Like and comment

2
1
Favorite

Ak88
2021-06-13

Like and comment

Don't regard Li Auto as a high-end brand? Nio: Forward research and development is high-end

近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。

Don't regard Li Auto as a high-end brand? Nio: Forward research and development is high-end

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment（1）

Top
Latest

呆牛张
·2021-06-14
嗯
Reply
Like
Report

Most Discussed

{"i18n":{"language":"en_US"},"data":{"magic":2,"id":182536471,"tweetId":"182536471","gmtCreate":1623587291893,"gmtModify":1704206645715,"author":{"id":3581932308267589,"idStr":"3581932308267589","authorId":3581932308267589,"authorIdStr":"3581932308267589","name":"Ak88","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Like and comment</body></html>","htmlText":"<html><head></head><body>Like and comment</body></html>","text":"Like and comment","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/182536471","repostId":1131545033,"repostType":4,"repost":{"id":"1131545033","kind":"news","pubTimestamp":1623557330,"share":"https://ttm.financial/m/news/1131545033?lang=en_US&edition=fundamental","pubTime":"2021-06-13 12:08","market":"us","language":"zh","title":"Don't regard Li Auto as a high-end brand? Nio: Forward research and development is high-end","url":"https://stock-news.laohu8.com/highlight/detail?id=1131545033","media":"时代财经","summary":"近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。","content":"Author: Li ZhuolingRecently, a statistical chart with the theme of \"Sales and Transaction Price of High-end Brands in May\" was circulated on the Internet. The figure includes mainstream luxury brands in the domestic market such as German, American, Japanese, and independent brands. The sales volume and average selling price of each brand in May are counted and ranked by the former. It is worth mentioning that FAW Hongqi and<a href=\"https://laohu8.com/S/NIO\">Nio</a>It is the only two Chinese brands listed in the ranking.Although the source of the picture is not marked, its blue-based tone and emphasis on the transaction price are first reminiscent of Nio. In addition, according to Times Finance, it is not the first time that the chart of \"High-end Brands X-month Sales and Transaction Price\" has appeared in the market. In mid-May, an April data chart with the same specifications also appeared and attracted attention and discussion from all parties. The latest The May chart even triggered a round of public opinion storm on \"what is a high-end brand\".On June 11, a self-media V and Nio car owner in the financial field posted on Nio's official APP citing the above-mentioned \"sales and transaction prices of high-end brands in May\" picture, questioning why Ideal and XPeng were not compared in the picture. Does it mean that they are not considered \"high-end brands\".The post was later certified as the response of Ma Lin, senior director of corporate communications and public relations director of Nio: \"In terms of selling price, the price of the ideal products on sale is not low, so it should be placed in the picture. When designing this high-end brand sales price communication map, I had discussions with some media friends and colleagues, and the following two emotions prevailed. One is that positive research and development can be called high-end; Another source of emotion is that Nio continues to encounter overt and covert attacks. This is the story behind the communication diagram. \"As soon as the reply came out, it caused public opinion. Some netizens called \"fight\", while others refined and interpreted the two emotions mentioned in the reply as \"First, the ideal is reverse; Second, ideal related groups attack Nio.