On January 19, international gold and silver prices both reached historic highs. Spot gold surged past the $4,690 per ounce mark, setting a new all-time record with an intraday increase of over 2%. The spot silver price once broke through $94 per ounce.
Gold and its price quickly became trending topics online.
A comparison of domestic gold jewelry prices shows significant increases in the listed prices of pure gold jewelry from several major gold jewelry brands today: Lao Miao Gold was priced at 1,459 yuan per gram, up 24 yuan/gram from the previous day; Chow Sang Sang was at 1,451 yuan per gram, an increase of 22 yuan/gram; Lao Feng Xiang quoted 1,456 yuan per gram, rising 20 yuan/gram; Chow Tai Fook reached 1,455 yuan per gram, up 19 yuan/gram; CHJ Jewellery was also at 1,455 yuan per gram, increasing 19 yuan/gram from the previous day; Luk Fook Jewellery and Kam Tai Cheung Gold both reported prices of 1,453 yuan per gram, also up 19 yuan/gram.
Following Chow Sang Sang's "first price hike of the New Year," CHJ Jewellery has also joined the price adjustment trend. On January 16, CHJ Jewellery initiated a new round of price adjustments for multiple fixed-price gold jewelry items, with increases ranging from several hundred yuan to over ten thousand yuan.
"One type of pendant increased by 19,000 yuan," confirmed a sales clerk at a CHJ Jewellery store, adding that the relevant products would complete their price adjustments in the coming days.
"New price tags have already arrived at the store and will be replaced within the next couple of days. The increases for fixed-price products vary, from a few hundred yuan to over ten thousand yuan, with an overall increase between 10% and 20%," the clerk stated.
She also mentioned that purchases made in-store currently can still be settled at the original prices and are eligible for a 20% to 40% discount; meanwhile, weight-based priced products are concurrently offering promotions reducing the price per gram by 100 to 140 yuan.
In her view, this price adjustment was not unexpected. "The price of gold has been rising continuously, so fixed-price products definitely need to be adjusted accordingly. It's not just us; fixed-price jewelry from other brands has also been experiencing ongoing price increases during this period."
In fact, around October of last year, CHJ Jewellery had already implemented a round of price increases for its fixed-price products. Earlier, on January 6 of this year, Chow Sang Sang was the first to announce price adjustments for its priced gold jewelry categories, with increases varying from 200 yuan to 1,500 yuan. In response to inquiries, customer service for Chow Sang Sang's official flagship store stated that due to the continuous rise in raw material and related costs, the group periodically adjusts the selling prices of some products.
Entering 2026, the upward trend in gold prices continues. The official mini-program of CHJ Jewellery shows that the price per gram for its pure gold jewelry has already increased by 98 yuan compared to the beginning of the month.
