To The Moon

I’ve never bought an Apple product. Not once. The closest I’ve come was back in school, when our computer labs and library were lined with Apple desktops. I’ll admit, they impressed me. Fast, sleek, felt like something out of the future compared to the sluggish machines I had at home. But then I looked at the price tags, and reality snapped me back. Apple was always that shiny toy in the store window I admired but never touched.

Fast-forward to recently: Apple unveiled the iPhone 17 series, along with fresh updates to the Apple Watch, AirPods, and more. The headliner? The ultra-thin iPhone 17 Air — Apple’s attempt yet at blending design with portability. Add to that a fully upgraded iPhone 17 Pro series and the launch of iOS 26, and Apple fans certainly have reasons to celebrate.

Great news for Apple devotees — but me? I’m not biting. Apple could release a phone that folds my laundry and grills my dinner, and I’d still hesitate. Why? Because the price feels less like buying a phone and more like buying into a luxury membership club.

During the event, Apple’s stock fell, closing down 1.48%. Classic. Apple’s shares often wobble right after product launches, perhaps because investors know that old models might get cheaper. Still, long-term, Apple remains a favorite long-term holding for many investors..

As for me, I’ve owned some Apple shares before but I sold them all. Made a little money, sure, but nowhere near enough to cover the cost of one of their phones. And now? With the stock price sitting high, I’m not buying anytime soon. Just like I’m not buying the iPhone 17.

Apple (AAPL)

So here I am: Apple on stage, investors buying and selling, fans preparing for pre-orders and me, still watching from the sidelines.