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Yunfang
2021-07-24

"Cut Hu" Bezos, Branson, who grabbed the flight before his birthday, to fight for a breath?

突然“抢飞”的布兰森，虽然只在太空边缘遨游了4分钟，却以“太空旅游第一人”的身份获得了全球瞩目。对于起个大早却赶个晚集的贝索斯而言，他的蓝色起源公司只能开启“互相伤害”模式，称维珍公司的飞船不过就是个

"Cut Hu" Bezos, Branson, who grabbed the flight before his birthday, to fight for a breath?

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":174570770,"tweetId":"174570770","gmtCreate":1627117020790,"gmtModify":1703484515276,"author":{"id":4088046341544430,"idStr":"4088046341544430","authorId":4088046341544430,"authorIdStr":"4088046341544430","name":"Yunfang","avatar":"https://community-static.tradeup.com/news/1458ef9bd34d587d1fcf10b5e4b9fc21","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":2,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>?</body></html>","htmlText":"<html><head></head><body>?</body></html>","text":"?","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/174570770","repostId":1162634657,"repostType":4,"repost":{"id":"1162634657","kind":"news","pubTimestamp":1626075640,"share":"https://ttm.financial/m/news/1162634657?lang=en_US&edition=fundamental","pubTime":"2021-07-12 15:40","market":"us","language":"zh","title":"\"Cut Hu\" Bezos, Branson, who grabbed the flight before his birthday, to fight for a breath?","url":"https://stock-news.laohu8.com/highlight/detail?id=1162634657","media":"环球人物","summary":"突然“抢飞”的布兰森，虽然只在太空边缘遨游了4分钟，却以“太空旅游第一人”的身份获得了全球瞩目。对于起个大早却赶个晚集的贝索斯而言，他的蓝色起源公司只能开启“互相伤害”模式，称维珍公司的飞船不过就是个","content":"Branson, who suddenly \"grabbed the flight\", attracted global attention as the \"first person in space tourism\", although he only roamed on the edge of space for 4 minutes. For Bezos, who got up early but catched a late episode, his Blue Origin company can only turn on the mode of \"mutual hurt\", saying that Virgin's spacecraft is just a \"high-altitude plane\". At 6 o'clock in the morning local time on the 11th, richard branson, founder of Virgin Group, dressed in black and wearing a black hat, rode a bicycle and escorted by two SUVs to the launch site in New Mexico, USA. The old man took the initiative to hug the crew, and his excitement was beyond words.More than an hour later, Branson took off on his own \"Unity\" spacecraft as a driving experience officer and rushed to the suborbital \"edge of space\" at an altitude of 80 kilometers.Branson, who arrived in space, said excitedly, \"All the children on earth, I used to be a child looking up at the stars. Now I am an adult flying into the universe, looking down at our beautiful earth with others...\"<img src=\"https://static.tigerbbs.com/62c90fa29d0e8b50d41fe7e81fd72061\" tg-width=\"522\" tg-height=\"276\" referrerpolicy=\"no-referrer\">After a total voyage of about one hour, \"Unity\" safely returned to the launch site \"American Spaceport\". As a result, Branson led \"SpaceX\" founder elon musk and \"Blue Origin\" founder Jeff Bezos, becoming the first person among the three global commercial aerospace giants to enter space on their own aircraft.It is worth mentioning that before the official departure, Branson received a face-to-face blessing from his competitor Musk. Another competitor, Bezos, is in a bit embarrassing situation-he once officially announced that he will take his own \"Blue Origin\" spacecraft for a short space tour on the 20th of this month, but he didn't expect to be cut off by Branson head-on. Hu.For Branson's first arrival, Bezos directly attacked: It's just a plane with small windows and not environmentally friendly. Then he angrily invited 82-year-old Wally Fink, who is older than Branson, to \"go to heaven\" together. Branson responded calmly, which was just a wonderful coincidence.<img src=\"https://static.tigerbbs.com/8011b5a47bce433700ad25aa395921ab\" tg-width=\"524\" tg-height=\"590\" referrerpolicy=\"no-referrer\">· Musk (right) not only observed the whole flight, but also wished Branson success in person before departure.It seems that the earth can no longer accommodate the involution of the rich, and the \"space travel war\" is the new journey.014 minutes of zero gravity experienceThe way Branson took off on a spacecraft is very similar to the \"backpack\" of a space shuttle. Before takeoff, the spacecraft was fixed beneath a \"White Knight\" catamaran. Then, the \"White Knight\" took the \"Unity\" to a predetermined altitude of 46,000 feet (about 14,000 meters) above sea level, accelerated to about Mach 0.5, and then achieved the real \"take-off\" of the \"Unity\" with unlocking and engine ignition.