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2022-09-26

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The varying pace of price increases at Apple stores around the world reflects the global economic chaos.

苹果公司将在全球28个国家和地区提高应用商店的价格。

The varying pace of price increases at Apple stores around the world reflects the global economic chaos.

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Depending on the location, the price increase in this round is between 20% and 30%. The news was immediately reprinted and reported by media outlets such as Reuters, Bloomberg, and Nikkei. The news has attracted global attention for two reasons: firstly, the number of Apple App Store users worldwide has exceeded 1 billion, which has a wide-ranging impact; and secondly, the global economic chaos reflected by Apple's move.</p><p>Apple's announcement stated, \"Starting October 5, 2022, prices for software and in-app purchases in the App Store will increase in the following regions: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all regions that use the euro.\" Apple did not explain the reason for the App Store price increase in the announcement. However, most industry analysts believe that this situation is likely due to the sharp fluctuations in the euro exchange rate in recent months.</p><p><b>Bloomberg reports that a stronger dollar may be a key driver behind Apple's massive software price hike.</b>。 The rapid rise in global inflation and energy prices this year has severely damaged the yen, euro, and most emerging economy currencies. According to Apple's announcements, the countries and regions that raised prices were almost all the hardest hit areas by a sharp depreciation of their local currencies. For example, the euro has fallen to its lowest level against the dollar in 20 years. Just a year ago (September 2021), one euro was worth $1.18, but now the exchange rates between the two currencies are close to parity.</p><p>In fact, this is not the first time Apple has passed on exchange rate losses to users. Before August 2021, prices in the Apple App Store rose due to the weakening euro, but subsequently decreased. It is understood that the price increase in the Apple App Store in the Eurozone this time will be higher than last year. According to Apple data, the price of software priced as low as €0.99 will rise to €1.19, software priced at €7.99 will rise to €9.99, and the price of the highest-priced software will increase from €999 to €1,199.</p><p>Many European Apple users are very dissatisfied with the price increases in the App Store. Marcus, an IT professional from Frankfurt, Germany, told the Global Times, \"Europe always ranks among the top in terms of price increases. The prices of various Apple hardware and software in the Eurozone are always significantly higher than in other regions. This is partly due to high taxes in Europe, and partly because the euro has fallen. Prices in Europe have soared, and I am reducing my purchases. 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Depending on the location, the price increase in this round is between 20% and 30%. The news was immediately reprinted and reported by media outlets such as Reuters, Bloomberg, and Nikkei. The news has attracted global attention for two reasons: firstly, the number of Apple App Store users worldwide has exceeded 1 billion, which has a wide-ranging impact; and secondly, the global economic chaos reflected by Apple's move.</p><p>Apple's announcement stated, \"Starting October 5, 2022, prices for software and in-app purchases in the App Store will increase in the following regions: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all regions that use the euro.