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正气的猫
2024-04-09
$INDA 20240419 49.0 PUT$
[财迷] [开心]
正气的猫
2024-04-01
[愤怒]
正气的猫
2023-12-24
🙂😘😗😙😚☺️😋🙃🙂😗
正气的猫
2023-12-18
[开心]
正气的猫
2023-04-01
[难过]
@中国基金报:海南全島封關,意味着什麼?
正气的猫
2023-04-01
[难过] [难过]
36Kr Exclusive Interview | Nio Qin Lihong talks about the "Thousand Stations Plan": To let users leave as soon as they want, our accounts are very clear
正气的猫
2023-03-29
[财迷]
@亭八:下一部「三體」,將在網文中誕生?
正气的猫
2023-03-10
[呆住]
Central Bank releases February 2023 financial statistics report
正气的猫
2023-01-11
gff
正气的猫
2023-01-07
ygf
正气的猫
2022-12-11
$道琼斯(.DJI)$
正气的猫
2022-12-10
$道琼斯(.DJI)$
正气的猫
2022-12-09
yyds
正气的猫
2022-12-05
$道琼斯(.DJI)$
正气的猫
2022-12-04
$道琼斯(.DJI)$
正气的猫
2022-12-03
$道琼斯(.DJI)$
正气的猫
2022-12-02
$道琼斯(.DJI)$
正气的猫
2022-12-01
yyds
正气的猫
2022-11-29
$道琼斯(.DJI)$
正气的猫
2022-11-28
$道琼斯(.DJI)$
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模也都會增大,因而對交通運輸、電信、餐飲、酒店、物流等等這些的要求都大幅度提高。海南有沒有這樣的接待能力和承受能力,都需要基礎設施的建設投入。”同時,海南封關也對軟件提出了要求。“例如相關的政策法規和管理機制,以及人員素質都需","text":"來源:中國新聞網3月30日晚間,#海南啓動全島封關運作準備#衝上了微博熱搜第一。有專家認爲,這是要把海南打造爲“香港+佛羅里達”。海南自貿港將啓動全島封關準備意味着什麼?又會給我們帶來哪些影響?什麼是“封關”?3月29日,“蓬勃興起正當時——海南全面深化改革開放五年來進展成效”首場新聞發佈會上提到,海南將全面啓動全島封關運作準備。“封關”是一個海關術語,即海南全島成爲一個“境內關外”區域,海南島內可以享受零關稅等優惠政策。對外經濟貿易大學國際經濟研究院院長桑百川向中新財經表示,封關運作主要是在海南與境內其他區域的分割線,按照“一線放開,二線管住”的管理模式進行。據“海南自由貿易港”微信公衆號介紹,“一線”指國境線,即從境外到自貿區(港)內;“二線”指自貿區(港)的空間分割線,即自貿區(港)與境內其他區域之間的分割線。根據國際經驗,成熟的自由貿易港的核心是“一線放開”,即自貿區(港)與境外實現貨物、資金和人員等要素自由流動,不受海關監管。“二線管住”是指從自貿區(港)出入國境內其他區域的貨物,納入全國海關通關一體化,實行常規監管,要徵收相應的稅收,並納入貿易統計。“簡單來說,就是國外的商品能夠相對自由地進入海南,但從海南再進入到境內其他區域,就要按照和境內其他區域一樣的海關管理制度進行管理。”桑百川說。海南封關需要做哪些準備?桑百川指出,封關運作既需要硬件上基礎設施的支撐,也需要制度的保障,這意味着要做好大量的前期準備工作。“比如在‘二線’海關的建設上,要加大投入力度,使進入海南的商品和服務在進入到境內其他區域時海關管理跟得上。另外,人員、商品、服務的規模也都會增大,因而對交通運輸、電信、餐飲、酒店、物流等等這些的要求都大幅度提高。海南有沒有這樣的接待能力和承受能力,都需要基礎設施的建設投入。”同時,海南封關也對軟件提出了要求。“例如相關的政策法規和管理機制,以及人員素質都需","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/653081846","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1768,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":653023960,"gmtCreate":1680354456452,"gmtModify":1680354456452,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"[难过] [难过] ","listText":"[难过] [难过] ","text":"[难过] [难过]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/653023960","repostId":"2323063547","repostType":2,"repost":{"id":"2323063547","kind":"news","pubTimestamp":1680235639,"share":"https://ttm.financial/m/news/2323063547?lang=en_US&edition=fundamental","pubTime":"2023-03-31 12:07","market":"hk","language":"zh","title":"36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear","url":"https://stock-news.laohu8.com/highlight/detail?id=2323063547","media":"36氪","summary":"新指标下,蔚来高速换电站的间隔缩短到100公里,密度进一步提升。秦力洪透露,蔚来用户中一二线城市的占比高达70%。但秦力洪向36氪直言,“蔚来的帐算得很清楚。”蔚来计划在今年第四季度开始实现盈利,仍是一项相当艰巨的任务。","content":"<p><html><body><article>Wen Peng Suping</p><p>Editor Li Qin</p><p>Late last year,<a href=\"https://laohu8.com/S/NIO\">Nio</a>At an internal meeting, several executives were asked to vote to select the business that can best drive sales this year, and the battery swap station received the highest votes.</p><p>And this is<a href=\"https://laohu8.com/S/NIO.SI\">Nio</a>The unique weapon. Starting at the beginning of this year, with<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>First set off four rounds of price cuts,<a href=\"https://laohu8.com/S/002594\">BYD</a>When large-scale car companies quickly follow up, other industry players can only cut prices to fight.</p><p>In the midst of a stampede, Nio stuck to the \"bottom line of no price reduction\" through its own battery swap station. But it is expensive. Nio originally planned to only slightly add 400 battery swap stations this year. Now this target has been sharply raised by more than two times to 1,000.</p><p>Qin Lihong, president of Nio, recently accepted an exclusive interview with 36 Krypton. He said that 1,000 is not the absolute number of websites built this year, but a determination to \"build as many websites as possible against the capacity boundaries.\"</p><p>Battery swap service is Nio's exclusive signature. The common practice in the industry is to deploy ultra-fast charging. \"Charging in 5 minutes, battery life of 200 kilometers\" is an ideal ability. However, at the Nio battery swap station, a fully charged battery can be replaced in 5 minutes, and the energy replenishment experience is close to that of a fuel vehicle.</p><p>After several years of operation, an energy replenishment system covering more than 1,300 battery swap stations has been initially established. It focuses on<span>Assets</span>The investment controversy has helped Nio achieve the delivery of more than 300,000 units and gain a firm foothold in the Chinese high-end pure electric market. The market is entering a period of fierce confrontation, and Nio is also strengthening this moat.</p><p>Among the 1,000 battery swap stations planned in Nio this year, there are 400 high-speed stations and 600 urban stations.</p><p>On the highway, Nio battery swap stations were previously built at intervals of 150-200 kilometers. Now Qin Lihong has put forward a new indicator for Nio's power-on experience, \"Just go, so that users don't need to pay attention to power-on.\" Under the new indicators, the interval between Nio's high-speed battery swap stations has been shortened to 100 kilometers, and the density has been further increased.</p><p>In addition to \"filling secrets\" in high-speed scenes, Nio also wants to use the signboard of battery swap stations to leverage third-and fourth-tier cities that have not been touched much before, rather than Niuwu or NIO Space.</p><p>Qin Lihong revealed that first-and second-tier cities account for as high as 70% of users in Nio. Therefore, among the 600 urban stations, third-and fourth-tier cities will account for a large proportion. \"Some third-and fourth-tier cities do not have a stable passenger flow in their markets. In fact, there is no need to build stores, just engage in regular activities.\"</p><p>The shortcomings of energy replenishment of pure electric vehicles have always been the biggest constraint to the development of the industry, and there are no shortcuts for market players. Today, the number of electric vehicles in China has exceeded 10 million, but it has not yet formed a mature energy replenishment ecosystem like a gas station. Another new car-making force on the same channel as Nio plans to enter the pure electric market on a large scale in 2024, which is nearly ten years later than Nio, but it still needs to invest 10 billion yuan to build overcharging infrastructure.</p><p>Therefore, from the perspective of establishing market competitiveness, Nio has laid out a relatively complete energy replenishment network in the industry. In addition to battery swap stations, it has also built service methods such as charging stations and mobile energy replenishment vehicles.</p><p>According to 36 Krypton, while building 1,000 new battery swap stations, Nio also has a plan to build 10,000 new charging piles this year. This is also a big goal. You know, Tesla has only completed the construction of tens of thousands of charging piles seven years after entering China.</p><p>Behind Nio's radical energy replenishment infrastructure is a comprehensive trial ground for various capabilities such as operation, management, and finance. Sales and comprehensive management expenses are Nio's traditional major expenditures. The 2022 financial report shows that this expense has reached 10.537 billion yuan, accounting for 21.4% of the total revenue.</p><p>This also makes the evaluation of \"Nio provides services regardless of cost\" repeated. But Qin Lihong bluntly told 36 Krypton, \"Nio's accounts are very clear.\"</p><p>In his view, a series of services, including energy replenishment, are an important aspect of supporting the high-end Nio brand. He revealed that if all free battery swaps are calculated based on market prices, NIO Power will already be able to break even. But Nio's philosophy is that high-end brands \"must have something that adds value and is free.\"</p><p>In addition, although the investment in the marketing service system continues to increase this year, the efficiency is also improving.</p><p>According to reports, Nio has set up indicators such as single-user service cost, single-user development cost and single-user community cost to measure the efficiency of marketing investment.</p><p><strong>Battery swap stations are included in user service costs. Qin Lihong said that the single-user service cost in 2023 can reach 1/4 of the level of 2018, while advertising, store operations, etc. are included in user development costs, and this cost for single users will also be optimized year by year.</strong></p><p>On the one hand, the optimization of marketing and service efficiency comes from the expanding stock of users, and on the other hand, it also benefits from the more efficient operation of Nio's service operation system.</p><p>For example, the third-generation battery swap station that will be laid this year is said to have a lot of single service cost reduced. Qin Lihong said that the construction cost of the third-generation station is equivalent to that of the second-generation station, but the single-day service capacity of the second-generation station is more than 300 times, while that of the third-generation station is more than 400 times. \"It is equivalent to replacing a small gunboat with a missile warship. Its combat radius at sea is different.\"</p><p>However, from the perspective of financial indicators, the optimization of single-user operating costs has translated into a decrease in the proportion of marketing expenses in total revenue, and sufficient new users or sales support are needed in the middle. Nio plans to start turning profitability in the fourth quarter of this year, which is still quite a difficult task.</p><p>The following is the content of the dialogue between 36Kr and Qin Lihong on the construction of Nio's energy replenishment system this year (abridged):</p><p>Patching and sinking</p><p><strong>36Kr: From the previously announced 400 seats to the current 1,000 seats, in addition to the user experience, is there any consideration of the industry situation?</strong></p><p>Qin Lihong: This is very secondary. China is so big, you can't do it if you want to seize the entrance of the hall and leave others with nowhere to go. There may be some small competitions in the service areas of local expressways, but none of them are mainstream. It is mainly based on the needs of users.</p><p>There are two types of battery swap stations in Nio, one is urban station and the other is intercity station.</p><p>There are several key indicators for urban stations. First, the coverage, the concept of \"electric area room\", with a radius of three kilometers. In the past, we only looked at residential buildings, but later we found that the company is also very important. Now we talk about the radius of work and residence of three kilometers.</p><p>The intercity station just follows the road network, which is multiplied by the traffic volume. In the past, we mentioned an indicator that there must be one with a distance of 200 kilometers, which is basically open, and less than or equal to 150 kilometers, which is called completely connected. Now it is necessary to raise this standard and achieve a distance of 100 kilometers.</p><p>I gave you an experience index, which is called \"go and go\". We support flexible battery swapping, coupled with partial confidentiality, so users don't have to worry about the trip that they want to go.</p><p><strong>36Kr: Many of the newly added battery swap stations are in the sinking market. You mentioned before that 80% of users in Nio are in first-and second-tier cities. Has this data changed?</strong></p><p>Qin Lihong: It hasn't changed much, maybe about 70% now.</p><p>We once opened stores in third-and fourth-tier cities, but the effect was average. Because even if a store is opened, the local people's acceptance of new things still needs a process, so now the strategy has been adjusted.</p><p>Battery swap stations in third-and fourth-tier cities have two functions. The first is to use it to replace stores. In some markets, the passenger flow is unstable. In fact, there is no need for stores. It is enough to do regular activities. However, once the battery swap station is built, everyone can see it every day.</p><p>Second, in many places, it may not generate a large amount of sales, but it is also a travel destination for people in central cities, such as Chongming in Shanghai. It depends on the consumption power. Chongming is low, but people in Shanghai often go to Chongming for a weekend.</p><p><strong>36Kr: What kind of layout plan does Supercharging have this year?