\"On June 12, Times Finance sent an interview letter to Nio regarding the controversy caused by the communication map and reply, but no response has been received as of press time.<img src=\"https://static.tigerbbs.com/74f6aa13817776915eef402fb5fcacf8\" tg-width=\"702\" tg-height=\"393\" referrerpolicy=\"no-referrer\">Image source: Internet, please contact us to delete infringementControversy: Is ideal considered high-end?According to the chart of \"Sales and Transaction Price of High-end Brands in May\", only two Chinese brands, Hongqi and Nio, are among the 15 brands on the list. Among them, Hongqi sold 19,115 vehicles that month, ranking 6th in terms of sales volume, but in terms of average transaction price, the brand was at the bottom with 212,000 yuan, which was the lowest average transaction price in the list.Although Nio's sales volume is inferior to that of Hongqi, its average transaction price ranks fourth among them. According to data from the list, Nio's cumulative sales in May were 6,078 vehicles, with an average transaction price of 432,900 yuan, which is only 2,700 yuan away from Mercedes-Benz, which ranks third in transaction price. The first transaction price is Porsche's 834,300 yuan, followed by Land Rover's average transaction price of 657,800 yuan.<img src=\"https://static.tigerbbs.com/165ca4b184d6a72e78ec4e8ac71aeb44\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Nio official APPHowever, the controversy caused by this high-end brand sales and price communication map is mainly focused on the fact that only the \"party\" Nio, the \"three treasures of new car-making forces\" that have always been closely related, is on the list, and the other two friends are missing. In other words,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>And<a href=\"https://laohu8.com/S/XPEV\">XPeng vehicles</a>It is not recognized as a high-end brand on the list for comparison.\"The Nio employees who made this picture have their own'caution '. You must know that the lowest average transaction price of this picture is already 212,000 yuan. It's just not enough to put XPeng in this picture, but the ideal average transaction price is more than 320,000 yuan, and 4,323 vehicles were delivered in May. According to the transaction price and sales volume, they must have reached the lowest value, so they should be included in this picture anyway.\" The above-mentioned consumers posted on Nio's official APP to raise their confusion.According to the latest data released by Li Auto on June 2, it delivered 4,323 vehicles in May, a year-on-year increase of 101.3%. At present, Li Auto only owns<img src=\"https://static.tigerbbs.com/3b325ee5d950d5419ed974c29fb1e901\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Ideal ONE (parameters | pictures) is a model. The national unified retail price of the 2021 Ideal ONE delivered in June is 338,000 yuan, which is 10,000 yuan more expensive than the previous old model (328,000). In other words, even in May, when the facelift has not yet been launched, the average transaction price of Li Auto is not less than 328,000.In this regard, the consumer gave Nio two major suggestions: one is to put the ideal in the picture next month, and the other is to note in the picture that \"extended-range car brands are not included\". Ma Lin later responded to the consumer's post, saying that he would seriously consider relevant suggestions. \"Looking at it now, my obsession is too strong, and it is beneficial to users as a whole to objectively reflect the market situation.