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- dqerdqer
  ·2021-05-25
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  ·2021-02-25
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- dqerdqer
  ·2021-02-19
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  特斯拉或将进一步降价，嘴硬的蔚来等互联网造车企业迎来艰难时刻
  特斯拉在美国和日本市场均降低了model3等车型的售价，业界预期它在中国市场或许也将开启新一轮的降价，这对于蔚来等互联网造车企业来说将是巨大的压力。蔚来1月份的交付量环比增幅只有个位数，而理想更是出现环比下跌，显示出随着特斯拉的持续降价已给这些互联网造车企业造成沉重的压力。
  特斯拉或将进一步降价，嘴硬的蔚来等互联网造车企业迎来艰难时刻
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hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特斯拉或将进一步降价，嘴硬的蔚来等互联网造车企业迎来艰难时刻\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-19 17:49 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021021917495177dd497e&s=b><strong>柏铭2018</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>特斯拉在美国和日本市场均降低了model3等车型的售价，业界预期它在中国市场或许也将开启新一轮的降价，这对于蔚来等互联网造车企业来说将是巨大的压力。特斯拉自2019年底以来在中国市场持续降低model3车型的售价，如今最便宜的model3售价已低至24.9万元，价格大降的结果就是model3在中国市场的销量节节攀升。2020年上半年，model3在中国市场的月销量基本在万辆以上，到2020年下半年...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021021917495177dd497e&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3e707b08b9b2e46de2e172fbe3a489c3","relate_stocks":{"160636":"互联网","161025":"移动互联","TSLA":"特斯拉","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021021917495177dd497e&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2112812086","content_text":"特斯拉在美国和日本市场均降低了model3等车型的售价，业界预期它在中国市场或许也将开启新一轮的降价，这对于蔚来等互联网造车企业来说将是巨大的压力。特斯拉自2019年底以来在中国市场持续降低model3车型的售价，如今最便宜的model3售价已低至24.9万元，价格大降的结果就是model3在中国市场的销量节节攀升。2020年上半年，model3在中国市场的月销量基本在万辆以上，到2020年下半年月销量更逐渐突破2万辆至2.3万辆。如果不是五菱宏光miniEV的横空出世，model3就会一直是中国市场销量最高的新能源车型。业界人士指出特斯拉可能正在采取类似于苹果的策略，即是以硬件圈来用户，再依靠软件获取利润。特斯拉的FSD套件起步价高达6.4万元，利润空间非常巨大，这是它持续降低model3等车型售价的底气。随着model3在中国市场的热销，传统汽车企业已感受到巨大的压力，其中宝马更是对多款热销车型大幅降价，其中ix3在去年底至今已降价7万元，显然面对特斯拉带来的巨大压力，宝马等汽车企业选择以价换量。面对如此情况，互联网造车企业则显得颇为嘴硬，其中蔚来创始人李斌表示特斯拉降价是好事可以做大新能源汽车市场，而蔚来将不会降价，然而现实似乎对互联网造车企业颇为不利。蔚来1月份的交付量环比增幅只有个位数，而理想更是出现环比下跌，显示出随着特斯拉的持续降价已给这些互联网造车企业造成沉重的压力。相比起特斯拉，中国的互联网造车企业缺乏自己的核心技术优势，它们在造车技术方面比不过特斯拉，在自动驾驶技术方面更是远远不如特斯拉，缺乏核心技术的它们只好不断在营销方面做文章，试图以类似于海底捞的服务方式吸引用户，这种做法恐怕很难长期吸引用户。给互联网造车企业压力的还有国产新能源汽车企业，比亚迪在经过了近一年时间的低迷后，去年下半年推出刀片电池，搭载刀片电池的比亚迪汉EV上市后销量节节攀升，比亚迪汉EV月销量已冲破7000辆，即是说仅是比亚迪汉EV一款车型的月销量就与蔚来所有车型销量之和相当。面对特斯拉和比亚迪等的上下挤压，蔚来等互联网造车企业如何突破围城已成为它们今年的首要考虑，如果找不到突破口，互联网造车企业的梦想就很可能成为南柯一梦。","news_type":1,"symbols_score_info":{"160636":1,"161025":1,"NIO":1,"TSLA":1}},"isVote":1,"tweetType":1,"viewCount":1810,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}