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落难二世祖
2021-07-30

Omg

Ideally going to Hong Kong, it's time for Li Xiang to stop his temper

王兴是理想的第一个“关键先生”，李想则是第二个。去年7月，理想登陆纳斯达克。时间不到一年，7月26日，理想通过港交所上市聆讯，不久之后，我们将看到理想在港股双重上市。在聆讯材料中，创始人李想被称

Ideally going to Hong Kong, it's time for Li Xiang to stop his temper

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落难二世祖
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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":806210282,"tweetId":"806210282","gmtCreate":1627657172046,"gmtModify":1703494316968,"author":{"id":3586848937578320,"idStr":"3586848937578320","authorId":3586848937578320,"authorIdStr":"3586848937578320","name":"落难二世祖","avatar":"https://static.tigerbbs.com/cb021fe780dc1f0c756b8d6a5b689c14","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Omg</body></html>","htmlText":"<html><head></head><body>Omg</body></html>","text":"Omg","highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/806210282","repostId":1103612914,"repostType":4,"repost":{"id":"1103612914","kind":"news","pubTimestamp":1627656394,"share":"https://ttm.financial/m/news/1103612914?lang=en_US&edition=fundamental","pubTime":"2021-07-30 22:46","market":"us","language":"zh","title":"Ideally going to Hong Kong, it's time for Li Xiang to stop his temper","url":"https://stock-news.laohu8.com/highlight/detail?id=1103612914","media":"AI蓝媒汇","summary":"王兴是理想的第一个“关键先生”，李想则是第二个。\n\n去年7月，理想登陆纳斯达克。时间不到一年，7月26日，理想通过港交所上市聆讯，不久之后，我们将看到理想在港股双重上市。\n在聆讯材料中，创始人李想被称","content":"Wang Xing is the ideal first \"key gentleman\", while Li Xiang is the second. In July last year, Ideal landed on Nasdaq. In less than a year, on July 26, Ideal passed the listing hearing of the Hong Kong Stock Exchange. Soon, we will see Ideal's dual listing on the Hong Kong stock market.In the hearing materials, the founder Li Xiang was called \"one of the few successful entrepreneurs in China\". He has successively founded Paopao.com,<a href=\"https://laohu8.com/S/ATHM\">Car Home</a>，<a href=\"https://laohu8.com/S/LI\">Li Auto</a>It is its third venture. These successful experiences in the past have also \"demonstrated Li Xiang's insight, vision, experience and ability as one of the best Internet product managers in China.\"Yes, Li Xiang may be a very good product manager. After Ideal went public last year, the market had doubts about Ideal's extended-range technical architecture. Wang Xing supported Li Xiang with a little sales promotion on Fanfou, saying:I never try to persuade others to \"buy\" Ideal ONE. I just suggest that they try Ideal ONE, open it, sit it down, and feel it for themselves before making a judgment. Some people have never touched Ideal ONE, and they directly mouth it based on the so-called industry experience/theory/common sense, haha.Of course, Wang Xing himself and Meituan are now deeply bound to ideals, and Wang Xing is also known as \"Mr. Key to Ideals\". In the hearing materials, the ideal four major shareholders, Meituan and Wang Xing, occupy two important positions:With 13.23% of the equity, Meituan owns 4.21% of Ideal's voting rights; With 6.76% of the equity, Wang Xing owns 2.15% of the voting rights of Ideal.<img src=\"https://static.tigerbbs.com/d7f0853225b7fb4cf59ed59e03aa5a29\" tg-width=\"692\" tg-height=\"370\" referrerpolicy=\"no-referrer\">Li Xiang himself, as the single major shareholder of Ideal, owns 75.74% of Ideal's voting rights with 23.79% of the equity. When Ideal was listed on the U.S. stock market, according to the data disclosed in its prospectus, Li Xiang owned 21.0% of Ideal's shares and 72.7% of the voting rights at that time.Among the three new car-making forces \"Wei Xiaoli\", Li Xiang is the founder with the most \"fan effect\". To this day, Li Bin's<a href=\"https://laohu8.com/S/WB\">Weibo</a>With 495,000 fans, He XPeng's<a