Li Auto sets 20% growth goal for 2026 after challenging year

CnEVPost03-12 21:30

Li Auto targets a 20% sales increase in 2026, seeking to recover from an 18.8% drop in 2025 deliveries. Li Auto barely eked out a net profit in the fourth quarter as it revamps its sales network and ...

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Image credit: CnEVPost)\nLi Auto set a target of 20% year-on-year sales growth for 2026, as the Chinese automaker attempts to reverse last year's sales slump.\nThe company's founder, chairman and CEO Li Xiang announced the target during an earnings call on Thursday, emphasizing that new strategies will help the company resume growth.\nThe growth target comes after a difficult 2025 for the company, which is facing increasingly severe market challenges.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\nLi Auto's total deliveries for the full year of 2025 stood at 406,343 vehicles, down 18.81% compared with 2024.\nThe 20% growth target implies the company is aiming to deliver about 490,000 vehicles in 2026.\n\n    {\n    \"@context\": \"https://schema.org\",\n    \"@type\": \"Dataset\",\n    \"name\": \"Li Auto Monthly Deliveries Data\",\n    \"description\": \"Monthly delivery statistics for Li Auto electric vehicles from 2024 to 2026\",\n    \"url\": 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2024-2026\n\n\nMonth\n2024\n2025\n2026\n\n\n\n\nJanuary\n31,165\n29,927\n27,668\n\n\nFebruary\n20,251\n26,263\n26,421\n\n\nMarch\n28,984\n36,674\n\n\n\nApril\n25,787\n33,939\n\n\n\nMay\n35,020\n40,856\n\n\n\nJune\n47,774\n36,279\n\n\n\nJuly\n51,000\n30,731\n\n\n\nAugust\n48,122\n28,529\n\n\n\nSeptember\n53,709\n33,951\n\n\n\nOctober\n51,443\n31,767\n\n\n\nNovember\n48,740\n33,181\n\n\n\nDecember\n58,513\n44,246\n\n\n\n\n\n\nLi Auto monthly deliveries\n\n\n\n                2024            \n\n\n                2025            \n\n\n                2026            \n\n\n\n\n\n\n\nSource: Company reports\n© CnEVPost\n\n\n\n    (function() {\n        function init() {\n            if (typeof CnEVPostCharts === 'undefined') {\n                setTimeout(init, 100);\n                return;\n            }\n            \n            CnEVPostCharts.createYearlyLineChart({\n                id: 'li-auto-chart-69b2c6ddf38bc',\n                years: [2024,2025,2026],\n                data: {\"2024\":[31165,20251,28984,25787,35020,47774,51000,48122,53709,51443,48740,58513],\"2025\":[29927,26263,36674,33939,40856,36279,30731,28529,33951,31767,33181,44246],\"2026\":[27668,26421,null,null,null,null,null,null,null,null,null,null]},\n                colors: {\"2024\":\"#999999\",\"2025\":\"#E8853F\",\"2026\":\"#6AAF3D\"},\n                months: [\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sept\",\"Oct\",\"Nov\",\"Dec\"],\n                yMax: 60000,\n                yStep: 12000            });\n        }\n        \n        if (document.readyState === 'loading') {\n            document.addEventListener('DOMContentLoaded', init);\n        } else {\n            init();\n        }\n    })();\n    \nTo achieve this, Li Auto's management formulated a new \"3+2\" growth strategy aimed at boosting overall operational efficiency.\nThe core of the strategy involves optimizing sales network management, ensuring the successful transition to the next-generation flagship extended-range sport utility vehicle (SUV) Li L9, and driving steady sales growth for its battery electric models.\nA complete overhaul of the sales network is viewed as one of the company's most urgent tasks, with Li Auto rethinking its direct-sales model.\nTo incentivize sales teams and improve per-store output, the company officially launched a new \"store partner\" program in March.\nOn the product front, Li Auto plans to officially launch the new Li L9 series in the second quarter, aiming to reclaim its leading position in the flagship SUV market.\nThe new model will come standard with an 800-volt high-voltage platform and 5C supercharging technology, while its Livis trim, featuring embodied AI technology, is priced at RMB 559,800.\nThe market performance of its battery electric vehicles is crucial to Li Auto's future overall sales growth, and the company is working to resolve supply chain and production ramp-up issues.\nManagement plans to launch a new flagship electric SUV, the Li i9, in the second half of 2026 to further expand its product lineup and meet diverse consumer needs.\nDespite the aggressive sales growth plan, the automaker's financial health remains under pressure, with profitability severely eroded by price wars.\nLi Auto barely eked out a net profit of RMB 20.2 million in the fourth quarter of 2025, while still recording an operating loss of RMB 442.6 million for the period.\nTotal revenue for the fourth quarter stood at RMB 28.8 billion, a sharp 35.0% decline from the same period in 2024, reflecting sluggish overall market demand.\nIts vehicle margin for the fourth quarter was 16.8%, significantly lower than the 19.7% recorded in the same period of 2024, as new model launches and promotional campaigns dragged down the average selling price.\nLi Auto's sustained investment in artificial intelligence is viewed as a key driver for future growth, with the company's research and development spending reaching RMB 11.3 billion in 2025.\nAbout half of the R&D budget was dedicated to AI-related technology development, as the company hopes to significantly boost decision-making efficiency by introducing AI agents.\nThe year 2026 will also mark Li Auto's official entry into overseas markets, an expansion the company views as an opportunity to hedge against fierce domestic competition and secure long-term growth.\n\n\n\n\n\n\n\n\n\nNio reaches 1 million car production milestone, targets up to 50% annual sales growth going forward\nNio Inc aims to maintain annual sales growth of 40% to 50% going forward, said William Li.\n\n\nNio\nJan 6, 2026","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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