Integrated ceilings, bending machine molds, automotive inflatables... products bearing the "Made in Yangzhou" label are increasingly appearing in more countries. For some, their journey to international markets begins in the offices of Yangzhou Dingyou Network Technology Co., Ltd. Currently, cross-border e-commerce has become a significant engine for Yangzhou's foreign trade growth. According to the "Yangzhou City Action Plan for Expanding and Improving Foreign Trade Development (2026–2028)," the city is striving to create 10 transformation models of "cross-border e-commerce + industrial clusters" and aims to achieve a cross-border e-commerce scale exceeding 3 billion yuan by 2026. This effort relies heavily on the support of numerous service providers like Dingyou.
A world map hangs on the wall of Dingyou's office, densely dotted with red markers—United States, Netherlands, Costa Rica, New Zealand... each point corresponds to a market where a client is located. Standing before the map, the person in charge, Yang Jian, shared that over the past decade since its establishment, the company has cumulatively assisted over 1,000 Chinese manufacturing enterprises in expanding overseas. "We were one of the earliest Alibaba International Station service providers in Yangzhou," Yang Jian said. Around 2016, cross-border e-commerce was still a novel concept in Yangzhou, with many factory owners unfamiliar with what Alibaba International Station was. "We visited them one by one, explaining that their products could be sold to foreign customers."
Today, Dingyou has expanded into three major sectors: network technology, digital marketing, and global technology. Its services have extended from cross-border e-commerce agency operations to overseas social media digital marketing and global local life promotion. Yang Jian explained, "We don't just help clients open a store; we handle the entire chain from platform operations to social media ad placements and localization services."
Tianxi Company in Hangji Town was among Dingyou's first clients. This enterprise, specializing in integrated ceilings, had almost no overseas customers before partnering with Dingyou. Yang Jian still recalls his first visit to the factory: machines humming loudly in the workshop, the owner showing him the production line and asking, "Can my products really be sold abroad?" After Dingyou took over, they handled store setup, product listings, and keyword optimization. Today, Tianxi's products are exported to over ten countries, including the United States, the Netherlands, and Costa Rica, with annual sales exceeding 100 million yuan.
Liyuan Company from Ma'anshan, Anhui, produces bending machine molds and is already a leader in its domestic niche. However, it repeatedly faced obstacles in going global. Yang Jian recalled that during their first contact in 2018, the company had already opened an Alibaba International Station but received only three or four inquiries per month. "Their products are excellent, with precision ranking among the best domestically, and they were the city's first 5G factory. Yet, these advantages were not visible on their page." Dingyou redesigned the store, featuring visuals of the 5G factory, production workshops, and quality inspection processes on the homepage, and revamped the keyword and promotion strategies. After these adjustments, inquiry volume increased nearly tenfold. This year, their collaboration further advanced, with Dingyou helping Liyuan research video ad placement strategies.
In the digital marketing domain, Dingyou has secured official secondary agency qualifications for TikTok and Facebook. Yang Jian showed a cooperation agreement with China Telecom—deploying enterprise-level dedicated network lines, assigning each client a fixed residential IP, with a three-tier architecture: domestic telecom exit, intermediate relay servers, and landing in the target country. "The benefit of this approach is higher account authority. With the same ad budget, the quality of traffic differs, and scaling up is faster," he explained.
On-site, technicians had seven or eight backend systems open simultaneously on their computer screens. A young operator was conducting an A/B test for an automotive parts client—two sets of video content with the same ad budget to see which performed better in conversions.
In 2026, Dingyou extended its reach to the Southern Hemisphere. "The company officially entered the New Zealand market, establishing Dingyou Global Technology, focusing on local life social media promotion and agency operations to serve local餐饮, tourism, and retail businesses," Yang Jian said.
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