href=\"https://laohu8.com/S/WB\">Weibo</a>There are 969,000 fans, while Li Xiang's Weibo has 1.869 million fans.Of course, this fan effect may not be so good for ideals, such as a nickname of Li Xiang:The founder of a car company is the first person to scold the street.This nickname is very interesting. To a certain extent, it shows that the brand image of the ideal enterprise has been seriously damaged.For example, in April, May, and July in review, three seemingly unrelated things happened in Ideal.In April, Li Xiang sent a Weibo, talked about something from the perspective of a third party storytelling, and asked netizens for enlightenment.<img src=\"https://static.tigerbbs.com/531d871804cbcfa51cc12bb7027912a5\" tg-width=\"719\" tg-height=\"2008\" referrerpolicy=\"no-referrer\">The cause of the incident originated from a female reporter who added an ideal engineer from someone's website and asked:I heard that May is ideal<a href=\"https://laohu8.com/S/AONE.U\">one</a>The facelifted car is about to be launched. I am curious about what changes the new car has made. Can you ask me?Because of this question, the female reporter annoyed the engineer, and he asked:I also want to ask you about your X life harmony? Have you unlocked any new XX recently? I would also like to ask you for advice.For the ideal employee, \"confidential\" work naturally has its principle. While making vulgar remarks, this engineer also expressed his grievances:All the companies that can be said have been announced to the public. Don't ask Xiaobai for such confidential questions. Someone really answered you, and your reading volume has gone up. Have you ever thought about the person who provided information? You don't know what the consequences of leaking secrets?Of course, this matter has passed, and there is no need to discuss the right and wrong. In the history of Ideal's development, this is only an inconspicuous case of its public relations crisis, but this matter is not without ripples. In May, another public relations crisis of Ideal was just like the above-mentioned female reporter \"Ideal<a href=\"https://laohu8.com/S/AONE.U\">one</a>Related to \"facelift car\".At that time, some netizens defended their rights on Weibo and posted various banners posted on the body of Ideal ONE, such as:Car enthusiasts talk about their feelings with Ideal, and Ideal treats car enthusiasts as fools! Ideal ONE has no conscience in fraudulent sales and abandons loyal fans!<img src=\"https://static.tigerbbs.com/e6eb469e68da66b0b9c2534977fae4a4\" tg-width=\"692\" tg-height=\"513\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/155449407a22b4c40e73939c81a8e7de\" tg-width=\"692\" tg-height=\"518\" referrerpolicy=\"no-referrer\">The cause of this incident was that on May 25, Ideal released and launched the new Ideal ONE. From the price point of view, the price of the new Ideal ONE has been raised by 10,000 yuan, in exchange for upgrades in the software, hardware and configuration of the assisted driving system.The crux of the problem is that many ideal users don't know this news. Users who have already ordered cars and picked up cars recently think that ideal sales have deceived them. Some car owners said:It's normal to upgrade, but it's wrong to hide the need to upgrade and sell us the old model.Some car owners began to speak out through various channels, such as Li Xiang's Weibo, Ideal APP, car owner group and after-sales customer service, but they experienced operations such as ignoring and \"being removed from group chat\". After the car owners \"had no way to defend their rights\", they spontaneously formed a rights protection group, and an ideal car owner who is a lawyer gave Ideal a lawyer's letter. What is \"excessive\" is that in the screenshots circulating on the Internet, some car owners even expressed their very \"uncle\" appeal to the ideal after-sales service:Help me slap Li Xiang.