Nike 'Brand Heat' Not Enough, Analyst Says: 'Timeline Is Uncertain At Best'

Benzinga_recent_news01-09 23:31

Nike Inc's (NYSE:NKE) turnaround is progressing more slowly than was earlier anticipated, according to Needham. The Nike Analyst: Analyst Tom Nikic downgraded the rating from Buy to Hold rating, while...

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That’s a key part of its turnaround strategy, but it could prove to be a \"potential strategic misstep,\" Nikic says.\nCheck out other analyst stock ratings.\nThe \"brand heat\" is not enough to support that level of sell-in, which could lead to near-term challenges, he added.\n\"Additionally, challenges in China and the Converse brand appear very intense and the timeline to get those businesses back on track is uncertain at best,\" the analyst wrote.\nThe consensus estimates appear \"too aggressive on the pace of recovery,\" resulting in downside to the current numbers, he further stated.\nThe stock has climbed almost 15% after hitting a bottom just after Nike's earnings release, outperforming the 1% gain in the S&P 500 index, Nikic noted.\nNKE Price Action: Shares of Nike had risen by 0.02% to $65.26 at the time of publication on Friday.\nImage: Shutterstock","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2602377969","isCrawlerRequest":true}