</strong></p><p>Qin Lihong: There are three main types of overcharging. The first is that as a supporting facility for the battery swap station, the integrated charging and swapping station will be our mainstream layout; The second is to be deployed on some transportation hubs that do not require battery swap stations but have certain demand, such as the G60 Expressway that crosses the Hexi Corridor. Its traffic volume is not that large. As a phased layout, overcharging is needed. Then switch to a battery swap station; The third is the place of work and residence, which is a node of traffic in the city, including some parking spaces in shopping malls and so on.</p><p>The third point is that everyone is watching, and they often meet each other narrow roads. Therefore, we call for at least supercharging piles in urban areas to be opened to other brands, even if you charge more.</p><p><strong>36Kr: The charging station may be replaced by a battery swap station. When 800V high-voltage fast charging is very popular, is it possible for the battery swap station to switch to a supercharging station?</strong></p><p>Qin Lihong: It's not necessary. Nowadays, many people are misleading me, saying that I have 800V piles and 800V cars. Have you asked the State Grid if it has 800V power? Basically none of them. In addition, if there are multiple piles and multiple vehicles, charging at the same time will be even slower as soon as it is diverted.</p><p>Even if ultra-fast charging develops further, a battery swap station is needed. Why do we continue to increase the number of reserve batteries in the battery swap station? In fact, the number of batteries in the second-generation station is basically enough for turnover, mainly for energy storage and improving charging efficiency and experience.</p><p>Offense and efficiency optimization</p><p><strong>36 Krypton: Why does the outside world always have a feeling that Nio doesn't settle accounts well? Now it's quite detailed.</strong></p><p>Qin Lihong: Before, we generally talked about experience to the outside world. Everyone thought that we didn't settle accounts very well, but in fact, we calculated it quite clearly.</p><p><strong>36Kr: Li Bin said in an internal letter that this year's budget will not increase significantly, but the energy system and service system still need to invest a lot of resources. How to balance it?</strong></p><p>Qin Lihong: Assuming that Nio sells 200,000 cars this year, the sales volume will nearly double, the number of cars will also double, and the absolute number of investment in the service system will remain unchanged. This is impossible. However, our single-user service cost must drop and must be the next goal.</p><p>Nio's accounting is more complicated than others. In the big marketing accounts I manage daily, there are several special indicators in addition to the standard indicators such as normal advertising fees, public relations fees and maintenance fees.</p><p>The first one is the single-user development cost, which is for everything about selling cars. We require optimization year by year. But it will not have a particularly large scale effect, such as advertising fees. It does not mean that the more you invest, the cheaper it will be. Even if Nio is<a href=\"https://laohu8.com/S/BITA\">Easy car</a>It is also the official price;</p><p>The second one is called the single-user service cost, which is repair, maintenance, delivery, charging and replacing, etc. Everyone says that Nio is crazy and burning money, and it is declining year by year. It's not convenient for me to say the specific figures, but the level that can be achieved in 2023 is 1/4 of that in 2018.</p><p>The reason is very simple. In 2018, there were more than 10,000 users in Nio. Assuming that 200,000 vehicles are sold this year, the number of vehicles will be close to 500,000 by the end of the year. At present, I definitely don't need 50 times the human and financial resources, and I can even optimize a lot. If we look forward to 3 to 5 years, the 600 new battery swap stations built this year will definitely help Nio sell more cars. The only difference is how many more. We have an internal model to make predictions, and we must see the increase of its marginal benefits before doing this.</p><p>The third indicator is called the single-user community cost, which is APP, because we are doing the business of the whole life cycle of users, and we are wholesale + retail + operation + used car operation. With these beautiful and pleasant lifestyles, users will easily choose Nio again. Its effect will be seen in a few years, and whether the proportion of repurchases is higher than the industry average.</p><p>Many people think Nio is stupid, but in fact they haven't seen through it yet, because the business model is indeed different.</p><p><strong>36Kr: Will indicators such as single-user service cost draw a line every year and float in the next range?</strong></p><p>Qin Lihong: This is definitely dynamic, with long-term expectations, recent fluctuations and frequent adjustments. Because Nio is still a start-up company after all, and its mechanism is relatively flexible. We use VAU to evaluate our work internally. The value cannot be changed, and the action should be adjusted at any time, because the external environment changes too much and requires you to iterate constantly.</p><p>The management of the company needs to look at the overall situation, and each department below has its own phased tasks. Some departments are trying their best to add fuel and firewood at this stage. For example, the energy department should fight a big battle this year. For example, the department that opens stores will slow down a little this year. We will add more than 100 stores this year, compared with more than 200 last year. For that department, it is enough to add 300 stores this year, but we will slow down a little and improve the quality.</p><p>On the whole, this year, we will definitely maintain an offensive posture in marketing services. There is no reason to shrink high standards and high speeds, but the efficiency is definitely being optimized.</p><p></article></body></html></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">36氪</strong><span class=\"h-time small\">2023-03-31 12:07</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><article>Wen Peng Suping</p><p>Editor Li Qin</p><p>Late last year,<a href=\"https://laohu8.com/S/NIO\">Nio</a>At an internal meeting, several executives were asked to vote to select the business that can best drive sales this year, and the battery swap station received the highest votes.</p><p>And this is<a href=\"https://laohu8.com/S/NIO.SI\">Nio</a>The unique weapon. Starting at the beginning of this year, with<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>First set off four rounds of price cuts,<a href=\"https://laohu8.com/S/002594\">BYD</a>When large-scale car companies quickly follow up, other industry players can only cut prices to fight.</p><p>In the midst of a stampede, Nio stuck to the \"bottom line of no price reduction\" through its own battery swap station. But it is expensive. Nio originally planned to only slightly add 400 battery swap stations this year. Now this target has been sharply raised by more than two times to 1,000.</p><p>Qin Lihong, president of Nio, recently accepted an exclusive interview with 36 Krypton. He said that 1,000 is not the absolute number of websites built this year, but a determination to \"build as many websites as possible against the capacity boundaries.\"</p><p>Battery swap service is Nio's exclusive signature. The common practice in the industry is to deploy ultra-fast charging. \"Charging in 5 minutes, battery life of 200 kilometers\" is an ideal ability. However, at the Nio battery swap station, a fully charged battery can be replaced in 5 minutes, and the energy replenishment experience is close to that of a fuel vehicle.</p><p>After several years of operation, an energy replenishment system covering more than 1,300 battery swap stations has been initially established. It focuses on<span>Assets</span>The investment controversy has helped Nio achieve the delivery of more than 300,000 units and gain a firm foothold in the Chinese high-end pure electric market. The market is entering a period of fierce confrontation, and Nio is also strengthening this moat.</p><p>Among the 1,000 battery swap stations planned in Nio this year, there are 400 high-speed stations and 600 urban stations.</p><p>On the highway, Nio battery swap stations were previously built at intervals of 150-200 kilometers. Now Qin Lihong has put forward a new indicator for Nio's power-on experience, \"Just go, so that users don't need to pay attention to power-on.\" Under the new indicators, the interval between Nio's high-speed battery swap stations has been shortened to 100 kilometers, and the density has been further increased.</p><p>In addition to \"filling secrets\" in high-speed scenes, Nio also wants to use the signboard of battery swap stations to leverage third-and fourth-tier cities that have not been touched much before, rather than Niuwu or NIO Space.</p><p>Qin Lihong revealed that first-and second-tier cities account for as high as 70% of users in Nio. Therefore, among the 600 urban stations, third-and fourth-tier cities will account for a large proportion. \"Some third-and fourth-tier cities do not have a stable passenger flow in their markets. In fact, there is no need to build stores, just engage in regular activities.\"</p><p>The shortcomings of energy replenishment of pure electric vehicles have always been the biggest constraint to the development of the industry, and there are no shortcuts for market players. Today, the number of electric vehicles in China has exceeded 10 million, but it has not yet formed a mature energy replenishment ecosystem like a gas station. Another new car-making force on the same channel as Nio plans to enter the pure electric market on a large scale in 2024, which is nearly ten years later than Nio, but it still needs to invest 10 billion yuan to build overcharging infrastructure.</p><p>Therefore, from the perspective of establishing market competitiveness, Nio has laid out a relatively complete energy replenishment network in the industry. In addition to battery swap stations, it has also built service methods such as charging stations and mobile energy replenishment vehicles.</p><p>According to 36 Krypton, while building 1,000 new battery swap stations, Nio also has a plan to build 10,000 new charging piles this year. This is also a big goal. You know, Tesla has only completed the construction of tens of thousands of charging piles seven years after entering China.</p><p>Behind Nio's radical energy replenishment infrastructure is a comprehensive trial ground for various capabilities such as operation, management, and finance. Sales and comprehensive management expenses are Nio's traditional major expenditures. The 2022 financial report shows that this expense has reached 10.537 billion yuan, accounting for 21.4% of the total revenue.</p><p>This also makes the evaluation of \"Nio provides services regardless of cost\" repeated. But Qin Lihong bluntly told 36 Krypton, \"Nio's accounts are very clear.\"</p><p>In his view, a series of services, including energy replenishment, are an important aspect of supporting the high-end Nio brand. He revealed that if all free battery swaps are calculated based on market prices, NIO Power will already be able to break even. But Nio's philosophy is that high-end brands \"must have something that adds value and is free.\"</p><p>In addition, although the investment in the marketing service system continues to increase this year, the efficiency is also improving.</p><p>According to reports, Nio has set up indicators such as single-user service cost, single-user development cost and single-user community cost to measure the efficiency of marketing investment.</p><p><strong>Battery swap stations are included in user service costs. Qin Lihong said that the single-user service cost in 2023 can reach 1/4 of the level of 2018, while advertising, store operations, etc. are included in user development costs, and this cost for single users will also be optimized year by year.</strong></p><p>On the one hand, the optimization of marketing and service efficiency comes from the expanding stock of users, and on the other hand, it also benefits from the more efficient operation of Nio's service operation system.</p><p>For example, the third-generation battery swap station that will be laid this year is said to have a lot of single service cost reduced. Qin Lihong said that the construction cost of the third-generation station is equivalent to that of the second-generation station, but the single-day service capacity of the second-generation station is more than 300 times, while that of the third-generation station is more than 400 times. \"It is equivalent to replacing a small gunboat with a missile warship. Its combat radius at sea is different.