<img src=\"https://static.tigerbbs.com/acadfdf4dde0b88fd6fc23a56725d5a8\" tg-width=\"695\" tg-height=\"612\" referrerpolicy=\"no-referrer\">In fact, the damage of the ideal brand has something to do with Li Xiang himself. In the past news, Li Xiang had even more news points than his ideal.In July, a car owner released a video showing that there was suspected mercury between the seat gaps of the Ideal ONE, and the dose was considerable. As a toxic substance, the official explanation given by Ideal is:Ideal ONE does not use mercury in product design, raw material selection, manufacturing, transportation and delivery, and the vehicle fully complies with the \"Requirements for Prohibited Substances in Automobiles\" (GB/T 30612-2014) and the requirements related to hazardous substances such as EU ELV.<img src=\"https://static.tigerbbs.com/7cb53fd3d2d43aebd55893ee2e05fb44\" tg-width=\"692\" tg-height=\"237\" referrerpolicy=\"no-referrer\">However, what made Ideal deeply involved in the \"Mercury Gate\" incident was not the official attitude of Ideal, but a Weibo of Li Xiang himself. On July 5th, Li Xiang angrily denounced in Weibo:Those who spread rumors about our mercury and the media, I wish you mercury in your blood and mercury in your mind!<img src=\"https://static.tigerbbs.com/2e70a0f678807dac6bdb1c6a7b163488\" tg-width=\"550\" tg-height=\"327\" referrerpolicy=\"no-referrer\">Li Xiang sent this Weibo three times. Finally, this Weibo was deleted by Li Xiang.This wave of operations also pushed Li Xiang to the forefront. In Weibo's comment area, some netizens commented on Li Xiang like this:Sanctimonious, full of lies, and deceiving consumers.Such an image, frankly speaking, is very serious for the CEO of a listed company. In fact, Li Xiang lost his temper not once or twice. He is also one of the rare CEOs who scolded the media directly. If you have watched a program \"Winning in China's Blue Sky and Clear Water\" that Li Xiang participated in in 2013, you should be able to understand Li Xiang's temper.In this program, as<a href=\"https://laohu8.com/S/ATHM\">Car Home</a>Li Xiang, the founder and president, was furious on the spot because of insufficient preparation for the contract and said:The contract is not printed properly, and I have to print my resume. What are I doing? My head is flooded.<img src=\"https://static.tigerbbs.com/22b1803a41fb098fcf8f0bf2a3fb96f4\" tg-width=\"709\" tg-height=\"523\" referrerpolicy=\"no-referrer\">After the \"Mercury Gate\" incident, some netizens said that Li Xiang had expanded. After experiencing the trough period of new energy vehicles, the report card delivered by Ideal is actually not bad. It was mentioned in the hearing materials that from the mass production of Ideal ONE in November 2019 to June 30, 2021,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>Delivered more than 63,000 Ideal ONE vehicles.According to the CIC Consulting report, according to sales statistics, Ideal ONE was rated as the best-selling new energy SUV model in China in 2020, accounting for 9.7% of the market share; At the same time in<a href=\"https://laohu8.com/S/600617\">National New Energy</a>The automobile market ranks sixth, accounting for 2.8% of the market share; Li Auto Yuzhong<a href=\"https://laohu8.com/S/600617\">National New Energy</a>Car brands ranked eleventh.It is worth noting that in the delivery rankings of new car-making forces, in May, the ideal delivery volume was 4,323 vehicles, ranking only fourth. In June, the ideal delivery volume reached 6,565 units, exceeding<a href=\"https://laohu8.com/S/XPEV\">XPeng vehicles</a>, only ranked in<a href=\"https://laohu8.com/S/NIO\">Nio</a>Under.At the same time, the ideal revenue data is constantly climbing the stairs. Ideal's revenue in 2019, 2020 and the first quarter of 2021 was 284 million yuan, 9.457 billion yuan and 3.575 billion yuan respectively. In the same period last year, this figure was still 852 million yuan.