This week, $Alphabet(GOOG)$, with a market cap exceeding $4 trillion, and $Amazon.com(AMZN)$, currently streamlining its organization, will take center stage. This time, the market is looking beyond "Large Model" narratives to focus on real margins and ROI.
$Alphabet(GOOG)$: The "Harvest Season" of Full-Stack AI
Power of Gemini 3.0: BofA expects Search growth to rise to 15% (from 13%), driven by higher conversion rates from AI Search.
Cloud (GCP) Acceleration: With self-developed TPUs (70% unit cost reduction) and mega-deals like Anthropic, Cloud has become the fastest growth engine.
Apple Endorsement: The AI partnership with Apple is seen as a ultimate validation of its tech strength, though valuation concerns (higher than MSFT) remain.
$Amazon.com(AMZN)$: Beware the Lingering "Bullwhip Effect"
Inventory Alert: Q3 2025 inventory hit a record peak of $41.5 billion, up 21.28% YoY, far outstripping the 13% revenue growth.
Margins Peaking? Market expects Q4 net margin to pull back to 9.93% (from 11.7%), hit by inventory-driven promotions and logistics costs.
Organizational Slimming: Can the plan to cut 16,000 corporate roles offset inventory costs and sustain its premium valuation?
This Week’s Two Big Tech Reports — Google vs. Amazon, Who Beats?
Which one can hit a new all-time high?
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I think Google can close above $340, benefiting from its full-stack AI advantage.
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At the same time, GCP looks structurally stronger. Self-developed TPUs are lowering costs, while large deals like Anthropic support both scale and margins. The Apple AI partnership remains a strong validation of Google’s full-stack capabilities, even if valuation concerns linger.
By comparison, I’m more cautious on $Amazon.com(AMZN)$ in the near term. Elevated inventory and expected margin pullback still pose risks, despite organizational slimming. For this week, I think the market favors clearer ROI — I believe Google can close above $340, driven by its full-stack AI edge, and it has a better chance of setting a new all-time high.
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analysts predoction-Alphabet currently has a Zacks Rank #3 (Hold) due to its extensive recent rally, while Amazon holds a Zacks Rank #2 (Buy), suggesting analysts see more immediate upside potential for Amazon stock if it delivers a strong report.
Alphabet (GOOGL): Based on the most recent intraday data and pre-earnings volatility, Alphabet is expected to close near $344.16.
Amazon (AMZN): Amazon is projected to close around $239.61.
利潤率見頂?市場預計,受庫存驅動的促銷和物流成本的打擊,第四季度淨利潤率將回落至9.93%(從11.7%)。
云(GCP)加速:凭借自研TPU(单位成本降低70%)和像Anthropic这样的大型交易,云已经成为增长最快的引擎。
苹果背书:与苹果的人工智能合作被视为对其技术实力的最终验证,尽管估值担忧(高于MSFT)仍然存在。