To The Moon

$Bilibili Inc.(BILI)$ is scheduled to report its fiscal Q2 2025 earnings before the U.S. market opens on Thursday, August 21, 2025. This report will be a key indicator of the company's progress on its path to profitability.

Revenue and Profitability: This is the primary focus for most investors. Analysts are looking for continued progress on Bilibili's journey to sustainable profitability. The consensus revenue estimate is around RMB 7.33 billion (approximately $1.01 billion), which would represent a significant year-over-year increase.

Earnings Per Share (EPS); The consensus EPS estimate is a loss of around -$0.04 per share, narrowing from a larger loss in the prior year.

Tipranks is predicting the earnings per share (EPS) to come in at $0.16 per share.

Summary of Bilibili (BILI) Fiscal Q1 2025 Earnings

Bilibili kicked off 2025 with a strong Q1 report, demonstrating significant progress on its path to profitability. The company posted a positive adjusted net profit for the first time since its IPO.

Revenue and Profitability:

Total net revenues were RMB 7.00 billion ($965.1 million), an impressive 24% increase year-over-year.

Gross profit surged by 58% year-over-year, and the gross profit margin expanded to a record 36.3%.

Bilibili's adjusted net profit reached RMB 361.5 million, marking a major turning point from a net loss in the same period a year ago.

Key Growth Drivers:

Gaming: Revenue from mobile games was a standout, increasing by 76% year-over-year, primarily driven by the strong performance of its exclusive licensed game, San Guo: Mou Ding Tian Xia.

Advertising: Advertising revenue grew by 20% year-over-year, with AI-related ad revenues increasing significantly.

User Metrics: The company's user base continued to expand, with Daily Active Users (DAUs) reaching 106.7 million and Monthly Active Users (MAUs) hitting a new high of 368 million. Average daily time spent per user also reached a record 108 minutes.

Lessons Learned from the Guidance

Bilibili's management commentary during the Q1 earnings call provided key insights into the company's strategy and future outlook.

Lesson 1: Sustainable Profitability is the Primary Goal. The most important lesson is that Bilibili is now firmly focused on achieving and sustaining profitability. The positive adjusted net profit in Q1 was not a one-off event but the result of a deliberate strategy of cost control and monetization efficiency. This includes disciplined management of operating expenses, as evidenced by the significant drop in its GAAP net loss.

Lesson 2: Diversified Monetization is Crucial. Bilibili's strong results were not driven by a single revenue stream. The company's success in Q1 was a result of accelerated growth in high-margin businesses like mobile gaming and advertising. The guidance suggests this diversification will continue to be a key pillar of their strategy. The reliance on popular new games for revenue growth also highlights the importance of a robust content pipeline to sustain momentum.

Lesson 3: User Engagement is the Foundation. While profitability is the immediate goal, management's commentary repeatedly emphasized that user engagement remains the core of the business. The record-high daily time spent and rising paying user numbers demonstrate that the company can monetize its user base without alienating its community. This is a critical lesson for investors: Bilibili's long-term success hinges on its ability to balance content creation, community health, and monetization.

Analysis of Bilibili (BILI) Q2 2025 Earnings

As a leading video community in China, Bilibili's performance is closely tied to its ability to monetize its massive user base while maintaining its unique content ecosystem. The Q2 report will be a critical check-in on this strategy.

Key Metrics to Watch

User Growth and Engagement: Investors will be scrutinizing the company's user metrics, specifically its Daily Active Users (DAUs) and Monthly Active Users (MAUs). Maintaining or accelerating growth in these areas is crucial for Bilibili's long-term value.

Monetization of Different Segments: Bilibili has four main revenue streams:

Advertising: Investors will be watching for continued growth in advertising revenue, a key driver of profitability.

Gaming: The performance of Bilibili's gaming division is critical. Any updates on the success of new titles or the international release of popular games will be a major catalyst.

Value-Added Services (VAS): This segment, which includes live streaming and premium memberships, is a growing source of revenue. Its growth and profitability are key.

E-commerce: While a smaller part of the business, its performance will provide insights into the company's diversification efforts.

Gross Profit Margin: Bilibili has been making strides in improving its gross profit margin through content cost control and monetization efficiency. A continued expansion of this metric would be a positive sign of the company's improving financial health.

Operating Expenses: The company has been focused on improving operational efficiency. Any updates on the management of research and development, sales and marketing, and general and administrative expenses will be closely watched.

Bilibili (BILI) Price Target

Based on 29 analysts from Tiger Brokers offering 12 month price targets for Bilibili in the last 3 months. The average price target is $26.12 with a high forecast of $37.10 and a low forecast of $19.00. The average price target represents a 4.19% change from the last price of $25.07.

Short-Term Trading Opportunities Post-Earnings

Trading Bilibili after its earnings report carries high risk due to the potential for significant price swings. However, it can also present opportunities.

High Expectations and Potential for a Beat: Bilibili has a history of beating analyst EPS estimates, and recent reports suggest a bullish outlook for its near-term earnings potential. This could lead to a positive surprise.

The "Profitable" Narrative: The company has been making a concerted effort to become profitable. Any commentary or results that suggest a faster-than-expected path to sustained profitability could be a major catalyst for the stock.

Volatility: Given its status as a Chinese tech stock and its history of volatility, Bilibili is a high-risk, high-reward play. Options traders may consider strategies that profit from significant price movement, either up or down, post-earnings.

Technical Analysis - Exponential Moving Average (EMA)

The bulls are clearly in control and have build a pretty nice daily uptrend expansion, and we are seeing the positive momentum growing as well, so with the rotation out of tech stocks, we could be seeing BILI gaining the benefit.

So we need to watch how BILI would be trading today (20 Aug) and 21 Aug and see if there is any signs of investors sentiment increasing, if the trading volume increases, then we could be seeing a pretty nice post earnings move.

Summary

Bilibili (BILI) is scheduled to release its Q2 2025 earnings on Thursday, August 21. Analysts are expecting the company to continue its momentum toward profitability, with a consensus revenue forecast of approximately RMB 7.33 billion (about 1.01billion)andanarrowlossofabout∗∗-0.04** per share, a significant improvement from the prior year.

Key metrics for investors include continued user growth (DAUs and MAUs) and the monetization of its various revenue streams—especially advertising and gaming. The company's ability to maintain or expand its gross profit margin, a key indicator of its operational efficiency, will also be closely watched.

The market has high expectations for Bilibili to deliver on its profitability goals. A positive surprise, particularly if it signals an accelerated timeline to sustained profitability, could be a major catalyst. However, any signs of weakness in user engagement or monetization could lead to a swift sell-off, making it a high-risk, high-reward play for short-term traders.

Appreciate if you could share your thoughts in the comment section whether you think BILI could deliver on its profitability goals and gave a positive outlook guidance, even a possible earnings beat.

@TigerStars @Daily_Discussion @Tiger_Earnings @TigerWire @MillionaireTiger appreciate if you could feature this article so that fellow tiger would benefit from my investing and trading thoughts.

Disclaimer: The analysis and result presented does not recommend or suggest any investing in the said stock. This is purely for Analysis.