Dell Technologies announcing a new laptop to compete

$Dell Technologies Inc.(DELL)$

Dell Technologies was adding to its recent gains early on Monday after announcing a new laptop to compete with the latest hardware from Apple.

Dell unveiled the XPS 13 laptop on Sunday. It is priced at $699 but discounted to $599 for students during the \"back-to-school season.\"

That makes it a direct competitor to Apple's MacBook Neo, the iPhone maker's laptop which it launched in March with a price of $599, or $499 for students. The relatively low price for Apple hardware was taken by analysts to be a grab for market share as the soaring cost of memory components drives up prices elsewhere in the market.

However, Dell is fighting back.

\"XPS 13 arrives at its most accessible price ever, contending with the MacBook Neo on price, and exceeding it on features,\" Dell said in a blog.

Dell shares were up 3.1% at $434 in premarket trading. That was set to add to a 33% gain on Friday, after the company's earnings impressed the market, mostly due to the growth of artificial-intelligence servers. Apple shares pointed 0.7% lower at $310.01.

Write to Adam Clark at adam.clark@barrons.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

June 01, 2026 05:56 ET (09:56 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

2

{"i18n":{"language":"en_US"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":570581298848928,"tweetId":"570581298848928","gmtCreate":1780308374130,"gmtModify":1780308640983,"author":{"id":3569316529855154,"idStr":"3569316529855154","authorId":3569316529855154,"authorIdStr":"3569316529855154","name":"Deonc","avatar":"https://static.tigerbbs.com/d9aa45dd2eb58357f6477dcfb99d1415","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":1,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":2153,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"Dell Technologies announcing a new laptop to compete","html":"<html><head></head><body><p><a href=\"https://ttm.financial/S/DELL\">$Dell Technologies Inc.(DELL)$&nbsp;</a><v-v data-views=\"1\"></v-v>&nbsp;</p>\n<p>Dell Technologies was adding to its recent gains early on Monday after announcing a new laptop to compete with the latest hardware from Apple.</p>\n<p><br></p>\n<p>Dell unveiled the XPS 13 laptop on Sunday. It is priced at $699 but discounted to $599 for students during the \\\"back-to-school season.\\\"</p>\n<p><br></p>\n<p>That makes it a direct competitor to Apple's MacBook Neo, the iPhone maker's laptop which it launched in March with a price of $599, or $499 for students. The relatively low price for Apple hardware was taken by analysts to be a grab for market share as the soaring cost of memory components drives up prices elsewhere in the market.</p>\n<p><br></p>\n<p>However, Dell is fighting back.</p>\n<p><br></p>\n<p>\\\"XPS 13 arrives at its most accessible price ever, contending with the MacBook Neo on price, and exceeding it on features,\\\" Dell said in a blog.</p>\n<p><br></p>\n<p>Dell shares were up 3.1% at $434 in premarket trading. That was set to add to a 33% gain on Friday, after the company's earnings impressed the market, mostly due to the growth of artificial-intelligence servers. Apple shares pointed 0.7% lower at $310.01.</p>\n<p><br></p>\n<p>Write to Adam Clark at adam.clark@barrons.com</p>\n<p><br></p>\n<p>This content was created by Barron's, which is operated by Dow Jones &amp; Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.</p>\n<p><br></p>\n<p>&nbsp;</p>\n<p>(END) Dow Jones Newswires</p>\n<p><br></p>\n<p>June 01, 2026 05:56 ET (09:56 GMT)</p>\n<p><br></p>\n<p>Copyright (c) 2026 Dow Jones &amp; Company, Inc.</p></body></html>","htmlText":"<html><head></head><body><p><a href=\"https://ttm.financial/S/DELL\">$Dell Technologies Inc.(DELL)$&nbsp;</a><v-v data-views=\"1\"></v-v>&nbsp;</p>\n<p>Dell Technologies was adding to its recent gains early on Monday after announcing a new laptop to compete with the latest hardware from Apple.</p>\n<p><br></p>\n<p>Dell unveiled the XPS 13 laptop on Sunday. It is priced at $699 but discounted to $599 for students during the \\\"back-to-school season.\\\"</p>\n<p><br></p>\n<p>That makes it a direct competitor to Apple's MacBook Neo, the iPhone maker's laptop which it launched in March with a price of $599, or $499 for students. The relatively low price for Apple hardware was taken by analysts to be a grab for market share as the soaring cost of memory components drives up prices elsewhere in the market.</p>\n<p><br></p>\n<p>However, Dell is fighting back.</p>\n<p><br></p>\n<p>\\\"XPS 13 arrives at its most accessible price ever, contending with the MacBook Neo on price, and exceeding it on features,\\\" Dell said in a blog.</p>\n<p><br></p>\n<p>Dell shares were up 3.1% at $434 in premarket trading. That was set to add to a 33% gain on Friday, after the company's earnings impressed the market, mostly due to the growth of artificial-intelligence servers. Apple shares pointed 0.7% lower at $310.01.</p>\n<p><br></p>\n<p>Write to Adam Clark at adam.clark@barrons.com</p>\n<p><br></p>\n<p>This content was created by Barron's, which is operated by Dow Jones &amp; Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.</p>\n<p><br></p>\n<p>&nbsp;</p>\n<p>(END) Dow Jones Newswires</p>\n<p><br></p>\n<p>June 01, 2026 05:56 ET (09:56 GMT)</p>\n<p><br></p>\n<p>Copyright (c) 2026 Dow Jones &amp; Company, Inc.</p></body></html>","text":"$Dell Technologies Inc.(DELL)$ Dell Technologies was adding to its recent gains early on Monday after announcing a new laptop to compete with the latest hardware from Apple. Dell unveiled the XPS 13 laptop on Sunday. It is priced at $699 but discounted to $599 for students during the \\\"back-to-school season.\\\" That makes it a direct competitor to Apple's MacBook Neo, the iPhone maker's laptop which it launched in March with a price of $599, or $499 for students. The relatively low price for Apple hardware was taken by analysts to be a grab for market share as the soaring cost of memory components drives up prices elsewhere in the market. However, Dell is fighting back. \\\"XPS 13 arrives at its most accessible price ever, contending with the MacBook Neo on price, and exceeding it on features,\\\" Dell said in a blog. Dell shares were up 3.1% at $434 in premarket trading. That was set to add to a 33% gain on Friday, after the company's earnings impressed the market, mostly due to the growth of artificial-intelligence servers. Apple shares pointed 0.7% lower at $310.01. Write to Adam Clark at adam.clark@barrons.com This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. (END) Dow Jones Newswires June 01, 2026 05:56 ET (09:56 GMT) Copyright (c) 2026 Dow Jones & Company, Inc.","highlighted":1,"essential":1,"paper":2,"likeSize":2,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/570581298848928","repostId":0,"isVote":1,"tweetType":1,"viewCount":205,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["DELL"],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":1162,"optionInvolvedFlag":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/570581298848928"}