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Adobe, Google Expand Partnership to Integrate AI, Creative Tools

Dow Jones11-10 23:20

 

Adobe is expanding its partnership with Google, bringing Adobe's tools to more Google products and Google's artificial-intelligence models into more Adobe apps.

The companies on Tuesday said their expanded collaboration will bring Adobe's Acrobat into Google Workspace, including Google Drive and Gmail. It will additionally extend Adobe's creative tools into Google's Gemini AI assistant and AI-powered search experience.

The companies said the expanded partnership will streamline workflows and help users create higher-quality content more efficiently.

The agreement could help Adobe expand its reach by embedding its products into Google's widely used productivity and AI platforms. Adobe's creative and productivity solutions serve more than 1 billion monthly active users, while Google's products and services support billions of users globally, the companies said.

Adobe will also incorporate Google's AI models into Acrobat, allowing users to interact with documents conversationally, extract information and create materials such as presentations, resumes and reports. Google's image and video models will be integrated into Adobe Firefly, Photoshop, Premiere and Adobe Express, building on Adobe's strategy of offering customers access to AI models from multiple providers.

Adobe and Google DeepMind are also exploring new AI-powered editing capabilities for Photoshop, including a potential feature that would allow creative professionals to make near-real-time image edits using prompts and choose among different versions of an image.

The companies didn't disclose financial terms of the expanded partnership or provide a timeline for most of the new integrations.

 
 

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