2024年6月6日晚，國際殿堂級街頭時裝品牌A BATHING APE®中國首場大秀在上海隆重啓幕，主線品牌BAPE®領銜旗下五大支線AAPE、BAPE BLACK®、BAPY®、APEE和MR. BATHING APE®正式發佈2024秋冬男女裝系列。繼2023年先後在紐約及發源地東京舉辦時裝秀後，BAPE®將品牌中國首秀選址富有現代活力氛圍的世博創意秀場，ACTIVATION EVENTS & ACTIVATION PR團隊助力呈現先鋒街頭文化與璀璨東方藝術相遇的時尚世界。
On the exquisite evening of June 6, 2024, globally renowned streetwear icon A BATHING APE® debuted its first runway showcase in China, gracing Shanghai with a spectacular introduction of the 2024 Fall/Winter collection. Highlighting its distinguished sub-brands: AAPE, BAPE BLACK®, BAPY®, APEE, and MR. BATHING APE®, ACTIVATION EVENTS & ACTIVATION PR team helped present this momentous event at the Shanghai Expo-I Pavilion. This marked the brand's third historic show, where avant-garde street culture harmonized with magnificent Eastern artistry.
爲慶祝這一非凡時刻，許魏洲、宋妍霏、李斯丹妮、GALI、李汶翰、董又霖、婁峻碩、何超欣、利路修、李晨NIC等特邀娛樂圈明星閃耀亮相；時裝設計師MLMA、時尚博主FIL小白、DIPSY迪西、李怡霖等齊聚秀場 。JAMES李銖銜、AYLA沈月、孫晨竣、PENIEL申東根四位明星嘉賓擔任走秀模特，演繹最新秋冬系列作品。BAPE®集團主席沈嘉偉先生攜妻子邱淑貞女士，與特邀嘉賓馬來西亞公主HRH PRINCESS ZATASHAH OF SELANGOR, MALAYSIA、王子PRINCE ALEXANDRE和JOSEPHINE劉秀樺蒞臨現場，與來自世界各地的400位媒體代表與創意人士匯聚一堂，共度時尚與創意交融的震撼之夜。
To commemorate this extraordinary occasion, luminaries such as Timmy Xu, Yanfei Song, Sdanny Lee, GALI, HVEN Lee, Jeffrey Tung, SHOU, Alice Ho, Lelush, Nic Li, HRH Princess Zatashah of Selangor, Malaysia, Prince Alexandre and Josephine, among others, graced the event as esteemed guests. Joining them were 40 local fashion influencers including MLMA, Fil Xiaobai, Dipsy Yang, Yilin Li, Mr. Kira, and Cristine Sun, who gathered for the showcase. Renowned personalities like James Lee, Ayla Sham Yuet, Chenjun Sun, and Peniel Shin took to the runway as models, embodying the essence of the latest Fall/Winter 2024 creations. BAPE® Group Chairman Sham Kar Wai and his spouse Chingmy Yau Shuk Ching, along with 400 media representatives and creatives from across the globe convened for an evening celebrating the convergence of creativity and fashion in a truly spectacular manner.
INSPIRATION BEHIND THE SHOWCASE
在象徵海納百川的四合院場景格局之中，蒼龍、白虎、朱雀等遠古神獸，古典園林和宮殿等傳統建築，以及水墨青花、梅蘭竹菊等國風元素，以寫意靈感融入品牌標誌性迷彩、猿人頭、鯊星人等視覺故事；透過LED呈現了一場行雲流水的聲光盛宴，展現古典與現代、自然與科技的共生世界。每一件作品超越服裝本身，成爲先鋒街頭時裝與千年華夏瑰寶對話的藝術結晶。
Within the inclusive layout of the Siheyuan structure symbolizing unity, mythical creatures like Azure Dragon and White Tiger, traditional elements such as elegant gardens and palaces, and national motifs like ink wash painting and blue-and-white porcelain seamlessly intertwined with brand-defining camo patterns, ape heads, shark motifs, and other visual narratives. Through LED, a seamless audio-visual spectacle was presented, showcasing a harmonious world where classical meets contemporary, nature converges with technology. Each piece transcended mere fashion to become an artistic manifestation of avant-garde street style engaging in a dialogue with ancient Chinese heritage.
