Trade-in policy promotions are being conducted deep within communities. Recent data from the Qinghai Provincial Department of Commerce shows that as of March 17, 2026, the province's consumer goods trade-in subsidy policy has benefited 105,000 people, stimulating 990 million yuan in consumption. From automobile 4S shops in Xining's urban districts to home appliance stores in local communities, and from car-buying families across various prefectures on the plateau to residents upgrading their goods in city neighborhoods, a series of policies delivering benefits directly to the people, along with tangible financial subsidies and bustling consumption scenes, collectively paint a vivid picture of Qinghai's consumer market starting the year at a sprint and accelerating from the outset.
The year 2026 marks the beginning of the 15th Five-Year Plan period. With central government support through ultra-long-term special treasury bond funds for consumer goods trade-ins, Qinghai planned ahead to ensure seamless transition. Building on the impressive achievements of 2025, where policies were implemented throughout the year and stimulated 19.7 billion yuan in consumption, the province has further optimized policies and upgraded services. This has transformed trade-in programs from temporary promotions into regular benefits for the public, from simply boosting consumption to empowering livelihoods, and from policy tools into drivers of development, writing a new chapter on the Qinghai-Tibet Plateau focused on expanding domestic demand, benefiting people's livelihoods, and promoting upgrades.
Green transportation has entered the "fast lane." "Selecting a car, comparing prices, and handling procedures were all worry-free and transparent, with policy benefits delivered efficiently," said Mr. Zhao, a citizen finalizing his car pickup手续 at the Tesla Center on Kunlun East Road in Xining, his face beaming with satisfaction. He traded in his old fuel-powered car, taking advantage of Tesla's five-year interest-free policy with no handling fees or bundled costs. "There's no need to compare prices across many dealers as the national policy is uniform. I wasn't worried about being misled. The sales staff helped us secure all the eligible subsidies. The spending felt very secure." Mr. Zhao's experience is a microcosm of the optimized and invigorated 2026 automobile trade-in policy in Qinghai Province.
On December 31, 2025, the Qinghai Provincial Department of Commerce issued a policy announcement to ensure a seamless transition. The 2026 automobile trade-in policy follows a unified national standard, shifting from fixed-amount subsidies to subsidies based on a percentage of the vehicle price, making it more precise and efficient. The benefits of this policy optimization are clearly reflected in market data. In February, Tesla's sales in Qinghai surged 141% year-over-year, making it a direct beneficiary of the policy benefits.
"Since entering Qinghai over a year ago, we have deeply felt the increasing acceptance of new energy vehicles and Tesla among consumers," introduced the store manager of the Xining Kunlun East Road Tesla Center. He noted that Qinghai's high altitude and low electricity costs provide natural advantages for developing new energy vehicles. Now, the car-buying demographic not only covers Xining's urban area but also includes a growing number of consumers from various prefectures. The "hard support" of policies and the "soft power" of products resonate together, making green travel highly favored.
Before March 31, Tesla is offering multiple benefits: all models can enjoy a 7-year ultra-low interest rate starting with a down payment of 79,900 yuan, with the first month's payment as low as 1,759 yuan. The Model Y L offers a choice of a 7-year ultra-low interest rate starting with a 99,900 yuan down payment or a 5-year zero-interest option. Combined with an 8,000 yuan insurance subsidy, limited-time paint benefits, repurchase discounts, free charging benefits, and government trade-in subsidies, these substantial savings precisely meet user needs, making car buying and trading both economical and convenient.
Convenient and efficient intelligent services have become a key factor in winning over consumers for Tesla. Staff at the Qinghai Tesla Service Center explained that the company utilizes digital technology to offer various services like online remote diagnostics and mobile service. If customers have any issues with their vehicles, they can consult through the app's smart customer service or call a 400-number hotline, quickly resolving most problems. From traditional fuel vehicles to new energy vehicles, and from one-time purchases to full-lifecycle services, Qinghai's automobile trade-in policy continues to drive the upgrade of transportation consumption towards greener, smarter, and higher-quality options, putting green travel on the "fast lane" of development and making it an important engine for boosting provincial consumption growth.
Quality living illuminates "Happy Homes." "Before, if an appliance broke, we just made do. Now, with the trade-in subsidy, it's the perfect time to replace our old fridge and TV. It doesn't cost much, but the quality of life has improved immediately!" said Aunt Wang in Xining's Saersibao community, her face full of joy after bringing home a new smart large-capacity refrigerator from a Suning易购 store.
