Why has the state maintained strict regulation over investment advisory licenses for so many years? Why is the investment advisory sector in China plagued by constant controversy and an exceptionally high rate of client complaints? Why are the words of investment advisors often untrustworthy? Why do clients fail to make a profit after purchasing investment advisory products? What is the future trajectory for China’s investment advisory and securities brokerage industries? How can investment advisory firms fulfill their mission, social responsibilities, and commercial value? Today, we will delve into these questions through a comprehensive, in-depth analysis. At its core, the reason China’s investment advisory sector is fraught with issues—controversy, service challenges, and regulatory dif