BAPE® Fall/Winter 2024 Men's and Women's Collection
BAPE® 2024秋冬系列匠心獨運的將「中華龍」的元素提煉至視覺焦點，巧妙與猿人迷彩、經典格紋等圖案相融合，將富有東方色彩的街頭設計語言濃縮於40套男裝與女裝秀服之中。
The BAPE® Fall/Winter 2024 collection artfully integrates elements inspired by the "Chinese dragon" into patterns such as signature camo and classic checkerboard prints. Condensing the rich design language of Eastern inspiration into 40 sets of men's and women's runway ensembles, this collection balances tradition and modernity, roughness and delicacy.
AAPE Fall/Winter 2024 Men's and Women's Collection
探索年輕潮流的無限可能，AAPE 2024秋冬系列以冰球文化爲靈感衍生出「AAPE ICE HOCKEY」主題作品，挖掘冰球運動時尚的獨特街頭魅力。
Exploring the boundless creativity of the younger generation, the AAPE Fall/Winter 2024 collection derives its theme "AAPE ICE HOCKEY" from ice hockey culture.
BAPE BLACK® Fall/Winter 2024 Collection
奉行桀驁不羈的反叛態度，奢華高端支線BAPE BLACK®繼續探索高級時裝和珠寶配飾的靈感新章。在上海秋冬秀場上，佩戴瑪瑙石銀戒、天然珍珠項鍊的模特攜帶中式木匣、鼻菸壺掛飾出場，LED巨幕將黑龍、猛虎與盆景等透過中國水墨畫的靈動筆觸，將充滿東方詩意的低調奢華氛圍渲染開來。
Embracing a rebellious spirit, the luxurious high-end line BAPE BLACK® continues to push boundaries in high fashion and jewelry design. Models at the Shanghai Fall/Winter 2024 runway show sport agate silver rings and natural pearl necklaces while carrying Chinese wooden boxes and snuff bottles as accessories. The LED screens render images of Amur tigers and bonsai trees through dynamic brushstrokes reminiscent of Chinese ink paintings, creating a subtly luxurious atmosphere steeped in Oriental poeticism.
APEE Fall/Winter 2024 Collection
APEE秋冬女裝系列圍繞「柔和搖滾美學」這一創作主題，以柔和甜美的粉色和大地色調，映現叛逆女孩瀟灑內核。
The APEE autumn/winter women's line epitomizes the essence of "Soft Rock Aesthetics," showcasing the carefree spirit of rebellious women in a palette of soft pinks and earthy tones.
BAPY® Fall/Winter 2024 Collection
BAPY®新季女裝展現了來自「GENTLEWOMAN」俱樂部的年輕女士豐盈富足的精神世界。靈感取自中國古典園林中的「梅蘭竹菊」四君子。
BAPY® unveils the ethereal realm of the "GENTLEWOMAN" club, drawing inspiration from the elegance of the "Plum Blossom, Orchid, Bamboo, and Chrysanthemum" in Chinese culture. This collection transforms the sophistication of literati into the profound essence of this season's pieces.
MR. BATHING APE®
Fall/Winter 2024 Collection
頌揚現代紳士對於卓越品質與非凡工藝的真誠鑑賞，MR. BATHING APE® 2024秋冬男裝系列融合復古運動裝、都市制服、永恆經典的戶外裝備以及丹寧工裝的混搭風尚，展現多元獨到的着裝禮儀。穿着新季衣着的模特踏入翰墨青花的縹緲世界，彷彿遊走於貫穿現實與過去的交匯之地。
Celebrating the discerning taste of modern gentlemen for exceptional quality and craftsmanship, the MR. BATHING APE® Fall/Winter 2024 collection seamlessly blends retro sportswear, urban essentials, timeless outdoor attire, and denim workwear into a distinctive sartorial statement. Models adorned in these ensembles traverse an ethereal world of blue and white, embodying a fusion of reality and nostalgia.
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