\"<img src=\"https://static.tigerbbs.com/2f0295a413182c34f0f95990635ab3b5\" tg-width=\"702\" tg-height=\"652\" referrerpolicy=\"no-referrer\">Image source: Nio official APP screenshotIn fact, there are no more comments and explanations on the definition of high-end brands in this communication diagram. Li Bin, founder and CEO of Nio, said at the 4th National Young Entrepreneurs Summit not long ago, \"The average selling price of Nio vehicles is 434,700 yuan, which is higher than the average selling price of Audi and BMW, and even higher than<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>China's average selling price is also more than 100,000 yuan higher, and as of the end of April this year, the total delivery volume of Nio vehicles reached 102,803 vehicles. This is enough to show that Nio Motors has become a high-end brand, at least it has initially taken shape. \"<img src=\"https://static.tigerbbs.com/b1fe67c3cc2a4b496fa4d5115dfcba2f\" tg-width=\"702\" tg-height=\"467\" referrerpolicy=\"no-referrer\">Image source: Internet, please contact us to delete infringementLove-hate entanglement: a ranking dispute?It is worth noting that, regarding the controversy caused by the above-mentioned \"sales volume and transaction price of high-end brands in May\" communication map, some netizens expressed their agreement with Nio's approach, saying that \"in all rankings released by Ideal, accurate attributives can always be used to cleverly avoid Nio models that perform better than it.\" In this regard, many netizens have also made suggestions, suggesting that Nio Motors rearrange the attributes. \"This list is indeed easy to cause misunderstanding. It is recommended that Nio add appropriate attributes, or just make a new energy list, and mark it in small print. Pure electric vehicle\".On the same day, Li Auto also released two sales lists. Among them, in the sales ranking of new energy SUVs (including pure electric, extended-range electric, and plug-in hybrid models) in May, Ideal ONE won second place, second only to Tesla<img src=\"https://static.tigerbbs.com/f57244ae005ef9eb817a8fe277106b8b\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Model Y ( Parameters | pictures); In the sales list of medium and large SUVs in May, it surpassed SAIC Volkswagen<img src=\"https://static.tigerbbs.com/39488c66c41c15443f5a5326ccefd07e\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Touron (parameters | pictures) unlocks the champion.In this regard, Li Xiang, founder and CEO of Li Auto, posted on his private social platform, saying that although it faced the replacement of products in May, the ideal ONE insurance volume still became the sales champion of medium and large SUV models in China for the first time. Including all fuel and new energy models. \"Finally, we have realized the bull we boasted when we first established the ideal ONE project (the number ONE sales volume of medium and large SUVs).\"Judging from the above-mentioned \"Sales Ranking of Medium and Large SUVs in May\" chart, Nio and XPeng Motors also do not have corresponding models on the list. According to the \"May New Energy SUV Sales Ranking\" chart, Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">ES6 (parameters | pictures) and Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">EC6 (parameters | pictures) ranked 4th and 6th on the list respectively, while XPeng G3 ranked 7th, both behind Ideal ONE.<img src=\"https://static.tigerbbs.com/0365bcce6471b5c9dbbce69d5808f2cc\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Credit: Li AutoIn this regard, some industry insiders analyzed Times Finance that there are some tips in setting up the above list. For example, the \"May Medium and Large SUV Sales Ranking\" chart sets the threshold for medium and large SUVs, which also leads to Nio's best-selling ES6 cannot be selected. Previously, many car companies have tried to package themselves as \"first\" with different indicators and settings.According to Nio's latest sales data, Nio delivered 6,711 units in May 2021, a year-on-year increase of 95.3%. Among them, Nio ES8 delivered 1,412 units, Nio ES6 delivered 3,017 units, and Nio EC6 delivered 2,282 units.