Qianwen Launches 30 Billion Yuan "Spring Festival Treat Plan" with First Round Offering Free Milk Tea

Deep News07:45

On the morning of February 6th, the "Qianwen Spring Festival Treat Plan" officially commenced. According to an official announcement from the Qianwen App, the initial freebie promotion offers milk tea. Users simply need to update the Qianwen App to the latest version to receive one 25-yuan free drink voucher, redeemable at over 300,000 milk tea shops nationwide. Participating brands include Heytea, Nayuki, Luckin Coffee, Yi Dian Dian, and Gu Ming.

Reportedly, this 30-billion-yuan initiative by Qianwen represents the largest investment in Alibaba's history of Spring Festival campaigns. It also stands as the highest monetary commitment among major tech companies' AI competitions during this year's holiday season.

On January 15th, Qianwen App announced it had integrated with Alibaba's ecosystem platforms including Taobao Quick Deals, Alipay, Taobao, Fliggy, and Amap to test AI-powered shopping functionalities.

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