In 2026, Qinghai's home appliance trade-in policy focuses on green and smart products. It clearly stipulates a 15% subsidy on the sales price for individual consumers purchasing products meeting Grade 1 energy efficiency or water efficiency standards among six categories: refrigerators, washing machines, TVs, air conditioners, computers, and water heaters, with a maximum subsidy of 1,500 yuan. This precise policy guidance has made green and smart home appliances the preferred choice for urban residents upgrading their goods.
Qinghai Suning易购 has closely followed policy directions and public demand, fully advancing the home appliance trade-in work. So far, Suning易购 in Qinghai has received nearly 1,500 trade-in orders, driving sales of nearly 8 million yuan. Large-screen TVs, smart large-capacity refrigerators, and smart 3C digital products have become the most popular categories, ranking high in the trade-in proportion.
To deliver beneficial policies directly to the grassroots level, Qinghai Suning易购 has gone deep into communities, conducting 41 special activities including trade-in policy promotions, free home measurements, and free home appliance cleaning. These activities have covered multiple communities such as Saersibao, Wentingxiang, Wenbolu, Baijiahewan, and Fenghuangyuan. "We bring services to residents' doorsteps, allowing everyone to understand policies and enjoy services right where they live, effectively enhancing public satisfaction," said a relevant负责人 from Qinghai Suning易购.
Leveraging the 315 "National Home Upgrade" campaign, Qinghai Suning易购 integrated subsidy resources. With the dual assistance of national subsidies and corporate discounts, the cost of upgrades for residents was significantly reduced, stimulating the potential for home appliance consumption. Driven by the policy, more and more families in Qinghai are initiating "home appliance upgrade" actions. The evolution of home appliance consumption, from "having something to use" to "using something good," and from "basic needs" to "quality upgrades," is continuously brightening people's happy lives.
Inside Suning易购 stores, large-screen TVs are surrounded by experiencing citizens, with vibrant displays and smart operating systems catching the eye. In the smart large-capacity refrigerator section, consumers carefully check parameters like capacity and energy consumption, calculating their upgrade subsidies. At the 3C digital counters, products like smartphones and tablets attract young people, with policy subsidies making digital updates easily achievable. The combined force of policy dividends and corporate discounts is transforming appliance upgrades from an "optional consumption" into "inclusive benefits for the people," pushing countless households from merely "having appliances" towards "using good appliances."
The warming trend of the consumer goods trade-in policy relies on precise policy guidance and efficient safeguards. In 2025, under the strong leadership of the Qinghai Provincial Party Committee and Provincial Government, the Provincial Department of Commerce attached great importance and went all out. They dynamically adjusted the pace according to the situation, took multiple measures to ensure funding did not fall short and subsidies were uninterrupted, guaranteeing that the good policies benefited more enterprises and the public. Throughout the year, a total of 1.69 billion yuan was invested, the policy covered over 1.52 million person-times, and it stimulated 19.7 billion yuan in consumption. This resulted in 92,000 automobile trade-ins or new purchases, 496,000 home appliance trade-ins, 615,000 new purchases of mobile phones and other digital products, 319,000 home furniture and renovation upgrades, and 4,000 electric bicycle trade-ins. Qinghai was one of the few provinces in the country to implement the policy consistently throughout the entire year.
In 2026, the central government continues to allocate funds through ultra-long-term special treasury bonds, with local governments arranging matching funds proportionally to support the implementation of the consumer goods trade-in policy. On December 31, 2025, the Qinghai Provincial Department of Commerce issued the "Announcement on the Implementation of the 2026 Qinghai Province Automobile Trade-in, Home Appliance Trade-in, and Digital Product New Purchase Policies," ensuring a seamless policy transition. From policy formulation to implementation, and from market supervision to service optimization, Qinghai's trade-in policy has built a "full-chain, fully-guaranteed, full-service" work system, allowing policy dividends to truly benefit everyone.
With full commitment focused on development, the year 2026, as the start of the 15th Five-Year Plan period, sees Qinghai's consumer goods trade-in policy energizing the consumer market with strong momentum. As policies continue to deepen, market entities respond actively, and consumers participate enthusiastically, the wave of upgrade consumption in Qinghai will continue to surge. It injects continuous vitality into expanding domestic demand, stabilizing growth, and benefiting people's livelihoods, promoting the high-quality development of the provincial consumer market and painting a new picture of public happiness.
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