<img src=\"https://static.tigerbbs.com/9e825ed3e97a1a17a9df08738b81162b\" tg-width=\"469\" tg-height=\"300\" referrerpolicy=\"no-referrer\">· Six staff members on the \"Unity\", third from right is Branson.After ignition, the \"Unity\" accelerated from Mach 0.5 to a maximum speed of about Mach 2.7 in one minute. At the same time, the fuselage adjusted its posture upward, quickly penetrated the atmosphere, and entered the \"edge of the universe\" at an altitude of about 85 kilometers.After reaching the predetermined limit altitude, the \"Unity\" fully spread its wings, adjusted its attitude again, performed a side roll, and aimed its right side (Branson's side) at the ground. Branson excitedly opened his seat belt, floated freely in the cabin, and felt the wonderful experience of zero gravity for 4 minutes.<img src=\"https://static.tigerbbs.com/e7f7d1b720285ed51f5057d63620da9f\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">Virgin Galactic's \"Unity\" reaches the edge of space.Branson's identity in the crew is the driving experience officer, who is responsible for checking whether the passengers' experience during the whole voyage is \"good enough\", how safe it is, and what else can be improved.\"Dreamers of the next generation, if you can look down on the earth like me at this time, please imagine what you can do?\" Branson's heroic tone seemed to mean that he was quite satisfied.Then, accompanied by the song \"New Normal\" in Branson's headphones, \"Unity\" descended rapidly from the highest point. In the process, passengers were able to watch the rapidly receding blue sky and the starry sky in outer space. After returning to the atmosphere, the \"Unity\" retracted its wings and began the final process of gliding and landing.Fifteen minutes and 18 seconds after unlocking the ignition, the Unity spacecraft landed safely and docked on the runway of \"American Spaceport\", completing this cross-generational mission.02A \"hippie capitalist\" pretending to be a stewardessIt is no accident that Branson was able to get ahead of the commercial aerospace big three. He has always been the best interpreter of maverick and unconstrained.This British man, who looks like a lion and dresses like a rock star, once put on heavy makeup and stewardess uniform to serve tea and water on a passenger plane, rode a white elephant to give a speech in the Indian Parliament, and flew his own plane into Baghdad to rescue hostages during the Gulf War...His outstanding but not out of line manner earned him the title of \"hippie capitalist\".<img src=\"https://static.tigerbbs.com/b2b57585cd27102e10d0a9e2cf86d71a\" tg-width=\"500\" tg-height=\"315\" referrerpolicy=\"no-referrer\">Branson (first from left) takes a photo with flight attendants in stewardess costume.In fact, Branson was born as a civilian, never went to business school, and never played cards according to common sense. He went to start a business at the age of 18, and after three years, he became the owner of a record shop. In 1972, he turned the record store into a music label, and signed controversial and later master bands such as the Sex Pistols and the Rolling Stones.In 1984, Branson founded Virgin Atlantic. The direct reason was that his flight to Puerto Rico was suddenly cancelled, so he had to charter a plane and bring passengers on the same flight. Later, he thought it was quite interesting. It happened that an American approached him and asked him if he was interested in running an airline. Branson joined the civil aviation industry as a result, and the transformation was smooth and successful in one fell swoop.<img src=\"https://static.tigerbbs.com/e7d723a2e444490599453565063a899f\" tg-width=\"640\" tg-height=\"426\" referrerpolicy=\"no-referrer\">Regarding his original intention of doing business, Branson explained: \"Because I like to create new things.\"He did practice the same way. Virgin Atlantic's maiden flight was an eight-hour party. The plane was loaded with 70 cases of champagne, and people danced in the cabin aisle to Madonna's latest hit song \"Like a Virgin\". Flight attendants gave everyone chocolate ice cream, and this tradition of Virgin Atlantic began.