\"</p><p>However, from the perspective of financial indicators, the optimization of single-user operating costs has translated into a decrease in the proportion of marketing expenses in total revenue, and sufficient new users or sales support are needed in the middle. Nio plans to start turning profitability in the fourth quarter of this year, which is still quite a difficult task.</p><p>The following is the content of the dialogue between 36Kr and Qin Lihong on the construction of Nio's energy replenishment system this year (abridged):</p><p>Patching and sinking</p><p><strong>36Kr: From the previously announced 400 seats to the current 1,000 seats, in addition to the user experience, is there any consideration of the industry situation?</strong></p><p>Qin Lihong: This is very secondary. China is so big, you can't do it if you want to seize the entrance of the hall and leave others with nowhere to go. There may be some small competitions in the service areas of local expressways, but none of them are mainstream. It is mainly based on the needs of users.</p><p>There are two types of battery swap stations in Nio, one is urban station and the other is intercity station.</p><p>There are several key indicators for urban stations. First, the coverage, the concept of \"electric area room\", with a radius of three kilometers. In the past, we only looked at residential buildings, but later we found that the company is also very important. Now we talk about the radius of work and residence of three kilometers.</p><p>The intercity station just follows the road network, which is multiplied by the traffic volume. In the past, we mentioned an indicator that there must be one with a distance of 200 kilometers, which is basically open, and less than or equal to 150 kilometers, which is called completely connected. Now it is necessary to raise this standard and achieve a distance of 100 kilometers.</p><p>I gave you an experience index, which is called \"go and go\". We support flexible battery swapping, coupled with partial confidentiality, so users don't have to worry about the trip that they want to go.</p><p><strong>36Kr: Many of the newly added battery swap stations are in the sinking market. You mentioned before that 80% of users in Nio are in first-and second-tier cities. Has this data changed?</strong></p><p>Qin Lihong: It hasn't changed much, maybe about 70% now.</p><p>We once opened stores in third-and fourth-tier cities, but the effect was average. Because even if a store is opened, the local people's acceptance of new things still needs a process, so now the strategy has been adjusted.</p><p>Battery swap stations in third-and fourth-tier cities have two functions. The first is to use it to replace stores. In some markets, the passenger flow is unstable. In fact, there is no need for stores. It is enough to do regular activities. However, once the battery swap station is built, everyone can see it every day.</p><p>Second, in many places, it may not generate a large amount of sales, but it is also a travel destination for people in central cities, such as Chongming in Shanghai. It depends on the consumption power. Chongming is low, but people in Shanghai often go to Chongming for a weekend.</p><p><strong>36Kr: What kind of layout plan does Supercharging have this year?</strong></p><p>Qin Lihong: There are three main types of overcharging. The first is that as a supporting facility for the battery swap station, the integrated charging and swapping station will be our mainstream layout; The second is to be deployed on some transportation hubs that do not require battery swap stations but have certain demand, such as the G60 Expressway that crosses the Hexi Corridor. Its traffic volume is not that large. As a phased layout, overcharging is needed. Then switch to a battery swap station; The third is the place of work and residence, which is a node of traffic in the city, including some parking spaces in shopping malls and so on.</p><p>The third point is that everyone is watching, and they often meet each other narrow roads. Therefore, we call for at least supercharging piles in urban areas to be opened to other brands, even if you charge more.</p><p><strong>36Kr: The charging station may be replaced by a battery swap station. When 800V high-voltage fast charging is very popular, is it possible for the battery swap station to switch to a supercharging station?</strong></p><p>Qin Lihong: It's not necessary. Nowadays, many people are misleading me, saying that I have 800V piles and 800V cars. Have you asked the State Grid if it has 800V power? Basically none of them. In addition, if there are multiple piles and multiple vehicles, charging at the same time will be even slower as soon as it is diverted.</p><p>Even if ultra-fast charging develops further, a battery swap station is needed. Why do we continue to increase the number of reserve batteries in the battery swap station? In fact, the number of batteries in the second-generation station is basically enough for turnover, mainly for energy storage and improving charging efficiency and experience.</p><p>Offense and efficiency optimization</p><p><strong>36 Krypton: Why does the outside world always have a feeling that Nio doesn't settle accounts well? Now it's quite detailed.</strong></p><p>Qin Lihong: Before, we generally talked about experience to the outside world. Everyone thought that we didn't settle accounts very well, but in fact, we calculated it quite clearly.</p><p><strong>36Kr: Li Bin said in an internal letter that this year's budget will not increase significantly, but the energy system and service system still need to invest a lot of resources. How to balance it?</strong></p><p>Qin Lihong: Assuming that Nio sells 200,000 cars this year, the sales volume will nearly double, the number of cars will also double, and the absolute number of investment in the service system will remain unchanged. This is impossible. However, our single-user service cost must drop and must be the next goal.</p><p>Nio's accounting is more complicated than others. In the big marketing accounts I manage daily, there are several special indicators in addition to the standard indicators such as normal advertising fees, public relations fees and maintenance fees.</p><p>The first one is the single-user development cost, which is for everything about selling cars. We require optimization year by year. But it will not have a particularly large scale effect, such as advertising fees. It does not mean that the more you invest, the cheaper it will be. Even if Nio is<a href=\"https://laohu8.com/S/BITA\">Easy car</a>It is also the official price;</p><p>The second one is called the single-user service cost, which is repair, maintenance, delivery, charging and replacing, etc. Everyone says that Nio is crazy and burning money, and it is declining year by year. It's not convenient for me to say the specific figures, but the level that can be achieved in 2023 is 1/4 of that in 2018.</p><p>The reason is very simple. In 2018, there were more than 10,000 users in Nio. Assuming that 200,000 vehicles are sold this year, the number of vehicles will be close to 500,000 by the end of the year. At present, I definitely don't need 50 times the human and financial resources, and I can even optimize a lot. If we look forward to 3 to 5 years, the 600 new battery swap stations built this year will definitely help Nio sell more cars. The only difference is how many more. We have an internal model to make predictions, and we must see the increase of its marginal benefits before doing this.</p><p>The third indicator is called the single-user community cost, which is APP, because we are doing the business of the whole life cycle of users, and we are wholesale + retail + operation + used car operation. With these beautiful and pleasant lifestyles, users will easily choose Nio again. Its effect will be seen in a few years, and whether the proportion of repurchases is higher than the industry average.</p><p>Many people think Nio is stupid, but in fact they haven't seen through it yet, because the business model is indeed different.</p><p><strong>36Kr: Will indicators such as single-user service cost draw a line every year and float in the next range?</strong></p><p>Qin Lihong: This is definitely dynamic, with long-term expectations, recent fluctuations and frequent adjustments. Because Nio is still a start-up company after all, and its mechanism is relatively flexible. We use VAU to evaluate our work internally. The value cannot be changed, and the action should be adjusted at any time, because the external environment changes too much and requires you to iterate constantly.</p><p>The management of the company needs to look at the overall situation, and each department below has its own phased tasks. Some departments are trying their best to add fuel and firewood at this stage. For example, the energy department should fight a big battle this year. For example, the department that opens stores will slow down a little this year. We will add more than 100 stores this year, compared with more than 200 last year. For that department, it is enough to add 300 stores this year, but we will slow down a little and improve the quality.</p><p>On the whole, this year, we will definitely maintain an offensive posture in marketing services. There is no reason to shrink high standards and high speeds, but the efficiency is definitely being optimized.</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202303311211188420ce55&s=b\">36氪</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09866":"蔚来-SW","NIO":"蔚来","BK1588":"回港中概股","BK1119":"汽车制造商"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202303311211188420ce55&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2323063547","content_text":"文丨彭苏平编辑丨李勤去年年底,蔚来内部开会,几位高管被要求投票,选出最能推动今年销量的业务,换电站得票最高。这是蔚来的独门武器。今年年初开始,以特斯拉为首掀起4轮降价,比亚迪等大部头车企快速跟进,其他行业玩家也只能降价迎战。一片踩踏中,蔚来通过自家的换电站坚守住了“不降价底线”。但代价不菲,蔚来原本计划今年只小幅新增400座换电站,现在这个目标已经急剧上调了2倍多,达到1000座。蔚来总裁秦力洪近日接受了36氪专访,他对此表示,1000座并不是今年建站的绝对数量,而是一种决心,“顶着能力边界尽可能多建站。”换电服务是蔚来的专属招牌。行业的通行做法是布局超快充,“充电5分钟,续航200公里”是理想状态下的能力,但在蔚来换电站,5分钟可以换到一块满电电池,补能体验接近燃油车。数年的经营下,一套涵盖1300多座换电站的补能体系已初步建成,它顶着重资产投入的争议,帮助蔚来实现了超30万台交付,在中国高端纯电市场站稳脚跟。而市场正进入激烈的对抗期,蔚来也在加固这个护城河。蔚来今年规划的1000座换电站中,高速站400座,城区站600座。在高速上,蔚来换电站之前是间隔150-200公里建一个,现在秦力洪为蔚来的加电体验提出了新指标,“说走就走,以至于用户不需要注意加电这件事”。新指标下,蔚来高速换电站的间隔缩短到100公里,密度进一步提升。除了在高速场景“补密”,对之前没有太多触及的三四线城市,蔚来也想借助换电站这块招牌去撬动,而不是牛屋或者NIO Space。秦力洪透露,蔚来用户中一二线城市的占比高达70%。所以,600座城区站中,三四线城市会占到不小比例,“有些三四线城市的市场没有稳定的客流,其实不需要建门店,定期去搞活动就行了。”纯电动车的补能短板一直是行业发展的最大掣肘,市场玩家没有捷径可走。今天国内电动车保有量已超过1000万辆,但仍未形成加油站那样成熟的补能生态。与蔚来同航道的另一家造车新势力,计划2024年大规模进军纯电市场,比起蔚来推迟了近十年,但依然要重金投入100亿元打造超充基建。因此,从建立市场竞争力的视角看,蔚来已经布局了业内相对完善的补能网络,除了换电站,也建设了充电站、移动补能车等服务方式。据36氪了解,新建1000座换电站的同时,蔚来今年还有一个新建10000根充电桩的计划。这同样是一个不小的目标,要知道,特斯拉入华7年,才完成了上万根充电桩的建设。蔚来激进的补能基建背后,是一套运营、管理、财务等各项能力的综合试炼场。销售及综合管理费用是蔚来的传统支出大项,2022年的财报显示,这项费用已高达105.37亿元,在总营收中占比21.4%。这也让“蔚来不计成本做服务”的评价迭起。但秦力洪向36氪直言,“蔚来的帐算得很清楚。”在他看来,包括补能在内的一系列服务,是支撑蔚来品牌高端的重要方面。他透露,如果将免费的换电都按照市场价核算,NIO Power已经能够盈亏平衡。但蔚来的理念是,高端品牌“一定要有一些增值且免费的东西”。另外,今年虽然在营销服务体系的投入继续增加,但效率也在提升。据介绍,蔚来内部设立了单用户服务成本、单用户发展成本、单用户社区成本等指标,来衡量营销投入效率。换电站被计入用户服务成本,秦力洪表示,2023年单用户服务成本能够做到2018年1/4的水平,而广告、门店运营等被计入用户发展成本,单用户的这项成本也会逐年优化。营销和服务的效率优化,一方面来源于不断扩大的存量用户,另一方面也得益于蔚来在服务运营体系的更高效运作。比如,今年重点铺设的三代换电站,据称单次服务成本便会降低很多。秦力洪表示,三代站的建设成本与二代站相当,但二代站的单日服务能力是300多次,而三代站则有400多次,“就相当于一个小炮艇换了个导弹战舰,它在海上的作战半径不一样。”不过,从财务指标上看,单用户运营成本的优化,转化为营销费用在总收入中的占比下降,中间还需要足够体量的新增用户或销量支撑。蔚来计划在今年第四季度开始实现盈利,仍是一项相当艰巨的任务。以下是36氪与秦力洪关于蔚来今年补能体系建设的对话内容(有删节):补密和下沉36氪:从之前宣布的400座到现在的1000座,除了考虑用户体验外,有行业形势的考虑吗?秦力洪:这倒是很次要的。中国那么大,你要说抢占堂口,让别人无路可走,做不到。可能局部高速公路的服务区有一些小争抢,但都不是主流。主要还是根据用户的需求。蔚来的换电站分两种,一种是城区站,一种是城际站。城区站有几个关键指标。一是覆盖度,就“电区房”这个概念,半径三公里,过去只看住宅,后来发现公司也挺重要,现在讲职住地的半径三公里。城际站就是跟着路网走了,路网乘以交通量。过去我们提过一个指标,200公里间距必须要有一座,算基本开通,小于等于150公里,叫完全贯通。现在要提高这个标准,做到100公里间距。我给大家提了个体验指标,叫说走就走。我们支持灵活换电,加上局部的补密,用户对说走就走的行程就不用操心了。36氪:新增的换电站有不少是在下沉市场,您之前提到,蔚来的用户80%在一二线城市,这个数据有变化吗?秦力洪:变化不大,现在可能70%左右。我们曾经在三四线城市开过门店,后来效果一般。因为即便开了店,当地人对于新事物的接受还是需要过程,所以现在调整了策略。三四线城市的换电站有两个作用。一是用它来替代门店,有一些市场,客流不稳定,其实不需要门店,定期去搞活动就行了,但是换电站一建,大家又天天都看得到。二是很多地方,它不一定能产生大量的销量,但它又是中心城市的人出行目的地,比如上海的崇明,要看消费力量,崇明是低的,但上海的人经常会去崇明过个周末。36氪:超充今年有什么样的布局规划?秦力洪:超充主要是三类。第一是作为换电站的配套,充换一体站会是我们的主流布局;第二是布在一些不需要换电站,但又有一定需求的交通枢纽上,比如穿越河西走廊的G60高速,它的交通量还没那么大,超充作为一个阶段性的布局,有需要了再切换成换电站;第三是职住地,就是市内交通的一个节点,包括商场的一些停车位等等。第三点大家都在看,还经常狭路相逢。所以我们呼吁,至少城区的超充桩应该开放给别的品牌,哪怕你多收钱。36氪:充电站可能换成换电站,当800V高压快充很普及,换电站有没有可能切换到超充站?秦力洪:没有必要。现在很多人在误导,说我有800V的桩、800V的车,你问过国家电网它有800V的电没有?基本上都没有。再加上如果是多桩多台车,同时充,一分流就更慢。即便超快充进一步发展,也需要换电站。我们为什么把换电站的储备电池数不断提高?其实二代站电池数量基本足够周转了,主要还是为了储能,提升充电的效率和体验。进攻和效率优化36氪:为什么外界总有一种感觉是蔚来不怎么算账?现在看算得还挺细的。