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2022-09-26

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The different price increase rhythms of Apple stores around the world reflect the global economic chaos

苹果公司将在全球28个国家和地区提高应用商店的价格。

The different price increase rhythms of Apple stores around the world reflect the global economic chaos

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It varies from place to place, and this round of price increases range from 20% to 30%. As soon as the news came out, it was reprinted and reported by Reuters, Bloomberg, Nikkei and other media. The reason why this news has attracted global attention is that, on the one hand, the number of Apple App Store users worldwide has exceeded 1 billion, which has a large influence; on the other hand, it is the global economic chaos reflected behind Apple's move.</p><p>Apple's announcement shows: \"Starting from October 5, 2022, the prices of software and in-software purchases in the app stores in the following regions will be increased, including: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all regions using the euro currency.\" In the announcement, Apple did not explain the reasons for the price increase in the app store. However, most industry analysts believe that this situation is likely to stem from the sharp fluctuation of the euro exchange rate in recent months.</p><p><b>Bloomberg reports that a stronger dollar may be a key driver of Apple's massive software price hike</b>。 Global inflation and rapid rises in energy prices this year have hit the yen, euro and most emerging currencies hard. Judging from Apple's announcement, almost all countries and regions with price increases are the hardest hit areas with the sharp depreciation of local currencies. For example, the euro has fallen to its lowest level against the dollar in 20 years. Just a year ago (September 2021), 1 euro was worth $1.18, and today the two currencies are nearly flat.</p><p>In fact, it is not the first time that Apple has passed on exchange rate losses to users. Before August 2021, Apple App Store prices once rose due to the decline of the euro, but then fell. It is understood that the price increase of Apple App Store in the euro zone will be higher than last year. According to Apple's data, the software with the lowest 0.99 euro range will rise to 1.19 euros, the software with the 7.99 gear will rise to 9.99 euros, and the software with the highest price will rise from 999 euros to 1199 euros.</p><p>Many European Apple users are very dissatisfied with the price increase of the App Store. Marcus, an IT practitioner from Frankfurt, Germany, told the Global Times reporter: \"Europe is always among the best in terms of price increases. The prices of all kinds of Apple hardware and software in the euro zone are always much more expensive than those in other regions. On the one hand, IT is because of the high taxes in Europe, and on the other hand, IT is because the euro exchange rate has dropped. Prices in Europe have soared, and I am reducing my shopping. I will also reduce the number of purchases after the price increase of Apple's application.\"</p><p>In addition to the euro zone, Japanese users will also be deeply affected by the price increase of this app store. Since the beginning of 2022, the yen has depreciated by more than 20% against the US dollar. According to the Japan News Agency, the price of paid software in Apple App Store in Japan has increased by nearly 30% on average, reflecting the increasing trend of the appreciation of the US dollar and the depreciation of the yen in the foreign exchange market.,</p><p></body></html></p>","source":"lsy1568628563230","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The different price increase rhythms of Apple stores around the world reflect the global economic chaos</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe different price increase rhythms of Apple stores around the world reflect the global economic chaos\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">环球时报</strong><span class=\"h-time small\">2022-09-24 15:02</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><head></head><body>Author: Zhaodong, Ding Yazhi</p><p>On September 19th, local time, Apple announced that it would increase the price of app stores in 28 countries and regions around the world. It varies from place to place, and this round of price increases range from 20% to 30%. As soon as the news came out, it was reprinted and reported by Reuters, Bloomberg, Nikkei and other media. The reason why this news has attracted global attention is that, on the one hand, the number of Apple App Store users worldwide has exceeded 1 billion, which has a large influence; on the other hand, it is the global economic chaos reflected behind Apple's move.