By Heather Haddon
Chipotle is looking for a reset. The burrito maker is rolling out new menu items, marketing its value and improving operations. It is shaking up its executive team, searching for new chiefs in marketing, digital and emerging technologies.
"This is really turning the page to a new chapter for Chipotle," CEO Scott Boatwright said in an interview.
Chipotle is taking steps to boost its growth as it reported a 2.5% same-store sales decline and a drop in orders over the three months ended Dec. 31. The company's stock was down around 33% in the past 12 months, with shares recovering some this year.
The company said Tuesday it expects same-store sales to remain flat this year, weaker than what some analysts had expected. Fourth-quarter revenue, adjusted earnings per share and same-store sales roughly met analysts' expectations.
Boatwright said Chipotle set conservative expectations for sales this year after last year's challenges, but the company believes it has gotten a better handle on its consumers and what they want. Chipotle is pushing out new protein-oriented options and plans to overhaul its loyalty program. Price increases will remain below broader inflation, Boatwright said.
"We are trying to differentiate our brand from the sea of sameness," he said.
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(END) Dow Jones Newswires
February 03, 2026 16:12 ET (21:12 GMT)
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