秦力洪:之前我们对外一般说体验,大家觉得我们不太算账,其实算得挺清楚的。36氪:李斌在内部信中说,今年的预算不会明显增加,但是能源体系、服务体系还是需要投入不少资源去做的,怎么平衡?秦力洪:假设蔚来今年卖20万台车,销量接近翻倍,保有量也翻倍,服务体系投入的绝对数不变,这是不可能的。但是,我们的单用户服务成本必须下降,必须下一个目标。蔚来算账算得比别人复杂,在我日常管理的大营销的账里面,除了正常的广告费、公关费、维修费这些标准的指标外,还有几个特别的指标。第一个叫单用户发展成本,就是为了卖车的一切,我们要求逐年优化。但它不会有特别大的规模效应,比如说广告费,不是说投得越多就越便宜,蔚来就算在易车也是官方价;第二个叫单用户服务成本,就是维修、保养、取送、充换电等,大家所谓蔚来丧心病狂烧钱的这一切,它是逐年下降的。具体数字我不方便说,但是2023年能做到的水平是2018年的1/4。道理很简单,2018年蔚来一共就1万多用户,假设今年卖20万辆,年底保有量接近50万。当前我肯定不需要50倍的人力财力,甚至还能优化不少。如果展望3~5年,今年新建的600座换电站,肯定帮蔚来多卖车,唯一的区别就是能多多少。我们内部是有一个模型做预测的,一定是看到它的边际效益增加,才做这个事的。第三个指标叫单用户社区成本,就是APP这些,因为我们做的是用户全生命周期的生意,我们是批发+零售+运营+二手车运营,这些美好愉悦的生活方式,用户会很容易再次选择蔚来。它的效果要放到几年以后看,复购的比例有没有高于行业平均。很多人觉得蔚来傻,其实是还没有看透,因为确实商业模式不一样。36氪:像单用户服务成本这些指标,会每年画一条线,在上下一个区间浮动吗?秦力洪:这肯定是动态的,有远景的预期,有近期的波动,也有经常的调整。因为蔚来毕竟还是一个初创公司,机制也比较灵活,我们内部是用VAU来评估工作,value不能变,action随时应该调整,因为外部环境变化太大,需要你不断迭代。公司管理层要看全局,下面各个部门有他阶段性的任务。有些部门这个阶段就是要拼命添油加柴,像能源部门,今年就该打大仗,像开门店的部门,今年就要稍微缓一缓。今年我们还会增加100多家门店,去年是200多家,对于那个部门来说,今年增加300家他才够,但是我们稍微慢一点,把质量提高一下。全局上,今年在营销服务上肯定保持进攻态势,没有理由去收缩高标准、高速度,但效率肯定在优化。","news_type":1,"symbols_score_info":{"09866":0.9,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2147,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":659206423,"gmtCreate":1680061542764,"gmtModify":1680061542764,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"[财迷]","listText":"[财迷]","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/659206423","repostId":"659677958","repostType":1,"repost":{"id":659677958,"gmtCreate":1680059226275,"gmtModify":1680059324733,"author":{"id":"4099486680820800","authorId":"4099486680820800","name":"亭八","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4099486680820800","idStr":"4099486680820800"},"themes":[],"title":"下一部「三體」,將在網文中誕生?","htmlText":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","listText":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","text":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","images":[{"img":"https://static.tigerbbs.com/746e784117706939d8eead89c4d78801","width":"750","height":"782"},{"img":"https://static.tigerbbs.com/a3511fb9949af3c5f9291b05f48901b6","width":"1080","height":"1151"},{"img":"https://static.tigerbbs.com/66bc31615a1289c054f736c2b38af890","width":"1080","height":"608"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/659677958","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":6,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1758,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":627554131,"gmtCreate":1678448179025,"gmtModify":1678448179025,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"[呆住] ","listText":"[呆住] ","text":"[呆住]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/627554131","repostId":"1163296412","repostType":2,"repost":{"id":"1163296412","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据,旨在帮助投资者理解世界,做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1678437118,"share":"https://ttm.financial/m/news/1163296412?lang=en_US&edition=fundamental","pubTime":"2023-03-10 16:31","market":"sh","language":"zh","title":"Central Bank releases February 2023 financial statistics report","url":"https://stock-news.laohu8.com/highlight/detail?id=1163296412","media":"老虎资讯综合","summary":"2月末,广义货币(M2)余额275.52万亿元,同比增长12.9%。","content":"<p><html><head></head><body><b>1. Broad money increased by 12.9%</b></p><p>At the end of February, the balance of broad money (M2) was 275.52 trillion yuan, a year-on-year increase of 12.9%, and the growth rate was 0.3 and 3.7 percentage points higher than the end of last month and the same period last year respectively. The balance of narrow money (M1) was 65.79 trillion yuan, a year-on-year increase of 5.8%. The growth rate was 0.9 percentage points lower than the end of last month and 1.1 percentage points higher than the same period last year. The balance of currency in circulation (M0) was 10.76 trillion yuan, a year-on-year increase of 10.6%. The net cash withdrawal that month was 699.9 billion yuan.</p><p><b>2. RMB loans increased by 1.81 trillion yuan in February</b></p><p>At the end of February, the balance of local and foreign currency loans was 226.71 trillion yuan, a year-on-year increase of 10.8%. At the end of the month, the balance of RMB loans was 221.56 trillion yuan, a year-on-year increase of 11.6%, and the growth rates were 0.3 and 0.1 percentage points higher than the end of last month and the same period last year respectively.</p><p>RMB loans increased by 1.81 trillion yuan in February, an increase of 592.8 billion yuan year-on-year. In terms of sectors, household loans increased by 208.1 billion yuan, of which short-term loans increased by 121.8 billion yuan and medium-and long-term loans increased by 86.3 billion yuan; Loans to enterprises (institutions) increased by 1.61 trillion yuan, of which short-term loans increased by 578.5 billion yuan, medium and long-term loans increased by 1.11 trillion yuan, and bill financing decreased by 98.9 billion yuan; Loans from non-banking financial institutions increased by 17.3 billion yuan.</p><p>At the end of February, the balance of foreign currency loans was US $740.6 billion, a year-on-year decrease of 22.5%. Foreign currency loans decreased by US $6.7 billion in February, an increase of US $31.6 billion year-on-year.</p><p><b>3. RMB deposits increased by 2.81 trillion yuan in February</b></p><p>At the end of February, the balance of local and foreign currency deposits was 274.34 trillion yuan, a year-on-year increase of 11.8%. At the end of the month, the balance of RMB deposits was 268.2 trillion yuan, a year-on-year increase of 12.4%. The growth rate was the same as that at the end of last month and 2.6 percentage points higher than the same period last year.</p><p>RMB deposits increased by 2.81 trillion yuan in February, an increase of 270.5 billion yuan year-on-year. Among them, household deposits increased by 792.6 billion yuan, non-financial corporate deposits increased by 1.29 trillion yuan, fiscal deposits increased by 455.8 billion yuan, and deposits of non-banking financial institutions decreased by 516.3 billion yuan.</p><p>At the end of February, the balance of foreign currency deposits was US $882.8 billion, a year-on-year decrease of 16.2%. Foreign currency deposits decreased by US $5 billion in February, an increase of US $34.7 billion year-on-year.</p><p><b>4. In February, the monthly weighted average interest rate of interbank lending in the inter-bank RMB market was 1.92%, and the monthly weighted average interest rate of pledged bond repurchase was 2.07%.</b></p><p>In February, the total turnover of the inter-bank RMB market in the form of lending, cash bonds and repurchase was 142.23 trillion yuan, with an average daily turnover of 7.11 trillion yuan, and an average daily turnover of 7.3% year-on-year increase. Among them, the average daily transaction volume of interbank lending decreased by 11.8% year-on-year, the average daily transaction volume of spot bonds increased by 0.1% year-on-year, and the average daily transaction volume of pledged repurchase increased by 11% year-on-year.</p><p>The weighted average interest rate of interbank lending in February was 1.92%, 0.48 percentage points higher than the previous month and 0.14 percentage points lower than the same period last year. The weighted average interest rate of pledged repurchase was 2.07%, 0.51 and 0.01 percentage points higher than the previous month and the same period last year, respectively.</p><p><b>5. The cross-border RMB settlement amount under the current account in February was 948.7 billion yuan, and the cross-border RMB settlement amount of direct investment was 537.8 billion yuan</b></p><p>In February, the cross-border RMB settlement amount under the current account was 948.7 billion yuan, of which trade in goods, trade in services and other current accounts were 752.9 billion yuan and 195.8 billion yuan respectively; The amount of cross-border RMB settlement of direct investment was 537.8 billion yuan, of which foreign direct investment and foreign direct investment were 183.3 billion yuan and 354.5 billion yuan respectively.</p><p>Note 1: Current data is preliminary.</p><p>Note 2: Since 2015, deposits denominated in RMB, foreign currencies and local and foreign currencies include deposits with non-banking financial institutions, and loans denominated in RMB, foreign currencies and local and foreign currencies include placements to non-banking financial institutions.</p><p>Note 3: Loans to enterprises (institutions) in the report refer to loans to non-financial enterprises and government agencies.</p><p>Note 4: Starting from December 2022, \"currency in circulation (M0)\" includes digital RMB in circulation. At the end of December, the balance of digital RMB in circulation was 13.61 billion yuan. After the revision, there is no significant change in the growth rates of M1 and M2 at the end of each month in 2022. The revised M0 growth rate is as follows:</p><p><img src=\"https://static.tigerbbs.com/d5cb6568ed167ce907aaeaf0a074b5d6\" tg-width=\"784\" tg-height=\"250\" width=\"100%\" height=\"auto\"/></p><p>Note 5: Starting from January 2023, the People's Bank of China will include three types of non-deposit financial institutions in the banking industry, including consumer finance companies, wealth management companies and financial asset investment companies, into the scope of financial statistics. At the end of January 2023, the balance of loans to three types of institutions was 841 billion yuan, an increase of 5.7 billion yuan that month; The balance of deposits was 22.2 billion yuan, an increase of 2.7 billion yuan that month. The data in this paper are calculated according to comparable caliber.</p><p><table><tbody><tr></tr></tbody></table></body></html></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Central Bank releases February 2023 financial statistics report</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCentral Bank releases February 2023 financial statistics report\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2023-03-10 16:31</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><html><head></head><body><b>1. Broad money increased by 12.9%</b></p><p>At the end of February, the balance of broad money (M2) was 275.52 trillion yuan, a year-on-year increase of 12.9%, and the growth rate was 0.3 and 3.7 percentage points higher than the end of last month and the same period last year respectively. The balance of narrow money (M1) was 65.79 trillion yuan, a year-on-year increase of 5.8%. The growth rate was 0.9 percentage points lower than the end of last month and 1.1 percentage points higher than the same period last year. The balance of currency in circulation (M0) was 10.76 trillion yuan, a year-on-year increase of 10.6%. The net cash withdrawal that month was 699.9 billion yuan.</p><p><b>2. RMB loans increased by 1.81 trillion yuan in February</b></p><p>At the end of February, the balance of local and foreign currency loans was 226.71 trillion yuan, a year-on-year increase of 10.8%. At the end of the month, the balance of RMB loans was 221.56 trillion yuan, a year-on-year increase of 11.6%, and the growth rates were 0.3 and 0.1 percentage points higher than the end of last month and the same period last year respectively.</p><p>RMB loans increased by 1.81 trillion yuan in February, an increase of 592.8 billion yuan year-on-year. In terms of sectors, household loans increased by 208.1 billion yuan, of which short-term loans increased by 121.8 billion yuan and medium-and long-term loans increased by 86.3 billion yuan; Loans to enterprises (institutions) increased by 1.61 trillion yuan, of which short-term loans increased by 578.5 billion yuan, medium and long-term loans increased by 1.11 trillion yuan, and bill financing decreased by 98.9 billion yuan; Loans from non-banking financial institutions increased by 17.3 billion yuan.</p><p>At the end of February, the balance of foreign currency loans was US $740.6 billion, a year-on-year decrease of 22.5%. Foreign currency loans decreased by US $6.7 billion in February, an increase of US $31.6 billion year-on-year.</p><p><b>3. RMB deposits increased by 2.81 trillion yuan in February</b></p><p>At the end of February, the balance of local and foreign currency deposits was 274.34 trillion yuan, a year-on-year increase of 11.8%. At the end of the month, the balance of RMB deposits was 268.2 trillion yuan, a year-on-year increase of 12.4%. The growth rate was the same as that at the end of last month and 2.6 percentage points higher than the same period last year.</p><p>RMB deposits increased by 2.81 trillion yuan in February, an increase of 270.5 billion yuan year-on-year. Among them, household deposits increased by 792.6 billion yuan, non-financial corporate deposits increased by 1.29 trillion yuan, fiscal deposits increased by 455.8 billion yuan, and deposits of non-banking financial institutions decreased by 516.3 billion yuan.