Gagan Rajpal
06-07 14:18

*Lululemon Drops 11%, Americas Revenue Falls: See it Under $100?* šŸ‘Ÿ

$LULU just got hit hard after earnings. Down 11% and Americas revenue fell YoY. Now the question: is $100 the next stop, or a fat discount for long-term holders?

*Bear case - Under $100:*

Americas is Lulu’s core market. When same-store sales + revenue drop there, growth story cracks. Inventory issues, tougher competition from Alo, Vuori, and Nike, plus consumers cutting back on premium athleisure. If US spending keeps slowing, $100 psychological support breaks fast. Analyst downgrades usually follow big misses, adding more selling pressure.

*Bull case - Buy the dip:*

Lulu has survived ā€œbrand is deadā€ calls before. International growth is still strong, especially China. Gross margins stayed solid, and they’re buying back shares. $LULU has a cult brand + pricing power most retailers dream of. 11% drop in one day often overshoots fundamentals. If you believed in Lulu at $300, the thesis of high-margin, loyal customers hasn’t changed. Under $100 would put it at ∼15x earnings - cheap for a brand like this.

I’m not catching a falling knife on day 1. But I’m watching $100 closely. If it holds + management shows a fix for Americas, that’s when I scale in. If it breaks, next support is lower.

What’s your take? Is Lulu a broken growth story or a premium brand on sale?

Lululemon Drops 11%, Americas Revenue Falls: See it Under $100?
Lululemon reported FY2026 Q1 revenue of $2.5 billion, up 4% year-over-year, yet tumbled 11% after hours as regional divergence alarmed investors: Americas net revenue declined 3%, with growth entirely propped up by a 22% international surge. EPS came in at $1.69, well below last year's $2.60, reflecting significant margin pressure. With North America cooling and growth engines fully shifted overseas, how long will the domestic slowdown persist — and is this post-earnings plunge a buying opportunity?
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