\"Healthy competition, the market likes to hear and hear.\" The above-mentioned industry insiders told Times Finance. However, instead of fighting fiercely in the sales ranking, it is better to honestly make good products. After all, any good reputation and praise ultimately come from Consumers, not car companies' self-advertising.","source":"tf_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Don't regard Li Auto as a high-end brand? Nio: Forward research and development is high-end</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDon't regard Li Auto as a high-end brand? Nio: Forward research and development is high-end\n</h2>\n<h4 class=\"meta\">\n\n时代财经2021-06-13 12:08\n\n</h4>\n</header>\n<article>\nAuthor: Li ZhuolingRecently, a statistical chart with the theme of \"Sales and Transaction Price of High-end Brands in May\" was circulated on the Internet. The figure includes mainstream luxury brands in the domestic market such as German, American, Japanese, and independent brands. The sales volume and average selling price of each brand in May are counted and ranked by the former. It is worth mentioning that FAW Hongqi and<a href=\"https://laohu8.com/S/NIO\">Nio</a>It is the only two Chinese brands listed in the ranking.Although the source of the picture is not marked, its blue-based tone and emphasis on the transaction price are first reminiscent of Nio. In addition, according to Times Finance, it is not the first time that the chart of \"High-end Brands X-month Sales and Transaction Price\" has appeared in the market. In mid-May, an April data chart with the same specifications also appeared and attracted attention and discussion from all parties. The latest The May chart even triggered a round of public opinion storm on \"what is a high-end brand\".On June 11, a self-media V and Nio car owner in the financial field posted on Nio's official APP citing the above-mentioned \"sales and transaction prices of high-end brands in May\" picture, questioning why Ideal and XPeng were not compared in the picture. Does it mean that they are not considered \"high-end brands\".The post was later certified as the response of Ma Lin, senior director of corporate communications and public relations director of Nio: \"In terms of selling price, the price of the ideal products on sale is not low, so it should be placed in the picture. When designing this high-end brand sales price communication map, I had discussions with some media friends and colleagues, and the following two emotions prevailed. One is that positive research and development can be called high-end; Another source of emotion is that Nio continues to encounter overt and covert attacks. This is the story behind the communication diagram. \"As soon as the reply came out, it caused public opinion. Some netizens called \"fight\", while others refined and interpreted the two emotions mentioned in the reply as \"First, the ideal is reverse; Second, ideal related groups attack Nio.\"On June 12, Times Finance sent an interview letter to Nio regarding the controversy caused by the communication map and reply, but no response has been received as of press time.