Market Chatter: Netflix Expands AI to Personalize Content Recommendations

MT Newswires Live06-04 16:48

Netflix (NFLX) is using artificial intelligence tools to improve content discovery and help viewers navigate an increasingly crowded selection of programming, Bloomberg reported Thursday, citing a senior company official.

Generative AI is enabling more personalized and interactive ways for users to find content that matches their interests and viewing preferences, the report said, citing Netflix Chief Product and Technology Officer Elizabeth Stone.

According to the report, Netflix is testing features including a voice user interface and recommendation tools that combine viewing history, personal preferences and broader trends to deliver tailored suggestions.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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