longLong personal page - To The Moon

longLong

longLong

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2021-03-16

Like my comments please thank you

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2022-10-04

[微笑]

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2021-05-27

。。。。。

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2021-03-16

It's normal wave

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2023-04-02

[微笑]

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2022-11-07

[微笑]

@品玩:手機影像的下一個賽道會是模塊化嗎？

2022-10-21

[微笑]

@Chrono:$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.

2022-10-09

[微笑]

@品玩:品牌下一步在快手拼什麼？

2022-09-26

[微笑]

@银环蛇:$朝聚眼科(02219)$哈哈

2022-09-18

[微笑]

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既然跟徠卡深度合作，那小米最偏執的做法，就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿，不是聯合研發一個符合徠卡光學標準的鏡頭模組，而是直接把徠卡M口的鏡頭轉接到手機上。 圖源：小米官網 在手機中塞入兩枚一英寸傳感器，的確是小米在影像嘗試方面的一次“壯舉”，對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力，搭載一英寸底的IMX989的主攝依舊保留，拿掉了潛望長焦並將鏡頭模組中間的超廣角下移，空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽，投入的成本也極高。據說這款機器的成本高達30W，並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案，當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候，就採用了非常誇張的外置鏡頭，來提高影片的整體效果。 圖源：《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法，還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白，其實手機攝影發展到今天，傳感器已經不是限制影像進步的最大障礙了，各家手機廠商逐漸都會推出搭載一英寸傳感器的機型，所以接下來的需要“卷”的，就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面（有藍寶石鏡面覆蓋）的一英寸感光元件，所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性，也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出，在高素質鏡頭的配合下，小米12SUltra概念機所呈現出來的照片，跟我們手裏的","listText":"11月2日，小米在微博上公佈了小米12Ultra概念機，如果在這之前還有人覺得小米和徠卡的合作還只是停留在給照片套濾鏡的這個層級，那麼這款產品曝光後的確是狠狠的打了他們的臉。 既然跟徠卡深度合作，那小米最偏執的做法，就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿，不是聯合研發一個符合徠卡光學標準的鏡頭模組，而是直接把徠卡M口的鏡頭轉接到手機上。 圖源：小米官網 在手機中塞入兩枚一英寸傳感器，的確是小米在影像嘗試方面的一次“壯舉”，對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力，搭載一英寸底的IMX989的主攝依舊保留，拿掉了潛望長焦並將鏡頭模組中間的超廣角下移，空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽，投入的成本也極高。據說這款機器的成本高達30W，並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案，當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候，就採用了非常誇張的外置鏡頭，來提高影片的整體效果。 圖源：《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法，還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白，其實手機攝影發展到今天，傳感器已經不是限制影像進步的最大障礙了，各家手機廠商逐漸都會推出搭載一英寸傳感器的機型，所以接下來的需要“卷”的，就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面（有藍寶石鏡面覆蓋）的一英寸感光元件，所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性，也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出，在高素質鏡頭的配合下，小米12SUltra概念機所呈現出來的照片，跟我們手裏的","text":"11月2日，小米在微博上公佈了小米12Ultra概念機，如果在這之前還有人覺得小米和徠卡的合作還只是停留在給照片套濾鏡的這個層級，那麼這款產品曝光後的確是狠狠的打了他們的臉。 既然跟徠卡深度合作，那小米最偏執的做法，就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿，不是聯合研發一個符合徠卡光學標準的鏡頭模組，而是直接把徠卡M口的鏡頭轉接到手機上。 圖源：小米官網 在手機中塞入兩枚一英寸傳感器，的確是小米在影像嘗試方面的一次“壯舉”，對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力，搭載一英寸底的IMX989的主攝依舊保留，拿掉了潛望長焦並將鏡頭模組中間的超廣角下移，空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽，投入的成本也極高。據說這款機器的成本高達30W，並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案，當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候，就採用了非常誇張的外置鏡頭，來提高影片的整體效果。 圖源：《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法，還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白，其實手機攝影發展到今天，傳感器已經不是限制影像進步的最大障礙了，各家手機廠商逐漸都會推出搭載一英寸傳感器的機型，所以接下來的需要“卷”的，就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面（有藍寶石鏡面覆蓋）的一英寸感光元件，所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性，也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出，在高素質鏡頭的配合下，小米12SUltra概念機所呈現出來的照片，跟我們手裏的","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/664952965","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2800,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9981099061,"gmtCreate":1666334374454,"gmtModify":1676537743125,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"[微笑]","listText":"[微笑]","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9981099061","repostId":"9983752978","repostType":1,"repost":{"id":9983752978,"gmtCreate":1666325762295,"gmtModify":1676537741819,"author":{"id":"3576878638522885","authorId":"3576878638522885","name":"Chrono","avatar":"https://static.tigerbbs.com/79f746a4dc41ef35ab2b3f25a0886a49","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3576878638522885","authorIdStr":"3576878638522885"},"themes":[],"htmlText":"<a href=\"https://ttm.financial/S/A17U.SI\">$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$</a>Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","listText":"<a