<img src=\"https://static.tigerbbs.com/d971fd2311c9185d972828dca2646e24\" tg-width=\"692\" tg-height=\"795\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">With such a report card, Ideal is going to the Hong Kong stock market.Today, the ideal market value has reached 27.84 billion U.S. dollars, and the progress bar of the dream of a market value of 100 billion U.S. dollars has passed a quarter.But the ideal still faces many problems. In the hearing materials, one of the key risk factors mentioned by Ideal is that up to now, Ideal still relies on a single model to bring in revenue, and in the foreseeable future, the number of models that bring in revenue is limited.In some discussions about ideals, some car owners said:When will Ideal TWO be released?In addition, the problems faced by Ideal also include the impact of the founder's words and deeds on the brand that were not mentioned in the hearing materials.We consulted some car owners, and an ideal car owner said:The point is still on the car, as long as it is easy to drive.When referring to past ideals and some \"news\" of Li Xiang, the car owner who also helped others buy ideals on Weibo said he didn't know.But at the same time, some consumers said that because of some remarks, they were shaken in whether to choose their ideals when buying their \"first car in life\".In the capital market, this reaction may be more obvious, and this impact may directly affect stocks.As for why in the \"news\" of these months, the sales volume of Ideal still increased in June, a car owner in Shanghai said it was hard to say, but he also told us a reason for choosing Ideal:Among the cars priced at 300,000 yuan, only Ideal can get a green license.Li Xiang's own bad temper and \"scolding the street\" image can't help but worry investors. Whether such traffic is beneficial to the ideal brand image and the ideal high-end is still open to question.In the future, Li Xiang may be the key to whether he can lead the inflated ideal into the 100 billion dollar mark. Of course, what I'm talking about has nothing to do with strategy.","source":"lmh","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Ideally going to Hong Kong, it's time for Li Xiang to stop his temper</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIdeally going to Hong Kong, it's time for Li Xiang to stop his temper\n</h2>\n<h4 class=\"meta\">\n\nAI蓝媒汇2021-07-30 22:46\n\n</h4>\n</header>\n<article>\nWang Xing is the ideal first \"key gentleman\", while Li Xiang is the second. In July last year, Ideal landed on Nasdaq. In less than a year, on July 26, Ideal passed the listing hearing of the Hong Kong Stock Exchange. Soon, we will see Ideal's dual listing on the Hong Kong stock market.In the hearing materials, the founder Li Xiang was called \"one of the few successful entrepreneurs in China\". He has successively founded Paopao.com,<a href=\"https://laohu8.com/S/ATHM\">Car Home</a>，<a href=\"https://laohu8.com/S/LI\">Li Auto</a>It is its third venture. These successful experiences in the past have also \"demonstrated Li Xiang's insight, vision, experience and ability as one of the best Internet product managers in China.