Hershey rockets 9.03% to 224 and tests 52-week high at 225.55

$Hershey(HSY)$

Hershey (HSY) Rockets +9.03%: Strong Breakout Hits 52-Week High at $225.55

Latest Close Data:

HSY closed at $224.38 on 2026-02-05, surging +9.03% (+$18.59). The price tapped its 52-week high of $225.55 intraday, trading just 0.52% below this peak.

Core Market Drivers:

  1. A significant daily capital inflow of $240M ($337M in vs. $313M out) fueled the rally, with strong retail (small order) participation.

  2. The 5-day capital flow data shows net positive momentum culminating in a large $542.73M inflow on 02-04, indicating institutional accumulation.

Technical Analysis:

  • The move was backed by heavy volume (2.74x avg. volume ratio).

  • The MACD (5.54, 3.28, 4.50) shows a powerful bullish crossover and expanding histogram.

  • RSI(12) at 83.2 signals extremely strong momentum, entering overbought territory, which suggests a potential for near-term consolidation.

Key Price Levels:

  • Primary Support: $215.90 (Today's Low)

  • Strong Resistance: $225.55 (52-Week/All-Time High)

  • Immediate Pivot: $224.38 (Today's Close)

Valuation Perspective:

The stock trades at a forward P/E of 28.79, above its historical average of 24.25 and the +1 Std. Dev. of 28.65, indicating a premium valuation.

Analyst Targets:

Consensus among 23 analysts is a "Hold" with an average price target of $199.19, significantly below the current price, implying analysts see the stock as overextended.

Weekly Outlook:

Expect consolidation or a pullback after the sharp overbought rally. The immediate range is between $215.90 and $225.55.

A confirmed break above $225.55 could target the $249.0 analyst high. A break below $215.90 may see a test of the previous resistance-turned-support near $205.83.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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