href=\"https://ttm.financial/S/A17U.SI\">$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$</a>Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","text":"$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9983752978","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2939,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9914282495,"gmtCreate":1665286864818,"gmtModify":1676537582891,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"[微笑]","listText":"[微笑]","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9914282495","repostId":"666015774","repostType":1,"repost":{"id":666015774,"gmtCreate":1665278708000,"gmtModify":1676537581722,"author":{"id":"3585895914412071","authorId":"3585895914412071","name":"品玩","avatar":"https://static.tigerbbs.com/b172a08e9f14d6bb2f35c135c87f473e","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3585895914412071","authorIdStr":"3585895914412071"},"themes":[],"title":"品牌下一步在快手拼什麼？","htmlText":"今年616大促期間，特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動，取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績，但在一年前，剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 第三步，養成會員心智","listText":"今年616大促期間，特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動，取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績，但在一年前，剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 第三步，養成會員心智","text":"今年616大促期間，特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動，取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績，但在一年前，剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 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｜華商韜略 張偉1936 年，福建晉江一個 12 歲的少年，爲了躲避戰亂，踏上了前往菲律賓的商船。鮮有人能預料到，彼時少年單薄的脊背，會撐起一個佔據菲律賓5%GDP的商業帝國。1924年，施至成出生於福建省晉江龍湖鎮溪村的一個普通家庭。爲了躲避戰亂，施至成的父母開始下南洋做生意，謀出路。隨後由於國內衝突頻發，戰事升級，施至成決定到菲律賓去找父母團聚。定居菲律賓後，施至成的父母花光積蓄開起了一家雜貨店。施也就是在這一時期一邊學習英語和菲律賓當地語言，一邊幫家裏看店。雖然辛苦但日子過得有聲有色。可戰亂的年代，百姓並不能如願以償地安穩生活。在日軍攻佔菲律賓後，施至成家開的小店乃至整條商業街都被打砸搶燒。原本蒸蒸日上的施家變得一貧如洗。混亂會帶來苦難，但混亂中的機遇，也會成爲上升的階梯。美軍在菲律賓趕走日軍後，還給這裏帶來了一個商機：美國大兵穿不完的多餘軍靴，想要直接在當地出售。而施至成則抓住這次機會，大量收購美軍軍靴。另一方面，當地居民感謝美軍對抗日做出的貢獻，對美軍軍裝頗有好感。於是，施憑藉軍靴生意賺取到人生第一桶金，並開了自己的第一家鞋店Shoe Mart（鞋莊）——這正是 SM 集團的前身。二戰結束後的和平年代裏，人們對於日常用品的需求與日俱增。施至成坐着老舊的螺旋槳飛機顛簸往返於歐美，將各種款式的鞋子進口到菲律賓。幾年時間內，他便創造出了1億雙鞋的出售記錄，“鞋業大王”的稱號可以說是實至名歸。但他並未滿足於此，經常前往美國取經。紐約、波士頓繁華的街景令他感到震驚，而美國成熟的零售業也升級了他的商業理念。回菲律賓之後，施至成一改經營方向，開始逐步引進服裝、日用品、護膚品等，鞋莊逐漸升級成了百貨商場。一家店就擁有齊全的貨物，大大節省了人們購物的時間成本，這種新型購物模式得到了人們的廣泛接納。其餘各店還沒有反應過來，或者剛要開始轉型，就被SM打了一個措手不及。施趁機會開疆拓","listText":"文 ｜華商韜略 張偉1936 年，福建晉江一個 12 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Will monitor and hopefully it it break 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“我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 第三步，養成會員心智","listText":"今年616大促期間，特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動，取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績，但在一年前，剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 第三步，養成會員心智","text":"今年616大促期間，特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動，取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績，但在一年前，剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始，特步就把快手作爲了新品營銷和收穫新業績增量的渠道，“讓大家認識特步好的產品，而不是甩尾貨清倉”。但因爲自身經驗不足，特步在快手探索了很長時間，直到這場超級品牌日新品營銷活動，才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功，總結爲以下四點：一是重視私域，二是制定了品效合一的營銷策略，三是快手團隊的支持，第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’， ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’？靠的就是內容。”沈華東說。 他口中的“內容”，簡言之就是把從前貨架電商中的商品詳情頁，變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營，更好地讓新品觸達消費者，從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻，提高效率新品運營效率，快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上，快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是，快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億，以及10000款GMV破千萬的新品。 圖源：快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略： 第一步，商家可通過達人、短視頻，完成對用戶的“新品種草”，產生新品購買用戶（種草）； 第二步，通過自身店播，引粉到店產生復購（養草）； 第三步，養成會員心智","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/666015774","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2391,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9911113173,"gmtCreate":1664154678092,"gmtModify":1676537398060,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3568455935515544","idStr":"3568455935515544"},"themes":[],"htmlText":"[微笑]","listText":"[微笑]","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9911113173","repostId":"661536403","repostType":1,"repost":{"id":661536403,"gmtCreate":1664070610003,"gmtModify":1676537385581,"author":{"id":"3558912976203898","authorId":"3558912976203898","name":"银环蛇","avatar":"https://static.tigerbbs.com/186b54949fd1f43799d3469c08406883","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3558912976203898","idStr":"3558912976203898"},"themes":[],"htmlText":"<a 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