\"Yes, Li Xiang may be a very good product manager. After Ideal went public last year, the market had doubts about Ideal's extended-range technical architecture. Wang Xing supported Li Xiang with a little sales promotion on Fanfou, saying:I never try to persuade others to \"buy\" Ideal ONE. I just suggest that they try Ideal ONE, open it, sit it down, and feel it for themselves before making a judgment. Some people have never touched Ideal ONE, and they directly mouth it based on the so-called industry experience/theory/common sense, haha.Of course, Wang Xing himself and Meituan are now deeply bound to ideals, and Wang Xing is also known as \"Mr. Key to Ideals\". In the hearing materials, the ideal four major shareholders, Meituan and Wang Xing, occupy two important positions:With 13.23% of the equity, Meituan owns 4.21% of Ideal's voting rights; With 6.76% of the equity, Wang Xing owns 2.15% of the voting rights of Ideal.<img src=\"https://static.tigerbbs.com/d7f0853225b7fb4cf59ed59e03aa5a29\" tg-width=\"692\" tg-height=\"370\" referrerpolicy=\"no-referrer\">Li Xiang himself, as the single major shareholder of Ideal, owns 75.74% of Ideal's voting rights with 23.79% of the equity. When Ideal was listed on the U.S. stock market, according to the data disclosed in its prospectus, Li Xiang owned 21.0% of Ideal's shares and 72.7% of the voting rights at that time.Among the three new car-making forces \"Wei Xiaoli\", Li Xiang is the founder with the most \"fan effect\". To this day, Li Bin's<a href=\"https://laohu8.com/S/WB\">Weibo</a>With 495,000 fans, He XPeng's<a href=\"https://laohu8.com/S/WB\">Weibo</a>There are 969,000 fans, while Li Xiang's Weibo has 1.869 million fans.Of course, this fan effect may not be so good for ideals, such as a nickname of Li Xiang:The founder of a car company is the first person to scold the street.This nickname is very interesting. To a certain extent, it shows that the brand image of the ideal enterprise has been seriously damaged.For example, in April, May, and July in review, three seemingly unrelated things happened in Ideal.In April, Li Xiang sent a Weibo, talked about something from the perspective of a third party storytelling, and asked netizens for enlightenment.<img src=\"https://static.tigerbbs.com/531d871804cbcfa51cc12bb7027912a5\" tg-width=\"719\" tg-height=\"2008\" referrerpolicy=\"no-referrer\">The cause of the incident originated from a female reporter who added an ideal engineer from someone's website and asked:I heard that May is ideal<a href=\"https://laohu8.com/S/AONE.U\">one</a>The facelifted car is about to be launched. I am curious about what changes the new car has made. Can you ask me?Because of this question, the female reporter annoyed the engineer, and he asked:I also want to ask you about your X life harmony? Have you unlocked any new XX recently? I would also like to ask you for advice.For the ideal employee, \"confidential\" work naturally has its principle. While making vulgar remarks, this engineer also expressed his grievances:All the companies that can be said have been announced to the public. Don't ask Xiaobai for such confidential questions. Someone really answered you, and your reading volume has gone up. Have you ever thought about the person who provided information? You don't know what the consequences of leaking secrets?Of course, this matter has passed, and there is no need to discuss the right and wrong. In the history of Ideal's development, this is only an inconspicuous case of its public relations crisis, but this matter is not without ripples. In May, another public relations crisis of Ideal was just like the above-mentioned female reporter \"Ideal<a href=\"https://laohu8.com/S/AONE.U\">one</a>Related to \"facelift car\".At that time, some netizens defended their rights on Weibo and posted various banners posted on the body of Ideal ONE, such as:Car enthusiasts talk about their feelings with Ideal, and Ideal treats car enthusiasts as fools! Ideal ONE has no conscience in fraudulent sales and abandons loyal fans!