In Quzhou County, a single livestreaming session lasting just over an hour can generate sales exceeding 10,000 yuan—equivalent to several days of offline revenue. This transformation is exemplified by Li Shizheng, a former novice who now confidently sells products via livestream at the Lingxiang Children’s Vehicles and Toys Livestreaming Base.
Since the launch of the "One Product, One Livestream" initiative in April 2025, Quzhou County has harnessed e-commerce livestreaming to bridge local industries, entrepreneurial platforms, and talent development. By September, the program had driven cumulative sales of 25.25 million yuan, proving the viability of its "livestream-empowered industry, industry-driven income" model.
The Lingxiang base, a 22-million-yuan facility spanning 30 acres in Henantuan Town, features 200 standardized livestreaming studios and a 900-square-meter product exhibition area. For returnee entrepreneur Zhu Xinsong, the appeal lay in its ready-to-use infrastructure and policy incentives, allowing him to focus solely on building his livestreaming business.
Quzhou’s strategy extends beyond a single hub. The county has established six specialized livestreaming bases, including Dongchuliang (grains) and Huangzhuang (succulents), complemented by 47 stores across platforms like Douyin and Pinduoduo. This network ensures local products—from children’s bikes to apples—reach nationwide audiences.
Talent cultivation is central to the program. Through partnerships with institutions like the Great Wall New Media Group, Quzhou’s "Happy Village Livestreamer" training camp has upskilled 100 locals, including farmers like Guo Huihui, who now promotes hometown apples online. The vocational education center further incubates talent, having trained over 3,000 individuals in e-commerce operations.
Livestreaming innovations abound: scenario-based demonstrations for children’s products, orchard-side "traceability broadcasts" for apples, and collaborations with supermarkets and manufacturers. The Huangzhuang Succulent Base’s Dong Guangming notes how livestreaming turns off-seasons into peak sales periods.
Today, Quzhou’s livestreaming ecosystem spans local specialties (succulents, eggs) and third-party goods (fruit, beef), supported by standardized production and guaranteed pricing for farmers. The Dongchuliang base’s booming millet orders and Chunzhiyun Nursery’s nationwide flower sales underscore the model’s success.
Moving forward, Quzhou aims to expand the "One Product, One Livestream" framework across all industries and villages, ensuring broader participation in the digital economy’s dividends and charting a new course for rural revitalization.
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