</p><p>At the end of February, the balance of foreign currency deposits was US $882.8 billion, a year-on-year decrease of 16.2%. Foreign currency deposits decreased by US $5 billion in February, an increase of US $34.7 billion year-on-year.</p><p><b>4. In February, the monthly weighted average interest rate of interbank lending in the inter-bank RMB market was 1.92%, and the monthly weighted average interest rate of pledged bond repurchase was 2.07%.</b></p><p>In February, the total turnover of the inter-bank RMB market in the form of lending, cash bonds and repurchase was 142.23 trillion yuan, with an average daily turnover of 7.11 trillion yuan, and an average daily turnover of 7.3% year-on-year increase. Among them, the average daily transaction volume of interbank lending decreased by 11.8% year-on-year, the average daily transaction volume of spot bonds increased by 0.1% year-on-year, and the average daily transaction volume of pledged repurchase increased by 11% year-on-year.</p><p>The weighted average interest rate of interbank lending in February was 1.92%, 0.48 percentage points higher than the previous month and 0.14 percentage points lower than the same period last year. The weighted average interest rate of pledged repurchase was 2.07%, 0.51 and 0.01 percentage points higher than the previous month and the same period last year, respectively.</p><p><b>5. The cross-border RMB settlement amount under the current account in February was 948.7 billion yuan, and the cross-border RMB settlement amount of direct investment was 537.8 billion yuan</b></p><p>In February, the cross-border RMB settlement amount under the current account was 948.7 billion yuan, of which trade in goods, trade in services and other current accounts were 752.9 billion yuan and 195.8 billion yuan respectively; The amount of cross-border RMB settlement of direct investment was 537.8 billion yuan, of which foreign direct investment and foreign direct investment were 183.3 billion yuan and 354.5 billion yuan respectively.</p><p>Note 1: Current data is preliminary.</p><p>Note 2: Since 2015, deposits denominated in RMB, foreign currencies and local and foreign currencies include deposits with non-banking financial institutions, and loans denominated in RMB, foreign currencies and local and foreign currencies include placements to non-banking financial institutions.</p><p>Note 3: Loans to enterprises (institutions) in the report refer to loans to non-financial enterprises and government agencies.</p><p>Note 4: Starting from December 2022, \"currency in circulation (M0)\" includes digital RMB in circulation. At the end of December, the balance of digital RMB in circulation was 13.61 billion yuan. After the revision, there is no significant change in the growth rates of M1 and M2 at the end of each month in 2022. The revised M0 growth rate is as follows:</p><p><img src=\"https://static.tigerbbs.com/d5cb6568ed167ce907aaeaf0a074b5d6\" tg-width=\"784\" tg-height=\"250\" width=\"100%\" height=\"auto\"/></p><p>Note 5: Starting from January 2023, the People's Bank of China will include three types of non-deposit financial institutions in the banking industry, including consumer finance companies, wealth management companies and financial asset investment companies, into the scope of financial statistics. At the end of January 2023, the balance of loans to three types of institutions was 841 billion yuan, an increase of 5.7 billion yuan that month; The balance of deposits was 22.2 billion yuan, an increase of 2.7 billion yuan that month. The data in this paper are calculated according to comparable caliber.</p><p><table><tbody><tr></tr></tbody></table></body></html></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c34c809115b2b1d82a068ba5bc69d6e0","relate_stocks":{"000001.SH":"上证指数"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1163296412","content_text":"一、广义货币增长12.9%2月末,广义货币(M2)余额275.52万亿元,同比增长12.9%,增速分别比上月末和上年同期高0.3个和3.7个百分点。狭义货币(M1)余额65.79万亿元,同比增长5.8%,增速比上月末低0.9个百分点,比上年同期高1.1个百分点。流通中货币(M0)余额10.76万亿元,同比增长10.6%。当月净回笼现金6999亿元。二、2月份人民币贷款增加1.81万亿元2月末,本外币贷款余额226.71万亿元,同比增长10.8%。月末人民币贷款余额221.56万亿元,同比增长11.6%,增速分别比上月末和上年同期高0.3个和0.1个百分点。2月份人民币贷款增加1.81万亿元,同比多增5928亿元。分部门看,住户贷款增加2081亿元,其中,短期贷款增加1218亿元,中长期贷款增加863亿元;企(事)业单位贷款增加1.61万亿元,其中,短期贷款增加5785亿元,中长期贷款增加1.11万亿元,票据融资减少989亿元;非银行业金融机构贷款增加173亿元。2月末,外币贷款余额7406亿美元,同比下降22.5%。2月份外币贷款减少67亿美元,同比多减316亿美元。三、2月份人民币存款增加2.81万亿元2月末,本外币存款余额274.34万亿元,同比增长11.8%。月末人民币存款余额268.2万亿元,同比增长12.4%,增速与上月末持平,比上年同期高2.6个百分点。2月份人民币存款增加2.81万亿元,同比多增2705亿元。其中,住户存款增加7926亿元,非金融企业存款增加1.29万亿元,财政性存款增加4558亿元,非银行业金融机构存款减少5163亿元。2月末,外币存款余额8828亿美元,同比下降16.2%。2月份外币存款减少50亿美元,同比多减347亿美元。四、2月份银行间人民币市场同业拆借月加权平均利率为1.92%,质押式债券回购月加权平均利率为2.07%2月份银行间人民币市场以拆借、现券和回购方式合计成交142.23万亿元,日均成交7.11万亿元,日均成交同比增长7.3%。其中,同业拆借日均成交同比下降11.8%,现券日均成交同比增长0.1%,质押式回购日均成交同比增长11%。2月份同业拆借加权平均利率为1.92%,比上月高0.48个百分点,比上年同期低0.14个百分点。质押式回购加权平均利率为2.07%,分别比上月和上年同期高0.51个和0.01个百分点。五、2月份经常项下跨境人民币结算金额为9487亿元,直接投资跨境人民币结算金额为5378亿元2月份,经常项下跨境人民币结算金额为9487亿元,其中货物贸易、服务贸易及其他经常项目分别为7529亿元、1958亿元;直接投资跨境人民币结算金额为5378亿元,其中对外直接投资、外商直接投资分别为1833亿元、3545亿元。注1:当期数据为初步数。注2:自2015年起,人民币、外币和本外币存款含非银行业金融机构存放款项,人民币、外币和本外币贷款含拆放给非银行业金融机构的款项。注3:报告中的企(事)业单位贷款是指非金融企业及机关团体贷款。注4:自2022年12月起,“流通中货币(M0)”含流通中数字人民币。12月末流通中数字人民币余额为136.1亿元。修订后,2022年各月末M1、M2增速无明显变化。修订后M0增速如下:注5:自2023年1月起,人民银行将消费金融公司、理财公司和金融资产投资公司等三类银行业非存款类金融机构纳入金融统计范围。2023年1月末,三类机构贷款余额8410亿元,当月增加57亿元;存款余额222亿元,当月增加27亿元。文中数据均按可比口径计算。","news_type":1,"symbols_score_info":{"000001.SH":0.9}},"isVote":1,"tweetType":1,"viewCount":2461,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":628413437,"gmtCreate":1673409000431,"gmtModify":1676538832245,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"gff","listText":"gff","text":"gff","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/628413437","isVote":1,"tweetType":1,"viewCount":2194,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":628877476,"gmtCreate":1673076198396,"gmtModify":1676538784456,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"ygf","listText":"ygf","text":"ygf","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/628877476","isVote":1,"tweetType":1,"viewCount":1861,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":629437209,"gmtCreate":1670751373003,"gmtModify":1676538428028,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578817648770505","idStr":"3578817648770505"},"themes":[],"htmlText":"<a 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【活動時間】2022年9月2日-2022年9月9日【特別說明】 相同的圖,每位虎友只能獲得一次虎幣獎勵; 禁止盜圖,或者P圖,一經發現取消本次活動參與資格; 只有在本帖評論區分享圖纔會被統計到哦; 虎幣將在活動結束後5個工作日內發放,實物獎勵僅限中國大陸地區 活動最終解釋權歸老虎社區所有。 開始吧,看看誰找到的多!Bingo~$老虎證券(TIGR)$","images":[{"img":"https://static.tigerbbs.com/1d59a2e9200903f280e6474fd3c374ba","width":"-1","height":"-1"}],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/669326669","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":2,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":422,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":290572377391328,"gmtCreate":1711947159646,"gmtModify":1711947162179,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578817648770505","authorIdStr":"3578817648770505"},"themes":[],"htmlText":"[愤怒]","listText":"[愤怒]","text":"[愤怒]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/290572377391328","isVote":1,"tweetType":1,"viewCount":1749,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":253475593351456,"gmtCreate":1702901693384,"gmtModify":1702901694065,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578817648770505","authorIdStr":"3578817648770505"},"themes":[],"htmlText":"[开心]","listText":"[开心]","text":"[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/253475593351456","isVote":1,"tweetType":1,"viewCount":1647,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":653023158,"gmtCreate":1680354509475,"gmtModify":1680354509475,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578817648770505","authorIdStr":"3578817648770505"},"themes":[],"htmlText":"[难过]","listText":"[难过]","text":"[难过]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/653023158","repostId":"653081846","repostType":1,"repost":{"id":653081846,"gmtCreate":1680325080000,"gmtModify":1680330022306,"author":{"id":"4107925732032840","authorId":"4107925732032840","name":"中国基金报","avatar":"https://static.tigerbbs.com/498a5e5426489a3835f596f93ba03b51","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4107925732032840","authorIdStr":"4107925732032840"},"themes":[],"title":"海南全島封關,意味着什麼?","htmlText":"來源:中國新聞網3月30日晚間,#海南啓動全島封關運作準備#衝上了微博熱搜第一。有專家認爲,這是要把海南打造爲“香港+佛羅里達”。海南自貿港將啓動全島封關準備意味着什麼?又會給我們帶來哪些影響?什麼是“封關”?3月29日,“蓬勃興起正當時——海南全面深化改革開放五年來進展成效”首場新聞發佈會上提到,海南將全面啓動全島封關運作準備。“封關”是一個海關術語,即海南全島成爲一個“境內關外”區域,海南島內可以享受零關稅等優惠政策。對外經濟貿易大學國際經濟研究院院長桑百川向中新財經表示,封關運作主要是在海南與境內其他區域的分割線,按照“一線放開,二線管住”的管理模式進行。據“海南自由貿易港”微信公衆號介紹,“一線”指國境線,即從境外到自貿區(港)內;“二線”指自貿區(港)的空間分割線,即自貿區(港)與境內其他區域之間的分割線。根據國際經驗,成熟的自由貿易港的核心是“一線放開”,即自貿區(港)與境外實現貨物、資金和人員等要素自由流動,不受海關監管。“二線管住”是指從自貿區(港)出入國境內其他區域的貨物,納入全國海關通關一體化,實行常規監管,要徵收相應的稅收,並納入貿易統計。“簡單來說,就是國外的商品能夠相對自由地進入海南,但從海南再進入到境內其他區域,就要按照和境內其他區域一樣的海關管理制度進行管理。”桑百川說。海南封關需要做哪些準備?桑百川指出,封關運作既需要硬件上基礎設施的支撐,也需要制度的保障,這意味着要做好大量的前期準備工作。“比如在‘二線’海關的建設上,要加大投入力度,使進入海南的商品和服務在進入到境內其他區域時海關管理跟得上。另外,人員、商品、服務的規模也都會增大,因而對交通運輸、電信、餐飲、酒店、物流等等這些的要求都大幅度提高。海南有沒有這樣的接待能力和承受能力,都需要基礎設施的建設投入。”同時,海南封關也對軟件提出了要求。“例如相關的政策法規和管理機制,以及人員素質都需","listText":"來源:中國新聞網3月30日晚間,#海南啓動全島封關運作準備#衝上了微博熱搜第一。有專家認爲,這是要把海南打造爲“香港+佛羅里達”。海南自貿港將啓動全島封關準備意味着什麼?又會給我們帶來哪些影響?什麼是“封關”?3月29日,“蓬勃興起正當時——海南全面深化改革開放五年來進展成效”首場新聞發佈會上提到,海南將全面啓動全島封關運作準備。“封關”是一個海關術語,即海南全島成爲一個“境內關外”區域,海南島內可以享受零關稅等優惠政策。對外經濟貿易大學國際經濟研究院院長桑百川向中新財經表示,封關運作主要是在海南與境內其他區域的分割線,按照“一線放開,二線管住”的管理模式進行。據“海南自由貿易港”微信公衆號介紹,“一線”指國境線,即從境外到自貿區(港)內;“二線”指自貿區(港)的空間分割線,即自貿區(港)與境內其他區域之間的分割線。根據國際經驗,成熟的自由貿易港的核心是“一線放開”,即自貿區(港)與境外實現貨物、資金和人員等要素自由流動,不受海關監管。“二線管住”是指從自貿區(港)出入國境內其他區域的貨物,納入全國海關通關一體化,實行常規監管,要徵收相應的稅收,並納入貿易統計。“簡單來說,就是國外的商品能夠相對自由地進入海南,但從海南再進入到境內其他區域,就要按照和境內其他區域一樣的海關管理制度進行管理。”桑百川說。海南封關需要做哪些準備?桑百川指出,封關運作既需要硬件上基礎設施的支撐,也需要制度的保障,這意味着要做好大量的前期準備工作。“比如在‘二線’海關的建設上,要加大投入力度,使進入海南的商品和服務在進入到境內其他區域時海關管理跟得上。另外,人員、商品、服務的規模也都會增大,因而對交通運輸、電信、餐飲、酒店、物流等等這些的要求都大幅度提高。海南有沒有這樣的接待能力和承受能力,都需要基礎設施的建設投入。”同時,海南封關也對軟件提出了要求。“例如相關的政策法規和管理機制,以及人員素質都需","text":"來源:中國新聞網3月30日晚間,#海南啓動全島封關運作準備#衝上了微博熱搜第一。有專家認爲,這是要把海南打造爲“香港+佛羅里達”。海南自貿港將啓動全島封關準備意味着什麼?又會給我們帶來哪些影響?什麼是“封關”?3月29日,“蓬勃興起正當時——海南全面深化改革開放五年來進展成效”首場新聞發佈會上提到,海南將全面啓動全島封關運作準備。“封關”是一個海關術語,即海南全島成爲一個“境內關外”區域,海南島內可以享受零關稅等優惠政策。對外經濟貿易大學國際經濟研究院院長桑百川向中新財經表示,封關運作主要是在海南與境內其他區域的分割線,按照“一線放開,二線管住”的管理模式進行。據“海南自由貿易港”微信公衆號介紹,“一線”指國境線,即從境外到自貿區(港)內;“二線”指自貿區(港)的空間分割線,即自貿區(港)與境內其他區域之間的分割線。根據國際經驗,成熟的自由貿易港的核心是“一線放開”,即自貿區(港)與境外實現貨物、資金和人員等要素自由流動,不受海關監管。“二線管住”是指從自貿區(港)出入國境內其他區域的貨物,納入全國海關通關一體化,實行常規監管,要徵收相應的稅收,並納入貿易統計。“簡單來說,就是國外的商品能夠相對自由地進入海南,但從海南再進入到境內其他區域,就要按照和境內其他區域一樣的海關管理制度進行管理。”桑百川說。海南封關需要做哪些準備?桑百川指出,封關運作既需要硬件上基礎設施的支撐,也需要制度的保障,這意味着要做好大量的前期準備工作。“比如在‘二線’海關的建設上,要加大投入力度,使進入海南的商品和服務在進入到境內其他區域時海關管理跟得上。另外,人員、商品、服務的規模也都會增大,因而對交通運輸、電信、餐飲、酒店、物流等等這些的要求都大幅度提高。海南有沒有這樣的接待能力和承受能力,都需要基礎設施的建設投入。”同時,海南封關也對軟件提出了要求。“例如相關的政策法規和管理機制,以及人員素質都需","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/653081846","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1768,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":653023960,"gmtCreate":1680354456452,"gmtModify":1680354456452,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578817648770505","authorIdStr":"3578817648770505"},"themes":[],"htmlText":"[难过] [难过] ","listText":"[难过] [难过] ","text":"[难过] [难过]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/653023960","repostId":"2323063547","repostType":2,"repost":{"id":"2323063547","kind":"news","pubTimestamp":1680235639,"share":"https://ttm.financial/m/news/2323063547?lang=en_US&edition=fundamental","pubTime":"2023-03-31 12:07","market":"hk","language":"zh","title":"36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear","url":"https://stock-news.laohu8.com/highlight/detail?id=2323063547","media":"36氪","summary":"新指标下,蔚来高速换电站的间隔缩短到100公里,密度进一步提升。秦力洪透露,蔚来用户中一二线城市的占比高达70%。但秦力洪向36氪直言,“蔚来的帐算得很清楚。”蔚来计划在今年第四季度开始实现盈利,仍是一项相当艰巨的任务。","content":"<p><html><body><article>Wen Peng Suping</p><p>Editor Li Qin</p><p>Late last year,<a href=\"https://laohu8.com/S/NIO\">Nio</a>At an internal meeting, several executives were asked to vote to select the business that can best drive sales this year, and the battery swap station received the highest votes.</p><p>And this is<a href=\"https://laohu8.com/S/NIO.SI\">Nio</a>The unique weapon. Starting at the beginning of this year, with<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>First set off four rounds of price cuts,<a href=\"https://laohu8.com/S/002594\">BYD</a>When large-scale car companies quickly follow up, other industry players can only cut prices to fight.</p><p>In the midst of a stampede, Nio stuck to the \"bottom line of no price reduction\" through its own battery swap station. But it is expensive. Nio originally planned to only slightly add 400 battery swap stations this year. Now this target has been sharply raised by more than two times to 1,000.