<img src=\"https://static.tigerbbs.com/e6eb469e68da66b0b9c2534977fae4a4\" tg-width=\"692\" tg-height=\"513\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/155449407a22b4c40e73939c81a8e7de\" tg-width=\"692\" tg-height=\"518\" referrerpolicy=\"no-referrer\">The cause of this incident was that on May 25, Ideal released and launched the new Ideal ONE. From the price point of view, the price of the new Ideal ONE has been raised by 10,000 yuan, in exchange for upgrades in the software, hardware and configuration of the assisted driving system.The crux of the problem is that many ideal users don't know this news. Users who have already ordered cars and picked up cars recently think that ideal sales have deceived them. Some car owners said:It's normal to upgrade, but it's wrong to hide the need to upgrade and sell us the old model.Some car owners began to speak out through various channels, such as Li Xiang's Weibo, Ideal APP, car owner group and after-sales customer service, but they experienced operations such as ignoring and \"being removed from group chat\". After the car owners \"had no way to defend their rights\", they spontaneously formed a rights protection group, and an ideal car owner who is a lawyer gave Ideal a lawyer's letter. What is \"excessive\" is that in the screenshots circulating on the Internet, some car owners even expressed their very \"uncle\" appeal to the ideal after-sales service:Help me slap Li Xiang.<img src=\"https://static.tigerbbs.com/acadfdf4dde0b88fd6fc23a56725d5a8\" tg-width=\"695\" tg-height=\"612\" referrerpolicy=\"no-referrer\">In fact, the damage of the ideal brand has something to do with Li Xiang himself. In the past news, Li Xiang had even more news points than his ideal.In July, a car owner released a video showing that there was suspected mercury between the seat gaps of the Ideal ONE, and the dose was considerable. As a toxic substance, the official explanation given by Ideal is:Ideal ONE does not use mercury in product design, raw material selection, manufacturing, transportation and delivery, and the vehicle fully complies with the \"Requirements for Prohibited Substances in Automobiles\" (GB/T 30612-2014) and the requirements related to hazardous substances such as EU ELV.<img src=\"https://static.tigerbbs.com/7cb53fd3d2d43aebd55893ee2e05fb44\" tg-width=\"692\" tg-height=\"237\" referrerpolicy=\"no-referrer\">However, what made Ideal deeply involved in the \"Mercury Gate\" incident was not the official attitude of Ideal, but a Weibo of Li Xiang himself. On July 5th, Li Xiang angrily denounced in Weibo:Those who spread rumors about our mercury and the media, I wish you mercury in your blood and mercury in your mind!<img src=\"https://static.tigerbbs.com/2e70a0f678807dac6bdb1c6a7b163488\" tg-width=\"550\" tg-height=\"327\" referrerpolicy=\"no-referrer\">Li Xiang sent this Weibo three times. Finally, this Weibo was deleted by Li Xiang.This wave of operations also pushed Li Xiang to the forefront. In Weibo's comment area, some netizens commented on Li Xiang like this:Sanctimonious, full of lies, and deceiving consumers.Such an image, frankly speaking, is very serious for the CEO of a listed company. In fact, Li Xiang lost his temper not once or twice. He is also one of the rare CEOs who scolded the media directly. If you have watched a program \"Winning in China's Blue Sky and Clear Water\" that Li Xiang participated in in 2013, you should be able to understand Li Xiang's temper.In this program, as<a href=\"https://laohu8.com/S/ATHM\">Car Home</a>Li Xiang, the founder and president, was furious on the spot because of insufficient preparation for the contract and said:The contract is not printed properly, and I have to print my resume. What are I doing? My head is flooded.