<img src=\"https://static.tigerbbs.com/f2f6dc5f3689683adde7fa1bdb0db1ce\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\">Branson founded Virgin Atlantic in 1984 and has now developed into the second largest international airline in Britain.Not long after the company was founded, Branson asked his subordinates to transform an ordinary street chair on the corner of Manhattan, new york, into a \"first-class chair\". Without any signs or prompts, as long as passers-by sit in chairs, there will be stewardesses in Virgin Atlantic uniforms carrying all kinds of drinks and drinks to serve. This is undoubtedly a pleasant and profound brand experience for the public.On the eve of the opening of the 2012 London Olympic Games, Virgin Atlantic held an imaginative \"Laughing the Royal Guards\" activity in Union Square, new york. The rule is: whoever can laugh the Royal Guards within one minute will receive a free ticket to London to watch the Olympic Games.So, on a sunny summer day, a \"Royal Guard\" dressed in a red uniform and bearskin hat, accompanied by two beautiful stewardesses, appeared in Union Square, new york. In order to amuse the \"Royal Guards\", who are famous for their \"black faces\", some people learn to bark cows, some tell jokes, some old people dance, and some children make faces... A seemingly dull air ticket promotion evolved into a national laughing interaction with tens of thousands of people. Reports from more than 30 mainstream media outlets in Britain and the United States finally attracted the forwarding and attention of more than 3.4 million people around the world.It can be seen that the unspeakable but definitely felt sense of interest contained in Virgin brand is in the same strain as Branson's maverick \"hippie\" character.It is also the unruly character of the founder Branson that has brought huge exposure and influence to the company, making the Virgin brand a symbol of consumers' pursuit of freedom and enjoyment of the value of life.<img src=\"https://static.tigerbbs.com/b34acb22905497b777e8d4a7fcf0f8f2\" tg-width=\"614\" tg-height=\"410\" referrerpolicy=\"no-referrer\">Branson, who is keen on adventure, also has close contact with death.According to reports, up to now, he has encountered at least 75 narrow escapes. For example, when flying a plane, he had an accident because of his unskilled accident, and his coach died, and he was lucky enough to survive; Flying across the Atlantic Ocean in a hot air balloon, one person made a witty forced landing after losing the co-pilot; Frantically jumped from the Palm Tree Casino building in Las Vegas, only bruised his arm...<img src=\"https://static.tigerbbs.com/8fff32edc4e3617e2ab1660d514adc38\" tg-width=\"635\" tg-height=\"354\" referrerpolicy=\"no-referrer\">Branson (right) once flew a hot air balloon over Times Square in new york.Branson, who acts wildly and unruly, is particularly single-minded in his feelings. He and his wife, Joan, have been respectful of each other for more than twenty years, and his wife has been silently supporting his whimsical decisions behind his back. When asked where his most romantic getaway was, Branson gave a simple and affectionate answer: anywhere with his wife, Joan.However, for Branson, who is soon 71 years old, his wife is inevitably nervous when she supports her decision to \"soar into the sky\". Asked about his family's reaction to the news, Branson said his kids, who are as adventurous as he is, are all thrilled, but his wife is clearly a bit nervous.\"My wife is the kind of person who would be afraid when flying on a Virgin Atlantic plane. She's the last person who would do that. But since I tried ballooning across the Atlantic Ocean, the Pacific Ocean or around the world, she's known me again, and she still seems to love us.\"<img src=\"https://static.tigerbbs.com/ad4f8894fff3803d71e27945272e9b15\" tg-width=\"523\" tg-height=\"416\" referrerpolicy=\"no-referrer\">Branson and his wife, Joan.03The rich space tour that you chase after meBranson, who has never set limits for himself, is logical to challenge space this time.According to reports, in order to realize the dream of space, Branson and other astronauts in the crew conducted the same standard of physical fitness and flight training. This is no easy task for a billionaire who is about to turn 71.After all, human spaceflight is still a dangerous activity. Previously, in 2014, a Virgin Group spacecraft of the same model as this test flight experienced a serious accident. One astronaut died unfortunately and the other was seriously injured. It wasn't until two years ago that the group's spaceplane successfully went into space for the first time.Branson's personal appearance this time is also to prove to the outside world that Virgin Group is ready to open space to all mankind.