What has Wall Street been buzzing about this week? Here are the top 5 Buy calls and the top 5 Sell calls made by Wall Street’s best analysts during the week of February 2-6.
Top 5 Buy Calls:
1. Freedom upgrades Roblox to Buy on valuation, better-than-expected outlook
Freedom Capital upgraded Roblox (RBLX) to Buy from Hold with an unchanged price target of $85, noting that shares are down roughly 37% from early December. In addition to valuation, the firm cites a better-than-expected FY26 outlook and what it sees as the potential for “meaningful expansion thereafter.”
2. Roku upgraded to Outperform at Oppenheimer
Oppenheimer upgraded Roku (ROKU) to Outperform from Perform with a $105 price target. The firm cites valuation for the upgrade following the stock’s 25% pullback from the 52-week high. It sees “numerous catalysts” for Roku, including the Amazon (AMZN) partnership that just went live, elevated interest in the Winter Olympics, and the mid-term political ads.
3. Shopify upgraded to Buy after selloff at Arete
Arete upgraded Shopify (SHOP) to Buy from Neutral with a price target of $175, up from $166. The firm sees an attractive valuation following the recent share weakness. Shopify still has potential to gain share across commerce and is well positioned for the introduction of agentic commerce, Arete tells investors in a research note. The firm believes concerns over AI coding tools diminishing Shopify’s “moat” underestimate the “lock-in” the company has with its merchants.
4. Disney resumed with an Overweight at Morgan Stanley
Morgan Stanley resumed coverage of Disney (DIS) with an Overweight rating and $135 price target. The firm sees a “compelling” risk/reward at current levels given its expectations that Disney will post double-digit adjusted earnings growth in fiscal 2026 and beyond. The company’s core streaming and parks trends are “healthy” and positioned for a growth acceleration in the second half of the year, the analyst tells investors in a research note.
5. Micron initiated with a Buy at Phillip Securities
Phillip Securities initiated coverage of Micron (MU) with a Buy rating and $500 price target. The firm says the company’s high-bandwidth memory products are in high demand. It believes Micron can “chip away” at SK Hynix’s market share when its HBM4 ramps beyond Q2.
Top 5 Sell Calls:
1. Humana downgraded to Underweight at Morgan Stanley
Morgan Stanley downgraded Humana (HUM) to Underweight from Equal Weight with a price target of $174, down from $262. The firm says the company’s 2026 bid strategy and policy risk may slow its margin turnaround. The “disappointing” Medicare Advantage advance rate notice adds 2027 pressure for Humana and a new policy overhang across Medicare Advantage where the company is “disproportionately exposed,” Morgan Stanley tells investors in a research note.
2. Coupang initiated with an Underperform at Bernstein
Bernstein initiated coverage of Coupang (CPNG) with an Underperform rating and $17 price target. The firm rolled out coverage of the Korea internet space with a preference for companies “exhibiting strong growth potential” driven by online penetration rates and companies with AI leadership. Bernstein expects the online channel shift to continue in the digital advertising space, with Korea less penetrated compared to the U.S. and China. The e-commerce and food delivery sectors are “showing limited growth opportunities,” the firm contends.
3. Exxon Mobil downgraded to Underperform at BNP Paribas
BNP Paribas downgraded Exxon Mobil (XOM) to Underperform from Neutral with a price target of $125, up from $114. The firm sees ‘nothing wrong” with the company’s Q4 report. It cites valuation for the downgrade, saying Exxon trades at a five-year high price-to-earnings multiple.
4. CF Industries downgraded to Sell at Rothschild & Co Redburn
Rothschild & Co Redburn downgraded CF Industries (CF) to Sell from Neutral with a $72 price target. The firm expects “normalizing” fertilizer prices to erode CF’s profitability. The company’s losses will not be offset by falling natural gas costs, Rothschild & Co Redburn tells investors in a research note. The firm believes the low-cost producers like CF are most adversely affected in a flattening cost-curve environment.
5. Steven Madden downgraded to Underperform at Jefferies
Jefferies downgraded Steven Madden (SHOO) to Underperform from Hold with a price target of $30, down from $37. The firm sees “mounting and persistent” wholesale pressures for Steven Madden, which represents 70% of the company’s sales. These pressures are not adequately reflected in consensus estimates, Jefferies tells investors in a research note. The firm thinks Steven Madden’s double-digit price increases have increasingly met resistance from large wholesale partners.
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