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别致别致
2021-08-06

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Read the financial report in 2 minutes | Xiaomi mobile phone is caught in a rights protection storm and still needs to work hard to impact the high-end

据财报显示，截至今年一季度，小米11系列在同价位的安卓手机中国内市场销量排名第一。小米市占率跃居全球第二，海外市场是最大功臣。中低端机型大获成功，小米得以放开手脚，向高端化路线持续推进。2020年小米铆足了劲冲击高端智能手机市场， “品牌高端化”成了小米近年每场发布会的关键词。财报显示，2020年小米研发投入93亿元，相比2019年增加了23.5%。

Read the financial report in 2 minutes | Xiaomi mobile phone is caught in a rights protection storm and still needs to work hard to impact the high-end

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The number of people in the \"Xiaomi 11 Motherboard Problem Group\" was once close to 2,000.</p><p>Since 2020, Xiaomi has successively launched high-end phones such as Xiaomi 10s, Xiaomi 11, Xiaomi 11 Pro, and Xiaomi 11 Ultra, with prices ranging from 3,000 yuan to 6,000 yuan. The configuration and performance of the Xiaomi Mi 11 series mobile phones are superior, but the price is more affordable than high-end phones of the same level, so the sales volume is also more eye-catching. According to the financial report, as of the first quarter of this year, the Xiaomi Mi 11 series ranked first in the sales volume of Android phones at the same price in China.</p><p>Xiaomi's market share ranks second in the world, and overseas markets are the biggest contributors. Xiaomi's best-selling brand in overseas markets is the low-end brand Redmi. Among them, the sales volume of each generation of the Redmi note series is more than 10 million units, and the current global sales volume has exceeded 200 million units. The mid-to low-end models were a great success, and Xiaomi was able to let go of its hands and feet and continue to advance towards the high-end route. In 2020, Xiaomi has made great efforts to impact the high-end smartphone market, and \"high-end brand\" has become the key word of every press conference of Xiaomi in recent years.</p><p>But taking the high-end route requires more technical support. The financial report shows that Xiaomi invested 9.3 billion yuan in research and development in 2020, an increase of 23.5% compared with 2019. R&D expenditures in the first quarter of this year also amounted to 3 billion yuan, a year-on-year increase of 61.0%. Although R&D investment is growing rapidly, it still lags behind<a href=\"https://laohu8.com/S/AAPL\">Apple</a>, Huawei and other mobile phone manufacturers are not even as good as OPPO's 10 billion R&D funds in 2019.</p><p>At the same time, in the existing high-end market of smartphones, Apple and Huawei have occupied most of the market share. The IDC report shows that as of the first half of 2020, Huawei accounted for 44.1% of China's high-end phone market, Apple accounted for 44%, and the two together accounted for nearly 90%; Although Xiaomi ranks third, its market share is only 4%, which is far behind the top two.</p><p>Some market voices believe that Xiaomi's recent energy will mainly focus on high-end mobile phones, but the external environment has pursued soldiers and intercepted them, and its own high-end phones have been frequently exposed to quality problems recently. Xiaomi's car manufacturing will definitely involve a lot of energy. Whether its high-end strategy can succeed still needs time to observe.</p><p>Editor in charge: Wei Xiaodan</p><p></article></body></html></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Read the financial report in 2 minutes | Xiaomi mobile phone is caught in a rights protection storm and still needs to work hard to impact the high-end</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRead the financial report in 2 minutes | Xiaomi mobile phone is caught in a rights protection storm and still needs to work hard to impact the high-end\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-08-06 16:35</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><article>Recently, Xiaomi Chairman Lei Jun passed<a href=\"https://laohu8.com/S/WB\">Weibo</a>Sharing the joy of Xiaomi's second-largest mobile phone sales in the world and about to celebrate its 10th anniversary, many users reported in their Weibo comments that Xiaomi's 11 series of mobile phones had a large number of problems such as WiFi failure, motherboard failure, and mobile phone heating. The number of people in the \"Xiaomi 11 Motherboard Problem Group\" was once close to 2,000.