\"I truly believe that space belongs to all of us, that Virgin Group has been at the forefront of the commercial space industry, and I waited 17 years for this day,\" Branson said.On September 25th, 2004, branson formally established Virgin Galactic, a space tourism company, with the goal of providing convenient and comfortable space tourism and supporting services for anyone who can afford air tickets. In order to realize the space tourism plan, he has invested more than $1 billion ($1 is about 6.4 yuan RMB) in Virgin Galactic.By 2022, Virgin Galactic will officially launch its commercial space flight business. The queue of passengers preparing to fly into space on the company's flights has reached the length of \"hundreds of people\", and each ticket is as high as $250,000.<img src=\"https://static.tigerbbs.com/92fcd598a6c53d754fdbfb4d7f1ccdf9\" tg-width=\"650\" tg-height=\"366\" referrerpolicy=\"no-referrer\">Peers are enemies, seizing the space highland, and the three giants of commercial aviation are chasing each other.Bezos, who just stepped down as CEO of Amazon, devoted himself to his long-awaited space tour plan. According to previous reports, he and his younger brother Mark Bezos will go into space aboard Blue Origin's New Shepard rocket on July 20, accompanied by an anonymous auction winner who paid $28 million for a seat. Last year, he also said that Blue Origin would send the first woman on earth to the lunar surface in 2024.After Branson issued the plan to grab the flight, Blue Origin Company also launched an online attack, criticizing Branson's spacecraft as just a \"high-altitude plane\" with a great impact on the environment, too small portholes, and a lack of escape system, which is incomparable to Blue Origin's spacecraft.<img src=\"https://static.tigerbbs.com/e241517dcb0121ac4415117f38ed4055\" tg-width=\"1080\" tg-height=\"707\" referrerpolicy=\"no-referrer\">Branson and Bezos (right).For Musk, the \"Iron Man\" who has always been high-profile and loves to toss, his space program was brewed earlier.Back in September 2018, SpaceX announced that Japanese billionaire Yusaku Maezawa became a private passenger on the company's first flight around the moon and would go into space aboard the company's BFR rocket ship in 2023. In addition to space travel, Musk's ambition also lies in a series of Mars landing plans he has previously announced.<img src=\"https://static.tigerbbs.com/e42b88dc0eb00152fd58d45c4d5aaf83\" tg-width=\"1080\" tg-height=\"703\" referrerpolicy=\"no-referrer\">· Musk and Yusaku Maezawa (left).Perhaps for Branson, Bezos, and Musk, they are not only competitors of \"space tourism\", but also have a sense of heroic appreciate each other. For them, simply making money is no longer interesting. Carving their names into the depths of space is the coolest thing at the moment.<img src=\"https://static.tigerbbs.com/7b5206d46293b0d69b56ecd856b00ef7\" tg-width=\"1080\" tg-height=\"468\" referrerpolicy=\"no-referrer\">· The Big Three are Musk, Bezos, and Branson from left to right.","source":"HQRW","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>\"Cut Hu\" Bezos, Branson, who grabbed the flight before his birthday, to fight for a breath?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n\"Cut Hu\" Bezos, Branson, who grabbed the flight before his birthday, to fight for a breath?\n</h2>\n<h4 class=\"meta\">\n\n环球人物2021-07-12 15:40\n\n</h4>\n</header>\n<article>\nBranson, who suddenly \"grabbed the flight\", attracted global attention as the \"first person in space tourism\", although he only roamed on the edge of space for 4 minutes. For Bezos, who got up early but catched a late episode, his Blue Origin company can only turn on the mode of \"mutual hurt\", saying that Virgin's spacecraft is just a \"high-altitude plane\". At 6 o'clock in the morning local time on the 11th, richard branson, founder of Virgin Group, dressed in black and wearing a black hat, rode a bicycle and escorted by two SUVs to the launch site in New Mexico, USA. The old man took the initiative to hug the crew, and his excitement was beyond words.More than an hour later, Branson took off on his own \"Unity\" spacecraft as a driving experience officer and rushed to the suborbital \"edge of space\" at an altitude of 80 kilometers.Branson, who arrived in space, said excitedly, \"All the children on earth, I used to be a child looking up at the stars. Now I am an adult flying into the universe, looking down at our beautiful earth with others...