MamaLee
01-18

What’s Driving These Estimates

💡 A) Subscriber Base & Pricing Power

• Subscriber growth — especially internationally — remains a top revenue driver. Netflix reported strong membership gains earlier in the year and expects steady additions into Q4. 

• Strategic price increases on key tiers (Standard/Premium) have boosted ARPU (average revenue per user), which supports margin expansion. 

📺 B) Content Strength & Engagement

• Streaming hits like Stranger Things and global originals drive engagement and reduce churn.

• Live sports and event programming have improved stickiness and broadened appeal.

📊 C) Advertising Monetisation

• Netflix’s ad-supported tier has become a meaningful revenue stream (with rapid subscription growth). 

• Ad revenue is expected to roughly double in 2025, playing a key role in revenue acceleration and margin support. 

• Analysts watch whether ad growth offsets any churn from higher-priced subscription plans. 

📦 D) Pricing & Currency Effects

• Pricing changes and a favorable foreign-exchange backdrop are helping revenue on both a nominal and FX-neutral basis. 

Netflix +13%: $2.8B Breakup Win for Further Rally?
Netflix surged 13% after walking away from a bidding war and restarting share buybacks. By refusing to raise its offer for Warner assets, the company avoids higher leverage, regulatory drag, and integration risk — while potentially pocketing a $2.8B breakup fee, more than last quarter’s net profit. During deal uncertainty, NFLX had fallen roughly 20%, reflecting merger-risk discounts. With that overhang lifted, valuation compression begins to unwind. Is this just phase one of a 15–25% valuation recovery? Or has the market already priced in the breakup premium and buyback boost?
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