</p><p>Qin Lihong, president of Nio, recently accepted an exclusive interview with 36 Krypton. He said that 1,000 is not the absolute number of websites built this year, but a determination to \"build as many websites as possible against the capacity boundaries.\"</p><p>Battery swap service is Nio's exclusive signature. The common practice in the industry is to deploy ultra-fast charging. \"Charging in 5 minutes, battery life of 200 kilometers\" is an ideal ability. However, at the Nio battery swap station, a fully charged battery can be replaced in 5 minutes, and the energy replenishment experience is close to that of a fuel vehicle.</p><p>After several years of operation, an energy replenishment system covering more than 1,300 battery swap stations has been initially established. It focuses on<span>Assets</span>The investment controversy has helped Nio achieve the delivery of more than 300,000 units and gain a firm foothold in the Chinese high-end pure electric market. The market is entering a period of fierce confrontation, and Nio is also strengthening this moat.</p><p>Among the 1,000 battery swap stations planned in Nio this year, there are 400 high-speed stations and 600 urban stations.</p><p>On the highway, Nio battery swap stations were previously built at intervals of 150-200 kilometers. Now Qin Lihong has put forward a new indicator for Nio's power-on experience, \"Just go, so that users don't need to pay attention to power-on.\" Under the new indicators, the interval between Nio's high-speed battery swap stations has been shortened to 100 kilometers, and the density has been further increased.</p><p>In addition to \"filling secrets\" in high-speed scenes, Nio also wants to use the signboard of battery swap stations to leverage third-and fourth-tier cities that have not been touched much before, rather than Niuwu or NIO Space.</p><p>Qin Lihong revealed that first-and second-tier cities account for as high as 70% of users in Nio. Therefore, among the 600 urban stations, third-and fourth-tier cities will account for a large proportion. \"Some third-and fourth-tier cities do not have a stable passenger flow in their markets. In fact, there is no need to build stores, just engage in regular activities.\"</p><p>The shortcomings of energy replenishment of pure electric vehicles have always been the biggest constraint to the development of the industry, and there are no shortcuts for market players. Today, the number of electric vehicles in China has exceeded 10 million, but it has not yet formed a mature energy replenishment ecosystem like a gas station. Another new car-making force on the same channel as Nio plans to enter the pure electric market on a large scale in 2024, which is nearly ten years later than Nio, but it still needs to invest 10 billion yuan to build overcharging infrastructure.</p><p>Therefore, from the perspective of establishing market competitiveness, Nio has laid out a relatively complete energy replenishment network in the industry. In addition to battery swap stations, it has also built service methods such as charging stations and mobile energy replenishment vehicles.</p><p>According to 36 Krypton, while building 1,000 new battery swap stations, Nio also has a plan to build 10,000 new charging piles this year. This is also a big goal. You know, Tesla has only completed the construction of tens of thousands of charging piles seven years after entering China.</p><p>Behind Nio's radical energy replenishment infrastructure is a comprehensive trial ground for various capabilities such as operation, management, and finance. Sales and comprehensive management expenses are Nio's traditional major expenditures. The 2022 financial report shows that this expense has reached 10.537 billion yuan, accounting for 21.4% of the total revenue.</p><p>This also makes the evaluation of \"Nio provides services regardless of cost\" repeated. But Qin Lihong bluntly told 36 Krypton, \"Nio's accounts are very clear.\"</p><p>In his view, a series of services, including energy replenishment, are an important aspect of supporting the high-end Nio brand. He revealed that if all free battery swaps are calculated based on market prices, NIO Power will already be able to break even. But Nio's philosophy is that high-end brands \"must have something that adds value and is free.\"</p><p>In addition, although the investment in the marketing service system continues to increase this year, the efficiency is also improving.</p><p>According to reports, Nio has set up indicators such as single-user service cost, single-user development cost and single-user community cost to measure the efficiency of marketing investment.</p><p><strong>Battery swap stations are included in user service costs. Qin Lihong said that the single-user service cost in 2023 can reach 1/4 of the level of 2018, while advertising, store operations, etc. are included in user development costs, and this cost for single users will also be optimized year by year.</strong></p><p>On the one hand, the optimization of marketing and service efficiency comes from the expanding stock of users, and on the other hand, it also benefits from the more efficient operation of Nio's service operation system.</p><p>For example, the third-generation battery swap station that will be laid this year is said to have a lot of single service cost reduced. Qin Lihong said that the construction cost of the third-generation station is equivalent to that of the second-generation station, but the single-day service capacity of the second-generation station is more than 300 times, while that of the third-generation station is more than 400 times. \"It is equivalent to replacing a small gunboat with a missile warship. Its combat radius at sea is different.\"</p><p>However, from the perspective of financial indicators, the optimization of single-user operating costs has translated into a decrease in the proportion of marketing expenses in total revenue, and sufficient new users or sales support are needed in the middle. Nio plans to start turning profitability in the fourth quarter of this year, which is still quite a difficult task.</p><p>The following is the content of the dialogue between 36Kr and Qin Lihong on the construction of Nio's energy replenishment system this year (abridged):</p><p>Patching and sinking</p><p><strong>36Kr: From the previously announced 400 seats to the current 1,000 seats, in addition to the user experience, is there any consideration of the industry situation?</strong></p><p>Qin Lihong: This is very secondary. China is so big, you can't do it if you want to seize the entrance of the hall and leave others with nowhere to go. There may be some small competitions in the service areas of local expressways, but none of them are mainstream. It is mainly based on the needs of users.</p><p>There are two types of battery swap stations in Nio, one is urban station and the other is intercity station.</p><p>There are several key indicators for urban stations. First, the coverage, the concept of \"electric area room\", with a radius of three kilometers. In the past, we only looked at residential buildings, but later we found that the company is also very important. Now we talk about the radius of work and residence of three kilometers.</p><p>The intercity station just follows the road network, which is multiplied by the traffic volume. In the past, we mentioned an indicator that there must be one with a distance of 200 kilometers, which is basically open, and less than or equal to 150 kilometers, which is called completely connected. Now it is necessary to raise this standard and achieve a distance of 100 kilometers.</p><p>I gave you an experience index, which is called \"go and go\". We support flexible battery swapping, coupled with partial confidentiality, so users don't have to worry about the trip that they want to go.</p><p><strong>36Kr: Many of the newly added battery swap stations are in the sinking market. You mentioned before that 80% of users in Nio are in first-and second-tier cities. Has this data changed?</strong></p><p>Qin Lihong: It hasn't changed much, maybe about 70% now.</p><p>We once opened stores in third-and fourth-tier cities, but the effect was average. Because even if a store is opened, the local people's acceptance of new things still needs a process, so now the strategy has been adjusted.</p><p>Battery swap stations in third-and fourth-tier cities have two functions. The first is to use it to replace stores. In some markets, the passenger flow is unstable. In fact, there is no need for stores. It is enough to do regular activities. However, once the battery swap station is built, everyone can see it every day.</p><p>Second, in many places, it may not generate a large amount of sales, but it is also a travel destination for people in central cities, such as Chongming in Shanghai. It depends on the consumption power. Chongming is low, but people in Shanghai often go to Chongming for a weekend.</p><p><strong>36Kr: What kind of layout plan does Supercharging have this year?</strong></p><p>Qin Lihong: There are three main types of overcharging. The first is that as a supporting facility for the battery swap station, the integrated charging and swapping station will be our mainstream layout; The second is to be deployed on some transportation hubs that do not require battery swap stations but have certain demand, such as the G60 Expressway that crosses the Hexi Corridor. Its traffic volume is not that large. As a phased layout, overcharging is needed. Then switch to a battery swap station; The third is the place of work and residence, which is a node of traffic in the city, including some parking spaces in shopping malls and so on.</p><p>The third point is that everyone is watching, and they often meet each other narrow roads. Therefore, we call for at least supercharging piles in urban areas to be opened to other brands, even if you charge more.</p><p><strong>36Kr: The charging station may be replaced by a battery swap station. When 800V high-voltage fast charging is very popular, is it possible for the battery swap station to switch to a supercharging station?</strong></p><p>Qin Lihong: It's not necessary. Nowadays, many people are misleading me, saying that I have 800V piles and 800V cars. Have you asked the State Grid if it has 800V power? Basically none of them. In addition, if there are multiple piles and multiple vehicles, charging at the same time will be even slower as soon as it is diverted.</p><p>Even if ultra-fast charging develops further, a battery swap station is needed. Why do we continue to increase the number of reserve batteries in the battery swap station? In fact, the number of batteries in the second-generation station is basically enough for turnover, mainly for energy storage and improving charging efficiency and experience.</p><p>Offense and efficiency optimization</p><p><strong>36 Krypton: Why does the outside world always have a feeling that Nio doesn't settle accounts well? Now it's quite detailed.</strong></p><p>Qin Lihong: Before, we generally talked about experience to the outside world. Everyone thought that we didn't settle accounts very well, but in fact, we calculated it quite clearly.</p><p><strong>36Kr: Li Bin said in an internal letter that this year's budget will not increase significantly, but the energy system and service system still need to invest a lot of resources. How to balance it?</strong></p><p>Qin Lihong: Assuming that Nio sells 200,000 cars this year, the sales volume will nearly double, the number of cars will also double, and the absolute number of investment in the service system will remain unchanged. This is impossible. However, our single-user service cost must drop and must be the next goal.</p><p>Nio's accounting is more complicated than others. In the big marketing accounts I manage daily, there are several special indicators in addition to the standard indicators such as normal advertising fees, public relations fees and maintenance fees.</p><p>The first one is the single-user development cost, which is for everything about selling cars. We require optimization year by year. But it will not have a particularly large scale effect, such as advertising fees. It does not mean that the more you invest, the cheaper it will be. Even if Nio is<a href=\"https://laohu8.com/S/BITA\">Easy car</a>It is also the official price;</p><p>The second one is called the single-user service cost, which is repair, maintenance, delivery, charging and replacing, etc. Everyone says that Nio is crazy and burning money, and it is declining year by year. It's not convenient for me to say the specific figures, but the level that can be achieved in 2023 is 1/4 of that in 2018.