\"<img src=\"https://static.tigerbbs.com/62c90fa29d0e8b50d41fe7e81fd72061\" tg-width=\"522\" tg-height=\"276\" referrerpolicy=\"no-referrer\">After a total voyage of about one hour, \"Unity\" safely returned to the launch site \"American Spaceport\". As a result, Branson led \"SpaceX\" founder elon musk and \"Blue Origin\" founder Jeff Bezos, becoming the first person among the three global commercial aerospace giants to enter space on their own aircraft.It is worth mentioning that before the official departure, Branson received a face-to-face blessing from his competitor Musk. Another competitor, Bezos, is in a bit embarrassing situation-he once officially announced that he will take his own \"Blue Origin\" spacecraft for a short space tour on the 20th of this month, but he didn't expect to be cut off by Branson head-on. Hu.For Branson's first arrival, Bezos directly attacked: It's just a plane with small windows and not environmentally friendly. Then he angrily invited 82-year-old Wally Fink, who is older than Branson, to \"go to heaven\" together. Branson responded calmly, which was just a wonderful coincidence.<img src=\"https://static.tigerbbs.com/8011b5a47bce433700ad25aa395921ab\" tg-width=\"524\" tg-height=\"590\" referrerpolicy=\"no-referrer\">· Musk (right) not only observed the whole flight, but also wished Branson success in person before departure.It seems that the earth can no longer accommodate the involution of the rich, and the \"space travel war\" is the new journey.014 minutes of zero gravity experienceThe way Branson took off on a spacecraft is very similar to the \"backpack\" of a space shuttle. Before takeoff, the spacecraft was fixed beneath a \"White Knight\" catamaran. Then, the \"White Knight\" took the \"Unity\" to a predetermined altitude of 46,000 feet (about 14,000 meters) above sea level, accelerated to about Mach 0.5, and then achieved the real \"take-off\" of the \"Unity\" with unlocking and engine ignition.<img src=\"https://static.tigerbbs.com/9e825ed3e97a1a17a9df08738b81162b\" tg-width=\"469\" tg-height=\"300\" referrerpolicy=\"no-referrer\">· Six staff members on the \"Unity\", third from right is Branson.After ignition, the \"Unity\" accelerated from Mach 0.5 to a maximum speed of about Mach 2.7 in one minute. At the same time, the fuselage adjusted its posture upward, quickly penetrated the atmosphere, and entered the \"edge of the universe\" at an altitude of about 85 kilometers.After reaching the predetermined limit altitude, the \"Unity\" fully spread its wings, adjusted its attitude again, performed a side roll, and aimed its right side (Branson's side) at the ground. Branson excitedly opened his seat belt, floated freely in the cabin, and felt the wonderful experience of zero gravity for 4 minutes.<img src=\"https://static.tigerbbs.com/e7f7d1b720285ed51f5057d63620da9f\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">Virgin Galactic's \"Unity\" reaches the edge of space.Branson's identity in the crew is the driving experience officer, who is responsible for checking whether the passengers' experience during the whole voyage is \"good enough\", how safe it is, and what else can be improved.\"Dreamers of the next generation, if you can look down on the earth like me at this time, please imagine what you can do?\" Branson's heroic tone seemed to mean that he was quite satisfied.Then, accompanied by the song \"New Normal\" in Branson's headphones, \"Unity\" descended rapidly from the highest point. In the process, passengers were able to watch the rapidly receding blue sky and the starry sky in outer space. After returning to the atmosphere, the \"Unity\" retracted its wings and began the final process of gliding and landing.Fifteen minutes and 18 seconds after unlocking the ignition, the Unity spacecraft landed safely and docked on the runway of \"American Spaceport\", completing this cross-generational mission.02A \"hippie capitalist\" pretending to be a stewardessIt is no accident that Branson was able to get ahead of the commercial aerospace big three. He has always been the best interpreter of maverick and unconstrained.This British man, who looks like a lion and dresses like a rock star, once put on heavy makeup and stewardess uniform to serve tea and water on a passenger plane, rode a white elephant to give a speech in the Indian Parliament, and flew his own plane into Baghdad to rescue hostages during the Gulf War...His outstanding but not out of line manner earned him the title of \"hippie capitalist\".