I believe all this analysts are all paid and courted to say all this. Talk is free and get paid for doing it. Please take it with a pinch of salt. Have you seen a 3 in 1 coffee company valued at billion dollar?. Also do you know how competitive among coffee companies, just go to ny supermarket and you can see how many brands. Food empires not even there. Food empires together with analyst tell a good story only. That is how stock market work.
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