<img src=\"https://static.tigerbbs.com/22b1803a41fb098fcf8f0bf2a3fb96f4\" tg-width=\"709\" tg-height=\"523\" referrerpolicy=\"no-referrer\">After the \"Mercury Gate\" incident, some netizens said that Li Xiang had expanded. After experiencing the trough period of new energy vehicles, the report card delivered by Ideal is actually not bad. It was mentioned in the hearing materials that from the mass production of Ideal ONE in November 2019 to June 30, 2021,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>Delivered more than 63,000 Ideal ONE vehicles.According to the CIC Consulting report, according to sales statistics, Ideal ONE was rated as the best-selling new energy SUV model in China in 2020, accounting for 9.7% of the market share; At the same time in<a href=\"https://laohu8.com/S/600617\">National New Energy</a>The automobile market ranks sixth, accounting for 2.8% of the market share; Li Auto Yuzhong<a href=\"https://laohu8.com/S/600617\">National New Energy</a>Car brands ranked eleventh.It is worth noting that in the delivery rankings of new car-making forces, in May, the ideal delivery volume was 4,323 vehicles, ranking only fourth. In June, the ideal delivery volume reached 6,565 units, exceeding<a href=\"https://laohu8.com/S/XPEV\">XPeng vehicles</a>, only ranked in<a href=\"https://laohu8.com/S/NIO\">Nio</a>Under.At the same time, the ideal revenue data is constantly climbing the stairs. Ideal's revenue in 2019, 2020 and the first quarter of 2021 was 284 million yuan, 9.457 billion yuan and 3.575 billion yuan respectively. In the same period last year, this figure was still 852 million yuan.<img src=\"https://static.tigerbbs.com/d971fd2311c9185d972828dca2646e24\" tg-width=\"692\" tg-height=\"795\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">With such a report card, Ideal is going to the Hong Kong stock market.Today, the ideal market value has reached 27.84 billion U.S. dollars, and the progress bar of the dream of a market value of 100 billion U.S. dollars has passed a quarter.But the ideal still faces many problems. In the hearing materials, one of the key risk factors mentioned by Ideal is that up to now, Ideal still relies on a single model to bring in revenue, and in the foreseeable future, the number of models that bring in revenue is limited.In some discussions about ideals, some car owners said:When will Ideal TWO be released?In addition, the problems faced by Ideal also include the impact of the founder's words and deeds on the brand that were not mentioned in the hearing materials.We consulted some car owners, and an ideal car owner said:The point is still on the car, as long as it is easy to drive.When referring to past ideals and some \"news\" of Li Xiang, the car owner who also helped others buy ideals on Weibo said he didn't know.But at the same time, some consumers said that because of some remarks, they were shaken in whether to choose their ideals when buying their \"first car in life\".In the capital market, this reaction may be more obvious, and this impact may directly affect stocks.As for why in the \"news\" of these months, the sales volume of Ideal still increased in June, a car owner in Shanghai said it was hard to say, but he also told us a reason for choosing Ideal:Among the cars priced at 300,000 yuan, only Ideal can get a green license.Li Xiang's own bad temper and \"scolding the street\" image can't help but worry investors. Whether such traffic is beneficial to the ideal brand image and the ideal high-end is still open to question.In the future, Li Xiang may be the key to whether he can lead the inflated ideal into the 100 billion dollar mark. Of course, what I'm talking about has nothing to do with strategy.\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://mp.weixin.qq.com/s/1S3hOTihp9jJ6dlJx80c0A\">AI蓝媒汇</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8843ee5d72c93e2911b6a263ef27f796","relate_stocks":{"LI":"理想汽车","02015":"理想汽车-W"},"source_url":"https://mp.weixin.qq.com/s/1S3hOTihp9jJ6dlJx80c0A","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1103612914","content_text":"王兴是理想的第一个“关键先生”，李想则是第二个。\n\n去年7月，理想登陆纳斯达克。