DraftKings' Predictions Market Unit Shows Early Progress -- Market Talk

Dow Jones05-08 21:31

0931 ET - DraftKings appears to be making some early headway with its prediction markets platform, Benchmark says in a note. Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

May 08, 2026 09:31 ET (13:31 GMT)

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Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. 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