\" Apple did not explain the reason for the App Store price increase in the announcement. However, most industry analysts believe that this situation is likely due to the sharp fluctuations in the euro exchange rate in recent months.</p><p><b>Bloomberg reports that a stronger dollar may be a key driver behind Apple's massive software price hike.</b>。 The rapid rise in global inflation and energy prices this year has severely damaged the yen, euro, and most emerging economy currencies. According to Apple's announcements, the countries and regions that raised prices were almost all the hardest hit areas by a sharp depreciation of their local currencies. For example, the euro has fallen to its lowest level against the dollar in 20 years. Just a year ago (September 2021), one euro was worth $1.18, but now the exchange rates between the two currencies are close to parity.</p><p>In fact, this is not the first time Apple has passed on exchange rate losses to users. Before August 2021, prices in the Apple App Store rose due to the weakening euro, but subsequently decreased. It is understood that the price increase in the Apple App Store in the Eurozone this time will be higher than last year. According to Apple data, the price of software priced as low as €0.99 will rise to €1.19, software priced at €7.99 will rise to €9.99, and the price of the highest-priced software will increase from €999 to €1,199.</p><p>Many European Apple users are very dissatisfied with the price increases in the App Store. Marcus, an IT professional from Frankfurt, Germany, told the Global Times, \"Europe always ranks among the top in terms of price increases. The prices of various Apple hardware and software in the Eurozone are always significantly higher than in other regions. This is partly due to high taxes in Europe, and partly because the euro has fallen. Prices in Europe have soared, and I am reducing my purchases. After Apple app prices increase, I will also reduce my purchases.\"</p><p>In addition to the Eurozone, Japanese users will also be greatly affected by this app store price increase. Since the beginning of 2022, the yen has depreciated by more than 20% against the US dollar. According to Japan's Jiji Press, the prices of paid apps in Apple's App Store in Japan have increased by an average of nearly 30%, reflecting the increasing trend of dollar appreciation and yen depreciation in the foreign exchange market.</p><p></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://world.huanqiu.com/article/49mGjlvrKMR?qq-pf-to=pcqq.c2c\">环球时报</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/33441fc72ccdb48bf25551b294692d17","relate_stocks":{"AAPL":"苹果"},"source_url":"https://world.huanqiu.com/article/49mGjlvrKMR?qq-pf-to=pcqq.c2c","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112421403","content_text":"作者：昭东、丁雅栀当地时间9月19日，苹果公司发布公告宣布，将在全球28个国家和地区提高应用商店的价格。因地而异，此轮价格涨价幅度在20%—30%。该消息一出，便被路透社、彭博社、《日经新闻》等媒体争相转载报道。该消息引发全球关注的原因，一方面是全球苹果应用商店用户已超过10亿，影响范围大：另一方面则是苹果公司该举措背后折射出的全球经济乱象。苹果公司的公告显示：“2022年10月5日起，下列地区应用商店中的软件及软件内购项目的价格将上调，这些地区包括：智利、埃及、日本、马来西亚、巴基斯坦、波兰、韩国、瑞典、越南和所有使用欧元货币的地区。”在该公告中，苹果公司并没有解释应用商店价格上涨的原因。但多数行业分析师认为，这种情况很可能源自最近几个月欧元汇率的大幅波动。彭博社报道称，美元走强可能是此次苹果大规模上调软件价格的关键驱动因素。今年全球范围内的通货膨胀和能源价格的快速上升已经重创了日元、欧元和大多数新兴经济体货币。从苹果公司的公告看，涨价的国家和地区几乎都是本地货币大幅度贬值的重灾区。例如，欧元对美元已跌至20年来的最低水平。就在一年前（2021年9月），1欧元价值1.18美元，而如今这两种货币兑换价格已经接近持平。事实上，苹果将汇率亏损转嫁给用户的行为已并非首次。在2021年8月前，因欧元走低，苹果应用商店价格一度上涨，但随后降低。据了解，本次苹果应用商店欧元区价格的涨幅将高于去年。苹果公司资料显示，最低0.99欧元档位的软件将会上涨至1.19欧元，7.99档位的软件将上涨至9.99欧元，最高价格的软件档位则从999欧元上升到了1199欧元。对于应用商店的涨价，许多欧洲苹果用户感到非常不满。来自德国法兰克福的IT从业人员马库斯对《环球时报》记者表示：“在涨价方面，欧洲总是名列前茅。苹果各种硬件以及软件，欧元区的价格总要比其他地区贵不少。一方面是因为欧洲税收高，另一方面是因为欧元汇率下降。欧洲物价大涨，我正在减少购物。苹果应用涨价后我也会减少购买次数。”除欧元区外，日本用户也将深受本次应用商店涨价的影响。2022年初至今，日元兑美元汇率贬值已超20%。据日本时事通讯社报道，日本苹果应用商店中收费软件价格平均上涨了近3成，反映了外汇市场上美元升值和日元贬值趋势正不断加大的现象。、","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":4155,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}