</p><p>The reason is very simple. In 2018, there were more than 10,000 users in Nio. Assuming that 200,000 vehicles are sold this year, the number of vehicles will be close to 500,000 by the end of the year. At present, I definitely don't need 50 times the human and financial resources, and I can even optimize a lot. If we look forward to 3 to 5 years, the 600 new battery swap stations built this year will definitely help Nio sell more cars. The only difference is how many more. We have an internal model to make predictions, and we must see the increase of its marginal benefits before doing this.</p><p>The third indicator is called the single-user community cost, which is APP, because we are doing the business of the whole life cycle of users, and we are wholesale + retail + operation + used car operation. With these beautiful and pleasant lifestyles, users will easily choose Nio again. Its effect will be seen in a few years, and whether the proportion of repurchases is higher than the industry average.</p><p>Many people think Nio is stupid, but in fact they haven't seen through it yet, because the business model is indeed different.</p><p><strong>36Kr: Will indicators such as single-user service cost draw a line every year and float in the next range?</strong></p><p>Qin Lihong: This is definitely dynamic, with long-term expectations, recent fluctuations and frequent adjustments. Because Nio is still a start-up company after all, and its mechanism is relatively flexible. We use VAU to evaluate our work internally. The value cannot be changed, and the action should be adjusted at any time, because the external environment changes too much and requires you to iterate constantly.</p><p>The management of the company needs to look at the overall situation, and each department below has its own phased tasks. Some departments are trying their best to add fuel and firewood at this stage. For example, the energy department should fight a big battle this year. For example, the department that opens stores will slow down a little this year. We will add more than 100 stores this year, compared with more than 200 last year. For that department, it is enough to add 300 stores this year, but we will slow down a little and improve the quality.</p><p>On the whole, this year, we will definitely maintain an offensive posture in marketing services. There is no reason to shrink high standards and high speeds, but the efficiency is definitely being optimized.</p><p></article></body></html></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n36Kr Exclusive Interview | Nio Qin Lihong talks about the \"Thousand Stations Plan\": To let users leave as soon as they want, our accounts are very clear\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">36氪</strong><span class=\"h-time small\">2023-03-31 12:07</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><article>Wen Peng Suping</p><p>Editor Li Qin</p><p>Late last year,<a href=\"https://laohu8.com/S/NIO\">Nio</a>At an internal meeting, several executives were asked to vote to select the business that can best drive sales this year, and the battery swap station received the highest votes.</p><p>And this is<a href=\"https://laohu8.com/S/NIO.SI\">Nio</a>The unique weapon. Starting at the beginning of this year, with<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>First set off four rounds of price cuts,<a href=\"https://laohu8.com/S/002594\">BYD</a>When large-scale car companies quickly follow up, other industry players can only cut prices to fight.</p><p>In the midst of a stampede, Nio stuck to the \"bottom line of no price reduction\" through its own battery swap station. But it is expensive. Nio originally planned to only slightly add 400 battery swap stations this year. Now this target has been sharply raised by more than two times to 1,000.</p><p>Qin Lihong, president of Nio, recently accepted an exclusive interview with 36 Krypton. He said that 1,000 is not the absolute number of websites built this year, but a determination to \"build as many websites as possible against the capacity boundaries.\"</p><p>Battery swap service is Nio's exclusive signature. The common practice in the industry is to deploy ultra-fast charging. \"Charging in 5 minutes, battery life of 200 kilometers\" is an ideal ability. However, at the Nio battery swap station, a fully charged battery can be replaced in 5 minutes, and the energy replenishment experience is close to that of a fuel vehicle.</p><p>After several years of operation, an energy replenishment system covering more than 1,300 battery swap stations has been initially established. It focuses on<span>Assets</span>The investment controversy has helped Nio achieve the delivery of more than 300,000 units and gain a firm foothold in the Chinese high-end pure electric market. The market is entering a period of fierce confrontation, and Nio is also strengthening this moat.</p><p>Among the 1,000 battery swap stations planned in Nio this year, there are 400 high-speed stations and 600 urban stations.</p><p>On the highway, Nio battery swap stations were previously built at intervals of 150-200 kilometers. Now Qin Lihong has put forward a new indicator for Nio's power-on experience, \"Just go, so that users don't need to pay attention to power-on.\" Under the new indicators, the interval between Nio's high-speed battery swap stations has been shortened to 100 kilometers, and the density has been further increased.</p><p>In addition to \"filling secrets\" in high-speed scenes, Nio also wants to use the signboard of battery swap stations to leverage third-and fourth-tier cities that have not been touched much before, rather than Niuwu or NIO Space.</p><p>Qin Lihong revealed that first-and second-tier cities account for as high as 70% of users in Nio. Therefore, among the 600 urban stations, third-and fourth-tier cities will account for a large proportion. \"Some third-and fourth-tier cities do not have a stable passenger flow in their markets. In fact, there is no need to build stores, just engage in regular activities.\"</p><p>The shortcomings of energy replenishment of pure electric vehicles have always been the biggest constraint to the development of the industry, and there are no shortcuts for market players. Today, the number of electric vehicles in China has exceeded 10 million, but it has not yet formed a mature energy replenishment ecosystem like a gas station. Another new car-making force on the same channel as Nio plans to enter the pure electric market on a large scale in 2024, which is nearly ten years later than Nio, but it still needs to invest 10 billion yuan to build overcharging infrastructure.</p><p>Therefore, from the perspective of establishing market competitiveness, Nio has laid out a relatively complete energy replenishment network in the industry. In addition to battery swap stations, it has also built service methods such as charging stations and mobile energy replenishment vehicles.</p><p>According to 36 Krypton, while building 1,000 new battery swap stations, Nio also has a plan to build 10,000 new charging piles this year. This is also a big goal. You know, Tesla has only completed the construction of tens of thousands of charging piles seven years after entering China.</p><p>Behind Nio's radical energy replenishment infrastructure is a comprehensive trial ground for various capabilities such as operation, management, and finance. Sales and comprehensive management expenses are Nio's traditional major expenditures. The 2022 financial report shows that this expense has reached 10.537 billion yuan, accounting for 21.4% of the total revenue.</p><p>This also makes the evaluation of \"Nio provides services regardless of cost\" repeated. But Qin Lihong bluntly told 36 Krypton, \"Nio's accounts are very clear.\"</p><p>In his view, a series of services, including energy replenishment, are an important aspect of supporting the high-end Nio brand. He revealed that if all free battery swaps are calculated based on market prices, NIO Power will already be able to break even. But Nio's philosophy is that high-end brands \"must have something that adds value and is free.\"</p><p>In addition, although the investment in the marketing service system continues to increase this year, the efficiency is also improving.</p><p>According to reports, Nio has set up indicators such as single-user service cost, single-user development cost and single-user community cost to measure the efficiency of marketing investment.</p><p><strong>Battery swap stations are included in user service costs. Qin Lihong said that the single-user service cost in 2023 can reach 1/4 of the level of 2018, while advertising, store operations, etc. are included in user development costs, and this cost for single users will also be optimized year by year.</strong></p><p>On the one hand, the optimization of marketing and service efficiency comes from the expanding stock of users, and on the other hand, it also benefits from the more efficient operation of Nio's service operation system.</p><p>For example, the third-generation battery swap station that will be laid this year is said to have a lot of single service cost reduced. Qin Lihong said that the construction cost of the third-generation station is equivalent to that of the second-generation station, but the single-day service capacity of the second-generation station is more than 300 times, while that of the third-generation station is more than 400 times. \"It is equivalent to replacing a small gunboat with a missile warship. Its combat radius at sea is different.\"</p><p>However, from the perspective of financial indicators, the optimization of single-user operating costs has translated into a decrease in the proportion of marketing expenses in total revenue, and sufficient new users or sales support are needed in the middle. Nio plans to start turning profitability in the fourth quarter of this year, which is still quite a difficult task.</p><p>The following is the content of the dialogue between 36Kr and Qin Lihong on the construction of Nio's energy replenishment system this year (abridged):</p><p>Patching and sinking</p><p><strong>36Kr: From the previously announced 400 seats to the current 1,000 seats, in addition to the user experience, is there any consideration of the industry situation?</strong></p><p>Qin Lihong: This is very secondary. China is so big, you can't do it if you want to seize the entrance of the hall and leave others with nowhere to go. There may be some small competitions in the service areas of local expressways, but none of them are mainstream. It is mainly based on the needs of users.</p><p>There are two types of battery swap stations in Nio, one is urban station and the other is intercity station.</p><p>There are several key indicators for urban stations. First, the coverage, the concept of \"electric area room\", with a radius of three kilometers. In the past, we only looked at residential buildings, but later we found that the company is also very important. Now we talk about the radius of work and residence of three kilometers.</p><p>The intercity station just follows the road network, which is multiplied by the traffic volume. In the past, we mentioned an indicator that there must be one with a distance of 200 kilometers, which is basically open, and less than or equal to 150 kilometers, which is called completely connected. Now it is necessary to raise this standard and achieve a distance of 100 kilometers.</p><p>I gave you an experience index, which is called \"go and go\". We support flexible battery swapping, coupled with partial confidentiality, so users don't have to worry about the trip that they want to go.</p><p><strong>36Kr: Many of the newly added battery swap stations are in the sinking market. You mentioned before that 80% of users in Nio are in first-and second-tier cities. Has this data changed?</strong></p><p>Qin Lihong: It hasn't changed much, maybe about 70% now.</p><p>We once opened stores in third-and fourth-tier cities, but the effect was average. Because even if a store is opened, the local people's acceptance of new things still needs a process, so now the strategy has been adjusted.</p><p>Battery swap stations in third-and fourth-tier cities have two functions. The first is to use it to replace stores. In some markets, the passenger flow is unstable. In fact, there is no need for stores. It is enough to do regular activities. However, once the battery swap station is built, everyone can see it every day.</p><p>Second, in many places, it may not generate a large amount of sales, but it is also a travel destination for people in central cities, such as Chongming in Shanghai. It depends on the consumption power. Chongming is low, but people in Shanghai often go to Chongming for a weekend.