<img src=\"https://static.tigerbbs.com/b2b57585cd27102e10d0a9e2cf86d71a\" tg-width=\"500\" tg-height=\"315\" referrerpolicy=\"no-referrer\">Branson (first from left) takes a photo with flight attendants in stewardess costume.In fact, Branson was born as a civilian, never went to business school, and never played cards according to common sense. He went to start a business at the age of 18, and after three years, he became the owner of a record shop. In 1972, he turned the record store into a music label, and signed controversial and later master bands such as the Sex Pistols and the Rolling Stones.In 1984, Branson founded Virgin Atlantic. The direct reason was that his flight to Puerto Rico was suddenly cancelled, so he had to charter a plane and bring passengers on the same flight. Later, he thought it was quite interesting. It happened that an American approached him and asked him if he was interested in running an airline. Branson joined the civil aviation industry as a result, and the transformation was smooth and successful in one fell swoop.<img src=\"https://static.tigerbbs.com/e7d723a2e444490599453565063a899f\" tg-width=\"640\" tg-height=\"426\" referrerpolicy=\"no-referrer\">Regarding his original intention of doing business, Branson explained: \"Because I like to create new things.\"He did practice the same way. Virgin Atlantic's maiden flight was an eight-hour party. The plane was loaded with 70 cases of champagne, and people danced in the cabin aisle to Madonna's latest hit song \"Like a Virgin\". Flight attendants gave everyone chocolate ice cream, and this tradition of Virgin Atlantic began.<img src=\"https://static.tigerbbs.com/f2f6dc5f3689683adde7fa1bdb0db1ce\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\">Branson founded Virgin Atlantic in 1984 and has now developed into the second largest international airline in Britain.Not long after the company was founded, Branson asked his subordinates to transform an ordinary street chair on the corner of Manhattan, new york, into a \"first-class chair\". Without any signs or prompts, as long as passers-by sit in chairs, there will be stewardesses in Virgin Atlantic uniforms carrying all kinds of drinks and drinks to serve. This is undoubtedly a pleasant and profound brand experience for the public.On the eve of the opening of the 2012 London Olympic Games, Virgin Atlantic held an imaginative \"Laughing the Royal Guards\" activity in Union Square, new york. The rule is: whoever can laugh the Royal Guards within one minute will receive a free ticket to London to watch the Olympic Games.So, on a sunny summer day, a \"Royal Guard\" dressed in a red uniform and bearskin hat, accompanied by two beautiful stewardesses, appeared in Union Square, new york. In order to amuse the \"Royal Guards\", who are famous for their \"black faces\", some people learn to bark cows, some tell jokes, some old people dance, and some children make faces... A seemingly dull air ticket promotion evolved into a national laughing interaction with tens of thousands of people. Reports from more than 30 mainstream media outlets in Britain and the United States finally attracted the forwarding and attention of more than 3.4 million people around the world.It can be seen that the unspeakable but definitely felt sense of interest contained in Virgin brand is in the same strain as Branson's maverick \"hippie\" character.It is also the unruly character of the founder Branson that has brought huge exposure and influence to the company, making the Virgin brand a symbol of consumers' pursuit of freedom and enjoyment of the value of life.<img src=\"https://static.tigerbbs.com/b34acb22905497b777e8d4a7fcf0f8f2\" tg-width=\"614\" tg-height=\"410\" referrerpolicy=\"no-referrer\">Branson, who is keen on adventure, also has close contact with death.According to reports, up to now, he has encountered at least 75 narrow escapes. For example, when flying a plane, he had an accident because of his unskilled accident, and his coach died, and he was lucky enough to survive; Flying across the Atlantic Ocean in a hot air balloon, one person made a witty forced landing after losing the co-pilot; Frantically jumped from the Palm Tree Casino building in Las Vegas, only bruised his arm...<img src=\"https://static.tigerbbs.com/8fff32edc4e3617e2ab1660d514adc38\" tg-width=\"635\" tg-height=\"354\" referrerpolicy=\"no-referrer\">Branson (right) once flew a hot air balloon over Times Square in new york.Branson, who acts wildly and unruly, is particularly single-minded in his feelings. He and his wife, Joan, have been respectful of each other for more than twenty years, and his wife has been silently supporting his whimsical decisions behind his back. When asked where his most romantic getaway was, Branson gave a simple and affectionate answer: anywhere with his wife, Joan.However, for Branson, who is soon 71 years old, his wife is inevitably nervous when she supports her decision to \"soar into the sky\". Asked about his family's reaction to the news, Branson said his kids, who are as adventurous as he is, are all thrilled, but his wife is clearly a bit nervous.