</p><p>Apple's announcement shows: \"Starting from October 5, 2022, the prices of software and in-software purchases in the app stores in the following regions will be increased, including: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all regions using the euro currency.\" In the announcement, Apple did not explain the reasons for the price increase in the app store. However, most industry analysts believe that this situation is likely to stem from the sharp fluctuation of the euro exchange rate in recent months.</p><p><b>Bloomberg reports that a stronger dollar may be a key driver of Apple's massive software price hike</b>。 Global inflation and rapid rises in energy prices this year have hit the yen, euro and most emerging currencies hard. Judging from Apple's announcement, almost all countries and regions with price increases are the hardest hit areas with the sharp depreciation of local currencies. For example, the euro has fallen to its lowest level against the dollar in 20 years. Just a year ago (September 2021), 1 euro was worth $1.18, and today the two currencies are nearly flat.</p><p>In fact, it is not the first time that Apple has passed on exchange rate losses to users. Before August 2021, Apple App Store prices once rose due to the decline of the euro, but then fell. It is understood that the price increase of Apple App Store in the euro zone will be higher than last year. According to Apple's data, the software with the lowest 0.99 euro range will rise to 1.19 euros, the software with the 7.99 gear will rise to 9.99 euros, and the software with the highest price will rise from 999 euros to 1199 euros.</p><p>Many European Apple users are very dissatisfied with the price increase of the App Store. Marcus, an IT practitioner from Frankfurt, Germany, told the Global Times reporter: \"Europe is always among the best in terms of price increases. The prices of all kinds of Apple hardware and software in the euro zone are always much more expensive than those in other regions. On the one hand, IT is because of the high taxes in Europe, and on the other hand, IT is because the euro exchange rate has dropped. Prices in Europe have soared, and I am reducing my shopping. I will also reduce the number of purchases after the price increase of Apple's application.\"</p><p>In addition to the euro zone, Japanese users will also be deeply affected by the price increase of this app store. Since the beginning of 2022, the yen has depreciated by more than 20% against the US dollar. According to the Japan News Agency, the price of paid software in Apple App Store in Japan has increased by nearly 30% on average, reflecting the increasing trend of the appreciation of the US dollar and the depreciation of the yen in the foreign exchange market.,</p><p></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://world.huanqiu.com/article/49mGjlvrKMR?qq-pf-to=pcqq.c2c\">环球时报</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/33441fc72ccdb48bf25551b294692d17","relate_stocks":{"AAPL":"苹果"},"source_url":"https://world.huanqiu.com/article/49mGjlvrKMR?qq-pf-to=pcqq.c2c","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112421403","content_text":"作者：昭东、丁雅栀当地时间9月19日，苹果公司发布公告宣布，将在全球28个国家和地区提高应用商店的价格。因地而异，此轮价格涨价幅度在20%—30%。该消息一出，便被路透社、彭博社、《日经新闻》等媒体争相转载报道。该消息引发全球关注的原因，一方面是全球苹果应用商店用户已超过10亿，影响范围大：另一方面则是苹果公司该举措背后折射出的全球经济乱象。苹果公司的公告显示：“2022年10月5日起，下列地区应用商店中的软件及软件内购项目的价格将上调，这些地区包括：智利、埃及、日本、马来西亚、巴基斯坦、波兰、韩国、瑞典、越南和所有使用欧元货币的地区。”在该公告中，苹果公司并没有解释应用商店价格上涨的原因。但多数行业分析师认为，这种情况很可能源自最近几个月欧元汇率的大幅波动。彭博社报道称，美元走强可能是此次苹果大规模上调软件价格的关键驱动因素。今年全球范围内的通货膨胀和能源价格的快速上升已经重创了日元、欧元和大多数新兴经济体货币。从苹果公司的公告看，涨价的国家和地区几乎都是本地货币大幅度贬值的重灾区。例如，欧元对美元已跌至20年来的最低水平。就在一年前（2021年9月），1欧元价值1.18美元，而如今这两种货币兑换价格已经接近持平。事实上，苹果将汇率亏损转嫁给用户的行为已并非首次。在2021年8月前，因欧元走低，苹果应用商店价格一度上涨，但随后降低。据了解，本次苹果应用商店欧元区价格的涨幅将高于去年。苹果公司资料显示，最低0.99欧元档位的软件将会上涨至1.19欧元，7.99档位的软件将上涨至9.99欧元，最高价格的软件档位则从999欧元上升到了1199欧元。对于应用商店的涨价，许多欧洲苹果用户感到非常不满。来自德国法兰克福的IT从业人员马库斯对《环球时报》记者表示：“在涨价方面，欧洲总是名列前茅。苹果各种硬件以及软件，欧元区的价格总要比其他地区贵不少。一方面是因为欧洲税收高，另一方面是因为欧元汇率下降。欧洲物价大涨，我正在减少购物。苹果应用涨价后我也会减少购买次数。”除欧元区外，日本用户也将深受本次应用商店涨价的影响。2022年初至今，日元兑美元汇率贬值已超20%。据日本时事通讯社报道，日本苹果应用商店中收费软件价格平均上涨了近3成，反映了外汇市场上美元升值和日元贬值趋势正不断加大的现象。、","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1883,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}