Don’t Look at Atour as Just a Hotel Company
Estimated reading time: 30–45 seconds
Atour is best known in China as a mid-to-high-end hotel operator, but the more interesting shift is happening beyond hotel expansion.
Recent financial results and research show that hotels are increasingly serving as customer and membership entry points, while branded retail — led by sleep-related products — is becoming a key driver of monetization per guest.
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