achieve steady growth in 2026 with multiple measures taken simultaneously. Recently, top international investment banks-<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>According to the research report released, the company's revenue in 2026 is expected to grow steadily under the strategy of Kweichow Moutai reducing non-standard quotas, focusing on Pumao's core single products, and expanding the volume of high-quality Moutai and channel reform in 2026.</p><p>This article is reproduced from \"Financial Associated Press\"; Zhitong Finance Editor: Yan Wencai.</p><p><div></div></div></body></html></p>","source":"highlight_zhitongcaijin","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Dismantling the conspiracy of Moutai (600519. SH): 1499 yuan Feitian i Moutai sold well after it went on sale to solve the price dilemma</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDismantling the conspiracy of Moutai (600519. SH): 1499 yuan Feitian i Moutai sold well after it went on sale to solve the price dilemma\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">智通财经网</strong><span class=\"h-time small\">2026-01-03 16:51</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><div>On the last day of 2025,<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>(600519. SH) threw out heavy news: Feitian Moutai (53 degrees, 500ml) will log in to the i Moutai APP from 9:00 on January 1, 2026. Among them, Feitian Moutai in 2026 will be subscribed at the official guide price of 1499 yuan/bottle, and each person is limited to 12 bottles per day. On January 1, 1499 yuan/bottle of Feitian Moutai sold well after it was launched on i Moutai, and it was still \"empty in seconds\" after multiple rounds of replenishment.</p><p>In the eyes of the outside world, this news is not a simple channel expansion, but a strategic breakthrough related to market ecological reconstruction initiated by Kweichow Moutai in response to the price pain points that have long plagued the industry. It marks that this leading liquor company has taken a decisive step on the road to establishing a price system with consumers as the center.</p><p><strong>Solving the price dilemma, accelerating marketization and reconstructing the market ecology</strong></p><p>For a long time, there has been a long-term price difference between the official guide price of Kweichow Moutai and the terminal transaction price, resulting in fluctuations in the terminal price of Feitian Moutai.</p><p>This time, i Moutai put Feitian Moutai on the shelves for 1,499 yuan/bottle, which is the key measure for Moutai to solve this dilemma. As Moutai's self-operated online core position, i Moutai has accumulated more than 70 million users and built a \"highway\" directly to consumers. Its strategic positioning goes far beyond adding a new sales channel. Through the official direct sales model, it will directly contribute incremental revenue and profits to Maotai.</p><p>More importantly, this move has broken the survival foundation of the informal arbitrage ecology. With the increase in the original price of official channels, the market speculation space has been greatly compressed, promoting the rational return of Moutai from \"investment products\" to \"consumer goods\".<strong>In fact, at the recent 2026 Moutai Distributors Conference, Moutai's management made it clear that in the new year, it will be \"consumer-centered and promote market-oriented transformation\", and the core goal is to make consumers \"fair, fast,\" Buy Moutai with fidelity \", and reiterate the fundamental positioning of\" Moutai is for drinking, not for speculation \".</strong></p><p>In addition, at the Moutai Dealer Conference, the management of Kweichow Moutai also made it clear that the distribution model will no longer be used from 2026.</p><p>\"Next year, Moutai will no longer adopt the distribution method, which is equivalent to reducing the burden on agents and reducing the source of losses.\" Xiao Zhuqing, an independent commentator of China Liquor Industry, told a reporter from the Financial Associated Press that with the cancellation of the distribution model, the operating pressure of dealers has been greatly reduced.</p><p>\"Maotai will not do anything that violates the rules of the market, nor will it make channel dealers lose money, because only one side wins is unsustainable, and mutual benefit and win-win can last longer.\" Chen Hua, chairman of Maotai Group, said at the dealer conference that he hoped that the majority of dealers would change their business philosophy while preventing risks, abandon the previous inertia thinking of \"lying down and winning\", deeply cultivate the market with consumers as the center, and strive to build a win-win situation.</p><p>Some people worry that Feitian Moutai, which is on the shelves of i Moutai at 1,499 yuan/bottle, will impact the approval price of Moutai. In fact, this is too much worry. However, this is not the case. In 2019, when the company launched 1,499 yuan/bottle of Pumao on various e-commerce platforms, some people were worried that it would affect the price of Moutai, but in fact it did not have an impact on the price of Moutai. In addition, it is impossible for the company to put a large number of Pumao on i Moutai. It will definitely put it on a tentative basis and gradually according to the market situation. It is impossible to have an impact on the market price, but will adjust the market price.