</p><p>Since 2020, Xiaomi has successively launched high-end phones such as Xiaomi 10s, Xiaomi 11, Xiaomi 11 Pro, and Xiaomi 11 Ultra, with prices ranging from 3,000 yuan to 6,000 yuan. The configuration and performance of the Xiaomi Mi 11 series mobile phones are superior, but the price is more affordable than high-end phones of the same level, so the sales volume is also more eye-catching. According to the financial report, as of the first quarter of this year, the Xiaomi Mi 11 series ranked first in the sales volume of Android phones at the same price in China.</p><p>Xiaomi's market share ranks second in the world, and overseas markets are the biggest contributors. Xiaomi's best-selling brand in overseas markets is the low-end brand Redmi. Among them, the sales volume of each generation of the Redmi note series is more than 10 million units, and the current global sales volume has exceeded 200 million units. The mid-to low-end models were a great success, and Xiaomi was able to let go of its hands and feet and continue to advance towards the high-end route. In 2020, Xiaomi has made great efforts to impact the high-end smartphone market, and \"high-end brand\" has become the key word of every press conference of Xiaomi in recent years.</p><p>But taking the high-end route requires more technical support. The financial report shows that Xiaomi invested 9.3 billion yuan in research and development in 2020, an increase of 23.5% compared with 2019. R&D expenditures in the first quarter of this year also amounted to 3 billion yuan, a year-on-year increase of 61.0%. Although R&D investment is growing rapidly, it still lags behind<a href=\"https://laohu8.com/S/AAPL\">Apple</a>, Huawei and other mobile phone manufacturers are not even as good as OPPO's 10 billion R&D funds in 2019.</p><p>At the same time, in the existing high-end market of smartphones, Apple and Huawei have occupied most of the market share. The IDC report shows that as of the first half of 2020, Huawei accounted for 44.1% of China's high-end phone market, Apple accounted for 44%, and the two together accounted for nearly 90%; Although Xiaomi ranks third, its market share is only 4%, which is far behind the top two.</p><p>Some market voices believe that Xiaomi's recent energy will mainly focus on high-end mobile phones, but the external environment has pursued soldiers and intercepted them, and its own high-end phones have been frequently exposed to quality problems recently. Xiaomi's car manufacturing will definitely involve a lot of energy. Whether its high-end strategy can succeed still needs time to observe.</p><p>Editor in charge: Wei Xiaodan</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108061636137d4f0c2a&s=b\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8ae09aeb718ecfeb44eda599f34a7a54","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108061636137d4f0c2a&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2157469347","content_text":"近日，在小米董事长雷军通过微博分享小米手机销量全球第二，即将迎来十周年的喜悦时，有不少用户在其微博评论下反映，小米手机11系列大量出现WiFi失灵、主板故障、手机发热等问题。“小米11主板问题群”的群内人数一度接近2000人。小米自2020年起相继推出了小米10s、小米11、小米11 Pro、小米11 Ultra等高端机，售价在3000元-6000元。小米11系列手机配置和性能均属上乘，但在价格上又要比同水平的高端机更亲民，因而在销量上也更亮眼。据财报显示，截至今年一季度，小米11系列在同价位的安卓手机中国内市场销量排名第一。小米市占率跃居全球第二，海外市场是最大功臣。而小米在海外市场最为畅销的是中低端品牌红米，其中，红米note系列每代销量均在千万以上，目前在全球的销量已经突破2亿台。中低端机型大获成功，小米得以放开手脚，向高端化路线持续推进。2020年小米铆足了劲冲击高端智能手机市场， “品牌高端化”成了小米近年每场发布会的关键词。但走高端路线，就需要更多的技术支持。财报显示，2020年小米研发投入93亿元，相比2019年增加了23.5%。今年一季度的研发支出也有30亿元，同比增长61.0%。虽然研发投入增速迅猛，但仍然明显落后于苹果、华为等手机厂商，甚至还不及OPPO在2019的100亿研发资金。与此同时，在智能手机现有高端市场中，苹果、华为已占据大部分市场份额。IDC报告显示，截至2020年上半年，华为在中国高端机市场的占比为44.1%，苹果占44%，两者合计近90%；小米虽位列第三，但市场份额仅有4%，与前两名差距甚远。有市场声音认为，小米近期精力将主要放在高端手机，但外部环境上前有追兵后有堵截，自身高端机近期又频频被曝出质量问题，小米造车又必将牵扯不少精力，其高端化战略能否成功，还需要时间去观察。责任编辑：卫晓丹","news_type":1,"symbols_score_info":{"48708":0.6,"01810":1}},"isVote":1,"tweetType":1,"viewCount":1460,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}