时间不到一年，7月26日，理想通过港交所上市聆讯，不久之后，我们将看到理想在港股双重上市。\n在聆讯材料中，创始人李想被称为“中国为数不多接连取得成功的创业家”，他曾先后创立泡泡网、汽车之家，理想汽车是其第三次创业。过去的这些成功经历，也都“彰显出李想作为中国最佳互联网产品经理之一的洞见、视野、经验及能力”。\n是的，李想可能是一个很牛的产品经理。去年理想上市后，市场曾对理想增程式技术架构有质疑，王兴在饭否上带着点推销的意思力挺李想，说：\n我从来不试图说服别人“买”理想ONE，我只是建议他们试一下理想ONE，开一开，坐一坐，自己感受一下再做判断。有些人碰都没碰过理想ONE，仅凭所谓行业经验/理论/常识就直接唱衰，呵呵。\n当然，王兴本人和美团现在和理想都是深度绑定的关系，王兴也被称作“理想的关键先生”。在聆讯材料中，理想的4个主要股东，美团和王兴就占据了两个重要位置：\n美团以13.23%的股权，拥有理想4.21%的投票权；王兴以6.76%的股权，拥有理想2.15%的投票权。\n\n李想本人则作为理想的单一大股东，以23.79%的股权，拥有理想75.74%的投票权。当初理想在美股上市时，根据其招股书中披露的数据，当时李想拥有理想21.0%的股权、72.7%的投票权。\n在“蔚小理”三家造车新势力中，李想是最具有“粉丝效应”的一位创始人。时至今日，李斌的微博有49.5万粉丝，何小鹏的微博有96.9万粉丝，而李想的微博，则有186.9万粉丝。\n当然，这种粉丝效应对理想可能并没有那么利好，比如李想的一个外号：\n车企创始人骂街第一人。\n这个外号很有意思，一定程度上表明了理想这家企业，其品牌形象已受损严重。\n比如我们复盘下4月、5月、7月，理想分别发生了三件看起来没什么关联的事。\n4月份时，李想发了一条微博，以第三者讲故事的角度，谈了一件事，并请求网友赐教。\n\n事件的起因，源于一位女记者从某人脉网站上加了一位理想的工程师，并问了一句：\n听说5月份理想one的改款车就要上市了，比较好奇新车都有哪些变化，可否请教一下？\n因为这个问题，该女记者惹恼了这位工程师，他反问道：\n我也想和你请教一下你的X生活和谐吗？最近有没有解锁什么新XX，也想和你请教一下。\n对于理想的员工来说，“保密”工作自然有其原则性，这位工程师在发表粗俗言论的同时，也表达了自己的怨气：\n能说的公司都对外宣布了，这种涉密的问题不要再找小白问了，真有人回答了你们，你们阅读量是上去了，想过提供信息的人吗？泄漏机密什么后果你不清楚？\n当然，这件事已经过去了，其中是非也不用太多讨论了。在理想的发展史中，这只是其公关危机案例中不起眼的一件，但这件事情也并非没有涟漪，5月份时，理想的另一场公关危机，就跟上述女记者提到的“理想one的改款车”有关。\n当时，有网友在微博上维权，发布多张在理想ONE车身上贴着的各种横幅，比如：\n车友跟理想谈情怀，理想把车友当傻子！理想ONE没有良心的欺诈销售，抛弃忠实粉丝！\n\n这起事件的起因是5月25日，理想发布并上市了新款理想ONE。从售价看，新款理想ONE售价上调了1万元，换来的是辅助驾驶系统软硬件和配置上的升级。\n问题的关键在于，不少的理想用户并不知道这一消息，已经订车以及提车不久的用户认为理想的销售欺骗了他们，有车主表示：\n升级换代很正常，但是隐瞒要升级换代，把旧款卖给我们就不对。\n有车主们开始通过各种渠道去发声，譬如在李想的微博、理想APP、车主群以及售后客服，但却经历了不理会以及“被移出群聊”等操作。在车主们“维权无门”后，他们自发组建维权群，并由一名律师职业的理想车主，送给了理想一发律师函。很“过分”的是，在网上流传的截图中，甚至有车主向理想的售后表达了自己一个很“大爷”的诉求：\n你帮我扇李想。\n\n事实上，理想的品牌受损，跟李想本人也有一定的关系。在过去的新闻中，李想身上的新闻点甚至比理想还要多。\n7月份时，有车主发布视频显示，理想ONE的座椅缝隙间疑似有水银，而且剂量可观。作为一种有毒物质，理想官方给出的解释是：\n理想ONE在产品设计、原材料选择、生产制造、运输及交付环节均未使用到水银，车辆完全符合《汽车禁用物质要求》（GB/T 30612-2014）及欧盟ELV等有害物质相关要求。\n\n但让理想深陷“水银门”事件的，却并非理想官方的态度，而是李想本人的一条微博。7月5日，李想在微博怒斥：\n造谣我们用水银的人和媒体，祝愿你们血液里流动着汞，脑子里装满了汞！\n\n这条微博，李想发了三遍。最后，这条微博还是被李想删掉了。\n这波操作，也将李想推上风口浪尖。微博的评论区中，有网友这样评价李想：\n道貌岸然、满嘴谎言、欺瞒消费者。\n这样的形象，对于一家上市企业的CEO，坦白说，很严重了。李想发脾气其实不是一次两次了，他也是少有的非常直性子地骂媒体的一位CEO。如果你看过李想在2013年参加的一档《赢在中国蓝天碧水间》的节目，应该能对李想的脾气有所了解。\n在这档节目中，彼时作为汽车之家创始人兼总裁的李想，因为合同准备不足，扯着嗓门现场发飙说：\n合同没打印好，还要我打印简历，在干什么，脑袋进水了。\n\n“水银门”事件后，有网友说李想膨胀了。经历过新能源汽车的低谷期后，理想交的成绩单其实还不错。在本次聆讯资料中提到，从2019年11月量产理想ONE，截至到2021年6月30日，理想汽车交付逾63000辆理想ONE。\n根据灼识咨询报告，按销量统计，理想ONE于2020年被评为中国最畅销的新能源SUV车型，占市场份额9.7%；同时于中国新能源汽车市场排名第六，占市场份额2.8%；理想汽车于中国新能源汽车品牌排名第十一。\n值得注意的是，在造车新势力的交付排行榜中，5月份时，理想的交付量为4323辆，仅排在第四。6月份时，理想的交付量就到了6565辆，超过了小鹏汽车，仅排在蔚来之下。\n与此同时，理想营收数据也在不断地爬台阶。理想2019年、2020年以及2021年第一季度的营收分别为2.84亿元、94.57亿元和35.75亿元，去年同期，这个数据还是8.52亿元。\n\n带着这样一份成绩单，理想要奔赴港股了。\n今天，理想的市值已经到了278.4亿美元，千亿美元市值梦的进度条已经走过了四分之一。\n但理想仍然面临着诸多问题。在聆讯资料中，理想提到的风险因素，很关键的一条是，截止到目前，理想仍然依赖单一车型带来收入，而且在可预见的未来，带来收入的车型数量有限。\n在关于理想的一些讨论中，有车主说：\n理想TWO什么时候出？\n除此之外，理想面临的问题还包括未在聆讯资料中提及的，关于创始人的言行对品牌的影响。\n我们咨询了一些车主，有理想车主表示：\n重点还是在于车，好开就行了。\n在提及过往理想以及李想的一些“新闻”时，这位在微博上还安利别人买理想的车主表示并不知晓。\n但同时，也有消费者表示，因为某些言论，使他在购买“人生第一台车”时是否选择理想产生了动摇。\n在资本市场，这种反应可能更明显，这种影响，可能会直接作用在股票上。\n至于为何在这几个月的“新闻”中，理想的销量在6月份仍然实现了上涨，一位上海的车主表示不好说，但他同时告诉我们选择理想的一个原因：\n在30万价位的车中，只有理想能上绿牌。\n李想本人的暴脾气以及“骂街”形象，也不由地让投资者引起担忧，这样的流量对理想品牌形象以及对理想的高端化是否有利也有待商榷。\n未来，能否带领膨胀的理想迈入千亿美元大关，李想可能是关键。当然，我说的跟战略无关。","news_type":1,"symbols_score_info":{"02015":0.9,"LI":0.9}},"isVote":1,"tweetType":1,"viewCount":3441,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":5381414,"commentId":"5381414","gmtCreate":1627657189075,"gmtModify":1663231724442,"authorId":3586848937578320,"author":{"id":3586848937578320,"idStr":"3586848937578320","authorId":3586848937578320,"name":"落难二世祖","avatar":"https://static.tigerbbs.com/cb021fe780dc1f0c756b8d6a5b689c14","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":806210282,"objectIdStr":"806210282","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"....","text":"....","html":"....","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"hasMoreComment":true,"orderType":2}