\"My wife is the kind of person who would be afraid when flying on a Virgin Atlantic plane. She's the last person who would do that. But since I tried ballooning across the Atlantic Ocean, the Pacific Ocean or around the world, she's known me again, and she still seems to love us.\"<img src=\"https://static.tigerbbs.com/ad4f8894fff3803d71e27945272e9b15\" tg-width=\"523\" tg-height=\"416\" referrerpolicy=\"no-referrer\">Branson and his wife, Joan.03The rich space tour that you chase after meBranson, who has never set limits for himself, is logical to challenge space this time.According to reports, in order to realize the dream of space, Branson and other astronauts in the crew conducted the same standard of physical fitness and flight training. This is no easy task for a billionaire who is about to turn 71.After all, human spaceflight is still a dangerous activity. Previously, in 2014, a Virgin Group spacecraft of the same model as this test flight experienced a serious accident. One astronaut died unfortunately and the other was seriously injured. It wasn't until two years ago that the group's spaceplane successfully went into space for the first time.Branson's personal appearance this time is also to prove to the outside world that Virgin Group is ready to open space to all mankind.\"I truly believe that space belongs to all of us, that Virgin Group has been at the forefront of the commercial space industry, and I waited 17 years for this day,\" Branson said.On September 25th, 2004, branson formally established Virgin Galactic, a space tourism company, with the goal of providing convenient and comfortable space tourism and supporting services for anyone who can afford air tickets. In order to realize the space tourism plan, he has invested more than $1 billion ($1 is about 6.4 yuan RMB) in Virgin Galactic.By 2022, Virgin Galactic will officially launch its commercial space flight business. The queue of passengers preparing to fly into space on the company's flights has reached the length of \"hundreds of people\", and each ticket is as high as $250,000.<img src=\"https://static.tigerbbs.com/92fcd598a6c53d754fdbfb4d7f1ccdf9\" tg-width=\"650\" tg-height=\"366\" referrerpolicy=\"no-referrer\">Peers are enemies, seizing the space highland, and the three giants of commercial aviation are chasing each other.Bezos, who just stepped down as CEO of Amazon, devoted himself to his long-awaited space tour plan. According to previous reports, he and his younger brother Mark Bezos will go into space aboard Blue Origin's New Shepard rocket on July 20, accompanied by an anonymous auction winner who paid $28 million for a seat. Last year, he also said that Blue Origin would send the first woman on earth to the lunar surface in 2024.After Branson issued the plan to grab the flight, Blue Origin Company also launched an online attack, criticizing Branson's spacecraft as just a \"high-altitude plane\" with a great impact on the environment, too small portholes, and a lack of escape system, which is incomparable to Blue Origin's spacecraft.<img src=\"https://static.tigerbbs.com/e241517dcb0121ac4415117f38ed4055\" tg-width=\"1080\" tg-height=\"707\" referrerpolicy=\"no-referrer\">Branson and Bezos (right).For Musk, the \"Iron Man\" who has always been high-profile and loves to toss, his space program was brewed earlier.Back in September 2018, SpaceX announced that Japanese billionaire Yusaku Maezawa became a private passenger on the company's first flight around the moon and would go into space aboard the company's BFR rocket ship in 2023. In addition to space travel, Musk's ambition also lies in a series of Mars landing plans he has previously announced.<img src=\"https://static.tigerbbs.com/e42b88dc0eb00152fd58d45c4d5aaf83\" tg-width=\"1080\" tg-height=\"703\" referrerpolicy=\"no-referrer\">· Musk and Yusaku Maezawa (left).Perhaps for Branson, Bezos, and Musk, they are not only competitors of \"space tourism\", but also have a sense of heroic appreciate each other. For them, simply making money is no longer interesting. Carving their names into the depths of space is the coolest thing at the moment.<img src=\"https://static.tigerbbs.com/7b5206d46293b0d69b56ecd856b00ef7\" tg-width=\"1080\" tg-height=\"468\" referrerpolicy=\"no-referrer\">· The Big Three are Musk, Bezos, and Branson from left to right.