Apple Plans to Overhaul China iPhones With AI by Middle of Year

Bloomberg02-14

Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...

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Comments

areetis
02-14
areetis
Congrats Alibaba.
沃伦老巴
02-14
沃伦老巴
Excellent news for baba + just in time for cn subsidies to boost economy

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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Plans to Overhaul China iPhones With AI by Middle of Year\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-02-14 11:26 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"09988","symbol_name":"阿里巴巴-W","start_time":0,"source_url":"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year","article_id":"1148897878","we_media_id":null,"thumbnails":[],"rights":{"source":"lsy1584095487587","url":"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=1148897878","pubTimestamp":1739503570,"columns":[],"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowled","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"09988":"阿里巴巴-W","09888":"百度集团-SW","BIDU":"百度","BABA":"阿里巴巴","AAPL":"苹果"},"translate_title":"苹果计划在年中之前用AI彻底改造中国iPhone","themeId":"b39dc4bcd1ef08a6483ec1dec860b365","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09988":1.1,"BIDU":1.1,"AAPL":1.1,"BABA":1.1,"09888":1.1},"content_text":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowledge of the matter. In addition to the engineering work, Apple still faces regulatory hurdles in China, said the people, who asked not to be identified because the deliberations are private.It’s a high-pressure task for Apple, which has suffered a steep sales slide in China — its biggest single market outside the US. Local brands have used their own artificial intelligence features to snatch away customers from the iPhone, and getting the technology right is seen as critical to the US company regaining its footing in the country.The effort has forced Apple to rely on local partners — chiefly, Alibaba Group Holding Ltd. and Baidu Inc. — to a degree rarely seen before. The company has worked with Alibaba to create an on-device system that can analyze and modify Apple’s AI models for iPhone, iPad and Mac users in China. It will censor and filter AI output to comply with requirements from the Chinese government. Baidu, meanwhile, will be a secondary partner handling other features, the people said.A representative for Cupertino, California-based Apple declined to comment.Bringing Apple’s AI features to the Chinese population isn’t as simple as flipping a switch. The US version of Apple Intelligence has several elements that can’t be automatically transferred to the Asian nation.The platform has three main types of AI in the US: Apple features that run on the devices themselves, Apple features that are powered by the company’s internet servers, and OpenAI chatbot capabilities that run on that company’s infrastructure.In China, Apple will use its own on-device AI models like it does in the US, but Alibaba software will serve as a layer on top that can censor material that the government objects to — without the user knowing.The Chinese government will be able to direct Alibaba to ask Apple to make changes to AI models when it has issues with the information being delivered to customers. In cases where a customer’s device is still running an outdated model, Apple will temporarily disable AI features until the data is updated to remove prohibited content.Apple devices outside of China already have on-device models that can be updated behind the scenes, but the process in China will occur regularly and happen swiftly.The new AI system will only appear on iPhones and other supported Apple devices that are sold in China. That means if customers buy an iPhone internationally and bring it to China, the handset won’t use the local AI system.In some cases, Apple Intelligence needs to tap external servers for additional AI processing, such as when it’s rewriting large blocks of text. For that, the company uses a system it calls Private Cloud Compute — secure servers that rely on Apple’s Mac chips for processing user data. In China, Apple will likely need a partner for that mechanism. Already, the company uses the state-affiliated GCBD to operate its iCloud online storage service in the region.Alibaba Chairman Joe Tsai said on Thursday that his company was one of a handful of Chinese partners that Apple approached for the project. “Apple has been very selective,” he said during a conference in Dubai. “They want to use our AI to power their phones.”Baidu, the search giant sometimes called the Google of China, will handle features such as Visual Intelligence, an iPhone 16 capability that allows the device to scan items and retrieve information from the web.In Apple’s home country, Google and OpenAI technology are both integrated into the Visual Intelligence interface. The company also uses OpenAI to help answer questions directed at the Siri digital assistant and support writing