Visa's Consumer 360 study shows 46% of consumers say they are likely to use stablecoins in the next 5 years, up sharply from the 16% who used them in the past 12 months.

Awareness is already mainstream at 66%, but understanding is very low: only 6% accurately know how stablecoins work. Common misconceptions include the belief that they always rise in value (41%) or can only be used to buy/sell other cryptocurrencies.

Highest awareness: Hong Kong (84%), India (80%), Thailand (77%). Strongest intent to use: Vietnam and India (both 67%). Interest is shifting toward everyday uses — online purchases, travel spending, and overseas shopping — rather than pure crypto trading.

49% believe stablecoins could become a common way to move money across borders within five years, which seems relevant for remittances and international transfers. Trust is highest in government/central-bank-linked issuers (27%) and banks or regulated financial institutions (26%). Main barriers among non-users who are aware: fear of fraud/scams (38%) and lack of understanding (36%).

$Visa(V)$  $MasterCard(MA)$  $Circle Internet Corp.(CRCL)$  $Robinhood(HOOD)$  $Coinbase Global, Inc.(COIN)$