<img src=\"https://static.tigerbbs.com/74f6aa13817776915eef402fb5fcacf8\" tg-width=\"702\" tg-height=\"393\" referrerpolicy=\"no-referrer\">Image source: Internet, please contact us to delete infringementControversy: Is ideal considered high-end?According to the chart of \"Sales and Transaction Price of High-end Brands in May\", only two Chinese brands, Hongqi and Nio, are among the 15 brands on the list. Among them, Hongqi sold 19,115 vehicles that month, ranking 6th in terms of sales volume, but in terms of average transaction price, the brand was at the bottom with 212,000 yuan, which was the lowest average transaction price in the list.Although Nio's sales volume is inferior to that of Hongqi, its average transaction price ranks fourth among them. According to data from the list, Nio's cumulative sales in May were 6,078 vehicles, with an average transaction price of 432,900 yuan, which is only 2,700 yuan away from Mercedes-Benz, which ranks third in transaction price. The first transaction price is Porsche's 834,300 yuan, followed by Land Rover's average transaction price of 657,800 yuan.<img src=\"https://static.tigerbbs.com/165ca4b184d6a72e78ec4e8ac71aeb44\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Image source: Nio official APPHowever, the controversy caused by this high-end brand sales and price communication map is mainly focused on the fact that only the \"party\" Nio, the \"three treasures of new car-making forces\" that have always been closely related, is on the list, and the other two friends are missing. In other words,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>And<a href=\"https://laohu8.com/S/XPEV\">XPeng vehicles</a>It is not recognized as a high-end brand on the list for comparison.\"The Nio employees who made this picture have their own'caution '. You must know that the lowest average transaction price of this picture is already 212,000 yuan. It's just not enough to put XPeng in this picture, but the ideal average transaction price is more than 320,000 yuan, and 4,323 vehicles were delivered in May. According to the transaction price and sales volume, they must have reached the lowest value, so they should be included in this picture anyway.\" The above-mentioned consumers posted on Nio's official APP to raise their confusion.According to the latest data released by Li Auto on June 2, it delivered 4,323 vehicles in May, a year-on-year increase of 101.3%. At present, Li Auto only owns<img src=\"https://static.tigerbbs.com/3b325ee5d950d5419ed974c29fb1e901\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Ideal ONE (parameters | pictures) is a model. The national unified retail price of the 2021 Ideal ONE delivered in June is 338,000 yuan, which is 10,000 yuan more expensive than the previous old model (328,000). In other words, even in May, when the facelift has not yet been launched, the average transaction price of Li Auto is not less than 328,000.In this regard, the consumer gave Nio two major suggestions: one is to put the ideal in the picture next month, and the other is to note in the picture that \"extended-range car brands are not included\". Ma Lin later responded to the consumer's post, saying that he would seriously consider relevant suggestions. \"Looking at it now, my obsession is too strong, and it is beneficial to users as a whole to objectively reflect the market situation.\"<img src=\"https://static.tigerbbs.com/2f0295a413182c34f0f95990635ab3b5\" tg-width=\"702\" tg-height=\"652\" referrerpolicy=\"no-referrer\">Image source: Nio official APP screenshotIn fact, there are no more comments and explanations on the definition of high-end brands in this communication diagram. Li Bin, founder and CEO of Nio, said at the 4th National Young Entrepreneurs Summit not long ago, \"The average selling price of Nio vehicles is 434,700 yuan, which is higher than the average selling price of Audi and BMW, and even higher than<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>China's average selling price is also more than 100,000 yuan higher, and as of the end of April this year, the total delivery