tools. These tasks aren’t handled on the device itself.Apple and Baidu have a strong relationship at the CEO level. In 2014, Apple head Tim Cook told Baidu Chief Executive Officer Robin Li that he’d like the companies to have a “deeper relationship.” The two already have a search partnership, with Baidu set as the default option in the Safari browser for China users. Alibaba, which has a vast e-commerce network, has previously teamed up with Apple on iPhone discount deals.Still, Tsai commenting on the arrangement publicly is unusual and risky. In the past, Apple has dropped potential partners or penalized them for discussing projects prematurely. During the development of Apple’s self-driving vehicle, the iPhone maker shelved a deal with Hyundai Motor Co. in part because the auto firm divulged the work. In 2023, an executive at supplier Goertek Inc. abruptly exited after discussing Apple’s supply chain plans.The next update to the Apple Intelligence suite is planned for April with iOS 18.4. Apple has said that the release will include support for new languages, including Chinese. A language update, however, is separate from introducing a whole new platform to the country.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":403373368004936,"gmtCreate":1739514089587,"gmtModify":1739514093264,"author":{"id":"3583566101291811","authorId":"3583566101291811","name":"areetis","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3583566101291811","idStr":"3583566101291811"},"htmlText":"Congrats Alibaba.","listText":"Congrats Alibaba.","text":"Congrats Alibaba.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/403373368004936","repostId":1148897878,"repostType":2,"repost":{"id":"1148897878","kind":"news","pubTimestamp":1739503570,"share":"https://ttm.financial/m/news/1148897878?lang=en_US&edition=fundamental","pubTime":"2025-02-14 11:26","market":"hk","language":"en","title":"Apple Plans to Overhaul China iPhones With AI by Middle of Year","url":"https://stock-news.laohu8.com/highlight/detail?id=1148897878","media":"Bloomberg","summary":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowled","content":"<div>\n<p>Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year\">Source Link</a>\n\n</div>\n","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Plans to Overhaul China iPhones With AI by Middle of Year</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Plans to Overhaul China iPhones With AI by Middle of Year\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-02-14 11:26 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09988":"阿里巴巴-W","09888":"百度集团-SW","BIDU":"百度","BABA":"阿里巴巴","AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1148897878","content_text":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowledge of the matter. In addition to the engineering work, Apple still faces regulatory hurdles in China, said the people, who asked not to be identified because the deliberations are private.It’s a high-pressure task for Apple, which has suffered a steep sales slide in China — its biggest single market outside the US. Local brands have used their own artificial intelligence features to snatch away customers from the iPhone, and getting the technology right is seen as critical to the US company regaining its footing in the country.The effort has forced Apple to rely on local partners — chiefly, Alibaba Group Holding Ltd. and Baidu Inc. — to a degree rarely seen before. The company has worked with Alibaba to create an on-device system that can analyze and modify Apple’s AI models for iPhone, iPad and Mac users in China. It will censor and filter AI output to comply with requirements from the Chinese government. Baidu, meanwhile, will be a secondary partner handling other features, the people said.A representative for Cupertino, California-based Apple declined to comment.Bringing Apple’s AI features to the Chinese population isn’t as simple as flipping a switch. The US version of Apple Intelligence has several elements that can’t be automatically transferred to the Asian nation.The platform has three main types of AI in the US: Apple features that run on the devices themselves, Apple features that are powered by the company’s internet servers, and OpenAI chatbot capabilities that run on that company’s infrastructure.In China, Apple will use its own on-device AI models like it does in the US, but Alibaba software will serve as a layer on top that can censor material that the government objects to — without the user knowing.The Chinese government will be able to direct Alibaba to ask Apple to make changes to AI models when it has issues with the information being delivered to customers. In cases where a customer’s device is still running an outdated model, Apple will temporarily disable AI features until the data is updated to remove prohibited content.Apple devices outside of China already have on-device models that can be updated behind the scenes, but the process in China will occur regularly and happen swiftly.The