Coinbase Adopts Nostalgic Tone for Super Bowl Commercial

Deep News02-09 23:01

Coinbase Global, Inc. (COIN) shares declined 1.1% in early trading on Monday, following the broadcast of its Super Bowl advertisement featuring a karaoke-style theme based on the Backstreet Boys. The campaign is designed to attract a broader audience, coming four years after a QR code-based ad from the company caused its application to crash.

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