volume of Nio vehicles reached 102,803 vehicles. This is enough to show that Nio Motors has become a high-end brand, at least it has initially taken shape. \"<img src=\"https://static.tigerbbs.com/b1fe67c3cc2a4b496fa4d5115dfcba2f\" tg-width=\"702\" tg-height=\"467\" referrerpolicy=\"no-referrer\">Image source: Internet, please contact us to delete infringementLove-hate entanglement: a ranking dispute?It is worth noting that, regarding the controversy caused by the above-mentioned \"sales volume and transaction price of high-end brands in May\" communication map, some netizens expressed their agreement with Nio's approach, saying that \"in all rankings released by Ideal, accurate attributives can always be used to cleverly avoid Nio models that perform better than it.\" In this regard, many netizens have also made suggestions, suggesting that Nio Motors rearrange the attributes. \"This list is indeed easy to cause misunderstanding. It is recommended that Nio add appropriate attributes, or just make a new energy list, and mark it in small print. Pure electric vehicle\".On the same day, Li Auto also released two sales lists. Among them, in the sales ranking of new energy SUVs (including pure electric, extended-range electric, and plug-in hybrid models) in May, Ideal ONE won second place, second only to Tesla<img src=\"https://static.tigerbbs.com/f57244ae005ef9eb817a8fe277106b8b\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Model Y ( Parameters | pictures); In the sales list of medium and large SUVs in May, it surpassed SAIC Volkswagen<img src=\"https://static.tigerbbs.com/39488c66c41c15443f5a5326ccefd07e\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">Touron (parameters | pictures) unlocks the champion.In this regard, Li Xiang, founder and CEO of Li Auto, posted on his private social platform, saying that although it faced the replacement of products in May, the ideal ONE insurance volume still became the sales champion of medium and large SUV models in China for the first time. Including all fuel and new energy models. \"Finally, we have realized the bull we boasted when we first established the ideal ONE project (the number ONE sales volume of medium and large SUVs).\"Judging from the above-mentioned \"Sales Ranking of Medium and Large SUVs in May\" chart, Nio and XPeng Motors also do not have corresponding models on the list. According to the \"May New Energy SUV Sales Ranking\" chart, Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">ES6 (parameters | pictures) and Nio<img src=\"https://static.tigerbbs.com/f36e436ab4b63bb13c26954a43ffebe7\" tg-width=\"28\" tg-height=\"21\" referrerpolicy=\"no-referrer\">EC6 (parameters | pictures) ranked 4th and 6th on the list respectively, while XPeng G3 ranked 7th, both behind Ideal ONE.<img src=\"https://static.tigerbbs.com/0365bcce6471b5c9dbbce69d5808f2cc\" tg-width=\"702\" tg-height=\"395\" referrerpolicy=\"no-referrer\">Credit: Li AutoIn this regard, some industry insiders analyzed Times Finance that there are some tips in setting up the above list. For example, the \"May Medium and Large SUV Sales Ranking\" chart sets the threshold for medium and large SUVs, which also leads to Nio's best-selling ES6 cannot be selected. Previously, many car companies have tried to package themselves as \"first\" with different indicators and settings.According to Nio's latest sales data, Nio delivered 6,711 units in May 2021, a year-on-year increase of 95.3%. Among them, Nio ES8 delivered 1,412 units, Nio ES6 delivered 3,017 units, and Nio EC6 delivered 2,282 units.\"Healthy competition, the market likes to hear and hear.