new AI system will only appear on iPhones and other supported Apple devices that are sold in China. That means if customers buy an iPhone internationally and bring it to China, the handset won’t use the local AI system.In some cases, Apple Intelligence needs to tap external servers for additional AI processing, such as when it’s rewriting large blocks of text. For that, the company uses a system it calls Private Cloud Compute — secure servers that rely on Apple’s Mac chips for processing user data. In China, Apple will likely need a partner for that mechanism. Already, the company uses the state-affiliated GCBD to operate its iCloud online storage service in the region.Alibaba Chairman Joe Tsai said on Thursday that his company was one of a handful of Chinese partners that Apple approached for the project. “Apple has been very selective,” he said during a conference in Dubai. “They want to use our AI to power their phones.”Baidu, the search giant sometimes called the Google of China, will handle features such as Visual Intelligence, an iPhone 16 capability that allows the device to scan items and retrieve information from the web.In Apple’s home country, Google and OpenAI technology are both integrated into the Visual Intelligence interface. The company also uses OpenAI to help answer questions directed at the Siri digital assistant and support writing tools. These tasks aren’t handled on the device itself.Apple and Baidu have a strong relationship at the CEO level. In 2014, Apple head Tim Cook told Baidu Chief Executive Officer Robin Li that he’d like the companies to have a “deeper relationship.” The two already have a search partnership, with Baidu set as the default option in the Safari browser for China users. Alibaba, which has a vast e-commerce network, has previously teamed up with Apple on iPhone discount deals.Still, Tsai commenting on the arrangement publicly is unusual and risky. In the past, Apple has dropped potential partners or penalized them for discussing projects prematurely. During the development of Apple’s self-driving vehicle, the iPhone maker shelved a deal with Hyundai Motor Co. in part because the auto firm divulged the work. In 2023, an executive at supplier Goertek Inc. abruptly exited after discussing Apple’s supply chain plans.The next update to the Apple Intelligence suite is planned for April with iOS 18.4. Apple has said that the release will include support for new languages, including Chinese. A language update, however, is separate from introducing a whole new platform to the country.","news_type":1,"symbols_score_info":{"09988":1.1,"BIDU":1.1,"AAPL":1.1,"BABA":1.1,"09888":1.1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":403334929129600,"gmtCreate":1739504740438,"gmtModify":1742970387704,"author":{"id":"3576228432089506","authorId":"3576228432089506","name":"沃伦老巴","avatar":"https://community-static.tradeup.com/news/4a8eecd4f6c46ac8a71ce77ef5f8b93f","vip":1,"hat":"https://static.tigerbbs.com/646756f1284a5a6480ed02cc4fa7d1d2","crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3576228432089506","idStr":"3576228432089506"},"htmlText":"Excellent news for baba + just in time for cn subsidies to boost economy&nbsp;","listText":"Excellent news for baba + just in time for cn subsidies to boost economy&nbsp;","text":"Excellent news for baba + just in time for cn subsidies to boost economy","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/403334929129600","repostId":1148897878,"repostType":2,"repost":{"id":"1148897878","kind":"news","pubTimestamp":1739503570,"share":"https://ttm.financial/m/news/1148897878?lang=en_US&edition=fundamental","pubTime":"2025-02-14 11:26","market":"hk","language":"en","title":"Apple Plans to Overhaul China iPhones With AI by Middle of Year","url":"https://stock-news.laohu8.com/highlight/detail?id=1148897878","media":"Bloomberg","summary":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowled","content":"<div>\n<p>Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year\">Source Link</a>\n\n</div>\n","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Plans to Overhaul China iPhones With AI by Middle of Year</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Plans to Overhaul China iPhones With AI by Middle of Year\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-02-14 11:26 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09988":"阿里巴巴-W","09888":"百度集团-SW","BIDU":"百度","BABA":"阿里巴巴","AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1148897878","content_text":"Company to use own models, with help from Alibaba and BaiduWork includes system to censor or block content for governmentApple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that has required software changes and deep reliance on local partners.The iPhone maker has several teams in China and the US working to adapt its Apple Intelligence platform for the region, aiming for a launch as early as May, according to people with knowledge of the matter. In addition to the engineering