</p><p>In fact, after the announcement of the launch of i Moutai at 1,499 yuan/bottle of Pumao on December 30, according to the current price data of Yimao, after the announcement of the launch news, the approval price of Pumao was stable. On the other hand, Kweichow Moutai also emphasized that the amount of Pumao on i Moutai will be set based on the principles of preventing speculation, adapting supply and demand, and market stability.</p><p>In fact, since i Moutai is the self-operated channel of Kweichow Moutai, when the approval price of Moutai fluctuates greatly, the company can prevent the market price of Moutai from rising sharply and falling, and maintain the price stability of Moutai by adjusting the volume on i Moutai.</p><p>\"In the long run, large price fluctuations not only harm the interests of consumers, but also harm the long-term interests of channel providers and manufacturers. High profits may be obtained through speculation in the short term, but it is unfavorable to the whole industry. Therefore, the company will try its best to stabilize the price, which is responsible not only to consumers, but also to manufacturers and channel providers in the industrial chain.\" At the recent dealer conference, Chen Hua, chairman of Maotai Group, also bluntly said.</p><p><strong>Moutai is still expected to achieve steady growth in 2026</strong></p><p>i Moutai's move to put Feitian Moutai on the shelves for 1,499 yuan/bottle has a long-term significance far beyond a single channel adjustment. Instead, it has built a multi-party win-win ecosystem covering companies, distributors, consumers, and shareholders, which is also the key to Moutai's market-oriented reform. move.</p><p>As far as Maotai itself is concerned, the biggest gain lies in the acquisition of real and effective consumption data assets. Relying on the huge user base of i Maotai, Maotai can accurately analyze user behavior, purchase preference and dynamic sales data, and realize scientific product delivery and inventory management. This data-driven \"smart delivery\" mode can effectively avoid blind pressing of goods, promote the health of channel inventory, and significantly enhance the anti-risk ability of the overall channel.</p><p>As far as Maotai dealers are concerned, although they bid farewell to the price difference dividend of \"lying down and earning\", they have gained a more sustainable development space. Not long ago, Kweichow Moutai made it clear that it would gradually bid farewell to the old model of \"relying on a single product to subsidize other products, resulting in the dilution of the overall profit of the channel\", and turn to maintaining the channel ecology through reasonable profit distribution and long-term value co-creation.</p><p>At the same time, Kweichow Moutai will build a multi-dimensional collaborative sales model of \"self-sale + distribution + agency sales + consignment\" to promote the transformation of channels from \"trunk distribution\" to \"forest ecology\", so that dealers can change from simple \"price difference arbitrageurs\" to \"value service providers\", and gain pricing autonomy and long-term benefits in expanding new customer groups and exploring consumption scenarios.</p><p>Consumers are undoubtedly the biggest beneficiaries of this channel reform. In the past, the dilemma of \"a bottle is hard to find\" will be fundamentally alleviated. Through the normalized subscription of i Moutai, consumers can buy fidelity Moutai fairly and quickly at the official guide price, and there is no need to buy wine at a high price or fake goods. And worry. This change will effectively improve the \"bottle opening rate\" of Moutai, allow more consumers to truly experience the product value, and promote the continuous precipitation of brand reputation in real consumption scenarios.</p><p>As far as Moutai shareholders are concerned, Moutai's market-oriented transformation may have certain short-term pains, but in the long run it will bring about improvements in corporate governance and steady value returns. With the return of pricing power and channel control, the company's profitability will continue to be optimized, the certainty of performance will be significantly enhanced, and stable income will be created for shareholders. In the long run, price marketization will achieve a win-win situation for the company, distributors, consumers and shareholders.</p><p>Overall, Kweichow Moutai is still expected to achieve steady growth in 2026 with multiple measures taken simultaneously. Recently, top international investment banks-<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>According to the research report released, the company's revenue in 2026 is expected to grow steadily under the strategy of Kweichow Moutai reducing non-standard quotas, focusing on Pumao's core single products, and expanding the volume of high-quality Moutai and channel reform in 2026.</p><p>This article is reproduced from \"Financial Associated Press\"; Zhitong Finance Editor: Yan Wencai.</p><p><div></div></div></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://www.zhitongcaijing.com/content/detail/1388292.html\">智通财经网</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://img.zhitongcaijing.com/image/20260103/20260103165529_86149.png?x-oss-process=image/format,jpg/quality,Q_80/resize,w_250","relate_stocks":{"600519":"贵州茅台","LU1807302812.USD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (USD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","LU1960683339.HKD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (HKD) ACC","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","LU0516423174.USD":"FULLERTON LUX FUNDS - 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