\" The above-mentioned industry insiders told Times Finance. However, instead of fighting fiercely in the sales ranking, it is better to honestly make good products. After all, any good reputation and praise ultimately come from Consumers, not car companies' self-advertising.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://www.time-weekly.com/post/282113\">时代财经</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c8d0766331c7f2f6ea14d21723dfbb21","relate_stocks":{"NIO":"蔚来","LI":"理想汽车","02015":"理想汽车-W"},"source_url":"http://www.time-weekly.com/post/282113","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1131545033","content_text":"作者：李卓玲\n近日，一张主题为“高端品牌5月销量及成交价”的数据统计图在网络流传。该图囊括了德系、美系、日系、自主系等国内市场主流豪华品牌，统计了各品牌的5月销量以及平均售价并以前者高低进行排名。值得一提的是，一汽红旗以及蔚来是唯二两个被列入排名的中国品牌。\n虽然该图未标注来源，但其以蓝色为主调且强调成交价的特点均让人首先联想到蔚来。另外，据时代财经梳理，“高端品牌X月销量及成交价”图表并非首次出现在市场中，在5月中旬亦有规格相同的4月数据图表现身并引起各方关注讨论，而最新的5月图表，更引发起一轮“何为高端品牌”的舆论风波。\n6月11日，有财经领域自媒体大V兼蔚来车主在蔚来官方APP上发帖引用上述“高端品牌5月销量及成交价”图，质疑为何没有将理想和小鹏放在该图比较，是否说明不认为他们是“高端品牌”。\n该帖随后获认证为蔚来企业传播高级总监兼公关总监马麟的回应：“从售价上说，理想在售产品价格不低，放在图片里是应该的。最早在设计这张高端品牌销量售价传播图的时候，和一些媒体朋友及同事有过讨论，以下两个情绪占据上风，一个是正向研发才能被称为高端；另一个情绪来源是，蔚来持续遭遇明里暗里的攻击。这是传播图背后的故事。”\n该回复一出即引发众议，有网友直呼“打起来”，有网友则提炼并解读该回复中提及的两种情绪为“一是理想是逆向；二是理想相关群体攻击蔚来”。\n6月12日，时代财经就该传播图及回复引发的争论向蔚来方面发去采访函，但截至发稿前暂未获回应。\n\n图片来源：网络，侵权请联系删除\n争议：理想算不算高端？\n据“高端品牌5月销量及成交价”图表显示，上榜的15个品牌中仅有红旗和蔚来两个中国品牌。其中，红旗当月销量为19115辆，以销量维度来看排名第6名，但以平均成交价维度来看，该品牌则以21.2万元垫底，为该榜单中的最低平均成交价。\n蔚来虽销量不敌红旗，但其平均成交价在其中排名第四。据该榜单数据显示，蔚来5月累计销量为6078辆，平均成交价为43.29万元，距成交价排行第三的奔驰仅相差2700元。而成交价排行第一的为保时捷的83.43万元，路虎以65.78万元的平均成交价排行次之。\n\n图片来源：蔚来官方APP\n不过，这张高端品牌销量售价传播图引发的争议主要还是集中在，向来关系匪浅的“造车新势力三宝”却仅“当事方”蔚来上榜，另外两名友商不见踪影。换言之，理想汽车和小鹏汽车并不被认可为高端品牌上榜比较。\n“做这张图的蔚来员工是有自己‘小心机’的，要知道这张图的平均成交价最低值红旗已经是21.2万元了，没把小鹏放到这张图里也就罢了，但是理想平均成交价32万以上，5月交付4323辆，按成交价、销量肯定都达到最低值了，怎么说也应该进入这个图里。”上述消费者在蔚来官方APP上发帖提出了自己的困惑。\n据理想汽车6月2日公布的最新数据显示，其5月交付4323辆，同比增长101.3%。而目前理想汽车旗下仅理想ONE(参数|图片)一款车型，从6月开始交付的2021款理想ONE全国统一零售价为33.8万元，较此前的老款车型（32.8万）贵了一万。换言之，即便是在改款还未上新的5月，理想汽车的平均成交价也不低于32.8万。\n对此，该消费者给蔚来提了两大建议：一是下月将理想放进图中，二是在图中备注“不含增程式汽车品牌”。而马麟随后在回复该消费者的帖子时称，会认真考虑相关建议，“现在来看，我执念太强了，客观反应市场情况对用户整体是有利的”。\n\n图片来源：蔚来官方APP截图\n实际上，对于高端品牌的定义，该传播图并未作出更多注释和说明。而蔚来创始人、CEO李斌不久前在第四届全国青年企业家峰会上称，“蔚来汽车的平均售价为43.47万元，比奥迪和宝马的平均售价还要高，甚至比特斯拉中国的平均售价也要高出个10来万，并且截止今年4月底，蔚来汽车的总交付量达到了102803辆。这足以说明蔚来汽车已经成为了一个高端品牌，至少已经初步形成。”\n\n图片来源：网络，侵权请联系删除\n爱恨纠葛：排位之争？\n值得关注的是，对于上述“高端品牌5月销量及成交价”传播图引发的争议，有网友则表示赞同蔚来的做法，称“在理想发布的所有排名中，总能用精确的定语巧妙避开比它成绩好的蔚来车型”。对此，有不少网友也纷纷出谋划策，建议蔚来汽车将定语重新排一下，“这个榜单确实容易引起误解，建议蔚来加上合适定语，或者只做新能源榜单即可，小字标上纯电车型”。\n而同日，理想汽车也发布了两份销量榜单，其中，在5月新能源SUV（包含纯电动、增程式电动、插电式混合动力车型）销量排名中，理想ONE获第二名，仅次于特斯拉Model Y(参数|图片)；而在5月中大型SUV销量榜单中，则超越上汽大众途昂(参数|图片)解锁冠军。\n对此，理想汽车创始人、CEO李想在其私人社交平台上发文，称五月份虽然面临年代款产品更替，但是理想ONE上险量仍然第一次成为了中国中大型SUV车型销量的冠军，包含所有燃油和新能源的车型。“总算把我们当初立项理想ONE时吹的牛（中大型SUV销量第一）给实现了。”\n从上述“5月中大型SUV销量排名”图上看，蔚来和小鹏汽车同样未有相应车型上榜。而据“5月新能源SUV销量排名”图来看，蔚来ES6(参数|图片)和蔚来EC6(参数|图片)分别位列榜单第4和第6，而小鹏G3则排名第7，均排在理想ONE之后。\n\n图片来源：理想汽车\n对此，有业界人士对时代财经分析称，上述榜单在设置上存在一些窍门，比如“5月中大型SUV销量排名”图中设置了中大型SUV的门槛，这也导致蔚来最畅销的ES6无法选入。而此前，也有不少车企试过以不同的指标和设定来包装自己得“第一”。\n据蔚来最新销量数据显示，2021年5月蔚来交付了6711台，同比增长95.3%，其中，蔚来ES8交付1412台，蔚来ES6交付3017台，蔚来EC6交付2282台。\n“良性的竞争，市场是喜闻乐见的。”上述业界人士对时代财经称，不过，与其在销量排名上斗得不可开交，不如老老实实做好产品，毕竟任何好口碑和好评，都最终来自于消费者，而非车企自我标榜。","news_type":1,"symbols_score_info":{"02015":0.9,"NIO":0.9,"LI":0.9}},"isVote":1,"tweetType":1,"viewCount":1363,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":4733901,"commentId":"4733901","gmtCreate":1623625428135,"gmtModify":1663228686026,"authorId":3578444023405318,"author":{"id":3578444023405318,"idStr":"3578444023405318","authorId":3578444023405318,"name":"呆牛张","avatar":"https://static.tigerbbs.com/c803fd046fefdb1dc03c159c4e606ede","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":182536471,"objectIdStr":"182536471","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"嗯","text":"嗯","html":"嗯","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"hasMoreComment":true,"orderType":2}