work, Apple still faces regulatory hurdles in China, said the people, who asked not to be identified because the deliberations are private.It’s a high-pressure task for Apple, which has suffered a steep sales slide in China — its biggest single market outside the US. Local brands have used their own artificial intelligence features to snatch away customers from the iPhone, and getting the technology right is seen as critical to the US company regaining its footing in the country.The effort has forced Apple to rely on local partners — chiefly, Alibaba Group Holding Ltd. and Baidu Inc. — to a degree rarely seen before. The company has worked with Alibaba to create an on-device system that can analyze and modify Apple’s AI models for iPhone, iPad and Mac users in China. It will censor and filter AI output to comply with requirements from the Chinese government. Baidu, meanwhile, will be a secondary partner handling other features, the people said.A representative for Cupertino, California-based Apple declined to comment.Bringing Apple’s AI features to the Chinese population isn’t as simple as flipping a switch. The US version of Apple Intelligence has several elements that can’t be automatically transferred to the Asian nation.The platform has three main types of AI in the US: Apple features that run on the devices themselves, Apple features that are powered by the company’s internet servers, and OpenAI chatbot capabilities that run on that company’s infrastructure.In China, Apple will use its own on-device AI models like it does in the US, but Alibaba software will serve as a layer on top that can censor material that the government objects to — without the user knowing.The Chinese government will be able to direct Alibaba to ask Apple to make changes to AI models when it has issues with the information being delivered to customers. In cases where a customer’s device is still running an outdated model, Apple will temporarily disable AI features until the data is updated to remove prohibited content.Apple devices outside of China already have on-device models that can be updated behind the scenes, but the process in China will occur regularly and happen swiftly.The new AI system will only appear on iPhones and other supported Apple devices that are sold in China. That means if customers buy an iPhone internationally and bring it to China, the handset won’t use the local AI system.In some cases, Apple Intelligence needs to tap external servers for additional AI processing, such as when it’s rewriting large blocks of text. For that, the company uses a system it calls Private Cloud Compute — secure servers that rely on Apple’s Mac chips for processing user data. In China, Apple will likely need a partner for that mechanism. Already, the company uses the state-affiliated GCBD to operate its iCloud online storage service in the region.Alibaba Chairman Joe Tsai said on Thursday that his company was one of a handful of Chinese partners that Apple approached for the project. “Apple has been very selective,” he said during a conference in Dubai. “They want to use our AI to power their phones.”Baidu, the search giant sometimes called the Google of China, will handle features such as Visual Intelligence, an iPhone 16 capability that allows the device to scan items and retrieve information from the web.In Apple’s home country, Google and OpenAI technology are both integrated into the Visual Intelligence interface. The company also uses OpenAI to help answer questions directed at the Siri digital assistant and support writing tools. These tasks aren’t handled on the device itself.Apple and Baidu have a strong relationship at the CEO level. In 2014, Apple head Tim Cook told Baidu Chief Executive Officer Robin Li that he’d like the companies to have a “deeper relationship.” The two already have a search partnership, with Baidu set as the default option in the Safari browser for China users. Alibaba, which has a vast e-commerce network, has previously teamed up with Apple on iPhone discount deals.Still, Tsai commenting on the arrangement publicly is unusual and risky. In the past, Apple has dropped potential partners or penalized them for discussing projects prematurely. During the development of Apple’s self-driving vehicle, the iPhone maker shelved a deal with Hyundai Motor Co. in part because the auto firm divulged the work. In 2023, an executive at supplier Goertek Inc. abruptly exited after discussing Apple’s supply chain plans.The next update to the Apple Intelligence suite is planned for April with iOS 18.4. Apple has said that the release will include support for new languages, including Chinese. A language update, however, is separate from introducing a whole new platform to the country.","news_type":1,"symbols_score_info":{"09988":1.1,"BIDU":1.1,"AAPL":1.1,"BABA":1.1,"09888":1.1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":4,"commentSize":2,"repostSize":2,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1148897878","isCrawlerRequest":true}