\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://mp.weixin.qq.com/s/pCplgZLbxJpMFrKubbPTxA\">环球人物</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f2f6dc5f3689683adde7fa1bdb0db1ce","relate_stocks":{"SPCE":"维珍银河"},"source_url":"https://mp.weixin.qq.com/s/pCplgZLbxJpMFrKubbPTxA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162634657","content_text":"突然“抢飞”的布兰森，虽然只在太空边缘遨游了4分钟，却以“太空旅游第一人”的身份获得了全球瞩目。对于起个大早却赶个晚集的贝索斯而言，他的蓝色起源公司只能开启“互相伤害”模式，称维珍公司的飞船不过就是个“高空飞机”而已。\n\n当地时间11日清晨6时许，一身黑衣、头戴黑帽的维珍集团创始人理查德·布兰森骑着一辆自行车，在两辆 SUV 的护送下，来到位于美国新墨西哥州的发射场。这位古稀老人主动上前拥抱了机组人员，兴奋劲儿溢于言表。\n1个多小时后，布兰森以乘驾体验官身份乘自家“团结号”太空船起飞，冲上80千米高度的亚轨道“太空边缘”。\n抵达太空的布兰森激动地说：“地球上所有孩子们，我曾经是一个仰望星空的孩子，现在我是一个飞向宇宙的成年人，和其他人一起俯视着我们美丽的地球......”\n\n在总计大约1小时的航程之后，“团结号”安全返回发射场“美国太空港”。由此，布兰森领先“SpaceX”创始人埃隆·马斯克和“蓝色起源”创始人杰夫·贝索斯，成为全球商业航天三巨头里乘坐自家飞行器进入太空的第一人。\n值得一提的是，在正式出发前，布兰森得到了竞争对手马斯克的当面祝福。另一位竞争者贝索斯的处境就显得有点尴尬了——他曾抢先官宣自己将在本月20日乘坐自家“蓝色起源”太空飞船进行太空短途游，没想到被布兰森正面截胡。\n对于布兰森的捷足先登，贝索斯直接抨击称：就是个飞机，窗户小还不环保，紧接着还赌气式地邀请了比布兰森年纪还大的82岁的沃利・芬克一起“上天”。布兰森则淡定回应，这只是一个奇妙的巧合。\n·马斯克（右）不仅全程观摩了这次飞行，还在布兰森出发前当面预祝成功。\n\n看来，地球已经容纳不下富豪们的内卷了，“太空旅行战”才是新征程。\n01\n4分钟零重力体验\n布兰森搭乘太空船的起飞方式和航天飞机的“背负式”非常像。起飞前，太空船被固定在一架“白骑士”双体飞机的下方。然后，“白骑士”带着“团结号”达到海拔4.6万英尺（约1.4万米）预定高度，加速到约0.5马赫，接下来随着解锁和发动机点火，实现“团结号”的真正“起飞”。\n·乘坐“团结号”的6名工作人员，右三为布兰森。\n\n点火之后，“团结号”在1分钟的时间里，从0.5马赫加速到2.7马赫左右的最大速度。同时，机身调整姿态向上，快速穿破大气层，进入大约海拔85千米高度的“宇宙边缘”。\n到达预定极限高度后，“团结号”完全展开双翼，再次调整姿态，进行一个侧滚翻的动作，将右侧（布兰森所在一侧）对准地面。布兰森则兴奋地打开安全带，自由自在地漂浮于机舱中，感受了4分钟的零重力的奇妙体验。\n·维珍银河“团结号”到达太空边缘。\n\n布兰森在机组里的身份是乘驾体验官，负责检视乘客在整个航行过程中的体验“够不够爽”，安全性如何，以及还有哪些可以改善的地方。\n“下一代的梦想家们，如果你们也能像此时的我一样俯视地球，请想象一下你们能做什么？”布兰森豪迈的语气似乎代表他还算满意。\n紧接着， 伴随着布兰森耳机里的歌曲“New Normal”，“团结号”从最高点开始迅速下降，在此过程中，乘客能够观赏到迅速后退的蓝天和外太空的星空。返回大气层后，“团结号”重新收起机翼，开始滑翔降落的最后流程。\n在解锁点火后的15分18秒，团结号飞船安全降落停靠在“美国太空港”的跑道上，完成了这次跨时代的飞行任务。\n02\n\n\n\n假扮空姐的“嬉皮士资本家”\n\n布兰森能够在商业航天三巨头中捷足先登，并非偶然。一直以来，他就是特立独行、天马行空的最佳诠释者。\n这位长得像一头狮子、打扮如同摇滚明星的英国男人，曾化上浓妆、穿空姐制服在客机上端茶倒水，骑过一头白象到印度国会演讲，还在海湾战争时驾驶自己的飞机进入巴格达解救人质……\n他出位却不出格的做派，为其赢得了“嬉皮士资本家”的名号。\n·布兰森（左一）穿着空姐服装与空乘人员合影。\n\n事实上，布兰森出身平民，从未念过商学院，做事也从不按常理出牌。他18岁就跑去创业，辗转3年成了一家唱片行的老板。1972年，他把唱片店变成一家音乐厂牌，还签下性手枪和滚石等当时颇具争议、后来的巨匠级乐队。\n1984年，布兰森创立维珍航空，直接原因是自己去波多黎各的航班被突然取消，他只好包了架飞机，还带上了同航班的乘客。过后，他觉得这件事挺有趣，恰好也有一名美国人找到他，问他是否有兴趣经营航空公司。布兰森由此投身民航业，结果转型顺利，一举成功。\n\n对于自己经商的初衷，布兰森解释称：“因为我喜欢创造新东西。”\n他的确也是这样践行的。维珍航空的首航就是一次长达8小时的派对，飞机上装载了70箱香槟，伴着麦当娜的最新热门歌曲《宛如处子》，人们在机舱过道里翩然起舞。空乘人员给大家发巧克力冰淇淋，维珍航空的这一传统由此开始。\n·布兰森在1984年创立维珍航空，目前已发展为英国第二大国际航空公司。\n\n公司刚成立没多久，布兰森就让下属把在纽约曼哈顿街角一个普通的街椅改造成“头等舱椅”。没有任何标志和提示，只要有路人坐在椅子上，就会有穿着维珍航空制服的空姐端着各种饮料酒水来服务。而这对于公众来说，无疑是一次既愉快又深刻的品牌体验。\n2012年伦敦奥运会开幕前夕，维珍航空公司在纽约联合广场举办了一场脑洞大开的 “逗笑皇家卫兵”活动，规则是：谁能在1分钟之内逗笑“皇家卫兵”，就能领取一张去伦敦看奥运会的免费机票。\n于是，在艳阳高照的夏日，一位身着红色制服、头戴熊皮帽，身边还有两名美丽空姐陪伴左右的“皇家卫兵”出现在纽约联合广场。为逗乐以“黑脸”著称的“皇家卫兵”，有人学牛叫，有人说笑话，有老人跳舞，还有小孩做鬼脸……一场看似平淡的机票促销活动，演变成了上万人参与的全民逗笑大互动。来自30多家英美主流媒体的报道，最终吸引了全球超过340万人的转发和关注。\n由此可见，蕴含于维珍品牌中的那种无法言说、但绝对可以感受到的趣味感，与布兰森那特立独行的“嬉皮士”性格一脉相承。\n也正是创始人布兰森的不羁性格，给公司带来了巨大的曝光率和影响力，让维珍这一品牌成为消费者心目中追求自由、享受人生价值的象征。\n\n热衷冒险的布兰森也没少与死神亲密接触。\n据报道，截至目前，他至少遭遇过75次死里逃生的危险，比如，驾驶飞机时因为不熟练出事故，教练死亡，他侥幸存活；坐热气球飞越大西洋，在失去了副驾驶的情况下，一个人机智迫降；疯狂地从拉斯维加斯的棕榈树赌场大楼跳下，仅胳膊擦伤……\n·布兰森（右）曾驾驶热气球飞过纽约时代广场上空。\n\n行事风格狂放不羁的布兰森，在感情方面却格外专一。他与妻子琼相敬如宾二十余年，妻子一直在背后默默支持他那些异想天开的决定。当有人问他最浪漫的度假地是哪里时，布兰森给出简单而深情的回答：与妻子琼在一起的任何地方。\n不过对于马上71岁的布兰森这次“一飞冲天”的决定，妻子支持之余也免不了紧张。在被问及他的家人听到这一消息的反应时，布兰森说，他的孩子们和他一样喜欢冒险，他们都感到很兴奋，但他的妻子显然有些紧张。\n“我妻子是那种乘坐维珍大西洋的飞机都会害怕的人。她是最不愿意做这种事的人。但自从我尝试乘气球飞越大西洋、太平洋或环游世界以来，她就重新认识我了，而且她似乎仍然爱我们。”\n·布兰森和妻子琼。\n\n03\n\n\n你追我赶的富豪太空游\n\n从不为自己设限的布兰森，此次向太空发出挑战可谓顺理成章。\n据报道，为了此次圆梦太空，布兰森和机组其他宇航员进行了相同标准的体能和飞行训练。这对于一位马上就要迎来71岁生日的亿万富翁来说，并非易事。\n毕竟，人类航天尚算一项危险活动。此前在2014年，维珍集团一架和本次试飞同款的太空船经历过严重事故。一名宇航员不幸殒命，另一人重伤。直到两年前，该集团的太空飞机才首次成功进入太空。\n布兰森此次亲自上场也是为了向外界证明：将太空开放给全人类，维珍集团已经准备好了。\n“我真心相信，太空属于我们所有人，维珍集团已经站在商业航天行业的前端，为了这一天，我等了17年。”布兰森说。\n2004年9月25日，布兰森正式成立太空旅游公司维珍银河，目标是为任何能够支付得起机票的人提供便捷舒适的太空旅游以及配套服务。为了实现太空旅游计划，他已经向维珍银河投入了超过10亿美元（1美元约合6.4元人民币）资金。\n到2022年，维珍银河将正式启动商业太空飞行业务。准备搭乘该公司航班飞向太空的乘客队列，已经排到了“上百人”的长度，每张票高达25万美元。\n\n同行是冤家，抢占太空高地，商业航空三巨头你追我赶发力。\n刚刚卸任亚马逊CEO的贝索斯，全身心扑在了他心心念念已久的太空游计划上。根据此前报道，他和弟弟马克·贝索斯将于7月20日搭乘蓝色起源的新谢泼德火箭进入太空，与他们同行的还有一位支付2800万美元买下一个座位的匿名拍卖获胜者。去年，他也表示，蓝色起源将在2024年把地球上首位女性送上月球表面。\n而在布兰森发出抢飞计划后，蓝色起源公司还在网上发起攻击，批评布兰森的飞船不过是个“高空飞机”，对环境影响大、舷窗太小，并缺乏逃生系统，与蓝色起源的飞船根本没法比。\n·布兰森和贝索斯（右）。\n\n对于一向高调且爱折腾的“钢铁侠”马斯克来说，他的太空计划更早酝酿。\n早在2018年9月，SpaceX就宣布，日本亿万富翁前泽友作成为该公司首次绕月飞行的私人乘客，将于2023年乘坐该公司BFR火箭飞船进入太空。除了太空游，马斯克的野心还在于他此前公布的一系列火星登陆计划。\n·马斯克和前泽友作（左）。\n\n或许对于布兰森、贝索斯、马斯克来说，他们不仅是“太空旅游”的竞争对手，也有一丝英雄惺惺相惜之感。对于他们来说，单纯赚钱已经提不起兴趣了，把自己的名字刻进太空深处，才是眼下最酷的事情。\n·三巨头从左至右依次为马斯克、贝索斯、布兰森。","news_type":1,"symbols_score_info":{"SPCE":0.9}},"isVote":1,"tweetType":1,"viewCount":1864,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":1,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}