</p><p><strong>36Kr: What kind of layout plan does Supercharging have this year?</strong></p><p>Qin Lihong: There are three main types of overcharging. The first is that as a supporting facility for the battery swap station, the integrated charging and swapping station will be our mainstream layout; The second is to be deployed on some transportation hubs that do not require battery swap stations but have certain demand, such as the G60 Expressway that crosses the Hexi Corridor. Its traffic volume is not that large. As a phased layout, overcharging is needed. Then switch to a battery swap station; The third is the place of work and residence, which is a node of traffic in the city, including some parking spaces in shopping malls and so on.</p><p>The third point is that everyone is watching, and they often meet each other narrow roads. Therefore, we call for at least supercharging piles in urban areas to be opened to other brands, even if you charge more.</p><p><strong>36Kr: The charging station may be replaced by a battery swap station. When 800V high-voltage fast charging is very popular, is it possible for the battery swap station to switch to a supercharging station?</strong></p><p>Qin Lihong: It's not necessary. Nowadays, many people are misleading me, saying that I have 800V piles and 800V cars. Have you asked the State Grid if it has 800V power? Basically none of them. In addition, if there are multiple piles and multiple vehicles, charging at the same time will be even slower as soon as it is diverted.</p><p>Even if ultra-fast charging develops further, a battery swap station is needed. Why do we continue to increase the number of reserve batteries in the battery swap station? In fact, the number of batteries in the second-generation station is basically enough for turnover, mainly for energy storage and improving charging efficiency and experience.</p><p>Offense and efficiency optimization</p><p><strong>36 Krypton: Why does the outside world always have a feeling that Nio doesn't settle accounts well? Now it's quite detailed.</strong></p><p>Qin Lihong: Before, we generally talked about experience to the outside world. Everyone thought that we didn't settle accounts very well, but in fact, we calculated it quite clearly.</p><p><strong>36Kr: Li Bin said in an internal letter that this year's budget will not increase significantly, but the energy system and service system still need to invest a lot of resources. How to balance it?</strong></p><p>Qin Lihong: Assuming that Nio sells 200,000 cars this year, the sales volume will nearly double, the number of cars will also double, and the absolute number of investment in the service system will remain unchanged. This is impossible. However, our single-user service cost must drop and must be the next goal.</p><p>Nio's accounting is more complicated than others. In the big marketing accounts I manage daily, there are several special indicators in addition to the standard indicators such as normal advertising fees, public relations fees and maintenance fees.</p><p>The first one is the single-user development cost, which is for everything about selling cars. We require optimization year by year. But it will not have a particularly large scale effect, such as advertising fees. It does not mean that the more you invest, the cheaper it will be. Even if Nio is<a href=\"https://laohu8.com/S/BITA\">Easy car</a>It is also the official price;</p><p>The second one is called the single-user service cost, which is repair, maintenance, delivery, charging and replacing, etc. Everyone says that Nio is crazy and burning money, and it is declining year by year. It's not convenient for me to say the specific figures, but the level that can be achieved in 2023 is 1/4 of that in 2018.</p><p>The reason is very simple. In 2018, there were more than 10,000 users in Nio. Assuming that 200,000 vehicles are sold this year, the number of vehicles will be close to 500,000 by the end of the year. At present, I definitely don't need 50 times the human and financial resources, and I can even optimize a lot. If we look forward to 3 to 5 years, the 600 new battery swap stations built this year will definitely help Nio sell more cars. The only difference is how many more. We have an internal model to make predictions, and we must see the increase of its marginal benefits before doing this.</p><p>The third indicator is called the single-user community cost, which is APP, because we are doing the business of the whole life cycle of users, and we are wholesale + retail + operation + used car operation. With these beautiful and pleasant lifestyles, users will easily choose Nio again. Its effect will be seen in a few years, and whether the proportion of repurchases is higher than the industry average.</p><p>Many people think Nio is stupid, but in fact they haven't seen through it yet, because the business model is indeed different.</p><p><strong>36Kr: Will indicators such as single-user service cost draw a line every year and float in the next range?</strong></p><p>Qin Lihong: This is definitely dynamic, with long-term expectations, recent fluctuations and frequent adjustments. Because Nio is still a start-up company after all, and its mechanism is relatively flexible. We use VAU to evaluate our work internally. The value cannot be changed, and the action should be adjusted at any time, because the external environment changes too much and requires you to iterate constantly.</p><p>The management of the company needs to look at the overall situation, and each department below has its own phased tasks. Some departments are trying their best to add fuel and firewood at this stage. For example, the energy department should fight a big battle this year. For example, the department that opens stores will slow down a little this year. We will add more than 100 stores this year, compared with more than 200 last year. For that department, it is enough to add 300 stores this year, but we will slow down a little and improve the quality.</p><p>On the whole, this year, we will definitely maintain an offensive posture in marketing services. There is no reason to shrink high standards and high speeds, but the efficiency is definitely being optimized.</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202303311211188420ce55&s=b\">36氪</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09866":"蔚来-SW","NIO":"蔚来","BK1588":"回港中概股","BK1119":"汽车制造商"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202303311211188420ce55&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2323063547","content_text":"文丨彭苏平编辑丨李勤去年年底,蔚来内部开会,几位高管被要求投票,选出最能推动今年销量的业务,换电站得票最高。这是蔚来的独门武器。今年年初开始,以特斯拉为首掀起4轮降价,比亚迪等大部头车企快速跟进,其他行业玩家也只能降价迎战。一片踩踏中,蔚来通过自家的换电站坚守住了“不降价底线”。但代价不菲,蔚来原本计划今年只小幅新增400座换电站,现在这个目标已经急剧上调了2倍多,达到1000座。蔚来总裁秦力洪近日接受了36氪专访,他对此表示,1000座并不是今年建站的绝对数量,而是一种决心,“顶着能力边界尽可能多建站。”换电服务是蔚来的专属招牌。行业的通行做法是布局超快充,“充电5分钟,续航200公里”是理想状态下的能力,但在蔚来换电站,5分钟可以换到一块满电电池,补能体验接近燃油车。数年的经营下,一套涵盖1300多座换电站的补能体系已初步建成,它顶着重资产投入的争议,帮助蔚来实现了超30万台交付,在中国高端纯电市场站稳脚跟。而市场正进入激烈的对抗期,蔚来也在加固这个护城河。蔚来今年规划的1000座换电站中,高速站400座,城区站600座。在高速上,蔚来换电站之前是间隔150-200公里建一个,现在秦力洪为蔚来的加电体验提出了新指标,“说走就走,以至于用户不需要注意加电这件事”。新指标下,蔚来高速换电站的间隔缩短到100公里,密度进一步提升。除了在高速场景“补密”,对之前没有太多触及的三四线城市,蔚来也想借助换电站这块招牌去撬动,而不是牛屋或者NIO Space。秦力洪透露,蔚来用户中一二线城市的占比高达70%。所以,600座城区站中,三四线城市会占到不小比例,“有些三四线城市的市场没有稳定的客流,其实不需要建门店,定期去搞活动就行了。”纯电动车的补能短板一直是行业发展的最大掣肘,市场玩家没有捷径可走。今天国内电动车保有量已超过1000万辆,但仍未形成加油站那样成熟的补能生态。与蔚来同航道的另一家造车新势力,计划2024年大规模进军纯电市场,比起蔚来推迟了近十年,但依然要重金投入100亿元打造超充基建。因此,从建立市场竞争力的视角看,蔚来已经布局了业内相对完善的补能网络,除了换电站,也建设了充电站、移动补能车等服务方式。据36氪了解,新建1000座换电站的同时,蔚来今年还有一个新建10000根充电桩的计划。这同样是一个不小的目标,要知道,特斯拉入华7年,才完成了上万根充电桩的建设。蔚来激进的补能基建背后,是一套运营、管理、财务等各项能力的综合试炼场。销售及综合管理费用是蔚来的传统支出大项,2022年的财报显示,这项费用已高达105.37亿元,在总营收中占比21.4%。这也让“蔚来不计成本做服务”的评价迭起。但秦力洪向36氪直言,“蔚来的帐算得很清楚。”在他看来,包括补能在内的一系列服务,是支撑蔚来品牌高端的重要方面。他透露,如果将免费的换电都按照市场价核算,NIO Power已经能够盈亏平衡。但蔚来的理念是,高端品牌“一定要有一些增值且免费的东西”。另外,今年虽然在营销服务体系的投入继续增加,但效率也在提升。据介绍,蔚来内部设立了单用户服务成本、单用户发展成本、单用户社区成本等指标,来衡量营销投入效率。换电站被计入用户服务成本,秦力洪表示,2023年单用户服务成本能够做到2018年1/4的水平,而广告、门店运营等被计入用户发展成本,单用户的这项成本也会逐年优化。营销和服务的效率优化,一方面来源于不断扩大的存量用户,另一方面也得益于蔚来在服务运营体系的更高效运作。比如,今年重点铺设的三代换电站,据称单次服务成本便会降低很多。秦力洪表示,三代站的建设成本与二代站相当,但二代站的单日服务能力是300多次,而三代站则有400多次,“就相当于一个小炮艇换了个导弹战舰,它在海上的作战半径不一样。”不过,从财务指标上看,单用户运营成本的优化,转化为营销费用在总收入中的占比下降,中间还需要足够体量的新增用户或销量支撑。蔚来计划在今年第四季度开始实现盈利,仍是一项相当艰巨的任务。以下是36氪与秦力洪关于蔚来今年补能体系建设的对话内容(有删节):补密和下沉36氪:从之前宣布的400座到现在的1000座,除了考虑用户体验外,有行业形势的考虑吗?秦力洪:这倒是很次要的。中国那么大,你要说抢占堂口,让别人无路可走,做不到。可能局部高速公路的服务区有一些小争抢,但都不是主流。主要还是根据用户的需求。蔚来的换电站分两种,一种是城区站,一种是城际站。城区站有几个关键指标。一是覆盖度,就“电区房”这个概念,半径三公里,过去只看住宅,后来发现公司也挺重要,现在讲职住地的半径三公里。城际站就是跟着路网走了,路网乘以交通量。过去我们提过一个指标,200公里间距必须要有一座,算基本开通,小于等于150公里,叫完全贯通。现在要提高这个标准,做到100公里间距。我给大家提了个体验指标,叫说走就走。我们支持灵活换电,加上局部的补密,用户对说走就走的行程就不用操心了。36氪:新增的换电站有不少是在下沉市场,您之前提到,蔚来的用户80%在一二线城市,这个数据有变化吗?秦力洪:变化不大,现在可能70%左右。我们曾经在三四线城市开过门店,后来效果一般。因为即便开了店,当地人对于新事物的接受还是需要过程,所以现在调整了策略。三四线城市的换电站有两个作用。一是用它来替代门店,有一些市场,客流不稳定,其实不需要门店,定期去搞活动就行了,但是换电站一建,大家又天天都看得到。二是很多地方,它不一定能产生大量的销量,但它又是中心城市的人出行目的地,比如上海的崇明,要看消费力量,崇明是低的,但上海的人经常会去崇明过个周末。36氪:超充今年有什么样的布局规划?秦力洪:超充主要是三类。第一是作为换电站的配套,充换一体站会是我们的主流布局;第二是布在一些不需要换电站,但又有一定需求的交通枢纽上,比如穿越河西走廊的G60高速,它的交通量还没那么大,超充作为一个阶段性的布局,有需要了再切换成换电站;第三是职住地,就是市内交通的一个节点,包括商场的一些停车位等等。第三点大家都在看,还经常狭路相逢。所以我们呼吁,至少城区的超充桩应该开放给别的品牌,哪怕你多收钱。36氪:充电站可能换成换电站,当800V高压快充很普及,换电站有没有可能切换到超充站?秦力洪:没有必要。现在很多人在误导,说我有800V的桩、800V的车,你问过国家电网它有800V的电没有?基本上都没有。再加上如果是多桩多台车,同时充,一分流就更慢。即便超快充进一步发展,也需要换电站。我们为什么把换电站的储备电池数不断提高?其实二代站电池数量基本足够周转了,主要还是为了储能,提升充电的效率和体验。进攻和效率优化36氪:为什么外界总有一种感觉是蔚来不怎么算账?现在看算得还挺细的。秦力洪:之前我们对外一般说体验,大家觉得我们不太算账,其实算得挺清楚的。36氪:李斌在内部信中说,今年的预算不会明显增加,但是能源体系、服务体系还是需要投入不少资源去做的,怎么平衡?秦力洪:假设蔚来今年卖20万台车,销量接近翻倍,保有量也翻倍,服务体系投入的绝对数不变,这是不可能的。但是,我们的单用户服务成本必须下降,必须下一个目标。蔚来算账算得比别人复杂,在我日常管理的大营销的账里面,除了正常的广告费、公关费、维修费这些标准的指标外,还有几个特别的指标。第一个叫单用户发展成本,就是为了卖车的一切,我们要求逐年优化。但它不会有特别大的规模效应,比如说广告费,不是说投得越多就越便宜,蔚来就算在易车也是官方价;第二个叫单用户服务成本,就是维修、保养、取送、充换电等,大家所谓蔚来丧心病狂烧钱的这一切,它是逐年下降的。具体数字我不方便说,但是2023年能做到的水平是2018年的1/4。道理很简单,2018年蔚来一共就1万多用户,假设今年卖20万辆,年底保有量接近50万。当前我肯定不需要50倍的人力财力,甚至还能优化不少。如果展望3~5年,今年新建的600座换电站,肯定帮蔚来多卖车,唯一的区别就是能多多少。我们内部是有一个模型做预测的,一定是看到它的边际效益增加,才做这个事的。第三个指标叫单用户社区成本,就是APP这些,因为我们做的是用户全生命周期的生意,我们是批发+零售+运营+二手车运营,这些美好愉悦的生活方式,用户会很容易再次选择蔚来。它的效果要放到几年以后看,复购的比例有没有高于行业平均。很多人觉得蔚来傻,其实是还没有看透,因为确实商业模式不一样。36氪:像单用户服务成本这些指标,会每年画一条线,在上下一个区间浮动吗?秦力洪:这肯定是动态的,有远景的预期,有近期的波动,也有经常的调整。因为蔚来毕竟还是一个初创公司,机制也比较灵活,我们内部是用VAU来评估工作,value不能变,action随时应该调整,因为外部环境变化太大,需要你不断迭代。公司管理层要看全局,下面各个部门有他阶段性的任务。有些部门这个阶段就是要拼命添油加柴,像能源部门,今年就该打大仗,像开门店的部门,今年就要稍微缓一缓。今年我们还会增加100多家门店,去年是200多家,对于那个部门来说,今年增加300家他才够,但是我们稍微慢一点,把质量提高一下。全局上,今年在营销服务上肯定保持进攻态势,没有理由去收缩高标准、高速度,但效率肯定在优化。","news_type":1,"symbols_score_info":{"09866":0.9,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2147,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":659206423,"gmtCreate":1680061542764,"gmtModify":1680061542764,"author":{"id":"3578817648770505","authorId":"3578817648770505","name":"正气的猫","avatar":"https://static.tigerbbs.com/4cdd9014d8f3ed7aaefe00352dd0c35a","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578817648770505","authorIdStr":"3578817648770505"},"themes":[],"htmlText":"[财迷]","listText":"[财迷]","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/659206423","repostId":"659677958","repostType":1,"repost":{"id":659677958,"gmtCreate":1680059226275,"gmtModify":1680059324733,"author":{"id":"4099486680820800","authorId":"4099486680820800","name":"亭八","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4099486680820800","authorIdStr":"4099486680820800"},"themes":[],"title":"下一部「三體」,將在網文中誕生?","htmlText":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","listText":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","text":"2015年,第73屆“雨果獎”頒獎典禮上,《三體》的耀眼光芒照亮了美國華盛頓州斯波坎市的夜空。這是中國科幻小說第一次獲得世界級大獎,中國科幻作家劉慈欣也憑藉着這部作品被譽爲“當代中國科幻第一人”。轉眼7年過去,據三體宇宙公司透露,截至2022年底,三體IP聯盟的體驗和消費品市場價值累計超過20億元。開年以來,電視劇《三體》更是一經開播就收穫了36萬觀衆8.7分的豆瓣高分;3月,同爲劉慈欣著作IP改編的《流浪地球2》的累計票房也突破40億元大關,成爲中國影史上第10部躋身“40億票房俱樂部”的電影,也是其中唯一一部國產科幻電影。《三體》《流浪地球》這樣頂級科幻IP改編的成功,正在極大推動中國科幻影視打開主流視野。與此同時,需要認識到,科幻影視的成功,離不開作爲源頭的一個個科幻故事。業內也會關注,未來的“大劉”,下一部《三體》小說,會在哪裏誕生?新生代網文作家們能夠回答這個問題。他們成長在科技進步的時代之中,亦將目光投射在科幻題材之上。在剛剛揭曉的第33屆中國科幻銀河獎,我們可以看到這樣一種趨勢:共有13部網絡文學作品入圍,最終遠瞳《深海餘燼》、天瑞說符《泰坦無人聲》、賣報小郎君《靈境行者》、會說話的肘子《夜的命名術》四部作品獲獎,科幻網文的入圍數和獲獎數均創歷史記錄。△圖片來源:閱文官方微博此次的四位獲獎作者不僅擁有非常不錯的“羣衆基礎”,還都是非常年輕的“新生代”科幻作家。會說話的肘子、賣報小郎君都是90後;天瑞說符1996年出生,被網友親切稱爲“95後起點中文網大神作家”。可以看到,越來越多的年輕人,正在通過網絡文學平臺讀科幻、寫科幻。Z世代科幻網文作家們能夠寫出既叫好又賣座的作品,在他們身上,也能夠看到中國科幻的未來。01科幻網文,在Z世代中紅了事實上,網文已經成爲Z世代接觸科幻文學、創作科幻文學的主要方式。根據《科幻世界》雜誌和四川大學中國科幻研究院共同發佈的《中國科","images":[{"img":"https://static.tigerbbs.com/746e784117706939d8eead89c4d78801","width":"750","height":"782"},{"img":"https://static.tigerbbs.com/a3511fb9949af3c5f9291b05f48901b6","width":"1080","height":"1151"},{"img":"https://static.tigerbbs.com/66bc31615a1289c054f736c2b38af890","width":"1080","height":"608"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/659677958","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":6,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1758,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}